Against the backdrop of initial experiences abroad, the Federal Council is planning suitable regulation for Switzerland as well. It has instructed the Department of Justice FDJP, in cooperation with the Federal Office of Communications Bakom and the State Secretariat for Economic Affairs Seco, to examine how a bill for the protection of journalistic publications could be specifically designed. A consultation draft is to be presented by the end of 2022.

In short, online giants will in future have to pay Swiss media a levy for the distribution of their content. The Federal Council considers this "fundamentally justified," as it writes. For the Federal Council, it is important that "smaller media publishers and media professionals should also benefit.

No alternative to the media package

She has long been of the opinion that the large Internet corporations should pay for the services of the domestic media, Media Minister Simonetta Sommaruga told the media in Bern at the beginning of the month. She said the groups also make money by displaying snippets of text and articles from newspapers. "So they earn money with services that they didn't provide at all, but the editorial offices did."

Sommaruga made it clear, however, that the ancillary copyright was not an alternative to the media subsidy package, which will be put before the people on February 13. It would be years before new regulations could come into force.

First successes in the EU

When revising copyright law in 2019, Parliament had refrained from introducing a performance protection right for journalistic media. Among other things, it wanted to wait for developments in the EU.

Two and a half years ago, the EU introduced a copyright regulation to protect journalistic publications. In the report now published, the Federal Council states "that the ancillary copyright in the EU should increasingly lead to journalistic media actually being compensated for their services".

In France, implementation of the ancillary copyright has progressed furthest. Under pressure from the competition authority, the first agreements have now been concluded between Internet platforms and journalistic media. Corresponding developments are also taking place in Germany. (SDA)

Ringier Sports is refocusing on marketing, consulting and digitalization in sports, according to a statement from Ringier on Friday morning. As part of this strategic realignment, the company Hi-Pro will take over the "Merchandising & Licensing" department as of January 2022, with all rights and obligations to customers and suppliers, it added. At the same time, Hi-Pro will become a cooperation partner of Ringier Sports as well as Ringier AG for advertising and promotional items.

Chief Operating Officer Mark A. Rebsamen will remain in his role following the acquisition by Hi-Pro, according to the release.

The historian and journalist Nicole Büchel was Editorial Director of Vaduzer Medienhaus AG, publisher, worked for Liechtenstein Marketing and owns her own media workshop, as announced by the communication service of the diocese of Chur on Friday. She will work in an 80 percent position.

"With the decision to appoint Nicole Büchel, Bishop Bonnemain is emphasizing that women in church leadership roles are important to him," it said. Following the appointment of Chancellor Donata Bricci and Brigitte Fischer Züger to the Bishop's Council, Nicole Büchel is the third woman in the top management of the Diocese of Chur.

The new spokesperson for the diocese will replace Arnold Landtwing and Simon Spengler at the start of 2022. The two had stepped in at short notice following the unexpected departure of former diocesan spokesperson Giuseppe Gracia shortly before the bishop's consecration and have since taken care of communications in Chur on an interim basis. (SDA)

In 2019, before the outbreak of the pandemic, hotel room nights generated from France accounted for 6 percent of overnight stays by foreign guests. Due to the absence of many overseas tourists due to the pandemic, this market share still increased in 2021, ST wrote in a statement. France thus ranks second among the most important foreign markets for Swiss tourism, behind Germany and ahead of the Benelux countries.

In Paris, Alexa Chessex will work with a team of ten people. She succeeds Gilles Dind, who will take over as Director Markets West from January 1, 2022 (Werbewoche.ch reported).

Young manager controls key market

The 29-year-old Chessex began her professional career at ST in New York in the area of Support Media Relations, as part of her Bachelor's degree in Tourism at the HES-SO Valais. The Vaud native then worked for ST Germany in Frankfurt as Trade & Media Manager for four years.

Since 2019, she has been marketing manager of ST Italy in Milan, where her responsibilities included managing ST's Recovery Plan campaigns. Chessex is quadrilingual and holds an MBA from IE Business School in Madrid.

In recent years, Stücki Park has developed into a comprehensive service center. Where the piece dyeing plant used to be located, companies from the life science sector are now at home. "With the construction of four additional office and laboratory buildings, we are pursuing the goal of expanding the range of services on offer at the site and further strengthening the innovation cluster," says Stéphanie Brack, Head of Wincasa Mixed-Use Site Management at Stücki Park Basel, describing the further development of the site.

In the course of marketing the new as well as existing office, laboratory and commercial space, the owner Swiss Prime Site Immobilien has taken Matchcom into account. Within the scope of the cooperation, the agency is responsible for the active market presence as well as processing. In addition, Swiss Prime Site Immobilien has called in Matchcom for the marketing of the Plug & Work concept "ZIP" in the new building Haus F.

The team develops bundled communication measures to present the wide range of services, culture and space to the general public. The corporate design was sharpened, targeted online campaigns and campaigns in the classic media were initiated and implemented to create a holistic image.

In addition, the agency was responsible for the entire signaling in the "ZIP", which is intended to create security and identity. In cooperation with Streamnow, Matchcom realized the digital reception, which allows ZIP visitors an easy onboarding. Matchcom was also responsible for the organization and implementation of the Opening Night ZIP. At this opening ceremony, the ZIP principle was introduced and the team offices and meeting rooms were presented.

Responsible at Swiss Prime Site Immobilien: Simon Kaiser, Phailin Chotirat. Responsible at Wincasa: Stéphanie Brack, Sarra Blum, Nicole Schweizer. Responsible for Match Communications: Christian Staub, Roland Sennhauser, Sumaia Youssef, Corinne Amsler, Julia Fritz.

For people living in Switzerland, the container usually comes up in connection with waste. And for new residents, it makes their hair stand on end, because it also involves the fear of being suspected of putting the container out on the wrong day and/or filling it with illegal waste bags.

In the business environment, containers are known in particular in the transport and logistics industry as large, standardized containers with which goods can be flexibly transported on a wide variety of means of transport. For computer scientists, containers represent the solution to the problem of coping with increasingly complex applications and the associated loads on infrastructure, processes and the IT team.

And suddenly the container is also appearing in our industry. Why, actually?

Distinguish garbage from important

"We'd better make a weekly container for this" or "We have fixed containers for this kind of content" is what we've been hearing more and more recently in dialogs between clients and external agency teams. Is what the consultants have put together on the PowerPoint charts really so bad that it should be disposed of immediately?

Don't worry! If up to now only developers have combined their applications and their dependencies in containers, project managers have recently started to do the same: They call short time slots for goal-oriented meetings and put together clearly defined packages for content on the individual channels - containers, in other words - so that entire days are not wasted in video calls and meetings and incompatible content modules are produced.
The reason for this is probably that those responsible for marketing and communications projects - like the programmers - also hope to save considerable resources. What is unfortunately forgotten in the process is that containers also need a little order at times. For example, that they take place on the right day, namely when decision-making authority is available. Or loosely translated: If the content-related garbage collection is not available or the wrong containers are chosen in order to store the right content in them, this will result in scolding. No matter whether from customers, bosses or neighbors.

* Benno Maggi is co-founder and CEO of Partner & Partner. He has been eavesdropping on the industry for over 30 years, discovering words and terms for us that can either be used for small talk, pomposity, excitement, playing Scrabble, or just because.

The socks from DillySocks are colorful, cheeky and fun - and actually too bad to just wear them on your feet. Now you don't have to: For Christmas, the sock manufacturer presents the "Soxmas Sweater", a completely socked "Ugly Christmas Sweater", hand-sewn by Rework in Zurich. The sweater cannot be purchased, only won. To participate in the raffle, creativity is required: With the online creator Soxmas.dillysocks.com the design of the sweater can be customized. Sock by sock unique pieces are created, with no limits to both imagination and bad taste.

Whoever creates the ugliest of all Soxmas sweaters is ultimately decided on social media, where users can vote in regular polls on Instagram. The comedian and influencer Kiko is currently demonstrating particular courage for ugliness by venturing out onto the street dressed in a Soxmas sweater to capture the reactions of passers-by for a livestream on Instagram.

The Christmas campaign was developed by DillySocks and its agency Serviceplan Suisse. The two companies were able to celebrate a success even before the campaign was launched: the campaign won silver at the Creative Credit Program of ADC Switzerland and Meta.

The Merry Soxmas campaign is currently entering the final spurt.

Responsible at DillySocks: Sean Pfister (Founder). Responsible at Serviceplan Suisse: Nathalie Jakober, Laura Seifert, Andrea Menzi (consulting), Günter Zumbach, Peter Liptak (text & concept), Hanning Beland, Luca Di Francesco, Mike Fischer (art direction), Carina Kienzle, Terence Fuchs (graphics), Lorenzo Müller (UX), Dominic Shota Schweingruber (motion design), Thomas Lüber (creative direction), Marcin Baba (executive creative direction), Pam Hügli, Raul Serrat (overall responsibility). Jonathan Heyer (Photography and Film), AschmannKlauser Postproduction (Image Editing).

For an internal competition, all apprentices each designed a beer label with that certain something. Afterwards, all Wunderman Thompson employees chose the best idea.

The winner was the "Briefing" by Noah Nachtrab, who is in his third year of learning Interactive Media Design. His beer etiquette is intended to strengthen cohesion in the agency, as well as the occasions on which the beer is drunk.

Nachtrab's interactive label turns smalltalks into challenges. Since many don't know what to talk about at corporate events, the beer is designed to get people talking in a playful way. "The beer is your brief for a cool party. So it's more than just a beer, and also has a social role," Nachtrab explains.

Gamified aperitif

The QR code on the labels can be used to select one of three challenges. These include a clothing swap, dancing exuberantly on the next chair, or the question of which animal you most resemble. The challenge inputs came from all employees, who are continuously adding more challenges. In addition, a ranking list with points is kept. Depending on how well you overcome the challenge, you get more points.

"It's great to see how original Noah has been in his approach to this task. Ideas like this are the perfect opportunity for us to involve trainees in our Collision way of working. They implemented their ideas in a team with experts from UX design, creation and technology," explains Swen Morath, CCO of Wunderman Thompson.

Each challenge also has its own icon design, which was also created by Noah Nachtrab. The new "briefing" is now available in the agency to enjoy and experience and, according to the agency, should also be so well received on the customer side that correspondingly adapted implementations for their events are already being examined.

Responsible at Wunderman Thompson: Noah Nachtraub (Interactive Media Design apprentice), Evan Schulthess, Yassin Waffa (IT Application Development apprentice), Alisa Lomovceva (Graphics apprentice), Jael Abderhalden (Mediamatik apprentice), Rabit Rexhepi (Platform Engineer), Rafael Pereira (Senior Software Engineer), Susi Martin (Senior Account Director).

Abroad, Switzerland is usually perceived as a small hearty mountain people with a funny language. A people that sits on a mountain of gold, but from there it deals especially with cows and cheese.

Clichés make it difficult to recognize Switzerland as a location for innovation and a development laboratory for cutting-edge technologies. S-GE wants to change this and use a corresponding video as a door opener.

The content focus will be on five technologies: artificial intelligence, robotics, blockchain, personalized health and advanced manufacturing. The video aims to amaze, surprise and position Switzerland as a hub for research and innovation.

In the pitch for the contract award, Maybaum Film convinced the jury with a bold concept that does without a voiceover and figures. Instead, strong images, reduced statements and a skilfully placed pinch of self-irony are to promote Switzerland as a business location.

The Baden film team portrays state-of-the-art technical achievements in just a few images and outlines how national virtues such as precision and reliability are turned into forward-looking products. The video shows how man and machine work together in harmony. Various partners provided their film material, and some were shot specifically.

Switzerland becomes the backdrop where vision becomes reality and where, despite limited space, there is unlimited room for technical innovation. The finished video with reduced sound and likeable smirk effects will be used in eight languages in the future at physical and digital events of S-GE to inspire promising foreign companies for Switzerland as a business location.

Responsible at S-GE: Corinne Ari, Fabienne Bernet, Sirpa Tsimal, Patrik Wermelinger. Responsible at Maybaum Film: Michel Frutig (concept), Laurent Ulrich (camera, direction and concept), Remo Wyss (motion graphics and concept), Nikolas Riegel (editing), Martin Villiger (music composition), Martin Stäheli (sound design and mix).

Digitization is causing change in almost all industries. Legal services must adapt to their clients or even stay one step ahead of them. In design, this ensures a move away from conservative traditionalism towards contemporary aesthetics. Scholtysik helps ADB take this step confidently. The new appearance avoids zeitgeisty capers and expresses the essence of the firm in a pointed way.

Exclusivity through understatement

Three factors make up the ADB design: digitally driven, simple design, the consistent renunciation of bright colors and decorative elements, and the puristic image concept "light into darkness". The imagery was realized with the well-known Swiss photographer Samuel Schalch.

Kerstin Hasse will become Editor-in-Chief Digital of Tamedia in German-speaking Switzerland from spring 2022. In this newly created role, she will be responsible for the digital content strategy and, together with the editorial teams and the product team, will further develop the online offering of Tamedia's media in German-speaking Switzerland. At the same time, she will assume responsibility for the 12 App, Blogs, News, Podcast, Storytelling and Video teams. As Editor-in-Chief Digital, Kerstin Hasse will become a member of Tamedia's Editorial Board and report directly to Christoph Zimmer. The exact timing of her move to Tamedia is still open.

Kerstin Hasse is currently Head of Digital and Deputy Editor-in-Chief at Annabellewhere she started as a trainee in 2016 and later became an editor. As Head of Digital, she was responsible for the Annabelle Among other things, the relaunch of the digital offering last spring (Werbewoche.ch reported). In addition, she works as a freelance journalist and moderator, including for her own talk series "Lobby Talks" and her podcast "Ciao for Now". Before that, she worked for several years for the Bündner Tagblatt active.

"Kerstin has made a big difference in recent years at Annabelle and with her own projects and is an ideal reinforcement for Tamedia's outstanding digital team in German-speaking Switzerland," says Christoph Zimmer, Chief Digital Officer at Tamedia. "Together with Kerstin and Christophe Israël, who joined Tamedia last spring as Editor-in-Chief Digital for French-speaking Switzerland from La Libération has joined us, we want to further expand and improve the offering for our readers."

In a first phase, the Zurich agency developed a look & feel and advertising concept to ensure a uniform appearance with a great recognition effect. In a first flight, the focus will be on SEO/SEA and social media measures, using Google Ads, an extensive GDN campaign and Facebook and Instagram advertising. To increase the advertising pressure across all media, advertisements and posters will be used as a supplement.

The advertising highlights individual products from the store and provides information about the extensive range. The individual visuals show situations that fit the respective product with a wink of the eye. Hashtag headlines underline the digital aspect of the online store and turn a striking subject into a key visual with just one keyword.

The campaign, which is already underway, will continue until and including 2022.

Responsible at Dromenta: Markus Koch (Managing Director). Responsible at Teil.ch: Alain Zeiter (Consulting), Martin Zeiter (Creative Direction), Tina Eggimann (Creation).