The Havas Village concept combines the competence areas CX, data, digital, media and creation under one roof and offers clients bundled know-how, short distances and maximum agency efficiency, the agency writes in a statement. Nico Podgorny and his team will continue to expand and develop Havas' digital service portfolio.

With Podgorny, an industry expert with an impressive track record of performance and success joins Havas, according to the statement. Previously, Podgorny worked at agencies such as Sinka Interactive, Swissclick, Blue Spirit and The House, where he implemented various campaigns and large-scale digital projects for Swiss and international companies. He was a founding member of The House Agency and has spent the last ten years helping to build and expand the agency.

Wunderman Thompson is the communicative mouthpiece for Citterio in Switzerland. After a campaign from five years ago, they pick up their self-confident protagonist again and create a sequel. Elegantly and modernly packaged, Nonna Maria once again shares her cutting-edge wisdom.

Five online and TV spots tell pointed stories in the style of the Last campaign. In her authoritative manner, Nonna Maria explains and evaluates current phenomena, such as cryptocurrency, work-out or the big questions of the younger generation. In the end, however, it's all about the sausage for the Nonna, and she recommends salami tactics and mortadella strategies for the problems of the youth.

In addition, sustainable production with the help of solar energy as well as appropriate husbandry and animal welfare are the focus of the humorous commercials. Spanning generations, Nonna Maria talks about the family tradition of the company and builds bridges to current issues such as the reduction of packaging materials.

The anecdotes combined with sustainable and social aspects are intended to paint a harmonious picture of a conscious, modern and high-quality traditional brand.

Responsible at Citterio: Alessandro Riva (Marketing Director), Matteo Gianellini (Marketing Manager), Pierre Anastasia (Sales Director). Responsible at Wunderman Thompson: Swen Morath (Co-CEO & Chief Creative Officer), Benjamin Franken (Creative Direction), Michael Gallmann, (Art Direction), Winfried Schneider, David Trueb (Text), Franziska Saxer, Stéphanie van Maanen, Anita Roll (Client Services). Responsible at ROSAS & CO FILMS AG: Nadia Rosasco (Producer), Zoran Bihać (Director)

The new QR deposit slips will replace the old deposit slips. Although most seniors are familiar with new technologies, around 200,000 older people still need assistance with the upcoming changeover of payment slips. The Everything the same - only simpler" campaign by Pro Senectute Switzerland and Six is intended to remedy the situation.

"With the expert support of the Swiss financial center, we have designed various communication measures for dealing with the new QR deposit slip," explains Peter Burri Follath, Head of Communications at Pro Senectute Switzerland. For example, a trilingual, 90-second explanatory film is initially aimed at the relatives of the elderly, so that they can explain the innovations in the deposit process in simple terms.

"As the largest specialist and service organization for older people and their relatives, we also ensure, of course, with our 130 advice centers, that everyone throughout Switzerland has access to our free explanatory material," adds Burri Follath.

The 24 cantonal and intercantonal Pro Senectute organizations will also organize free information events during the course of the year. In addition, the advisory network has been sensitized to the changeover and made fit around the changes to the payment slip so that this knowledge can be incorporated into the 55,000 advisory sessions per year.

Responsible at Pro Senectute Switzerland: Peter Burri Follath (Head of Communications, overall responsibility), Sandra Kathriner (Head of Marketing Services, responsible for production), Beat Christen (Mediamatiker, Art Direction), Martine Olinger (Project Management), Tatjana Kistler (Media Officer). Responsible at Venturesome: Oliver Wigger (Video Creator, Creation Explainer Film).

The message will be added as a "call-to-action" to the existing campaign launched in September 2021 (Werbewoche.ch reported).

The teasing phase in the form of videos and digital OOH reminds you to prepare for the new episodes. And the best way to do that is to watch - again - the first three seasons with the main characters Rosa and Manfred.

The teaser is followed by the launch campaign, based on the "Switzerland in its original version" concept introduced in the fall. "Wilder" is communicated by means of tag-on on the TV spot for Play Suisse as well as digital short films and banners. This is intended to further increase awareness of the platform and consolidate its positioning.

The campaign can be discovered immediately on SRG channels in digital media as well as DOOH. The media strategy and planning were developed by Mediatonic.

Responsible at SRG: Gilles Marchand, Bakel Walden, Pierre-Adrian Irlé, Delila Kurtovic, Emmanuelle Masset, Eliane Noverraz, Jessica Morley. Responsible at Cavalcade: David von Ritter (CD), David Lesage (AD), Boris Declerck (text), Camille Natalini (graphics), Samuel Leurs (motion design), Katia Lallart (account).

A good 20 years ago, Ruf Lanz set the course for the VBZ campaign "It pays to change trains". Since then, the advantages of public transport in Zurich over private motorized transport have been staged again and again.

The current motif for the start of the New Year is aimed at all those who would like to stop smoking in the New Year. Because if you switch from car to streetcar and trolleybus in Zurich, you'll be using climate-friendly electric energy. And because the streetcar saves you the trouble of finding a parking space and stopping at the gas station, you not only protect the environment, but also your nerves and your wallet. It's no wonder that hardly anyone who switches from car to public transport in Zurich ever falls off the wagon.

The current VBZ New Year motif appears in large format in 20 minutes and will be distributed via Twitter, Facebook and Instagram.

Responsible at VBZ: Silvia Behofsits (Head of Corporate Communications), Sherin Madassery (Junior Project Manager Corporate Communications). Responsible at Ruf Lanz: Markus Ruf (Creative Direction), Isabelle Hauser (Art Direction), Markus Ruf (Text), Armin Arnold (DTP), Miro Poffa (Consulting). External partners: Flaeck, Tobias Stierli (CGI).

Furrer has a degree in business administration and advanced training in digital marketing and sustainable development. Most recently, she worked as Head of Product Management and Digital Marketing Specialist. Rahel Furrer is also involved in integration assistance for refugees and has founded a start-up that promotes fair and sustainable textile products.

Strategic consulting and project management

"As Senior Project Manager, Rahel will provide strategic advice to government agencies, associations and foundations, and assist them with organizational development, digitization, campaigning and project management," says Jérôme Strijbis, Co-Managing Director and Partner at Kampagnenforum.

In addition, Furrer will take over the project management of the NPO continuing education institute Kampacademy. "Rahel will take on the current focus in 2022: As we enter the third pandemic year, we are focusing on offering courses in an optimal combination of digital and analog delivery and with the help of the latest technologies. We see the current challenges as an opportunity to tailor NPO training to people's exact needs," explains Strijbis.

The NPO agency Kampagnenforum advises and supports non-profit organizations, educational institutes and public authorities in campaigning, communication, lobbying and organizational development. It was founded in 2001 by the two Greenpeace activists Andreas Freimüller and Martin Diethelm and is currently managed by Jérôme Strijbis and Marianne Affolter.

With art director Roland Zenger (left), the agency is bringing on board a good friend and longtime companion of Thom Pfister, according to a statement on Sunday. The two creatives have already worked together for eleven years at the Bern-based agency Komet. "We are a well-established team. I am very much looking forward to the new collaboration and the mutual inspiration," Thom Pfister is quoted as saying in the release.

Armin Oppliger will join Thom Pfister's team as Solution Engineer Web Projects.

After the singer brakes sharply and there is eye contact between the two, Diab uses a built-in camera in the car to secretly take a picture of the woman - the image appears shortly after on the cell phone of a grinning Diab, accompanied by the phrase: "Capture every beautiful moment." Later, the two can be seen together.

Following criticism on social media that sexual harassment was being promoted in the clip, Citroën eventually withdrew the commercial. "We do not tolerate any form of harassment," read a statement released Wednesday evening by the manufacturer, which is part of Opel parent company Stellantis. It said the camera installed in the C4 model was intended to "capture unique driving moments" and provide greater safety. One regrets the "negative interpretation" of the scene and has understanding, Citroën announced on Facebook.

The Speak Up initiative, which aims to protect victims of harassment and abuse, wrote on Twitter that a photo taken without the permission of the person or persons photographed is a "crime." Women's rights activist Reem Abdellatif wrote that a photo without permission is "creepy." Citroën and Diab would make sexual harassment possible.

Sexual harassment and violence are a serious problem in Egypt. In 2020, around 90 percent of all women between the ages of 18 and 39 said in an Arab Barometer survey that they had been sexually harassed within a year. Several campaigns aim to tackle the problem, for example with self-defense training or legal advice. However, the causes are also the role stereotypes and norms in a society that is strongly dominated by men.

In terms of music sales, pop singer Amr Diab is considered the most successful artist from the Arab region. His lyrics are mainly about great love, longing and heartbreak. (SDA/swi)

The OOH company APG|SGA uses its e-boards and e-panels to call on the general population to get vaccinated in the spirit of the FOPH. Those who get vaccinated also make an important contribution to ensuring that a return to a normal, mobile everyday life will soon be possible. The campaign for this was conceived and realized by Ruf Lanz.

The creatives dramatize the now never-ending Corona story using well-known book titles that deviate strikingly from the norm. Because for almost two years now, nothing has been the same. The meaningful slogan appeals to solidarity: "We can only get out of this story together: get vaccinated now."

The vaccines, which are fortunately sufficiently available in Switzerland, offer effective protection against symptomatic infections, especially against severe courses of the disease, and they reduce the risk of transmission. Every complete vaccination helps to relieve the burden on the healthcare system and to combat the effects of the pandemic.

Six subjects have been unfolding their effect on APG|SGA e-boards and e-panels in German-speaking Switzerland since December 27. The six motifs are also used in animated form.

Responsible at APG|SGA: Beat Holenstein (Head of Marketing & Innovation), Lejla Islamovic (Marketing Communication Manager). Responsible at Ruf Lanz: Markus Ruf (Creative Direction), Isabelle Hauser (Art Direction & Book Design), Markus Ruf (Text), Armin Arnold (DTP), Miro Poffa (Consulting). External partners: Rodo Works (Motion Design).

After around five successful years as managing director of Digitalswitzerland, Nicolas Bürer will be taking a new professional direction, according to a statement. Bürer will leave the location initiative in January 2022. Bürer joined the organization, which now counts 240 organizations as partners, as managing director in 2016. Last year, Bürer was also responsible for the operational merger with the umbrella organization of the Swiss ICT industry "ICTswitzerland." Digitalswitzerland's goal is to position Switzerland as a leading global location for digital innovation.

Digital expert Stefan Metzger has taken over the management of Digitalswitzerland. Most recently, Metzger spent 13 years as Country Managing Director of the Swiss business of the IT consulting company Cognizant, which serves major clients from the banking and finance, insurance, life sciences and pharmaceuticals, retail and consumer goods sectors. For the past year, Metzger has been involved with Digitalswitzerland and was a member of the Executive Committee.

"A country's digital competence and innovative strength are becoming central for every country," says Digitalswitzerland founder and Ringier CEO Marc Walder. "With Stefan Metzger, we are gaining a proven expert in the field of digital transformation, especially one with global experience. In the past six years, Digitalswitzerland has grown to become Switzerland's most relevant location initiative. Stefan Metzger will continue to drive this development."

Engetschwiler becomes deputy managing director

Diana Engetschwiler, head of Swiss Digitaltag, which was launched five years ago, will become deputy managing director of Digitalswitzerland at the beginning of 2022. She succeeds Sébastien Kulling, who is moving to the Digitalswitzerland Foundation as Managing Director. Over the past four years, Kulling has been instrumental in expanding Digitalswitzerland in French-speaking Switzerland.

Swiss Post is facing various challenges in the labor market: The "war for talents", the shortage of skilled workers, digitalization or increased professional mobility. Together with Jung von Matt Brand Identity, Swiss Post has therefore developed a new Employer Value Proposition (EVP) to position itself more successfully in the labor market.

The result was a communicative guiding idea, the appropriate short form as a claim "Make the future yellow" as well as an overarching and target group-specific message system. In this "yellow future", the employees are at the center, because they are the ones who are close to the people, keep the engine of Swiss Post running and work on the future issues for Switzerland.

"The new employer positioning was developed in close collaboration. Interviews, 360-degree analyses and co-creation workshops ensured that the elaborated EVP also corresponds exactly to what current and future employees can and should expect from Swiss Post," says Patricia Fritschi, co-head of Employer Branding Swiss Post.

Multifunctional and inspiring

The communicative guiding idea around "Make the future yellow" is currently being implemented in the various Group languages and rolled out internally and externally by means of various measures. "Our biggest challenge was to find a common denominator in order to appear relevant and attractive to the entire diversity of our employees - i.e. over 100 different jobs and different language regions. We are convinced that we can get existing and potential employees excited about the exciting and future-oriented topics of Swiss Post," explains Anila Ljena, co-project manager at Swiss Post.

Responsible at the post office: Patricia Fritschi. Tabea Riesen (Co-Heads Employer Branding), Anila Ljena (Co-Project Manager). Responsible at Jung von Matt Brand Identity: Nadja Völker-Albert (Strategy), Diana Geissel (Strategy and Project Management), Julius Jäger (Mandate Management).

The challenge was: How can Nestlé Switzerland reinvent itself to accelerate its digital transformation? Which working and cooperation model best suits Nestlé Switzerland and the associated brand portfolio?

Publicis Media ultimately won the pitch with its concept. The main task and responsibility will be to create holistic campaigns that address and reach consumers of the 21st century across the entire conceivable range of touchpoints.

An important success factor for the win was the inclusion of Publicis Groupe's range of capabilities and agencies, Publicis writes in the release. This also creates the foundation for the future NestleOne agency model. Completing the competencies are strong data analytics and marketing automation.