Freundliche Grüsse is thus responsible for the digital relaunch of the cantonal bank in the areas of UX and UI design, digital branding and content creation. In an agile co-creation process, the new platform and content are currently being created, as the agency writes in a statement.

The launch is scheduled for the second quarter of 2022.

The Swiss enjoy many personal freedoms, which are, among other things, due to the good relations with neighboring countries, according to a statement by Pengworks and Stark+Vernetzt. However, these would be attacked again and again, which is why there is a need for an audible voice against Switzerland going it alone.

The relationship between Switzerland and Europe is an important topic not only in votes, but also in everyday life. That is why Stark+Vernetzt has been campaigning loud and clear for openness and good relations with neighboring European countries since 2015.

With the basic idea "One alone is not enough. It takes all of us!", Pengworks has produced a cinema commercial that highlights the special freedoms in an open and networked Switzerland.

"The best way to make a difference is with a community. With real people who get involved out of personal conviction, invest a lot of heart and soul, and motivate others to join us. That's what Stark+Vernetzt thrives on," adds Nicole Wiedemeier, campaign manager at Stark+Vernetzt.

The young agency Pengworks supports the campaign with content that draws attention to the personal message of Stark+Vernetzt and calls on people to join the movement and stand up for an open and well-connected Switzerland.

Responsible at Stark+Vernetzt: Nicole Wiedemeier (Campaign Manager), Oliver Steimann (Deputy Campaign Manager), Sushil Aerthott (Head of Digital Strategy), Nena Weibel (Digital Marketing & Content Manager), Ariane Buchli (Research Associate). VResponsible for Pengworks: Gianni Peng (overall responsibility / creative director), Dario Schmieder (camera & editing) Romano Thomann (assistance), Adriel Pfister (colorgrading). Production partner: Bluebox Sound Studios (sound design).

Since October, Sandro Meli has been heard as a presenter, and from November he will also take on the position of Head of Music at Radio 32. The 39-year-old has worked at Biel-based local radio station Canal 3 since 2017, where he was a presenter and member of the music editorial team. In his new position, the Bern native will report to Roman Unternährer, Head of Music & Research, and Manfred Joss, Head of Programming at Radio 32.

Dominik Sitter will be in charge of moderation. Despite his young age, the 26-year-old brings several years of radio experience with him. Currently a presenter and deputy program director at Radio BeO, the Bern native will start in his new role at the CH Media radio station in February 2022. He will also report to Manfred Joss.

Martin Ackle resigns

After 23 years at Radio 32, a private radio station in Solothurn, Martin Ackle is stepping down as head of moderation and music. However, he will remain with the radio station as a freelancer. Sandro Meli and Dominik Sitter are now to follow in his footsteps.

As a native of Uri, as a reader of newspaper reports about the canton of Uri, as a user of social media platforms and professionally as a consumer of electronic media, he is quite well informed about the Kopp case, the president of the jury of the cooperative Pro Journalismus Uri is quoted in a statement on Thursday.

However, he learned a lot of new and interesting things about the person and the professional Kopp in the interview. The interviewer understands the journalistic craft, they say.

A total of 18 entries were submitted to the jury. No application was submitted for the award of the Uri Media Promotion Prize. Due to the pandemic, the media prize will once again not be awarded publicly. (SDA)

Forward is an agency for digital media, programmatic & data-driven advertising, social media and search engine advertising. In addition to Sonam Wieland, the management team includes digital marketing experts Sarah Blattner and Kevin Frey. Together they bring many years of experience in digital campaign management, especially for the real estate, retail banking, investment banking, asset management and wealth management industries.

Sonam Wieland has been a member of the management team of Adisfaction, which will merge with Annex at the beginning of 2022 and operate as Adisfaction-Annex. (Werbewoche.ch reported).

Wieland explains Forward's philosophy as follows: "The agency stands for progress and innovation with its name. That is precisely our promise: We pick up our client where they are and take them to the next level in digital marketing. With creative, customized media solutions."

The Swissman belongs with its 226 kilometers and 5700 meters of altitude to the world's toughest triathlon events. The spectacular course leads from Lake Maggiore over the alpine passes Gotthard, Furka and Grimsel to the small Scheidegg.

After the event could not take place for two years as a result of the Covid pandemic, the long-distance triathlon can be held again on June 25, 2022. The 55-second short film by Arktis tells with a lot of charm and a wink of the eye how the course of the Swissman is being prepared for the next staging. Well-known sections of the course, such as the historic Tremola-Gotthardpass road, the Furka Pass and the Giessbach waterfalls, are featured.

The film announces the registration for the ninth edition of the Swissman Xtreme Triathlon, which is open until November 14.

Story & Creative Direction: Sampo Lenzi. Camera & Edit: Balz Auf der Maur. Sound: Maya Baur. Light & Assistant Camera: Samuel Röösli. Protagonists in front of the camera: Members of the Swissman OC.

Streaming revenues of one billion euros are also to be achieved by 2026, and the two services are then also to be profitable.

Until now, the goal had been to have between five and seven million paying subscribers by 2025. Sales should be at least 500 million euros and the profit zone should be reached.

RTL+ to become entertainment platform

RTL Group also plans to expand its German streaming platform RTL+, which was previously called TVnow and has had the new name since Thursday, into a cross-media entertainment platform in the first half of 2022. Video/TV, music, podcasts, audio books and e-magazines are to be offered there.

So far, RTL+ has been structured similarly to other streaming portals with a focus on moving image offerings. On the platform, RTL+ mainly shows its own offerings from its own channels with a media library, livestream for TV and streaming content. RTL Group is part of the portfolio of the Bertelsmann Group in Gütersloh, which holds the majority.

According to the company, streaming revenues increased by 30.6 percent to 162 million euros between January and September. In the same period of 2020, it had stood at 124 million euros.

The listed RTL Group had 3.4 million paying subscribers for its two streaming services at the end of September. Of these, RTL+ accounted for around 2.39 million subscribers. The total reportedly represents an increase of around 90 percent compared to September 2020, when there were close to 1.8 million paying subscribers.

At the same time, RTL Group is sticking to its corporate targets for the year, which it announced in the summer. The Group expects to generate revenues of around EUR 6.5 billion in 2021. (SDA)

The Master of Swiss Apps 2021 has been chosen. Swisstopo came out on top at the 9th Best of Swiss Apps Award Night. The app was commissioned by the Federal Office of Topography Swisstopo and developed by Ubique Innovation.

The jury's verdict: "Swisstopo impressively demonstrates that Switzerland has nothing to hide when it comes to map apps. Despite the wealth of functions, the app is very simple and intuitive to use. Swisstopo offers a clearly laid out interface, and at the same time the app covers all the functions needed to plan a route. And the whole thing also works offline! The ingenious and innovative panorama function also impressed the jury. The app is great in every respect! Bravo!"

"MySwica customer portal" and "Remote AR Sales" on the podium

One third of the votes for the master's choice came from the Best of Swiss Apps jury. Another third was determined by the subscribers of the Netzticker. And finally, the participants at the Award Night had a further one-third say.

The second most votes went to the mySwica customer portal app, developed by Unic and Apps with love on behalf of Swica.

Third place went to the Remote AR Sales app from Feey, implemented by Bitforge.

The are the 10 Gold winner

• Business Impact category: EM.App

• Category Campaigns: Runtime

• Conversational UI category: Swisscom Voice Assistant

• Category Enterprise: Numarics

• Extended Reality category: Remote AR Sales

• Category Functionality: Swisstopo

• Innovation category: Smartstop

• Mobile Web category: Digital Experience Platform Zurich Airport

• User Engagement category: Nature Detectives Mania

• Category UX & Usability: Benevita

You can read the highlights of the Award Night in the Netzwoche ticker for the Award Night. (Joël Orizet)

This article was first published in Netzwoche.

"With Vaccination Week, we really want to take another step forward," Health Minister Alain Berset told the media in Bern on Wednesday. With the vaccination offensive, a "last call" is made. It is a "good thing".

President Guy Parmelin added that the main purpose of the vaccination week is to inform. Defeating the virus is in the interest of society as a whole. The work of persuasion is hard, but it is worth it. With the vaccination week, vaccinated people would also have the opportunity to get their questions answered.

Advertisements from over eighty personalities from the worlds of sport, culture, business and politics will provide information. In addition, a concert tour will take place, accompanied by vaccination advice and vaccination opportunities. Musicians such as Stefanie Heinzmann, Danitsa, Stress, Dabu, Kunz, Baschi, Anna Rossinelli and Sophie Hunger will play in various cities in Switzerland.

In all cantons, other local events will take place, such as a vaccination night or a livestream with experts. In Zurich, there will be coffee and doughnuts at the main train station, according to Zurich Health Director Natalie Rickli.

Cantons are "highly motivated

According to Lukas Engelberger, President of the Conference of Cantonal Health Directors (GDK), the vaccination campaign is running at full speed in all cantons. He said vaccination will be perceived in a new way and through new channels starting next week. "We are top motivated for the vaccination week," Engelberger said. The goal, he said, is to bring vaccination closer to the people.

The effort to convince unvaccinated people will be greater, but it will still be worth it. "Because every vaccination counts," Engelberger said. The more people who are vaccinated, the better. The federal government and the cantons do not provide any information about a specific target for vaccinations.

It is not yet clear how many additional mobile counseling and vaccination centers will be on the road in the cantons. Only 13 cantons have already submitted their programs, the Federal Council explained.

The national vaccination week is part of the vaccination offensive, which the Federal Council decided in mid-October to increase the vaccination rate. Two other pillars are the increase in mobile counseling and vaccination centers for low-threshold access to vaccination and a counseling service with trained persons for individual discussions.

Parmelin appeals for solidarity

President Guy Parmelin again appealed to the solidarity of society to put an end to the pandemic. "Make yourself immune to the virus, it is in the interest of all of us." Vaccination, he said, is the simplest means on the road back to a normal everyday life.

On average, one hospitalization can be avoided for every 50 vaccinations and one intensive care unit occupancy for every 150 vaccinations, according to a statement by the Federal Council. In addition, costs would be saved by avoiding closures, for example in the catering and hotel industry.

With 73 percent of the population over 12 years of age, Switzerland has a low vaccination rate compared to other countries. The vaccination rate is too slow to prevent another strong wave of infections during the cold season, he said. "An additional effort before winter is needed," Berset said.

In Switzerland and Liechtenstein, 2607 new coronavirus infections were reported to the Federal Office of Public Health (FOPH) within 24 hours on Wednesday. At the same time, the FOPH registered 5 new deaths and 57 hospital admissions.

Stricter on rapid tests

In the future, there will no longer be a Covid certificate for nasal antigen rapid tests because the test quality is insufficient, the Federal Council states in a statement. A certificate will only be available for tests with a nasopharyngeal swab.

Since October 11, 2021, the federal government has financed the tests - rapid antigen tests and saliva PCR pool tests - of people who have received a first vaccination but not yet a Covid certificate. The Federal Council has now decided that testing for these individuals will continue to be covered up to a maximum of six weeks after initial vaccination.

The Federal Council has also adjusted the cost coverage for rapid antigen tests by the federal government and reduced it from currently 47 Swiss francs to a maximum of 36 Swiss francs. The federal government may continue to be charged a maximum of the amount invoiced to the self-paying person.

Swiss Covid certificate for recovered

The Federal Council has further decided to introduce a Swiss Covid certificate. This will allow the validity period of the Covid certificate to be extended to 12 months for recovered persons in Switzerland. In addition, persons with a current positive antibody test can also receive a Swiss certificate. This is valid for 90 days and only in Switzerland. The adjustment comes into force on November 16.

The Federal Council has also decided that booster vaccinations will also be free of charge. And finally, the government wants to continue to provide financial support not only for regional passenger transport and rail freight, but also for local transport and tourist transport. Parliament will decide on the additional Corona credits totaling 215 million francs. (SDA)

The platform in French-speaking Switzerland has a lively community and limited products on offer every day. To make sure you don't miss out, you need to keep an eye on QoQa - in other words, take a look at the app every day.

Bold has playfully translated this fact into animated visuals in which the shoppers wear the QoQa logo as glasses on their noses. With the campaign "Shoppingperlen für Durchblicker," the app, which is already established in French-speaking Switzerland, now wants to finally conquer German-speaking Switzerland.

Bold has staged the QoQa logo without any unnecessary blah-blah as an accessory for young through-eyes. So that QoQa will soon not only be on everyone's nose, but also on everyone's lips.

The short clips can be seen on e-panels and e-boards in high-traffic environments, as video, display and social media ads, and in the form of advertorials on high-reach Swiss-German news platforms.

Responsible at QoQa Services: Nina Bühlmann, Line Labie, Mathieu Pereira, Christoph Karcher. Responsible agency: Bold. Photography: Fabian Hugo.

In addition to its usual tasks, LMS wants to play an even more active role in shaping the future of the Lenzerheide vacation region in order to further develop the destination into a lively vacation, residential, living and working destination all year round. Together with local businesses and all service providers, more needs-oriented offers are to be developed and placed on the market. LMS therefore wants to change from a pure marketing organization to a destination developer. In order to fulfill this role, the management will be expanded to include the third area of product and offer design, writes the organization in a statement.

New starting position for Bruno Fläcklin

In October 2020, LMS informed about the serious cancer illness of Bruno Fläcklin and the looming temporary absence of the Managing Director and Tourism Director. A gradual re-entry into his activity was planned from summer 2021, his tasks were transferred ad interim to Domenico Bergamin (Werbewoche.ch reported). Despite a positive healing process, Bruno Fläcklin's regeneration is not progressing as desired, so that it is no longer possible for him to return to his previous position, LMS writes. In the future, he will make his know-how available to the Lenzerheide vacation region in a reduced workload. "I am glad that I can take care of my complete recovery and at the same time contribute my experience to the destination in a reduced workload," the departing tourism director said in the statement.

New challenge for Domenico Bergamin

Domenico Bergamin, who managed LMS during the absence of Bruno Fläcklin, will continue as Managing Director until his resignation at the end of January 2022. As of March 1, 2022, he will take up a new challenge as Managing Director of Allegra Tourism.

With the departure of Fläcklin and the departure of Bergamin, LMS is now looking for a new Managing Director with immediate effect. Like Bruno Fläcklin, Marc Schlüssel, Head of Marketing and Communication, will continue to support the management of LMS. In the course of the reorganization, the tasks within the management will also be redistributed.

The goal of Smartenergy is to drive the energy transition by investing in solar, wind and hydrogen - and thus invest in a sustainable future.

As brand partner, MetaDesign supported the company in developing a visionary idea into a strong brand with international appeal. Using a lean project setup and direct decision-making channels, the brand strategy, visual and verbal brand identity and initial implementation were developed in just 100 days.

MetaDesign created a bold and bold brand experience from a single source and coordinated it in collaboration with the relevant experts. MetaDesign developed touchpoints such as the website, print media, stationery, event presence, corporate movie, corporate sound, training for all employees, brand in space, digital trade show booth, landmarks, vehicle lettering, merchandise - and on an ongoing basis.

The result is a brand that is committed and self-confident in communicating to the outside world what Smartenergy stands for: For renewable energies as the way of the future. For investments in solar, wind and hydrogen. For bringing together experts from a wide range of disciplines. For breaking new ground, wanting to make a difference and investing sustainably.