Bühler&Bühler has grown steadily since its founding in 2013 and currently has 21 employees. Another two positions in digital creation are currently being advertised. "We have big plans for next year, thanks in part to another great pitch win a few days ago. And above all, even after nine successful years, we have the drive to improve every day," says Raphael Bühler, CEO and partner of the agency.

First and foremost, the right people are crucial for this. For this reason, the agency has reorganized itself and appointed two established employees to the management team, Stephanie Geiger and Nadja Wey.

"With Stephanie Geiger, we were able to gain an enormously valuable creative director for us last spring. With her many years of experience from large national and international agencies, she brings additional quality to creation. We wanted her ideas, her infectious enthusiasm, and her know-how to be part of our management team," explains Raphael Bühler. "With Nadja Wey, who leads the consulting team as Account Director, we also have the perfect addition with an excellent track record in our management team. For two years, she has been proving on a daily basis that high service quality is just as important for the success of an agency as outstanding creation."

The management team of Bühler&Bühler thus consists of CEO Raphael Bühler, Doris Bühler, Chief Creative Officer and Partner, Raffaela von Gunten, Team & Agency Development Director, Creative Director Stephanie Geiger, and Nadja Wey, Account Director.

Christmas is just a few days away. While most people in this country celebrate the festival of love with family and friends, even in wealthy Switzerland there are people who can't afford a warm meal at Christmas or don't even have a roof over their heads.

The Salvation Army has been ensuring that Christmas is also a small celebration for poor people in Switzerland for 150 years. The aid organization relies on donations for this work. As it does every year, the Salvation Army therefore launches a large distribution campaign shortly before Christmas.

This year, Swiss households received the mailing designed by the agency at the airport in their letterboxes. The idea emerged as the clear winner from five different concepts in last year's test mailing and was therefore distributed this year as a large print run.

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Responsible at the Salvation Army Foundation: Beat Geyer (Direct Marketing Specialist), Angelika Hergesell (Direct Marketing Fundraising Specialist). Responsible at agency at the airport: René Eugster (overall responsibility), Dominique Rutishauser (creative direction/art direction), Miriam Egli (consulting/text).

The new medium was designed and produced by the Basel West agency - a biannual publication is planned. The newspaper shows examples of success in Basel's economy, refers to the Industry Night planned for March, and offers interactive elements and a competition for the whole family. HKBB's new medium also takes advertisements and reaches all 267,000 households in Basel-Stadt and Baselland with gross distribution.

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Responsible at Basel Chamber of Commerce: Martin Dätwyler (Director); Jasmin Fürstenberger (Head of Communications); Antonia Pidner (Communications). Responsible at Basel West Corporate Communications: Markus Siegenthaler (Consulting); Stephan-Lehmann-Maldonado (Editorial); Thomas Aerni (Art Direction). Responsible at Adveritas: Toni Besutti, Christof Ramseier (advertising sales).

Webrepublic prevailed over competition from across the DACH region in SBB's tender process for the right partner agency. The agency was awarded the publicly tendered mandate and will be responsible for search engine advertising with a focus on the Swiss market from January 2022.

The mandate includes strategic planning, campaign management, tracking and reporting, as well as integrating the campaigns into SBB's overall campaign strategy.

SBB awarded the other two media lots in the online and offline media sector to Havas Village Zurich (Werbewoche.ch reported).

The new brand "ReBelle Beauty" aims to empower and promote women's beauty with its products. Behind it is The Conscious Beauty Company, founded by Fabienne Bolliger.

Mona and Mateo is responsible for the brand's identity and appearance, as well as the package design of ReBelle Beauty. "Mona and Mateo understood and shared my vision from the very beginning. Their promise of 'new advertising' fits with my intention to question apparent realities - in society and business - and to think differently in an entrepreneurial way. As a young and agile company as well, the agency was exactly the right partner to work alongside my newly founded company," says Bolliger about working with the agency.

ReBelle Beauty is entering the market with three products. The logo of the beauty brand is based on the rules of the Fibonacci sequence. In nature, it is the blueprint for countless shapes that appear particularly harmonious and beautiful. This wild perfection, which seems random at first glance, is the template for ReBelle Beauty. The logo aims to bring together natural beauty, freedom and independence without being chaotic. The appearance, which is very atypical for the beauty industry, is thus intended to underline the new and unconventional self-image of the young brand.

The claim "I believe so very much in this" expresses the founder's passion and is intended to convey closeness and responsibility - and also become a guiding principle for the target group. "Fabienne's energy and honest enthusiasm for her products and for her customers should be palpable in every element of the brand and thus be passed on to the buyers," explains Mona Fluri, Creative Director and co-owner of Mona and Mateo.

ReBelle Beauty's corporate values were also developed and formulated together with the agency. The guiding principles "Swiss Science," "Only The Good Stuff," "Control Freaks," "Enviromentally Conscious," and "Approved By Fabienne," as well as their explanations, are written on the company's packaging, website, and banner.

ReBelle Beauty products have been available since early December on Rebellebeauty.ch and in stores on Perfecthair.com.

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Responsible at The Conscious Beauty Company: Fabienne Bolliger. Responsible with Mona and Mateo (concept and implementation): Sheena Czorniczek, Nicole Waldis, Lesley Ryffel, Mona Fluri, Mateo Sacchetti.

There are many measurement methods around the topic of customer satisfaction, but they all have one thing in common: "They tend to be symptom analyses that say little or nothing about the cause of the problem - and what can be done about it. That's exactly what's different with Customer Metrics," says Jan-Erik Baars, professor at the Lucerne University of Applied Sciences and Arts HSLU, who developed the methodology behind it.

Together with Prof. Dr. Dominik Georgi at the HSLU, Baars researched an approach that analyzes companies as simply as possible but in depth in terms of customer centricity - and shows what can be improved. Thus, after several years of research and in collaboration with Swisscom, the so-called Customer Centricity Score, or "CCScore" for short, was created.

The CCSScore is available for companies of all sizes and industries and is based on an internal survey with 15 core questions. "The survey is internal because the structures, processes and management have an immense influence on how customer-centric a company is - or can be better," Georgi explains. Based on the answers of as many employees as possible, a profile is created and the starting points and levers for an orientation toward customer centricity are identified. Now, on the newly launched website a self-test can be performed.

PXP Ventures acquires Marketing and further development

The Startup accelerator PXP Ventures as co-founder of Customer Metrics, is now responsible for further marketing. "We support the company by developing the product in a market-oriented way and driving marketing. That's our investment. Operationally, we handle this through our sister company Partner & Partner," says Luc Holzach, co-founder and partner at PXP Ventures.

"To develop and test the methodology, we have the knowledge and the resources," says Baars, adding, "However, to turn it into a product and market it, we are dependent on other partners and are very happy to have found one in PXP Ventures that brings the appropriate know-how, both in terms of business and content."

Further score in progress

A second score, which measures customer centricity from the customer's perspective, is now in the pilot phase. The Customer Impact Score, or "CIScore" for short, is complementary to the CCScore and surveys the external perspective. CCScore and CIScore can be used independently of each other. However, simultaneous application is ideal in order to obtain as comprehensive a picture as possible of a company's customer centricity.

Meanwhile, PXP Ventures is also developing the CCScore further: In 2022, it is to be made accessible on a low-threshold basis via a self-service platform. Partner & Partner has been commissioned to build this platform. The development phase of the online platform will take around another year.

The Gleisarena is located directly at track 18 at Zurich's main station. 34 rooms invite to learning, teaching and thinking. In the cross-media location marketing campaign designed by Transformer, historical philosophers are staged in a surprising way in a state-of-the-art environment. A presence that is meant to catch the eye and at the same time draws a bow to the signaling and naming of the training rooms.

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Responsible at FFHS Fernfachhochschule Schweiz: Yvonne Ganz (Head of Department Construction, Real Estate&Facility Management FFHS) and Fabienne Ruffiner (Management Real Estate FFHS). Responsible at Transformer: Sandro Kümin (creation), Gaby Neyer, Felicia Lauper (consulting), Yvonne Ineichen (text).

In a long, demanding and well-structured pitch process, Havas' media experts were recommended for two of the three lots put out to tender: "Online Media" and "Offline Media". Based on the achievement of the highest score in the evaluation of these lots, SBB chose Havas.

The agency will take over media buying, management and optimization of all media campaigns for SBB from January 1, 2022. The media strategies as well as the rough planning will be designed by SBB's in-house team. In certain cases, however, Havas will also be responsible for strategy and rough planning, according to a statement.

However, SBB is not a new customer for Havas Villages Switzerland. Since the end of 2019, Havas Village Geneva has already been in charge of the campaign creation for SBB Immobilien in western Switzerland and, as a Village, will be able to develop all campaign elements from a single source in the future.

In 2020, CR Kommunikation developed, planned and implemented a campaign for long-term care for Curaviva Switzerland, Spitex Switzerland and OdASanté (Werbewoche.ch reported). As part of this campaign, an emotional animated film portrays the eventful life of Rosemarie, who tells her life story to her caregiver Livio.

The animated film about Rosemarie was recently with Epica gold excellent. At Eurobest, the work was shortlisted last week for the in the Film Craft categories "Production Design / Art Direction" and "Animation". In the second category, CRK can now claim a silver award.

Alcohol is one of the greatest safety risks in road traffic - not only when drunk in excess, but even in small quantities. Even one glass has a negative effect on driving ability, because attention and vision are impaired.

Especially the influence of small amounts of alcohol is underestimated by many. This is where the new national prevention campaign comes in, which Ruf Lanz designed and implemented on behalf of the BFU.

The agency illustrates the effect of alcohol by placing an empty glass of beer, wine and prosecco in front of striking headlines. This produces precisely the distorting, befogging and clouding effect that alcohol has on the road.

The campaign is being played out throughout Switzerland in German, French, and Italian. On over 6,000 billboards as well as in animated form on social media, on the BFU website and via DOOH.

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Responsible at the Swiss Council for Accident Prevention: Jürg Beutler (Head of Communications, Member of the Executive Board), Peter Matthys (Head of Campaigns), Claudia Bucher, Leona Savary (Campaign Management), Andrea Uhr (Road Traffic Research), Yvonne Achermann (Road Traffic Research). Responsible at Ruf Lanz: Markus Ruf, Danielle Knecht-Lanz (Creative Direction), Isabelle Hauser (Art Direction), Markus Ruf (Text), Armin Arnold (DTP), Miro Poffa, Sylvia Kohler (Consulting). External partners: Lorenz Wahl (image editing), RoDo Works, Roger Koller, Gregor Szabo (motion design), Sabrina Vogel (producer).

The parent company of Facebook and Instagram has introduced a new year-in-review feature for Instagram Stories that allows users to look back on their year. With Playback, up to ten stories from the past year can be selected from the archive for a year in review and shared.

The top 10 topics in Switzerland

Bernie Sanders

A photo of U.S. politician Bernie Sanders sitting freezing on a folding chair at the inauguration of U.S. President Joe Biden became an Internet hit this year. Sanders also thought it was funny: his team printed the image on T-shirts and coffee mugs and sold them. Within a few days, $1.8 million was raised, which was subsequently donated to charity.

Marriage for All

64.1% of the Swiss* said yes to "marriage for all" in the referendum in September. Same-sex couples will be able to marry or convert their registered partnership into a marriage from July 1, 2022. Switzerland is thus the 29th country to recognize marriage for same-sex couples.

European Union

After seven years of negotiations, Switzerland has scrapped a planned framework agreement with the EU on bilateral relations. There had been no agreement on crucial points, said Swiss President Guy Parmelin, including the topics of free movement of persons or workers' rights.

European Football Championship

The 2020 European Football Championship was postponed by a year due to the Corona pandemic, but the time had come in the summer of 2021. And it could not have been more exciting. Switzerland was eliminated in the quarterfinals against Spain - but only after the penalty shootout (1:3).

Vaccinate

The Corona pandemic is on our minds for the second year in a row. In 2021, vaccination was the main topic of discussion among users. Facebook and Instagram continue to provide reliable sources of information in Covid 19 information centers, and users can use profile frames and stickers to show that they have been vaccinated.

Italy

2021 was an exciting year in Switzerland's football history - and also a successful one. After the "Nati" reached the quarterfinals of the European Football Championship, the Swiss qualified as group winners for the upcoming World Cup in Qatar in 2022 - and just left European champions Italy behind.

Joe Biden

The USA has had a new president since the beginning of the year. Joe Biden was sworn in as the new President of the USA on January 20, 2021. Contrary to tradition, outgoing President Donald Trump stayed away from the swearing-in ceremony for his successor.

Hospital

In Switzerland, at least 11,500 people have died from Covid-19. But at least, unlike in other countries, the country has so far been largely spared what medical experts call a "nightmare": Bottlenecks that would have required triage have been averted so far.

LGBTIQ+

The abbreviation LGBTIQ+ stands for "lesbian, gay, bi, trans, intersexual, queer" and ties in a variety of sexual orientations and gender identities. On Facebook and Instagram, all people can proudly celebrate their identity and draw attention to existing discrimination. Since this year, Instagram users can also add their pronouns to their profile.

Hiking

A large proportion of Swiss people describe hiking as one of their favorite leisure activities. This is not surprising, as Switzerland offers the perfect conditions for excursions into nature with its 65,000 kilometers of hiking trails.

The top 10 hashtags

#switzerland

#love

#photography

#nature

#instagood

#art

#autumn

#travel

#zurich

#photooftheday

The top 10 songs

CKay - love nwantiti (feat. Dj Yo! & AX'EL) [Remix]

Gustavo Bravetty - Babel

Amaarae - SAD GIRLZ LUV MONEY Remix (feat. Kali Uchis and Moliy)

Jonathan Roy - Beautiful Day

Niko Moon - GOOD TIME

Bleedingxheart - Lovely

Dafina Zeqiri - HAPPY BIRTHDAY

Mozzik - Bonjour Madame

Ruth B. - Dandelions (slowed + reverb)

Becky Hill - My Heart Goes (La Di Da)

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The top moments of this year's Year in Review were determined based on how many times they were mentioned between January 1, 2021 and October 31, 2021. To determine which topics could be clearly assigned to 2021, keywords were compared with the maximum values for a single day in the previous year. Thus, keywords such as Mother's Day and Halloween, which typically represent the top moments of each year, do not appear in the list.

Winter sports in all their facets are one of the most popular leisure activities in Switzerland. But all too often, it subsequently keeps doctors' offices and hospitals busy. For those affected, this means pain, restrictions, inability to work. For insurers, annual costs of over 300 million Swiss francs.

Because more than 90 percent are self-inflicted accidents, Suva is focusing on increased information and awareness among snow sports enthusiasts. The specially developed "Slope Track" app measures stress while skiing, raises awareness of relevant risk factors and provides tips for improving physical performance and reducing stress.

It is being promoted with a newly developed campaign in the typical Suva style of recent years. It shows protagonists who master tricky situations in snow sports only thanks to much more luck than brains or skill. Conceived by Wirz and realized by Stories with director Tobi Fueter, it conveys the message and the download link with the usual lightness - humorously and without a threatening finger.

The central advertising medium is the 35-second TV spot, but the campaign plays a wide range of media: from various online clips, banners and display ads to print advertising, social media activities and articles in industry newsletters to chair-hanger advertising and digital playouts on public transport in the ski resorts.

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Responsible at Suva: Urs Schaad (Head of Marketing Communications), Samuli Aegerter (Campaign Manager Snowsports), Corinne Kursfeld (Team Leader Communication Consulting Prevention), Cornelia Hengst (Team Leader Product Management), Nadja Kunz Rütimann (Communication Manager Prevention), Adrian Senn (Communication Consultant Digital Campaigning), Jessica Fanger (Editor Newsletter & Social Media), Natascha Obermayr (Media Spokesperson), Altan Tural (Communication Consultant Prevention). Responsible at Wirz: Livio Dainese, Fernando Perez, Matthias Fürst, Thomas Kurzmeyer, Florian Siegrist, Carmen Staehelin, Nicola Peter (creation); Anina Eugster (XLAB; Erasmo Palomba, Magdalena Zbiec (agency producing); Simone Jehle, Larissa Braun, Jan Keller, Barbara Waldvogel (Consulting); Urs Krucker, Marleen Diener (Strategy); Yussef Serrat, Oliver Fäs, Desirée Guzzo, Andrea Bosshard (Media Realization); Stories AG (Film Production): Tobias Fueter (director); Julien Bourdeille (director of photography); Meret Früh, Nicole Spring (production); Benjamin Fueter (edit); Jingle Jungle / Tonstudio-Z / stories AG / (audio production); Spacetrain / Fabian Sturzenegger (music); Frank Barton Company (SFX); stories AG (post production); Sebastian Stiphout (photographer); Ina Puchert (photo agent); Oliver Fäs (image editing). Responsible for Konnex Media: Marco Berto (Owner and Managing Director), Helen Seligmann (Media Planner). Responsible for WebrepublicChrista Müller (Senior Client Solutions Manager), Vera Hauri (Consultant Social Media Marketing).