Before the big annual meeting with advertising clients, agency and media representatives, the 58th General Assembly of the IAA took place. Markus Bucheli, Head of Marketing & Communications at Helvetia, and Borja Marin Abarquero, Marketing Director at JTI, were newly elected to the board of the IAA Swiss Chapter. The IAA board has thus been expanded by two successful and committed marketers, the IAA announced in a statement on Monday.

"As a tripartite, the IAA brings together personalities from senior positions in business, media and advertising. It is important to us that the composition of our board reflects our membership structure. With the election of our long-standing members Markus Bucheli and Borja Marin Abarquero, the advertising client side of the IAA board will be further strengthened," Chantal Landis, managing director of the IAA, is quoted as saying in the statement.

Board members Arne Bergmann (Sales Director cmmrcl.ly), Nathalie Diethelm (CEO Havas), Markus Ehrle (CEO APG), Michi Frank (CEO Goldbach), Silvana Imperiali (Deputy Managing Director Gamned!), Matthias Kiess (CEO TBWA), Sven Roost (CEO Infeas), Natasja Sommer-Feldbrugge (Public Affairs Manager The Coca-Cola Company) and Christoph Timm (CMO Swisscom) were unanimously confirmed for the next two years. IAA President Andreas Widmer (Co-Founder Westhive) was also elected as President for another two years.

Astor: "Routine is death to the brain".

At the following IAA Trendtalk, entrepreneur and startup founder Florian Astor showed why startup spirit is not a question of coolness, but a question of attitude. What it takes to achieve this attitude - and how flexible and agile working works.

"They are springing up like mushrooms: cool, agile startups that produce new ideas and innovations at breathtaking speed. With their 'just do it' mentality, they are attacking established companies. It's no wonder that they are now doing a lot to bring this startup spirit into the company," says Astor.

After Astor's talk, the IAA invited its guests to an extensive networking brunch among industry colleagues.

For this year, Wingo is unceremoniously extending the mega shopping day "Black Friday" to an entire month. Charles Nguela explains "Black November" with his "Black November Deals" in the current campaign film. This time, the Wingo testimonial plays himself and delivers a few special punchlines as a stand-up comedian in front of a raucous audience.

In addition to the TV or cinema film and the poster campaign, the package of measures surrounding the "Wingo Black November Deals" also includes online film formats such as bumper ads, which summarize the 30-day offers in six seconds.

The DOOH subjects presented a special challenge for Charles Nguela: The comedian had to be quiet for at least ten seconds.

For the story ads, Nguela uses a smartphone as a stage.

Responsible agency: Home Zurich. Film production: Shining Film. Directed by: Maximilian Speidel. Photo production: Sebahat Film + Photo. Photography: Dan Cermak. CGI: South-t. Media: Mediaschneider & Hoy.

For the market launch of the smart home switch, Mona and Mateo worked with the company to develop the digital launch campaign "That's Zigfred". This is intended to show in a captivatingly simple way what one can and should expect from the new switch. With colorful and loud visuals, the campaign, which has been running since Monday, attracts attention on social media, YouTube or display ads.

Responsible at Zigfred: Markus Wegmann, Pascal Urscheler, Elena Scacchi, Yannick Waeny. Responsible with Mona and Mateo: Nicole Waldis, Lesley Ryffel, Mona Fluri, Mateo Sacchetti.

Jung von Matt is bringing reinforcements into its own ranks as of April 2022. Thomas Städeli, until now CEO of Wirz Brand Relations and co-owner of the Wirz Group, joins the agency group as COO and Partner. In this role, Thomas Städeli is responsible for the optimal interaction of all communication disciplines at Jung von Matt.

"I am very pleased to have gained such an experienced and fresh mind for Jung von Matt. With Thomas, we are gaining exactly the know-how we need so that our customers can experience the interaction of our seven specialized agencies even better," Roman Hirsbrunner, CEO of Jung von Matt, is quoted as saying in the press release.

In the Covid-ridden year 2020 and the associated retreat to the home office, direct marketing turned out to be the secret hero of communication. Dialog measures that surprised with relevant thoughts and charming ideas during the lockdown got the attention and goodwill of the people at home. The crisis has given communication and dialog marketing a change of perspective and thus even more quality. More mindfulness, intensity and creativity. Less banality and gimmick.

MRB has produced the booklet "DirectCases 2021" on behalf of Swiss Post, highlighting ten off- and online dialog campaigns that have used the crisis as an exemplary opportunity. The booklet "DirectCases 2021" is available now. digital as PDF file as well as in printed form free of charge.

Responsible at the post office: Olivia Ballini (Communication & Management, Media & Advertising Market), Sigrid Di Santo (Communication, Publications Print/Online). Responsible at Metzger Rottmann Bürge: Roman Steinacher (consulting), Marco Donada (creation), Bruno Breitenmoser (production).

The campaign picks up on the slogan "Mikks what you like" and aims to show that Mikks is a product for everyone. The films feature characters who exaggerate clichés: An overly obliging bartender, hipsters of the future, style-conscious retirees and over-motivated athletes celebrate the Dolce Vita lifestyle in their own unique way.

Responsible at Mikks: Fabian Gysling (Marketing & Sales), Lucie Neuhaus (Coordination), Phil Dornbirner (Art Director), Manuel Vaziri (Drinks & Foodstyling). Responsible at Hillton (Production): Lasse Linder (Director), Dominik Hodel (Photographer), Carlo Esposito (Producer), Robin Angst (Camera), Sinah Bucheli (Production Design), Alexandra Rüegg (Styling), Composition (Pablo Nouvelle), Sound Design & Mix (Jingle Jungle).

For half a year, the newspaper had regularly published articles, in particular about the role of the Chamber of Commerce in labor market controls, formulating massive accusations. The validity of collective labor agreements in the painting and plastering trade was also discussed. As a result, the Chamber of Commerce filed a lawsuit for unfair competition in August 2018.

The civil law department of the cantonal court came to the conclusion on Monday that this accusation is largely true, as can be seen from the judgment published by the Chamber of Commerce in a press release on Thursday. Accordingly, the BaZ and the lead journalist obliged to delete nine out of 13 reports completely, and three others partially.

Move on open

As soon as the ruling is legally binding, the newspaper must also publish an outline on its website for six months with a reference to the full ruling of the cantonal court. Whether the case will be taken to the Federal Court remains open for the time being.

According to the ruling of the cantonal court, the Chamber of Commerce as plaintiff must bear 30 percent of the proceedings, the BaZ and the journalist 70 percent of the costs. They have to pay the Chamber of Commerce compensation of around 115,000 Swiss francs.

On the other hand, the court rejected the claim of the chamber of commerce, which had BaZ had waged an unfair media campaign against them with the various articles.

False and misleading statements

In a statement on Thursday evening, the Baselland Chamber of Commerce expressed its satisfaction with the judge's decision. The cantonal court had found that the accusations were practically all unfair and therefore groundless. The organization had been disparaged by false and misleading statements.

The only downer, according to the Chamber of Commerce, is that the court did not explicitly rule on a "media campaign" despite the unfairness of the reporting found. (SDA)

Together with the organizing committee, Aroma Creative worked out the event parameters in a workshop. "The parameters are a binding compass to ensure that the entire development process is always target-oriented and efficient," says Creative Director Michael Hollstein. With the motto "Together for Excellence," the hybrid event is to be a unique and unifying experience for the 250-strong audience in Zurich and the online participants worldwide.

To prepare the guests from all over the world for the joint event, an exclusive, multi-level invitation mailing was sent out in advance.

The global show stage

During the approximately one-hour live show, all locations will participate and interact with each other. The show will be broadcast live on the large 360-degree screens so that the global crowd of guests in Zurich can experience the full impact of the event.

In addition to a variety of cultural contributions from all over the world, a specially composed Testex song will be sung simultaneously by all participants. Afterwards, the locations organize their celebrations individually, depending on the local time: whether as a culinary journey through the countries, a karaoke event or a staff party.

"Aroma has created the conditions for the shared celebration with our employees and the emotional experience of the anniversary to become a lasting experience," says Marc Sidler, Chief Marketing Officer at Testex. "In addition, the staging impressively conveys our sharpened brand values."

Responsible at Testex: Marc Sidler (Chief Marketing Officer), Julia Haimann (Group Administration Manager). Responsible for Aroma Creative: Michael Hollstein (Creative Director), Stefan Merz (Overall Management), Philipp Häcki (Art Director Graphic Design), Merlin Bader (3D Design & Animations), Cristian Valenghi (3D Artist). Sound composition: Bloop, Sound & Music Roland Roller Free. Event video: Witwinkel. Event technology: Venon Projects. Event Management: Aroma. Host and catering: Aura Zurich.

After almost two years of preparations, "Oneplus" will be launched on November 16. The streaming service relies, among other things, on many Swiss originals already from the first week, as CH Media announced on Friday.

The new Swiss streaming service will be launched as a "freemium model", with a free version and an exclusive subscription variant, "Premium" or "Friends & Family".

In the free version of "Oneplus", the streaming service offers the programming of CH Media's national TV channels for up to 30 days - longer than the catch-up TV offerings of the Swiss network operators.

In the paid models, there is a larger offering as well as exclusive Swiss originals and ad-free previews of 3+ and TV24's own productions, such as "The Bachelor" or "Die Höhle der Löwen Schweiz". The "Premium" subscription will cost CHF 5.90 per month. The "Friends & Family" subscription, which allows streaming on four devices simultaneously, will cost CHF 7.90.

The new streaming service will be available at launch as an app for iOS and Android in addition to a desktop version. Quickline customers will also be able to stream the "Oneplus" via their TV box on the big screen. Other platforms are to follow.

On Thursday evening, SWA members and some guests met physically again at the "Chicago 1928" after a long time. The association combined its 72nd general meeting with an exclusive leader event. Thus, the "who's who" of Swiss advertising clients gathered in the former warehouse in Zurich-Oerlikon.

SWA President Roger Harlacher spoke at the AGM about the challenges facing the association and was able to report a pleasing annual profit in 2020 as well as good prospects for the future.

New services and new members

Despite the difficult times, the SWA has been able to expand its services in recent years and also increase its membership. Eight new members joined the SWA in 2020 and seven new members in 2021. In total, the SWA now has over 200 members from all sectors, who are responsible for around 75 percent of Swiss media spending.

The SWA is the only association in Switzerland that exclusively represents the interests of advertising clients vis-à-vis all stakeholders. This clear profile, combined with numerous added values, continues to be well received by advertising companies.

Changes in the Board of Directors

In 2021 there were some changes in the board. In the process, the assembly elected four new members to the board: Heike Kammerer from Nestlé, Nadine Hess from Migros, Christoph Timm from Swisscom and André Hefti from Switzerland Tourism. After six years on the Board, Olivier Quillet from Nestlé and Bernhard Christen from SRF were bidden farewell.

Both have changed their positions. Furthermore, after 3 years in office, Rebekka Iten from Bayer, Jan De Schepper from Swissquote and Roger Harlacher from Zweifel Chips were re-elected for a further period.

Other members of the Board continue to be Frank Burkhardt of L'Oréal, Karin Held of Land Rover/Jaguar, Thomas Schwetje of Coop and Roman Reichelt of Credit Suisse.

Prominent CMO panel

The AGM was followed by a CMO talk with Zanet Zabarac from Dosenbach, the Advertiser of the Year Martin Walthert from Digitec/Galaxus, Roman Reichelt and André Hefti. The deputy editor-in-chief of m&k Johannes Hapig eloquently got to the heart of the CMOs.

Next meeting in March 2022

The focus of the evening was on the "here and now" and for once there were no recordings or virtual broadcasts. Looking ahead to 2022, SWA Director Roland Ehrler hopes that the advertising market will continue to recover and that more scheduled, physical events will be possible again in the new year. At the same time, he announced the next, major SWA annual meeting on March 16, 2022. At this event, the topic "Man or machine: artificial intelligence in marketing and communication" from 2020 will be made up for. The next General Meeting will then take place at the same time.

The social part of the evening included everything that was forbidden in 1928: alcohol, gambling and joie de vivre. The extensive networking lasted late into the night.

On average, a person in the EU consumes 70 kilograms of meat per year. At the same time, according to WWF, around 69 percent of diet-related greenhouse gas emissions are due to the consumption of animal-based foods. "The idea for Planted was born out of an urgent need for change. These immense amounts of meat needed every day pose a huge challenge to our planet," said Christoph Jenny, co-founder of Planted. "We need to act now." Planted is a vegan meat substitute based on pea protein. "Our better-than campaign aims to inspire people to rethink and take them on a journey to a livable future with healthy and sustainable food alternatives," continues Jenny

In addition to the billboard at Central in Zurich, a social media rollout in Bern, Basel, Winterthur, Lucerne as well as Geneva, Lausanne, Verbier and Zurich ensures awareness.

Planted is now distributed in Germany, France and Austria. To support its expansion plans in Germany, Planted is also encouraging people in Berlin, Hamburg, Frankfurt am Main and Cologne to critically question the way meat is perceived and consumed with the title "Better than". The saving of CO2 with the help of vegan alternative nutrition is the focus of the initiative. In doing so, the campaign's creators are relying on a number of actions.

Light and fog projections in Berlin Mitte and the government district are used to generate attention. The rollout also includes extensive outdoor advertising and wild poster campaigns, as well as "chicken ambassadors," people in chicken costumes.

In addition, an oversized chicken made of real plants, realized by Foundry Xi De Sign and Planted, is intended to attract attention. The art installation is located on the wall of the building at Greifswalder Straße 223 and is intended to act as both an eye-catcher and food for thought. On October 9 and 10, a tasting event with the Planted food truck took place in front of the wall installation.

Top chef Tim Raue is also taken with the vegan meat alternative and will incorporate two of Planted's products into his restaurant's vegan menu.

With the "Better Calculator" interested parties can also determine how much carbon dioxide, water and animal life they save by switching to plant-based meat. The application illustrates in a playful and striking way how you yourself can make a very active contribution to improving the quality of life for all of us.

Responsible at Planted Foods: Sabrina Balestra (Head of Brand and Marketing), Christoph Jenny (Co-Founder), Judith Wemmer (Head of Product Development), Tsvetelina Yancheva (Social Media Manager), Ann Hermann (Marketing Manager DE/AT), Sidonia Egli (Brand Manager), Marion Höchli (VP Business Development Europe), Uwe Eichhorn (Head of Sales DE/AT), Michael Wagner (Country Manager DE). VResponsible at Foundry Zurich | Berlin: Saaniya Singhal, Nitin George, Jonas Wolff, Pieter Malherbe, Fieke Clinckemalie (Creation) Gregor Wollenweber (Production) Jarin Morovà, Jessica Hughes (Media & Performance)  Sam Bolleter (Digital) Alexandra Galakhova, Tanguy Bodin, Andrea Frei (Account Management), Markus Neumann, Sacha Moser (Overall Responsibility). Production partner: XI EN SIGN. Photo & Video: Sebastian Pollin Photography, XI DE SIGN, Inovisco Mobile Media, Witwinkel. Projections production: Inovisco Mobile Media. Public Relations: Adel & Link Public Relations. Event: Jeff Berlin.

The handover is planned for next spring, media group Ringier announced Friday. Britschgi will retire into private life, according to the statement.

Britschgi started his journalism career at Swiss television, where he worked for the programs "Karussell", "Max", "Kassensturz" and finally for "Rundschau", among others.

In 2001, he became editor-in-chief of the news magazine Facts. He then moved to Ringier and took over as head of "Ringier TV. After various other activities for the company, Britschgi became principal of the School of Journalism in 2011. (SDA)