Right at the beginning of the gala, ADC President Frank Bodin acknowledged the sponsors and partners APG|SGA, Blick, Die Post, Swisscom and UBS with a big thank you and special dice. It is only with their support that the ambitious goals with ADC's education and training programs, judging and interdisciplinary programs are achievable - all measures for a better quality of commercial communication, which ultimately benefits the entire industry, as ADC Switzerland writes in a statement.

Schildknecht and Giacobbo honored

For once, this year's ADC Gala took place without an award ceremony, which, due to Corona, was already held in May. (Werbewoche.ch reported). Cubes were nevertheless awarded. There was an Hon Circle cube for Nadja Schildknecht. "The ADC honors ideas. With the idea of creating an internationally recognized film festival in Zurich, you have done something extraordinary and thus made an important contribution to the Swiss creative industry," said Frank Bodin, explaining the award. Viktor Giacobbo also received his Hon Circle Cube.

Alberto Venzago and Martin Spillmann new in the ADC Hall of Fame

"Alberto's photographs have no title, but they all have a story," Bodin said in his eulogy for Alberto Venzago. "I have often wondered what makes an exceptional photographer - the snapping index finger of the right hand can't be it. With Alberto, I think I know in the meantime: It is his winning laugh with which he opens people's hearts. He loves people. People love him. And ADC loves him, too."

According to Bodin, Martin Spillmann has shaped Swiss advertising as well as countless creative talents as an entrepreneur and creative director. "I know very few CDs who can assess strategies so astutely and quickly, while always remaining constructive and mindful of putting things on a track that promises success. Martin is one of the greats of Swiss advertising - a hall, or rather the Hall of Fame, is just big enough for you," said the ADC president.

NZZ am Sonntag Magazine as a gala special edition

The team of the NZZ am Sonntag Magazine together with Andy Lusti and Thomas Wildberger as editors-in-chief, has completely revised the concept of the former Gala newspaper. The new annual magazine focuses on ADC's core competence of "creativity" and takes a self-critical look at reality. Creative leaders such as futurologists, philosophers, pioneers, star chefs, consultants and even a few advertisers have their say.

The gala was also a book vernissage

Even without an awards ceremony, the gala included an appreciation of the agencies and creatives: In the form of the ADC Yearbook 2021, published by Migros and Personal was made possible. Thus, at the end of the gala, all those present were able to take home the winning works - 34 bronze, 15 silver and 4 gold cubes, as well as the Evergreen and the "Student of the year".

At its public deliberations on Thursday and Friday in Thun, the UBI dealt with six cases, all of which concerned SRF publications. The subject of one case were reports by the consumer magazine "Kassensturz" on February 9, 2021 and March 2, 2021 about a doctor's "highly controversial treatment methods" for a patient and a female patient, both of whom were suffering from cancer. The doctor concerned lodged a complaint against the publications, criticizing them as tendentious, condemning and incomplete.

With regard to the first contribution of February 9, 2021, the members were not in agreement as to whether the audience was able to form its own opinion on the information conveyed in the sense of the requirement of factual fairness. A contentious issue in the discussion was whether the point of view of the physician under attack was expressed in an appropriate manner so that disputed statements were recognizable as such.

In the end, the UBI came to the conclusion by a narrow vote of five to four that the broadcast met the minimum requirements for factual fairness. The UBI unanimously rejected the complaint against the broadcast of March 2, 2021, in which the doctor was able to explain his point of view comprehensively in the context of a broadcast interview.

Error in "Kassensturz" did not violate the principle of objectivity

A popular complaint was directed against the "Kassensturz" report of April 6, 2021 on the popular initiative "For clean drinking water and healthy food". It concerned the criticism of organic farmers against the board of Bio Suisse, which had recommended to the delegates' meeting to reject the drinking water initiative. In the complaint, it was claimed that insertions concerning the content of the initiative - "no imported feed" - did not correspond to the facts. In their deliberations, the members of the UBI indeed considered this point to be incorrect. However, this deficiency alone was not sufficient to justify a violation of the requirement of objectivity, since the focus of the two-part report was on the dispute between the organic farmers, the presentation of which was not objected to by the complainant.

Moreover, since both camps had a balanced say with regard to the drinking water initiative, the diversity requirement with its special requirements for contributions relating to an upcoming referendum was not violated either. The UBI rejected the complaint by seven votes to two.

"Info 3" has reported appropriately about everyday life on construction sites

The UBI also deliberated on two complaints against contributions to radio broadcasts. On February 15, 2021, the evening edition of the current affairs program "Info 3" reported on the working situation of construction site workers in Zurich in winter and during the pandemic. The Swiss Association of Master Builders complained that the portrayal of everyday life on construction sites was one-sided. Criticism of the article was voiced during the discussions, particularly with regard to the highly abbreviated statement by the Swiss Association of Master Builders. However, since its central argument - the lack of representativeness of the construction sites presented - was mentioned, the UBI considered the minimum requirements for objectivity to be met and dismissed the complaint by eight votes to one.

Statistics in the "Rendez-vous" contribution not required

The members of the commission controversially assessed a short news report in the program "Rendez-vous" on immigration and emigration of foreign persons on February 4, 2021, which was based on the newly available statistics for 2020. The question was whether the figures on net immigration should also have been mentioned in the report. The UBI found by six votes to three that this was not necessary due to the clearly recognizable topic and focus of the report in light of the principle of objectivity and dismissed the complaint.

"Sternstunde Religion" remained relevant despite unfortunate choice of title

On November 15, 2020, SRF television broadcast a discussion on the topic of "Islam in Crisis" in the program "Sternstunde Religion. The occasion was the Islam-motivated terrorist attacks in Dresden, Nice, Paris and Vienna. The complainant complained that the crisis nature of Islam as a whole had not been addressed. In the UBI's deliberations, the unfortunate choice of title was pointed out, which could have created false expectations. However, it was also emphasized that the concept of the program was quite different from other discussion formats such as "Arena" or "Club," where the focus is on controversy. Despite the misleading title, the audience, which is better informed than average, was able to form its own opinion on the aspects discussed in the program in accordance with the principle of objectivity. The UBI rejected the complaint by seven votes to two.

"Sternstunde Musik" did not deceive

Also on November 15, 2020, television SRF showed the documentary "Truan komponiert" in the program "Sternstunde Musik". At the center of this is a Basel composer whose creative process of composing is accompanied. The complaint was that the audience had been misled by the failure to mention essential facts. In deliberation, however, the members emphasized the personal character of the documentary. The focus was on the portrait of a composer. Since the audience was able to form its own opinion on this, the UBI unanimously dismissed the complaint. (SDA/swi)

On TikTok, the videos of the content creators are usually recorded quick and dirty with the smartphone. Kingfluencers has now created a video for Volvic. Music video clip specific for TikTok and produced together with Hunter Films. With tailored rap lyrics and a line-up of Swiss TikTok stars, the Volvic brand is staged for a young target group via TikTok via its own song.

"If rappers in our neighboring country can produce iced tea, why shouldn't we, as an iced tea brand, be able to rap?" asks Nina Heller, Head of Marketing at Evian-Volvic Suisse. "We wanted to score with Generation Z with a very special concept," says Heller. "Because young people are all on TikTok, the best way to reach them there is with emotion, music and dance," adds Anja Lapčević, Chief Influence Officer at Kingfluencers.

In addition to Swiss TikTok stars from dance and comedy, Zurich rapper EAZ was also brought in for the line-up of the music video: "I thought the idea was brilliant right from the start and was delighted to be involved in the project with the other artists," says the rapper. The comedian Kiko and the musician Cachita will rap in the front line.

In the Volvic clip, which was designed as a parody, Kiko is stopped by Swiss rapper EAZ, but he impersonates a police officer in the video. The second cop is played by TikToker Leonard Khalifa, who has around 247,000 TikTok followers. The Volvic commercial "Volli Kiste" also features TikTok stars Kevin Bannier, Lina Senn and Younes Saggara, among others.

A "bold move

Kiko was involved in the project from the beginning and found Volvic's move very bold. "The whole project has to be just as fresh as the Ice Tea: from the song, to the video, to the people," Kiko explains. Since the drinks have comparatively more natural ingredients, the comedian therefore also raps in the song in a way that is appropriate for the target group: "Alles natürlich ohni Schissdräck".

According to Kingfluencers, the music video "Volli Kiste" has generated over 1 million clicks since its release, the hashtag #volvicrecords over 2.7 million views, and new TikTok videos follow daily.

"I see the project as a kind of cultural promotion with advertising. The mix of people and artists who have worked together from different genres, industries and generations is what makes it a success," concludes Kiko.

Responsible at Evian-Volvic: Nina Heller (Head of Marketing), Lea Madjdian (Senior Brand Manager), Catherine Maeder (Digital Brand Manager). Creative concept, implementation and influencer marketing: Kingfluencers. Song: Kiko & Boro (singer/songwriter), Cachita (singer), KC Prime & Basic Johnson (producer), Bogdan (mix/master). Video production: Hunter Film.

The Corona crisis showed "what an important role journalists play in society," the association wrote in a statement.

"They provide fact-based information at a time when the public is increasingly exposed to unverified sources of information and unfounded rumors." This, he says, is what makes public opinion based on verified facts possible in the first place.

To ensure high journalistic quality, well-trained female journalists are needed. However, training is not rewarded with an adequate salary, Impressum continues to write. Rather, journalists are "at the lower end of the income scale of people with university degrees." Raising salaries is thus a prerequisite for ensuring the quality of journalistic information in the long term.

In addition, the Imprint delegates are calling on the VSM publishers' association to resume negotiations on a collective labor agreement (CLA). There has been no CLA for media workers in German-speaking Switzerland for years.

Media freedom threatened

Imprint also sees media freedom in Switzerland under threat. In June, the Council of States had adopted an amendment to the Code of Civil Procedure with far-reaching consequences for media freedom. It lowered the hurdle for measures "directed against the publication of journalistic reports.

Therefore, the Journalists' Association urges the Legal Commission of the National Council to adopt the version of the Federal Council and not that of the Council of States.

In its statement, the association also regrets the referendum launched at the end of June against the media package passed by parliament in the summer session. This package provides for financial support for the media of around CHF 178 million - including online media, which is a first, according to Imprint. (SDA)

Roger Büchel, CEO and director of the Kongresshaus Zürich, is currently very busy - and in high spirits: The reopened Kongresshaus Zürich has resumed operations after a four-year renovation phase and will officially open its doors at the beginning of September with a big event (Werbewoche.ch reported). But nothing has remained the same: "After the closure, we started from scratch for the renovation - and set everything to zero," says Büchel. "So our starting conditions were more or less like those of a start-up." He himself started in early 2019 and was on his own for several months. By the end of 2019, it was a team of five. Now in operation, just a year and a half later, the team consists of about 80 employees with support from up to 300 temporary on-call staff.

Start from scratch

Setting everything to zero, that also applied to the appearance. Developing two new brands and positioning - for the Kongresshaus Zurich and the Lux restaurant - , rebuilding all communication tools, digitalized wherever possible: This all means a lot of work, which also had to be tackled early on. "Marketing and sales got a lot of attention right from the start, because the order books needed to be filled as early as possible - and that includes an appropriately prestigious appearance and top communications," says Roger Büchel, adding, "because of course we're not perceived as a startup."

But who is going to do that with a handful of employees who are more than well occupied with thousands of other things? "We were looking for an agency that could take everything off our hands in this area during the hot phase and guide us through these processes. We chose Partner & Partner - and that was absolutely the right decision," Roger Büchel is convinced.

Peace of Mind

Manuel Specker, Partner and Consultant at Partner & Partner, is responsible for the client Kongresshaus Zürich: "The most important thing in such a situation is that the client can concentrate fully on its core task. For us, this means that we take over as much as possible in the area of marketing and communications and can thus give the Kongresshaus peace of mind."

With the gradual build-up of the Kongresshaus team, for which Partner & Partner also designed the employer branding, the know-how and various tasks are also slowly being returned to the company and supported as necessary. "We catch everything that cannot or cannot yet be covered in-house - or provide straightforward support in the event of bottlenecks, as we are already fully up-to-speed," Specker elaborates.

Communication during the closure

In the case of the Kongresshaus, this was compounded by the fact that communication had already begun a good year before the opening of the building. A particular challenge that Partner & Partner overcame with a flexibly growing website and a blog on Kongresshaus.ch as well as a newsletter with background stories - so that the network, partners and other interested parties were kept up to date at all times.

The official opening days will take place on Saturday and Sunday.

When the agency learns from the customer

The Kongresshaus Zürich operates completely climate-neutral and this also applies to the events that take place. The Kongresshaus relies on regional products in the catering area, a sophisticated waste concept and a lake water center for heat regulation.

This commitment has inspired Partner & Partner and, according to its own information, the agency is now also working on making all services climate-neutral as standard in the future. This should be the case by fall 2021 at the latest.

Responsible at Kongresshaus Zürich: Roger Büchel (CEO), Stephanie Scheiwiller (Director of Marketing and Sales). Responsible at Partner & Partner: Manuel Specker, Benno Maggi (Consulting and Branding), Tiziana Mascolo, Michelle Honegger (Project Management), Federica Mele (Art Direction), Dominique Jolliet (Graphic Design), Fabian Solèr, Cheyenne Wäny (Websites), Sarah Pally (Content Strategy), Linda Reich, Matthias Ziegler (Text), Gion Hunziker (Audiovision and Digital Signage).

In the campaign, viewers get a glimpse into a "typical day in the life of Brad Pitt": the actor buys fresh coffee beans in the morning, rides his motorcycle through Los Angeles, makes a fuel stop, and then comes home and makes himself a creamy cup of cappuccino.

In addition to Brad Pitt and director Damien Chazelle, cinematographer Linus Sandgren and composer Justin Hurwitz are two other Oscar winners. Photographer Lachlan Bailey completes the team.

Perfetto moment in Switzerland

Whether it's espresso, cappuccino, latte macchiato or trendy drinks like the turmeric latte, the Swiss enjoy coffee as a wake-up and cult drink in equal measure. However, a coffee only tastes as good as the machine used to prepare it makes it possible. But when everything works in harmony, the result is a good coffee, or the Perfetto moment, which is the theme of the campaign with Brad Pitt. To share this moment with the coffee nation Switzerland, Jeff, Mediakanzlei and PRfact have implemented the campaign together for De'Longhi in Switzerland.

The spot, featuring De'Longhi ambassador Brad Pitt, will now be played out on TV throughout Switzerland and will be accompanied by an OOH and online media campaign as well as media relations. On social media, De'Longhi Switzerland channels focus on Brad Pitt and the Perfetto Moment, and other content creators share their personal perfect coffee moment on their Instagram channels.

Responsible at De'Longhi: Katja Isler (Senior Brand Manager), Frederick Wollaert (Marketing Director). Responsible at Jeff: Carina Bosshardt (Senior Project Manager). Responsible at Mediakanzlei: Thomas Koller (Senior Account Manager), Tiago Mestre (Interactive Media Designer). Responsible at PRfact: Tirza Ledermann (Influencer and Social Media Specialist), Silvana Zollinger (PR Consultant).

With Sion, Horizon has won a major tender in the Valais capital,according to a statement. Starting in January 2022, Horizon will manage advertising space throughout the city's public areas for ten years. A large part of the poster park will be digital advertising space.

Market leader in Valais

With this concession, Horizon will have around 650 usable billboards in the canton. With the budgets in Monthey in 2018 and the canton of Valais in 2020, Horizon will be the market leader in street posters in the canton of Valais, it adds.

Impactmedias, the advertising agency of the ESH Médias Group responsible for marketing billboard sites, is also to benefit from the concession and be able to develop further. The concession will enable Impactmedias to offer national and regional customers an even broader range of communication solutions.

Marketing of the panels

The poster panels of the canton of Valais can already be booked for campaigns starting October 1, 2021. Those of the city of Sion will be booked from
January 1, 2022 will be available for campaigns.

With 14 to 10 votes, the Commission for Science, Education and Culture of the National Council (WBK-N) joined the Council of States, as the parliamentary services announced on Friday. In the first round of deliberations, the large chamber had voted for a levy of only 1 percent.

A minority of the commission is asking for the investment obligation to be set at 2 percent. According to the press release, they argue that the costs would be passed on to consumers. Another minority requests the deletion of the investment obligation from the bill.

The investment obligation for providers of films on electronic platforms such as Netflix is the key point of the revised film law. There will also be requirements for foreign TV stations with Swiss advertising windows. They, too, will have to invest in independent Swiss filmmaking. The SRG is to be exempted from the rule. By 13 votes to 10, the WBK-N also followed the Council of States on this point.

The bill will come before the National Council in the fall session. (SDA)

Cocooning: The home as a new center of life

The lockdown-related restriction of public life due to the closure of restaurants, leisure facilities and even stores inevitably led to the home becoming the new focal point of everyday life. Many households now took the opportunity to renovate their living environment and at the same time upgrade it with new purchases. In a survey conducted by the market research institute Growth for Knowledge (GfK), it was found that, in Switzerland for example, suppliers of electronic goods and household appliances a plus of 2.6 percent were able to record.

Online retailing in particular was strengthened by the developments. Short-time working was also an important factor in this. The employees affected often had more time and, in the absence of available shopping and leisure opportunities, the corresponding money to devote extensively to online shopping.

Following a good financial year, some sectors, such as the DIY and garden center sector, suffered a drop in sales in the first half of 2021 due to the rainy weather in many places and the current supply bottlenecks for materials. However, industry insiders believe that the trend of focusing on the private environment will continue in the long term. They anticipate a "Decade of Home" out. One of the factors cited for this forecast is the general unease in public spaces caused by the pandemic.

New Normal: Fusion of the working world and the living area

Another side effect of the pandemic period is the emergence of home office workplaces. While many employees initially expected to return to their external office in the near future, it became clear to many employees during the course of the pandemic that a return in the near future was becoming increasingly remote. Accordingly, there was a growing demand for a more professional upgrade of the initially provisional home office.

This was accompanied by an increase in demand for laptops and headsets as well as office equipment in general. It was by no means only wholesalers who benefited from this development, but also small market niches. For example, suppliers of window shading systems also recorded significantly increased sales figures. According to online retailers such as Livoneo, for example, it was mainly Blackout curtains in great demand, as the translucent curtains found in the home often proved insufficient to adequately protect windows and home office from light and solar heat.

Even if not all employees will embrace the lifestyle model of working from home in the future: Home offices and the associated fusion of working and living will become permanently established. This is not only due to technical feasibility - such as the implementation of online team meetings or the digital exchange of work materials. In many companies, the original reservations about telecommuting have also subsided. Most recently, companies have also been able to gather concrete practical experience.

But it is also attractive for professionals to work at least partially in a home office, since long commutes are eliminated and free time begins as soon as the computer is switched off. In many cases, it is easier to reconcile work and private life.

Longevity increasingly in the focus of consumers and politics

The growing awareness of sustainability is another social trend that cannot, however, be causally attributed to the Corona era, but rather to the increasing interest in environmental protection issues.

For example, a shift in consumer thinking is increasingly taking place. Whereas customers in the industrialized countries at the beginning of the 21st century were primarily oriented toward the lowest price of a product, increased media coverage of consumption-related environmental pollution and global warming in recent years has heightened their sensitivity. In addition to the pandemic crisis, the issue of climate change is currently one of the most biggest concerns of the Swiss population and 40 percent of the Swiss now expect companies to act more responsibly.

At the political level, too, there is increased steering in an environmentally friendly direction. For example, the European Union is making progress with the new Ecodesign Directive (2009/125/EC) has been imposing strict requirements on the manufacturers of its 27 member states since March 2020 in order to curb the excessive wear and tear on electrical appliances and the associated waste of resources and production of waste. Unlike in recent decades, since this year appliances must be repairable and producers must keep spare parts in stock accordingly.

Ecology 2.0: Organic and regionalism on the rise

Increasing sustainability thinking inevitably brings aspects of ecology into focus. Especially during the pandemic period, more organic food was purchased. One major reason is the catering closures, which initially led to more cooking at home, which was reflected in the generally high increase in food purchases. At the same time, more attention was paid to quality. Due to lower spending in stores or on leisure activities, many households also had more budget available to afford more cost-intensive organic products. In Germany alone, record sales of almost 15 billion euros were achieved with a Growth plus 20 percent achieved.

However, even before Corona, there were signs of growth in organic products throughout Europe. According to the German Association of the Organic Food Industry (BÖLW), the Denmark with 12.1 percent organic share of the food market in 2019, followed by Switzerland in second place with 10.4 percent and Austria in third place with 9.3 percent. Factors such as environmental protection, sustainability, regionality, species-appropriate animal husbandry, fair working conditions, but also simply a healthier lifestyle already played a role here for many consumers.

A look at the target groups is interesting. According to a Statista survey from 2020, the Around 42.7 percent of Generation Y in Germany, which comprises the 25- to 39-year-old age group, attach great importance to organic labels when buying food. Among 14- to 24-year-olds, Generation Z, as many as one-third paid attention to organic quality criteria.

The organic sector is now looking to the younger generations with corresponding anticipation. For one thing, they are already growing up with a steadily increasing range of organic products in supermarkets and, not least, are already being shaped by sustainability issues at home.

For marketing, this Generation Z also means an adjustment of the advertising strategy. For example, television and cinema are no longer of much importance to this age group. The influence of influencers and celebrities is also limited. The greatest potential at present  offer social media, in order to reach younger target groups.

Do I need life insurance? Which additional benefits make sense? And how can I make the best possible provision for my loved one? The insurance business can resemble a jungle full of questions. Competent advice without too much technical jargon is therefore the be-all and end-all. And that is precisely the goal of the campaign for the life insurer Solida-Vita, which Jung von Matt Play realized.

Competent together

Jung von Matt Play developed the idea, concept and creation and produced the campaign assets: A 55-second main spot, a 15-second teaser as well as OOH and online measures.

For media planning, Jung von Matt Play teamed up with Jung von Matt Impact. The agency has already been working with SolidaVita for some time.

Finally, Jung von Matt Services was responsible for the image editing and Jung von Matt Limmat supported in the creation.

Together, the agencies implemented a campaign designed to position SolidaVita as a competent, uncomplicated insurer throughout Switzerland.

Responsible at Solida Insurance: Sandro Weber (Digital Innovation Officer). Responsible at Jung von Matt Play: Michael Kindermann (Executive Creative Producer, Director), Valérie Grüninger (Production Coordinator), Valentina Buoli (Creative Editor), Alessa Fanzoi (Motion Designer), Atila Ulcay (Cinematographer). Responsible at Jung von Matt Impact: Carina Müller, Matthias Wobrock (Media). Responsible at Jung von Matt Services: Fabrizio Rutishauser, Chiara Killer, Jlona Kopf (media realization). Responsible at Jung von Matt Limmat: Philipp Klink (text), Sebastian Danielsson, David Hanselmann (art direction), Sophia Christahl (project management). External partners: RoDo Works (Film Grading).

The agency created the Germany-wide presence and won out over other agencies. The aim of the campaign is to increase awareness of Miseror, strengthen the loyalty of existing supporters and attract new donors.

Two words, one attitude

With the claim "With people," the agency captures Miseror's attitude in two words and translates them into powerful posters with images and challenging headlines.

"The posters encourage people to actively stand alongside those who face injustice and lack the basic necessities of life. The posters get to the heart of our mission," explains Beate Schneiderwind, head of communications at Miseror.

The message is clear: Where injustice, violence or poverty prevail, Miseror stands by the people, offering protection, help for self-help and prospects for a life in dignity. The aid organization pays particular attention to socio-ecological change.

With real people

Three fellow human beings with moving stories give the campaign a face, and more are to follow. Alvera T. fled Iraq and now supports refugee children in Lebanon. Habibe B., a small farmer in Senegal, almost lost his ancestral land. And Luciana O. is fighting for justice as a survivor of the dam breaches in Brazil.

The posters can be seen on free-space sites throughout Germany. In addition, there are digital posters with moving images, filler ads and digital accompaniment of the campaign on social media.

In addition to the image campaign, Spinas Civil Voices also works closely with Miseror on other projects, such as the development of the corporate identity, the creation of various fundraising mailings and the implementation of digital donor journeys.

Responsible at Miseror: Beate Schneiderwind (overall management), Karina Kirch (marketing management), Anja Hammers (advertising management). Responsible at Spina's Civil Voices: Susi Kammergruber, Steph Huwiler (CD), Beat Egger (concept, text), Nicolas Stark (AD), Hannes Aeschlimann (graphics), Michael Achzet (consulting). Images: Klaus Mellenthin (Lebanon, Senegal), Thomas Byczkowski (Brazil).

Sharing mobility and traveling sustainably is Mobility's big idea. Today, it is more appropriate than ever and fits perfectly with the needs of the younger generation. In line with the target group, the campaign takes place exclusively on digital channels throughout Switzerland and was developed with Content where the young target group has a direct say.

Visually, too, the many assets take a typically digital and young approach. In the social media gif style, eye-catchers were created that will surely make you look twice. "Young, unusual, digital and a little crazy. That's how the campaign should be and that's how it is. We developed five super cool subjects with Stuiq in a very uncomplicated and targeted way," says Guido Zehnder, Head of Marketing Communication at Mobility.

Responsible at Mobility: Lars Kläger (Head of Marketing ＆ Offer Network), Guido Zehnder (Head of Marketing Communication), Seraina Greb (Digital Marketing & Campaigns), Philipp Augenstein (Brand ＆ Media Strategy), Angela Nyffeler (Content), Muzaffer Ünal (Social Media), Silvia Muff (Product Manager - Go to Market), Monica Botero (Digital Analytics), Özlem Can (Data Analytics), Isabell Bludau (Product Manager - Pricing). Responsible at Stuiq: Sandro Walder (Strategy), Anna Kindlimann, Stefan Moeschlin (Creative Direction), Benjamin Kocher (Digital Direction), Torsten Mass (Text), Grit Wolany (Art Direction), Michi Döös, Sam Ribeiro do Couto (Film, Motion Design), Martin Niklaus, Lea Baldinger (Design), Giuseppe Audino, Max Heinen, Flurina Decasper (Content), Yannick Portmann (Consulting).