Ramin Yousofzai and Robin Pickis are part of the founding team of "Zwei am Morge. After around four years, the two presenters have now decided to go their own ways.

"I am leaving SRF and my team with two teary eyes. However, I am proud to have been able to help shape SRF's digital transformation. After four successful years, it is now time for me to continue to focus on acting and tackle my own projects in front of and behind the camera," Ramin Yousofzai was quoted as saying in an SRF statement.

"I was able to stand in front of and behind the camera, create a wide variety of ideas and implement them in the most entertaining and exciting way possible - all things I really enjoy doing. But for all the fun I had, I realized creating content for so many different vectors on social media virtually non-stop for many years takes a toll," Robin Pickis is quoted as saying. "My gut told me that on the one hand I needed some distance from a constant content output, but at the same time I wanted to tackle new things. It takes space for both, which I can now give myself."

Yousofzai and Pickis will appear on "Zwei am Morge" for the last time at the end of March 2022. According to SRF, it will also be the last season in this form. SRF was not yet able to provide any details about the future of the format.

The ADC Awards 2022 are all about the new ADC motto "Showing how it's done", which the new jury chairman and board member Thomas Wildberger described in an essay as follows:

Jogi Löw stood on the touchline with Mario Götze in the 88th minute of the World Cup final against Argentina on July 13, 2014. Before he substituted him, he said the following sentence to him: "Show the world that you are better than Messi". The rest is history.

We advertisers not only have the chance to be showered with fame and honor every four years, but every twelve months: at the ADC Awards, the most important creative competition in our industry. And theoretically, we can even become famous every day, with every new briefing. That's why we chose this profession and that's why we love it. Because it constantly offers each and every one of us new opportunities to show our bosses, colleagues, the industry, customers, society, perhaps even the world, but above all ourselves, what we are capable of. Sometimes it works more, sometimes less. Nobody expects you to write advertising history every day. But it's possible. And that's exactly what should motivate us to keep trying to get the best out of ourselves and show off with a stroke of genius - and perhaps even become immortal.

The ADC honors exemplary, groundbreaking, innovative, relevant, surprising, fresh, humorous, intelligent, outstanding and excellent work. From movers and shakers who show how it's done at the decisive moment. We look forward to your submissions.

Works can be submitted as of now

Works conceived and published between January 1, 2021 and February 28, 2022 can now be submitted online at Adc.ch be submitted. The only exception is the brand-new "Second Chance" category, which also allows the submission of works that were conceived last year. Also new is the "Good" category, in which works can be submitted that go beyond the purpose of a brand - topics include poverty, hunger, health, education, human rights, animal and environmental protection and more. Other categories such as "Film", "Posters" and "Campaigns" have been revised and sub-categories refined. Further information can be found in the Call for Entries of the ADC Switzerland.

Individuals, freelancers, studios, etc. benefit from reduced submission fees in the photography, illustration and design categories.

The transaction values Swiss Post Solutions SPS, which is active in document management, at an enterprise value of 375 million francs, Swiss Post announced Monday. The sale is part of the implementation of the "Post of tomorrow" strategy, which includes an ongoing review of Swiss Post's portfolio.

Speculation arose in stock market circles last summer that Swiss Post could float SPS on the Swiss stock exchange. At the time, a possible total enterprise value of 400 to 500 million francs was rumored. Swiss Post's plans for an IPO of SPS, which had not been officially communicated, have thus apparently been definitively dashed.

SPS has become a leading provider of business process outsourcing and document management solutions, Swiss Post writes. SPS has been growing for several years, primarily in its core markets of Asia, the United States and Europe. In order to continue to grow successfully, investments and acquisitions are in the pipeline for SPS abroad.

Sale as the best strategic option

Against this background, the question arose as to whether Swiss Post was still the appropriate owner, Swiss Post explained its approach. After examining various strategic options, Swiss Post therefore came to the conclusion that a sale was the best option. Swiss Post wants to focus on its core business itself and invest "where the basic service and logistics for Switzerland are sustainably expanded and strengthened."

SPS employs around 7800 people globally in more than 20 countries. These will be acquired by AS Equity Partners. Customers include in particular banks, insurance companies, telecommunications providers and companies in the healthcare sector.

The sale agreement was signed last Friday and the effective acquisition is expected to close in the following months, subject to regulatory and closing conditions.

Union criticizes sale

The Syndicom trade union criticized the sale in a statement on Monday. It said the employees' working conditions were at acute risk unless SPS agreed to extend the social partnership. Swiss Post is now shirking its responsibility for these people and is collecting handsomely for it.

Syndicom wants to discuss the continuation of the social partnership with the SPS leadership. The union is demanding that CLA negotiations take place. The CLA expires at the end of 2022, and negotiations to extend it are planned for the spring. (SDA)

Climate change is a moving issue. It is a topic of discussion in political debates, in the media and at the family dinner table. With the recently published planning report on future climate and energy policy, the Lucerne government council shows how the canton of Lucerne is meeting the challenges of climate change and wants to become climate-neutral by 2050.

Questions and answers about climate change

With the climate campaign "Lucerne becomes climate neutral", the canton of Lucerne now wants to show its population what net zero greenhouse gas emissions mean and what is needed for a climate-neutral future. The campaign addresses the most important questions about climate change and resolves them with understandable answers. After all, questions are the most natural way to approach a topic. Everyone asks questions about topics that concern them but that they don't understand or can't grasp.

The campaign was launched in mid-November by sending a postcard to all Lucerne households with an initial question tailored to the community in which they live. For example: "When will climate change come to Emmen?". After a brief explanation that climate change has long since arrived in the canton of Lucerne, readers were invited to post on the campaign website Lucerne-becomes-climate-neutral.ch to ask their unanswered questions. The canton's climate expert and other experts will answer the most exciting questions submitted. With a little luck, the questioners can win an attractive, climate-friendly prize.

In addition, the campaign elements are disseminated via social media, owned media and advertising on public transport. The campaign relies on a simple visual language by staging the climate issues in a big way and framing them with striking visuals. The monochrome background leaves the big stage to the questions.

The campaign can be followed on Facebook and Instagram with the hashtag #KlimaKantonLuzern.

Responsible at the Canton of Lucerne: Paloma Meier (Head of Communication of the Department of Construction, Environment and Economy), Andrea Muff (Specialist Communication), Susanne Bäurle-Widmer (Deputy Secretary of the Department), Jürgen Ragaller (Climate Expert), Ronja Bohnenblust (Specialist Climate Adaptation). Responsible at Polarstern: Andreas Renggli (strategy and consulting), Jörg Bruppacher (art direction), Yolanda Deubelbeiss, Laura Scheiderer, Pascal Zeder (content and social media), Benedikt Roth (visual design, web design, animation), Wishdesign (web development).

Since 2009, the Hutter Consult team has been supporting clients in performance marketing and social commerce. The various areas of operation include marketing and advertising on Facebook, Instagram, LinkedIn, Pinterest and TikTok and the use of appropriate tools for the corresponding channels. In 2020, Hutter Consult was responsible for an advertising budget of over 45 million euros, has had several thousand Facebook pages since its founding, and operates a blog with over 3,000 posts and more than 19.5 million visitors.

"Hutter Consult has grown continuously over the years and has been able to position and specialize well in the social media environment," explains Thomas Hutter, CEO of Hutter Consult. "We are ready for the next growth step and see a lot of synergy and growth potential in joining the Myty Group with matching agencies with identical entrepreneurial and doer spirit. At the same time, we can offer our clients complementary services from a single source."

As with the other Myty acquisitions, Myty buys all shares in Hutter Consult and in return the agency's management participates in the Myty Group. Hutter Consult remains operationally, strategically and culturally independent and manages existing and new clients independently. This is also the case with CRK, which has been part of the Myty Group since the end of October. (Werbewoche.ch reported).

In an interview with the Swiss journalist:in Luzia Tschirky talks about her everyday life as a correspondent in Russia - and her abduction in Minsk earlier this year. The interview can also be found in the podcast "Entre Nous" on all common platforms. In second place was Italy correspondent Oliver Meiler from the Tages-Anzeiger, third place goes to Carlos Hanimann, Republic.

Editor-in-Chief of the Year is the Megafon collective from Bern's Reitschule, which received attention last year primarily for its dispute with Tamedia. Philipp Loser from the Magazine is columnist of the year. His editor Bruno Ziauddin describes how a good column works - and why Loser meets these specifications so precisely. Hanspeter Bäni is Video Journalist of the Year. He receives the award shortly before his retirement. Christof Gertsch and Mikael Krogerus were voted Reporters of the Year by a wide margin. Newcomer of the Year is Petar Marjanovic from Watson. There were numerous comments on all the nominees, some of which are published unchanged in the current issue of Swiss journalist:in presents.

This is how the 1280 participants* voted this year:

• Journalist of the Year: Luzia Tschirky, SRF
• Editor-in-Chief of the Year: Kollektiv Megafon, Megafon
• Reporter of the Year: Christof Gertsch and Mikael Krogerus, The magazine
• Political Journalist of the Year: Oliver Washington, SRF
• Business Journalist of the Year: Olivia Kühni, Republic
• Research Journalist of the Year: Adrienne Fichter, Republic
• Society Journalist of the Year: Sacha Batthyany, NZZ on Sunday
• Sports Journalist of the Year: Mämä Sykora, Twelve
• Column of the Year: Philipp Loser, The magazine
• Cultural Journalist of the Year: Andreas Tobler, Tages-Anzeiger
• Local Journalist of the Year: Samuel Burgener, Valais Messenger
• Newcomer of the Year: Petar Marjanovic, Watson
• Audio Journalist of the Year, Susanne Brunner, SRF
• Video Journalist of the Year, Hanspeter Bäni, SRF

The report published by the editors of the Swiss journalist:in The special award goes to the Social Responsibility Board of 20 minutes.

Due to the current pandemic situation, the planned award ceremony has been postponed from January to spring.

Over midnight, Swiss Werft 2 was transformed into a Brownie Workshop, where all employees on site had one common goal in mind: To provide a "wow" moment and a unique sight in times like these. The result is a decorated Airbus 2022, which of course never took off like this.

"Astonishing people with the magical moment of a unique picture - that's exactly what we wanted to achieve with our impressive Christmas campaign, which is why we weighted the emotional effect much higher than the commercial one," explains Stefan Vasic, Head of Marketing at Swiss. The example shows how, with commitment and motivation, impressive ideas can be realized even under difficult circumstances and with limited resources.

Responsible at Swiss (conception, realization and photography): Jeannine Kanwischer, Dario Mastrogiovanni, Jennifer Herger, Stefan Vasic, Nadja Griehl. Responsible at Skyproduction (film production): Sales Wick, Milan Rohrer. Drone Pilot: Christian Mülhauser. Sound Design: Christian Riesen.

The award is primarily not only intended to honor "beautiful printing". It is also about the "cleverly" realized print product that touches, surprises and motivates the recipient. And in the sense of the AIDA formula - Attention, Interest, Desire, Action - can even encourage action!

Much has changed since the award was founded in 2013. The online process has unfolded expansively, new technologies, platforms and channels - online and offline - have been added. In short, communicative solutions have become possible that were unknown in 2013. Think of the numerous finishing options in print, which today, in combination with digital technology, are able to catch the recipient's attention.

The Swiss Print Award has gained in importance. Print - as a significant element in the communications mix - strengthens the response effect on the recipient. Print can also be used to reach people who are difficult or impossible to reach digitally. Print thus increases reach. Alerted print entrepreneurs and designers of print products, agencies, graphic designers, and consultants, but also print buyers know about the strengths of print.

From printed product to coveted printer's certificate

The Swiss Print Award selects outstanding print products from a wide range of innovative and cleverly designed print products. Conversely, print products become highly respected printer testimonials.

The award stands for innovative solutions in the communication mix, as part of a campaign or as a stand-alone appearance. Participants in the Swiss Print Award - first and foremost printing companies, designers or branded companies - have the opportunity to sharpen their image. This has been confirmed by winners of previous Swiss Print Awards: The award - or even a nomination alone - contributes to the reputation of the participating company: An award, whether gold, silver or bronze, confirms the innovative and creative performance of the award winner and also motivates its employees.

Submit your work(s) now!

 The countdown to the Swiss Print Award 2022, the 9th alignment, is on. Submit your work(s) from one or more of the four categories: Books, Printed Matter, Printed Objects, Publications. In addition to these four categories, there is a chance to win the special prize, the Peter Grob Award. The deadline for registration or submission of work is April 30, 2022.  

Participation takes place on Swiss-print-award.ch over four steps:

• Step 1: Information about the participant (coordinates).
• Step 2: Description of the submitted object.
• Step 3: The production partners involved.
• Step 4: Production techniques and print substrates.

In June 2022, Swiss Print Award will announce the nominated entries. The Swiss Print Award Print Night will then take place on September 8, 2022. The awards ceremony will take place in the Papiersaal in Zurich's Sihlcity.

Compared to 2020, which was a weak year in terms of advertising, this represents a significant increase of 49.4% and there was also a marked increase compared to 2019 (+29.6%). This recovery is also reflected YTD (+13.1%).

Advertising pressure in the overall market

The development of advertising pressure as at November 2021 in millions of gross francs

19 sectors with double-digit growth

November is a strong month for advertising, with 20 out of 21 sectors experiencing an upswing. 19 of them even saw a double-digit increase in advertising pressure.

The largest increases were seen in the sectors that were weaker in the previous year due to the coronavirus. The absolute winner is the events sector with an increase of 236.4%. Leisure, gastronomy and tourism also saw a significant increase in advertising in November (+144.3%).

Other winners include services (+100.4%), media (+96.6%), energy (+94.5%) and fashion & sport (+92.5%).

The advertising year 2021 shows a positive picture for almost all sectors. YTD, all sectors were able to increase their advertising pressure, with the exception of initiatives & campaigns. The largest increases were recorded by fashion & sports (+27.3%), energy (+25.2%) and cosmetics & personal care (+21.4%).

Only cleaning reduced in the month with the most advertising

Only the Cleaning sector (-8.9%) reduced its advertising pressure in November. However, it continues to show an increase YTD (+11.2%).

The slight reduction (-0.5%) in initiatives & campaigns in the YTD perspective cannot be explained by either economic campaigns or political campaigns. These are above or around the previous year's level. This month, for example, the "No to the Corona Act" campaign only just missed out on the top 10 again, finishing in 11th place. It is much more the non-profit campaigns that are losing advertising pressure in 2021. Health & sport, which includes the FOPH's coronavirus campaign (-26.4%), experienced the highest absolute reduction, followed by donations, aid, violence prevention (-18.4%), work, law, education (-42.1%) and animal welfare (-32.0%). Only environmental protection remained at the previous year's level and the safety and transport product segment even saw a slight increase (+14.2%).

Top of the month

The top advertisers and most advertised products and services (excluding product range, image advertising and collective categories) in November

Media mix for the month of November

Since the newsroom began its work at the Zurich Leutschenbach location at the end of 2018, Zwygart, Honegger and Mezzasalma have played a key role in shaping it, SRF wrote in a statement on Friday. Silvia Zwygart as editorial director of "Schweiz aktuell," Basil Honegger as head of the domestic editorial department and Roman Mezzasalma as head of the business editorial department. Due to the reorganization in the newsroom, these management functions will no longer exist in this form (Werbewoche.ch reported). At their own request, all three will be taking new professional paths next year.

56-year-old Silvia Zwygart started at SRF in 2002 as an editor on "MittagsMagazin. She then worked for four years as an editor and producer at "Schweiz aktuell. During this time, she was also responsible as a producer for innovative special projects such as "Sahlenweidli," "Traumjob" and "G&G sucht." As deputy editorial director, Silvia Zwygart was part of the founding team of "Einstein" in 2007. A year later, she took over as head of the show. In parallel, she built the first knowledge platform with a small team in 2012 and helped shape the important development and expansion of digitization at SRF.

In the spring of 2014, Silvia Zwygart decided to give up the editorial management of "Einstein" and return to news journalism. First as producer of "10 vor 10", then in the same function for "Arena". She took over as head of "Schweiz aktuell" in 2018, sharpened the journalistic profile of the regional magazine and further developed the live focus strategy of the outside shows.

44-year-old Basil Honegger studied biology at the University of Zurich and earned his doctorate at the Zoological Institute. After completing his doctorate, he began working for SRF in 2006 as an intern for "Menschen Technik Wissenschaft". After an in-house stage and three years at the health magazine "Puls", he moved to "Schweiz aktuell" in 2010, where he worked as editor, producer and topic planner, and since November 2013 also as deputy editorial director. Finally, he took over as editorial director of "Schweiz aktuell" in 2016, before setting up and developing the domestic specialist editorial team in the new newsroom at the end of 2018.

Roman Mezzasalma, 59, studied economics and business administration at the University of Bern and also holds a doctorate. From 1985 to 2001, he held various positions at Radio DRS. First as a presenter at DRS 3, then as an editor in the sports, business and domestic editorial departments, as well as a producer at "Echo der Zeit" and as a correspondent in San Francisco. After a lengthy detour into the private sector, he returned to Radio SRF in 2010 and took over as head of the newsroom.

At the end of 2018, Roman Mezzasalma was appointed head of the TV business desk in the new newsroom and successfully realigned business reporting with the relaunch of "Eco Talk" and the strengthening of the digital business offering. According to SRF, Mezzasalma has now decided to go into business for himself.

Already on Wednesday the change of Reto Gerber to the private sector was communicated (Werbewoche.ch reported).

In June 2021, SRF provided information about the project, which is now to be implemented in coordination with the editors-in-chief and the specifications of the "SRF 2024" transformation project as of the end of March 2022. In the process, the Video and News Digital editorial teams broke new ground in terms of employee participation.

New key journalistic roles

According to SRF, the reorganization will eliminate certain functions in the newsroom and strengthen others, such as the topic planners. They now have a key journalistic role in that they plan and implement background content holistically for digital and broadcast.

Pasquale Ferrara and Daniel Foppa, among others, will take on the role of Domestic Theme Planning. They are supported in turn by Annik Ott, Fabian Bucher and Biljana Gogic. Regional planning is the responsibility of Anna Gossenreiter and Katharina Schorer, among others. Former U.S. correspondent Thomas von Grünigen, Pascal Kraus and Wasiliki Goutziomitros are among those responsible for foreign reporting. And Matthias Pfander and Andreas Lüscher are responsible for business reporting. There are no changes at the Federal Parliament editorial office in Bern, headed by Urs Leuthard.

In the daily news department, the so-called "CvDs" - chief of staff - and the producers of the programs, the "SRF News" app and the social media channels are strengthened. Together with the editors, they are responsible for the journalistic stories during the day.

The responsible CvDs are divided among five people with digital and broadcast backgrounds, who take turns in this important role: Sabina Hübner, Beat Giger, Michael Perricone, Stefan Reinhart and Benedikt Widmer.

One broadcast coordinator instead of three broadcast managers

Other functions, such as specialist editors and program managers, will be eliminated. This should further simplify processes and free up more resources for content production. For example, instead of the current three program directors of "Schweiz aktuell," "Tagesschau" and "10 vor 10," there will be a new function of broadcast coordinator, which will be taken over by one person. In the future, the current "Tagesschau" head Regula Messerli will be responsible for the profile and direction of the various TV news formats "Schweiz aktuell," "Tagesschau" and "10 vor 10.

In the course of this restructuring, specialist editorial managers Baisl Honegger and Roman Mezzasalma, as well as "Schweiz aktuell" editorial manager Silvia Zwygart, have decided to take up new careers outside of SRF (Werbewoche.ch reported).

INTERVIEW

"Less coordination required, simpler processes, more responsibility on the front lines."

Ursula Gabathuler, Head of News Digital, and Tristan Brenn, Editor-in-Chief CR Video, explain the reorganization in SRF's newsroom in an interview.

How can we summarize the core of the reorganization in a nutshell?

Tristan Brenn: We want to simplify the structures in the newsroom. Less coordination effort, simpler processes, more responsibility at the front. To achieve this, we have streamlined the work structures at management and coordination level. That's exactly what the employees wanted. And we are now trying to implement it.

Ursula Gabathuler: In this way, we are also implementing an important guideline of SRF 2024, namely the development toward flatter hierarchies within our company. Furthermore, the structure is also intended to bring about a cultural change towards self-organization.

Self-organization in the newsroom? How does it work?

Gabathuler: We deliberately work with a flexible role model and not with fixed positions. Employees take on a defined role with the corresponding competencies. They should be able to take on more responsibility because they are best able to assess the respective challenges. In other words, where the problems arise, the people concerned should develop the solution themselves.

So there are no more bosses, or in other words, everyone is their own boss?

Brenn: Leadership is still needed. But in the new newsroom, this leadership work is no longer performed by "the position of the boss" - instead, it is distributed among various roles working in the newsroom system. This is not a criticism of the previous leaders, quite the opposite. They have all done a great job. And their work doesn't disappear into thin air either. But we are organizing it differently.

With the reorganization, certain functions will be eliminated. Will this also mean job cuts?

Brenn: As already communicated, my CR Video department will have to cut another five full-time positions by the end of 2022 - based on 200 full-time positions. Our newsroom project will also have to make a contribution to this savings order.

Digital and broadcast should be planned holistically. Shouldn't that have been a matter of course long ago?

Gabathuler: Of course, digital and broadcast are already working closely together. One example is our "Fakecheck" format, which we publish both on the app, on social channels and in the "10 vor 10" show. We want to do this even more consistently in the future. And that means planning our content for the digital channels and for TV reporting at the same time right from the start.

The changes are drastic. How do you manage this cultural change?

Brenn: We are fully aware that this cannot be done at the push of a button. And it can't be prescribed either. Ideally, a new "we" feeling will emerge on its own, through joint work, through the success that the same content has in both a "10 to 10" and an Instagram piece. In this respect, we are already enormously advanced compared to two or three years ago.

Gabathuler: In the future, the new newsroom should be "home" and enable identification via content, independent of organizational structures and editorial boundaries. That is our goal. Now we are setting out together.

ETH Zurich educates the next generations of creative and critical thinkers, creates new knowledge and develops technologies for the future.

In close cooperation with ETH University Communications, Seed has developed a new image film and implemented it in an unconventional way. Several parallel narrated examples show the diversity and energy with which the people at ETH tackle important issues of our time. The film was directed by Adrian Wisard.

The film will be used on the ETH Zurich website, in social media, and as part of presentations and events.

Responsible at ETH Zurich: Nicole Davidson, Corinne Johannssen, Roland Baumann, Christoph Elhardt, Simon Zogg. Responsible at Seed Audio-Visual Communication: Adrian Wisard (direction, visual effects, music revision), Torsten Maas (concept), Sebastian Klinger (camera), Dominik Gspan (production management), Wolfgang Weigl (editing), Samuel Muff (color grading), Bardo Eicher (sound mixing), Bastian Hertel (production management), Felix Courvoisier (producer).