The sales mandate of the Slow motion, the magazine of Pro Senectute Switzerland, and Zeitlupe.ch will be managed by Fachmedien / Zürichsee Werbe AG from January 1, 2022.

The ad management remains with Verena Tschoppwhich will be taken over by Fachmedien / Zürichsee Werbe AG on January 1, 2022. This will ensure a smooth transition and Zeitlupe's advertising partners will be optimally served by Tschopp and the office team of Fachmedien / Zürichsee Werbe AG, according to a statement.

The Slow motion is published ten times a year and, according to Mach Basic 2021-2, reaches around 126,000 readers with a circulation of 66,114 copies.

Dept is bringing more and more agencies together under one roof. This is now also the case for the Feed agency, which specializes in highly personalized, scalable digital content. It works for brands such as eBay, Aesop, Gumtree and Ancestry.com, among others.

Through the merger with Dept, Feed aims to accelerate its global growth. On board are 200 employees in Berlin, Paris, London, Manchester, San Francisco, Toronto and Sydney.

Feed supports brands and advertisers in strengthening customer relationships throughout the entire lifecycle. "We still see a lot of opportunities for larger companies in Switzerland to find cross-channel solutions in the area of creative production that take into account the increasing complexity at all levels," says Tobias Scholz, Director of Digital Marketing at Dept Switzerland "In particular, Feed's highly scalable creative content productions take us to an even higher level when it comes to data-driven creative."

Founded in Amsterdam in 2015, Dept has grown rapidly - from 150 employees in the Netherlands to more than 2,000 in 17 countries on five continents, including around 100 in Switzerland. This is the fourth acquisition this year for the agency, which is backed by investment firm The Carlyle Group - following MarTech agency Byte in February, U.S. software consultancy Devetry in April and Croatian development agency Blazing Edge in July. Dept also recently announced its expansion into the Asia-Pacific region, led by former Havas Group CEO Vishnu Mohan. (pd)

In June 2021, CH Media announced the joint venture between CH Media subsidiary Impuls Pictures and independent market leader Ascot Elite Entertainment/Elite Film (Werbewoche.ch reported). The two partners thus pooled their strengths in film distribution and marketing, with Ascot Elite taking over operations.

The former Co-CEO of Impuls Media Group, Patrick Schaumlechner, left his post at IMG last year, during which time his twin brother Peter Schaumlechner took over as sole CEO. As a board member of the cinema distributors' association FDS and the umbrella organization ProCinema, Peter Schaumlechner championed the interests of the national film industry for many years. After more than 30 years at IMG, he is now stepping down at the end of 2021, but will remain with CH Media in an advisory capacity.

In August, Reddit had achieved a valuation of around ten billion US dollars in a financing round. According to the Group, advertising revenues in the second quarter were around 100 million dollars - an increase of 300 percent on the same period last year.

Reddit claims to have more than 50 million users every day. They are divided into more than 100,000 online communities, known as subreddits, in which users come together according to their interests. Reddit relies on so-called moderators from the respective communities to oversee the platform. Because the company often holds back when it comes to regulating content, it has recently come under repeated criticism.

Reddit also caused a stir on the financial market recently, because amateur investors allied themselves against professional investors via the platform. The result was price turbulence that sent the shares of the retail chain Gamestop on a roller coaster ride. (SDA)

Kellerhals took over as Head of Market and Audience Research (Analysis and Data Intelligence) at the SRG General Management on April 1, 2017, succeeding Tanja Hackenbruch. In this role, she coordinated the research activities of the entire SRG enterprise.

In her work, she had contributed in particular to "strengthening regional cooperation in the field of research, using the national research budget in a targeted manner, increasing the transparency of research information in the General Directorate, and structuring SRG's data management in a sustainable manner." (SDA)

Since July 2021, SRF Sport has also been reaching its young target group on TikTok. The agency's assignment included setting up the channel - from brainstorming content to creating and publishing it, as well as community management and livestreaming. Now the assignment has been completed, writes Hera Zimmermann in a statement.

"Telling journalistic content in the shortest possible form is the biggest challenge. In just a few weeks, we achieved over 21,000 followers," says Hera Zimmermann. Some videos were played out within the entire Swiss TikTok community - like the video of Belinda Bencic with 350,000 views.

@srfsport

@football.is.life17 reply TGIF! Priceless look of Belinda Bencic! 😂 #ohno #tokyo2020 | SRG - Official Broadcaster of the Olympic Games

♬ Original sound - SRF Sport

The young channel's first livestream event was a highlight: According to the agency, the women's national team's qualifying match generated more than 10,000 viewers and generated comments every second.

Responsible at Hera Zimmermann Consulting: Karin Thommen (co-project leader), Sebastian Dudli (co-project leader).

With the improved collective labor agreement, which comes into force on January 1, 2022 and is initially valid until the end of 2025, SRG is sending a positive signal, writes SSM. SRG is prepared to "guarantee decent conditions for the work of its employees" even in times when the media industry is in crisis. This contributes to the quality of SRG productions.

The collective labor agreement should have been renewed already this year. However, several rounds of negotiations had to be canceled in 2020 due to the corona pandemic. As a result, SSM and SRG agreed to extend the current contract until the end of 2021. (SDA)

The study with over 1,000 participants shows that the relevance of online reviews is increasing: 99 percent of respondents said they find out about the product or service on the Internet before making a purchase - at least from time to time. 82 percent even do this always or almost always. This percentage is thus up 3 points on the previous year (79 %).

The Internet facilitates access to ratings and reports on the experiences of other customers - which is why they are becoming increasingly important in connection with purchasing decisions. Whereas in the past it was mainly the recommendations of the immediate environment that counted, today countless reports from the most diverse clientele are available on various online platforms.

Google is the first port of call

For just over half of respondents (53 %), the central point of contact for reviews is Google, followed by reviews on the company website (39 %). There was an exciting change here compared to 2020, when 64 percent said they looked at reviews directly on the website (Google: 62 %). In addition, almost one in five (24 %) now obtains information via YouTube.

Reviews as part of the marketing strategy

Xeit assumes that the relevance of online reviews will continue to increase. Public feedback on purchasing experiences is not limited to a product, but often also relates to the entire service associated with the purchase of a product or the use of a service. This also includes, for example, the advice given in a store or after-sales activities.

Many and, above all, good reviews can have a significant influence on whether the company or product in question is considered by customers. Therefore, measures to generate and monitor customer reviews should definitely be on the marketing agenda.

Other survey results at a glance

• A majority is neutral or positive about advertising on the Internet. However, the question of the most popular advertising format divides the generations.
• A large proportion of respondents subscribed to one or more newsletters.
• For generations Y and Z, ordering food over the Internet is completely normal.
• Every third person already uses a voice assistant or wants to do so in the future.
• More than half of Spotify users use the free version with advertising.

Xeit has the Survey on the online consumption of Swiss* citizens conducted in August and September 2021 using an online panel. 1,028 people participated, with the age and gender distribution of the sample corresponding to Swiss demographics.

From January 1, 2022, the event location right next to the Stettbach train station in Zurich will bear the name "The Hall". Since its opening on January 27, 2017, the venue has hosted a variety of concerts, as well as numerous customer events, award shows, anniversary celebrations, general meetings, and employee parties. For example, the "Advertiser of the Year" was chosen as part of the Best of Swiss Web Award Night in the former Samsung Hall.

"With The Hall, we are ushering in a new era. Despite the difficult conditions caused by the pandemic, we are working on further developments, facelifts and new offerings," explains Managing Director Natascha Leach. This also refers to the new digital infrastructure: The building is being additionally upgraded so that live experiences in "The Hall" can be transmitted directly to the world.

Visualized was the dual presence of the Freiburg News by means of photos and moving images. The subjects are identical twins, who were sought in advance via social media and advertisements in the newspaper's catchment area. The result are pictures with natural-looking protagonists who show the fun of the shoot.

According to the agency, the idea of shooting photo and moving image at the same time proved successful. Although the photographer and the videographer on set definitely had different requirements, in the end, both the print and online channels could be realized simultaneously in this way. For the client, this meant that the greatest possible media attention could be achieved with a reasonable amount of effort. Behind-the-scenes impressions of the shoot, in which Exact collaborated with Manawa Film, which is based in the same building, also exist and were distributed on various social media channels.

The dialect was retained for the headline. It is intended to emphasize that the online and print versions are identical and yet not, just like identical twins - "Gliich u glich nid gliich" in other words.

The campaign is used in advertisements, PR, posters, on social media, in samplings and mailings.

Responsible at the Freiburger Nachrichten: Bruno Zürcher (Head of Marketing and Sales, Member of the Executive Board); Academic Alpha, Dr. Andreas Hediger (Marketing Strategy and Market Development). Responsible at Exact! Communication: Thierry Laillard (overall responsibility for communication and creative direction), Dominique Guillod (consulting and project leader). Responsible at Manawa Film: Mischa Häuselmann (Film Production and New Media Producer).

Federal Councillor Ueli Maurer as Ueli the Bell, compulsory masks in the bathtub and a fighter jet suitable for home office use: press drawings get to the heart of current stories in a humorous way and sometimes cause a stir.

It is not uncommon for a single drawing to succeed in conveying the core of a story better than a detailed text can. The humor provides easy access and the exaggeration ensures rapid understanding. But that doesn't make press cartoons light fare.

At this year's "Gezeichnet" exhibition at the Museum of Communication around 50 press illustrators are taking part with 200 works. Among the participants are well-known names such as Patrick Chappatte, Orlando Eisenmann, Felix Schaad, Max Spring and Marco Ratschiller. The exhibition will run until February 13, 2022. (SDA)

Reto Gerber was a founding member of "Eco" in 2007 and also led the business magazine as editorial director for many years from summer 2012. His responsibilities later also included setting up the specialist economics editorial team, which, in addition to "Eco" / "Eco Talk," has also been producing the economics features for the daily news programs since the end of 2014. At the end of 2018, Reto Gerber took over as head of the TV foreign editorial department. He has now decided to leave the media industry and is moving to the private sector, where from September 1, 2022 he will be will work as a partner of Hirzel.Neef.Schmid.Konsulenten.

The ETH environmental science graduate has played a major role in shaping the CR Video department over the years, both organizationally and in terms of publishing, and he has actively helped shape the important expansion in the direction of digitization together with his respective teams. One example of this is the re-launch of "#SRFglobal" in May 2021. "I have been able to build up and shape an incredible amount over the past years - for that I am very grateful," says Reto Gerber. "But now, at fifty lenzen, I will once again start something new. I want to think and act more entrepreneurially in my next phase of life."

Gerber completed further training at the IMD in Lausanne, among others, in strategy, business field analysis as well as in the area of financial analysis. He also has in-depth experience in campaigning and have a broad knowledge in audio-visual communication. With the change, the media and business expert brings his expertise and network in business, media and Politics at Hirzel.Neef.Schmid.Konsulenten.

Tanner adds the partnership in strategic communications and business consulting as well as in advising and positioning executives, management and supervisory boards. Gerber focuses on litigation PR, ESG mandates as well as coaching in the area of new media worlds. Further consulting fields are the Development and support of campaign strategies as well as support of change processes.