The aim of the new communications management is to achieve a greater communications impact through closer networking and stringent coordination of internal and external communications instruments. In workshops, the foundations for this are worked out together and holistic solutions for future association communications are developed.

"Communication is both a responsibility and a challenge. Stämpfli got our needs and concerns right from the start. They have recognized what we want and need. We are convinced that we will find solutions with Stämpfli Kommunikation that will strengthen and advance us as an association," says Patrik Hasler-Olbrych, Head of Communications at GastroSuisse.

The design phase is expected to last until the end of 2021. An update will follow.

Project Team at GastroSuisse: Patrick Hasler-Ulbrych (Head of Communications and Member of the Executive Board), Daniela Kimmich (Communications Specialist). Project team at Stämpfli Kommunikation: Rolf Loepfe (Head of Communications Agency), Joël Hummel (Head of Consulting), Rahel Grünig (Creative Director), Moana Christoph (Junior Consultant).

Over it the Tierschützer are indignant: Because which is made with cows and calves in the milk industry, nothing for child eyes is, wrote the three organizations Animal Rights Switzerland, animal in the focus and the Vegane society Switzerland in a message on Wednesday.

Mother and calf would be separated immediately after birth and the calf would be slaughtered afterwards in most cases. This grim reality is not material for the first grade. That is why it is paradoxical to "bombard" children with advertising for an industry that at the same time has to be hidden from them.

And it is precisely this lobby advertising that later leads to an uncritical and distorted image of the dairy industry. Moreover, advertising by a lobby organization such as Swissmilk, the Association of Swiss Milk Producers, has no place in schools, "especially not with the support of the state.

The animal rights organization Peta also demands the cessation of the milk campaign: "In view of the pandemic risks posed by the animal-exploiting industry, the climate catastrophe and the immense animal suffering, it is high time to stop beating the advertising drum for the breast milk of another species and the myth of the happy cow," it said in a statement.

Instead, officials are to educate students about animal- and environmentally-friendly alternatives and hand out plant-based drinks. Swissmilk says it is distributing a portion of milk to more than 325,000 schoolchildren and teachers throughout Switzerland on Break Milk Day on November 4 - "as a healthy alternative to sweet drinks and snacks." (SDA)

Following the announcement of the marketing of sports events, Goldbach Content & Sponsoring is expanding its offering: Environments around the Zermatt Unplugged festival are now available to Goldbach's customers and partners. 

Zermatt Unplugged is the largest acoustic festival in Europe and attracts 33,000 visitors every year.

From 2022, customers and sponsors will have access to the 360-degree media offering of the Goldbach portfolio, as well as comprehensive online communication including social media and content creators from Picstars to reactivate the music community.  

"We are looking forward to surprising the festival environment with new ideas and approaches together with the Zermatt Unplugged team. We are convinced to generate an interesting new approach with storytelling via social media," says Marco Gasser, Managing Director Goldbach Content & Sponsoring.

The start-up is now appearing with the cyclist as its ambassador. "The concept of Stash immediately excited me," Cancellara is quoted as saying in a statement. "The 10-minute delivery time is of course an announcement. But it's that speed that makes Stash unique." The quick-delivery company has consistently geared its business model toward high delivery speed and aims to appeal primarily to people with a spontaneous lifestyle. With centralized warehouses and clear procedures, the driver:s are able to stick to the 10 minutes: They are stationed at the warehouse and can leave immediately as soon as the order is packed into the backpack. As "Rider's Captain", Fabian Cancellara is the contact person for the Stash riders and is committed to their safety.

Fabian Cancellara and the start-up's riders share a love of bicycles. Many of the couriers make deliveries on their own bikes instead of hopping on the Goflow e-bikes in the Stash fleet.

For Siemens Switzerland, Rosarot is developing the communication around the InCube Challenge at ETH Zurich. In the challenge, five students spend five days in a glass cage trying to solve a challenge of our time.

For Dosenbach-Ochsner, the Zurich agency will drive forward the digitalization of the POS in terms of concept and design. The aim is to make the wide range of online products available to visitors to Dosenbach stores directly at the POS.

And Cin Cin - Rivella's innovation platform - has commissioned Rosarot to revamp the Eau&Moi brand's online store with new content architecture, optimized usability and a fresh design. Eau&Moi gives consumers the opportunity to flavor tap water in a natural way.

The pandemic has made society feel what loneliness means. Fortunately, many will be able to embrace their loved ones again this coming Christmas. But what about those who have no one to hug?

Loneliness has been a major problem in Switzerland not just since Corona. Around one third of the population feels affected by it. Migros wants to make people aware of this important topic during the Christmas season.

In this year's Christmas film, the retailer presents a story with a simple message: a headstrong hero with little bumps and a lot of compassion shows us that we have to look out for each other.

"It has been a tradition for several years that Migros is committed to a stronger togetherness and does not focus exclusively on commercial success," emphasizes Michel Noverraz, Senior Project Manager Campaigning. "Corona has once again exacerbated social isolation through all age groups, and we want to point that out."

"Let's not leave anyone alone" is more than just an advertising message - it's a mission in which the Robin delivery drone sets a good example: "Especially at Christmas, heart is more important than head. And this is proven by a small drone that actually has no heart at all," says Livio Dainese, Co-CEO and Creative Director of Wirz.

The Robin Christmas drone launches online, on TV and in cinemas.

Responsible at the Federation of Migros Cooperatives: Désirée Strassmann, Michel Noverraz (Campaigning), Philipp Marquard, Christian Keller (Media), Marta Mielcarek, Anna Eberle (Sales Promotions Campaigning). Responsible at Wirz: Livio Dainese, Lorenz Clormann, Jan Kempter, Florian Siegrist (creation); Erasmo Palomba, Ruwanie Hayoz (agency producing); Ella Papadakis, Katharina Erdrich, Valeria Vuckovic (consulting). Responsible at Pumpkin Film (Film Production): Martin Werner (Director); Manel Ruiz (Director of Photography); Stefanie Brand (Executive Producer); Alexander Jurkat (Editor); Steffi Beck (Postproduction Producer Pumpkin Film). Responsible at BaconX (Postproduction CGI): Jan Tvilling (Creative Director BaconX); Louise Bejerholm (VFX Producer BaconX); Hannibal Lang (Colorist BaconX). More: Jorrit Kleijnen (Music Composer); Kevin Koch (Sound FX); Südlich-t (Postproduction Versioning); Jingle Jungle (Audio Postproduction). Responsible at Dentsu Switzerland (Media): Samia Montaque, Gisela Kübler, Barbara Rizzo, Laetitia Furegati, Romana Thoma, Janina Seidl (Dynamo Team).

At Annex, after a good 25 years, the two owners - Ingrid Ziegler and Urs Bischof - will hand over the company to Marco Pfister, who has been a member of Annex's management since July 2020, as part of the succession plan effective January 1, 2022. Ziegler and Bischof will remain active in the company, according to a communiqué from the two agencies.

On the part of Adisfaction, Managing Director Sonam Wieland has decided to leave the agency in order to pursue new professional goals independently. Martin Caduff, COO and Partner of Adisfaction, and Marco Pfister now want to strategically realign the organizations and further strengthen them for the future: "With the advancing fusion of digital and traditional media and the generally increasing complexity in digital marketing, we see two trends in our industry in which we want to actively accompany and support our customers," Marco Pfister is quoted as saying in the press release.

The merger makes it possible to bundle the specific expertise from both companies and thus to link ideally coordinated, cross-media campaigns with a holistic digital strategy and implement them efficiently, the statement continues. Marco Pfister will assume the CEO position in the new organization and, together with Martin Caduff as COO, will run the new agency under the name of Adisfaction-Annex manage. In organizational terms, the merger will take effect on January 1, 2022.

"Even as a merged company, we remain completely independent as well as owner-managed and stand for individual and neutral advice," Martin Caduff elaborates.

Three newcomers strengthen Polsan's communications team. Cynthia Ringgenberg, a journalist from Swiss television, joins the agency. At SRF, she worked as an editor, producer and presenter for various news and culture formats. As a multimedia professional, she will strengthen conception and implementation at Polsan, especially in online communication and social media, and bring her know-how in media relations to the agency.

Oliver Frei also joins the agency. He previously held various management positions at the Pro Juventute Foundation and recently completed his master's degree in communications at the ZHAW with an analysis of the referendum campaign on the corporate responsibility initiative. Frei has a broad background and knows what it means to position oneself successfully in an NPO environment. At Polsan, Oliver Frei takes on mandates in communications and association management.

With Alexandra Walpen Kyburz, the agency has also gained expertise in event organization. The trained hotel manager also knows the political field very well and at close quarters: She worked for several years in the general secretariat of the CVP - or today the center - and most recently in the public affairs department of Mobiliar.

"We are very pleased that the three of them have chosen us," Sandra Hügli, partner at Polsan, was quoted as saying in a statement. "They bring a concentrated load of media expertise and NPO experience from different perspectives to us, and thus exactly what we were looking for in our positioning."

Doing things that you enjoy. Without thinking about what others say. Many people wish they could do this, but often don't. Ovomaltine now wants to change this and presents itself in the current campaign as a motivational coach who assures everyone: "Never stop doing your thing". Based on this new campaign platform, Ovomaltine and Jung von Matt Limmat are telling stories of people who do just that and are looking for people who would even like to do it professionally.

Straight to your destination

In two new commercials (TV and digital), Ovomaltine accompanies Lukas, a straight-ahead hiker, and Ella, who builds useful things out of concrete for her flat share - all with a wink. The commercials are intended to show that well-intentioned ideas are not necessarily better. However, the tireless drive to do one's own thing is remarkable. Lukas and Ella's constant companion is Ovomaltine. Because the motto of the current campaign is also: "with Ovomaltine you can't do it better, but you can do it longer".

Chief of Mach-dein-Ding

In the next stage of the campaign, Ovomaltine and Jung von Matt Limmat are going one step further and will be looking for people who want to turn their hobby into a career from November 2021. The "Chief of Mach-dein-Ding" will work for Ovomaltine for one year from February 2022 in a 20 percent position. What do you have to do? Simply do your own thing. Interested parties can apply at Ovojob.ch apply.

The search for the "Chief of Mach-dein-Ding" is accompanied by a social media campaign on Instagram, Facebook, LinkedIn and TikTok, in which various people are portrayed who have what it takes for the job, such as the "Chief of Kakteen-Dart".

Responsible at Ovomaltine: Simon Schiess (Brand Manager Ovomaltine), Sarah Baur (Junior Brand Manager Ovomaltine). Christof Stulz (Marketing Manager), Christina Kieni Römer (Marketing & Sales Director). Responsible at Jung von Matt Limmat: Philipp Klink (Text), David Hanselmann (Art Direction), Joelle Hauser (Graphics), Philipp Siegenthaler (Strategy), Andrea Schütz, Valérie Gantenbein (Project Management), Michel Nellen (PR), Jonas Bayona (Social Creative Direction), Rob Hartmann (Executive Creative Direction), Cyrill Hauser (Chief Client Officer). Responsible at Jung von Matt Play: Natascha Imfeld (Agency Production). Responsible at Jung von Matt Impact: Gabriela Oetliker (Digital Marketing), Ladina Baumann (Media Strategy). External partners:inside: Jones (Director), Timon Schäppi (DOP), Luzius Fischer (Executive Producer), Alex Wyssling (Line Producer), Alina Benz (Production Coordinator), Peter Scherz (Production Design), Daniel Loepfe (Post Producer), Marko Strihic (Editor), Jürgen Cupka (Color), Jingle Jungle (Sound).

A complicated example from the world of Swissquote is CFDs - a contract for difference. The Swissquote campaign shows the Wall Street bull doing acrobatic exercises on a trampoline. For 30 seconds, he spins and bounces back and forth between the "buy" and "sell" trampolines - but why? The scene is meant to illustrate CFDs: using them is like putting the stock market on a trampoline.

The campaign was produced by Mygosh and realized by Digital Golem. It will be implemented in TV, print, digital and social networks as well as in many languages and will be broadcast in Switzerland, the EU, Eastern Europe, the Middle East, Asia as well as Latin America.

Responsible at Swissquote:  Jan De Schepper (Chief Sales and Marketing Officer); Romain Le Baud (Head Marketing); Leslie Bronsztejn (Brand Marketing Manager); Jimmy Morilla (Brand Manager). Responsible for Calvalcade: David von Ritter (Creative Director); Maxime Merchez (Art Director Photo); Camille Natalini (Graphic Designer); Maxime Fiechter (Senior Account Manager); Patricia Azevedo (Junior Account Manager). Production Spot & PrintClay (Director); Lamar Hawkins (Executive Producer Mygosh); Michel Van Der Veken (Producer Mygosh); Nicolas Haesen (CGI Producer Mygosh); Digital Golem (CGI).

Nez Rouge and Rudolf, the funny racing animal with the red nose, are now widely known. The service has been offered by volunteers every December for many years. In pairs, they pick up women and men who have been drinking alcohol and drive them and their car safely home.

Last year, however, Nez Rouge volunteers had to protect themselves and could not provide a ride home because of Corona. This year, everything is a little different. Almost everything. Some Nez Rouge sections have decided to drive home those who like to party away from home. Other sections are not offering the service this year either.

In order to communicate this, the Openroom agency has developed two cheerful motifs that call on motorists to act responsibly. This means not to drive when drunk and therefore to use the service of Nez Rouge. Or to enjoy themselves at home and have a drink or two there.

The subjects are used in the respective cantons as posters, flyers, leaflets and as social media posts.

Responsibility at Nez Rouge Switzerland: Christel Sommer (Marketing). Responsibility at Openroom: Eric Voser (Creative Director); John Leuppi (Text/Concept); Andreas Konrad (Art Director); Tamara Haf (Digital Jr. Art Director); Dagmara Garner (Director Strategy & Consulting); Sara Culum (Social Media Consultant); Sattu Rodrigues (Illustrator).

Finding the perfect agency - a central task that regularly occupies both clients and agencies. The market is changing radically, but companies still rely on old patterns when selecting a suitable agency. In doing so, they could all look to alternative selection processes that place a stronger focus on cultural fit, attitude and working methods.

How to find a perfect partner and how to keep the cooperation successful is now shown by the LSA in the new branded content format "The Perfect Match. In entertaining videos inspired by the popular Glanz&Gloria format "You or I", Matches show how a long-term and strong agency-client relationship works.

The format is launched by Catherine Purgly, Managing Director of LSA and Roland Ehrler, Director of SWA. The topic of agency selection is very close to both of their hearts and is always an important agenda item in their regular discussions. In further episodes, viewers will get an insight into the collaboration between Audi Switzerland and Wunderman Thompson, Axa and Publicis Zurich, and Futureworks and Zurich Insurance. Further episodes are already being planned.

Responsible at LSA: Catherine Purgly, Ilan Olstein. Responsible at Farner Group: Philipp Skrabal, Mathias Kröbl, Nina Wick, Bruce Roberts, Ennio Cadau, Roland Szabo, Rebecca Gerritsen, Aleksandar Sofranac. Responsible at Kuble (film production): Gustavo Salami, Olivia Schiffmann, Felix Schulz, Eveline Birrer. Responsible with John Allen (direction and editing): Chris Hanselmann, Yannick Schmucki. Responsible at Aroma (set production): Eugen Brunner, Yvonne Eichholzer, Marc Wiederkehr. Photography: Tobias Stahel.