In December, the MyHandicap Foundation launched the portal EnableMe was published. On the one hand, this is to create new content and technical foundations for a global use of the platform and, on the other hand, to focus on the strengths and abilities of people with disabilities with the new name.

Thanks to the support of the contributors as well as various media houses and partners, the offerings of the MyHandicap Foundation as well as its portal Enableme.ch be made accessible to an even wider public.

The relaunch campaign focuses on what sets EnableMe apart: People living with disabilities or chronic illnesses and their questions about related topics. "Living happily despite anxiety disorder?" is what Nicole P. wants to know, for example, her question captured in EnableMe's signature speech bubble. These and six other questions represented by long-time community members are intended to motivate people to make their own inquiries or to help find solutions.

The idea for the campaign was developed voluntarily by advertiser and MyHandicap foundation board member Frank Bodin, and the measures were implemented by art director Chris Burkhard. Alberto Venzago photographed the protagonists.

With the correct adjustment of the ski binding, the risk of accidents on the slopes can be significantly reduced. At the start of the ski season, the BFU has therefore launched a campaign for the BFU ski vignette, appealing to skiers' personal responsibility to have their bindings checked and adjusted annually at a sports store.

Around 800 sports stores in Switzerland use the BFU ski sticker, which confirms that a specialist has correctly adjusted the ski binding based on the customer's personal information and checked it with a standardized testing device. After the check, the specialist dealer affixes the BFU ski sticker to the ski, which also immediately reminds the customer of the next appointment for the adjustment.

Noord has redesigned the campaign and is positioning the BFU as the sender. The current campaign provides retailers with information material and ski vignettes. The target group is picked up with animated short videos on social media and posters in the slope restaurants.

According to Serge Gumy of the Liberté-publisher Paulusgruppe to several hundred thousand francs. The director of this company thus confirmed a report of the West Swiss radio RTS on Tuesday.

This year, the termination will not yet have any impact on the workforce, Gumy added. However, he could not rule out measures for the coming year.

La Liberté ESH Médias supplies articles for the domestic, foreign and business pages of newspapers Arcinfo (Neuchâtel/Jura Arc), Le Nouvelliste (Valais) and La Côte (Morges/Nyon VD regions). The cooperation of the Fribourg daily newspaper with the publisher of these newspapers has existed since 2016.

When asked, Jacques Matthey of ESH Médias said between his company and the Liberté there was no conflict. ESH Médias wants to change the cooperation with the Fribourg newspaper in such a way that in the future the national topicality is better linked to its impact on the regions, in particular Valais and Neuchâtel. (SDA)

Pia De Carli brings around ten years of experience in the communications industry. Before joining Google, she was responsible for external communications at Samsung Switzerland for five years. At the beginning of December 2021, De Carli announced that she would be moving from Samsung to Google. (Werbewoche.ch reported). Before Samsung, she worked in communications and campaigns at the Economiesuisse business association. She holds an MAS in Business Communications from the Zurich School of Economics.

Corporate Communications at Google Switzerland will be headed by Samuel Leiser, who has been responsible for B2B communications at Google in Switzerland and Austria for over ten years.

"With Pia De Carli, we are gaining an experienced and creative colleague who knows and masters both the Swiss media landscape and all national languages very well. I am very much looking forward to working with her and strengthening our growing Zurich office," Leiser was quoted as saying in the statement.

Google Switzerland now employs over 4,500 people at its Hürlimann Areal and Europaallee sites in Zurich.

Henriette Engbersen earned a bachelor's degree in journalism and communication from ZHAW in 2006 and a Master of Arts in design in visual communication from ZHdK in 2016. The now 41-year-old got her start in journalism during her studies at the St. Galler Tagblatt. She then worked as a video journalist for Tele Ostschweiz from 2006 to 2008.

The switch to SRF came in 2008, when Henriette Engbersen spent five years as Eastern Switzerland correspondent for television. She provided contributions, reports and assessments for "Schweiz aktuell", the "Tagesschau" and "10vor10". During this time, she also worked abroad as a reporter for the travel program "Fernweh" and also for the editorial team of "Rundschau". From 2014, Henriette Engbersen worked as an editor for "Tagesschau", and from 2015 she was also assigned to foreign assignments as a special correspondent.

Since 2017, Henriette Engbersen has been SRF's TV correspondent for the UK and Ireland region, where she has reported on topics including Brexit, the British royal family, London as a financial center and the European Football Championship.

After her return to Switzerland in spring 2022, which was already communicated at the end of September 2021, she has now decided to leave SRF and take on a new challenge as an executive searcher at Level Consulting. The TV correspondent position in London will be taken over by Michael Gerber (Werbewoche.ch reported).

From the very beginning, Ringier had taken the Corona pandemic seriously and supported the protective measures, Walder said in the SRF program "Heute Morgen. However, one had not reported uncritically.

Walder reacted to the publication of a video by the satirical magazine Nebelspalter at the weekend. In the recording made almost a year ago at a business meeting, Walder said he had urged Ringier Group editors to support the government's policy of measures.

"That was a mistake," Walder now clarified to the NZZ. The video does not adequately reflect his position. Of course, Ringier does not tell the government what it wants to hear. The media have an overriding responsibility in the pandemic.

The background to the controversy is the vote on the package of measures to promote the media on February 13. Opponents of the bill warn against "state media" - the No committee also includes Nebelspalter-author Philipp Gut represented.

The bill calls for the federal government to provide more financial support for media companies. The biggest financial chunk is the indirect press subsidy, which is simply a delivery allowance for newspapers and magazines. It is to increase from 50 million francs a year today to 120 million francs a year within seven years.

Direct contributions from the federal government are earmarked for Swiss online media, namely CHF 30 million annually. More money from the radio and TV licence fee is to go to private radio and TV stations, but also to the Keystone-SDA news agency and to the training of media professionals. (SDA)

Specifically, this involves digital age verification, digitally verifiable application dossiers and a legally valid, digital signature. The first applications are to be launched on the market within the next twelve months, as the two companies announced on Tuesday.

Proofs and confirmations of official documents still have to be provided physically to a large extent today, the release continues. In the future, digital certificates should increase the efficiency of digital business processes. This would also enable new business models. (SDA/swi)

The Goldbach Crossmedia Award has been honoring cross-media campaigns since 2005. This year, the best campaigns will be presented on April 7, 2022 as part of the Best of Swiss Web Award Night in "The Hall" chosen.

This year's jury has been determined 

A 14-member jury of experts experts from the media industry, led by Marco Taborelli from Marco Taborelli Consulting, will judge the campaigns submitted this year.

• Andrea Bison, Thjnk Zurich
• Jens Brecht, Omnicom Media Group
• Maria Brinkmann, Publicis Media
• Jonas Eliassen, Dentsu international
• Luitgard Hagl, Jung von Matt
• Jasmine Kellenberger, The Walt Disney Company
• Yves Luetolf, Grisons Holidays
• Roman Reichelt, Credit Suisse
• Nina Rolle, JBW Media
• Maurizio Rugghia, Sir Mary
• Philipp Skrabal, Farner Consulting
• Désirée Strassmann, Federation of Migros Cooperatives
• Giselle Vaugne, Wundermann Thompson
• Martin Walthert, Digitec Galaxus

With a bit of luck, submit your campaign free of charge

This year, Goldbach is giving away three entry fees worth CHF 975 each to anyone interested in submitting a campaign for the Goldbach Crossmedia Award 2022.

Participation in the competition is open until January 18, 2022 via this online form. The winners of the participation fees will be contacted by e-mail on January 19, 2022. All information on submitting the campaign and the exact conditions of participation can also be found on the Goldbach Crossmedia Award Website to find.

Trend 1: Hybrid culture - both/and becomes a constant companion

In an ever more complex world, it becomes all the more necessary to endure supposed contradictions. Often, however, decisions - or at least the path to them - trigger something for which we are still far too little trained: mastering transitions. In concrete terms, this affects several fundamental areas in the media industry:

• the journalistic offering: the transition from analog to digital.
• collaboration: the transition from traditional on-site collaboration to a hybrid new-work approach.
• the structures and processes: the transition from a hierarchically organized company to an organization guided by personal responsibility, self-efficacy and clear roles.

Several trend reports address this transition phase and advise more ongoing transition instead of one-time transformation.

Trend 2: Unbundling - the paywall is not the (only) solution

In order to be able to emancipate themselves from falling advertising revenues, most publishers expanded their paywalls last year. Hopes of new sources of revenue quickly gave way to disillusionment: The willingness to pay for news offerings has leveled off at a moderate 10 percent of the readership in Germany as well as in Switzerland.

As a result, media companies will have to move away from a full range of products and move toward a portfolio of specific - paid - special-interest offerings. This also means developing special-interest offerings for very specific usage situations or emotional situations in the future - as social media platforms have been demonstrating for some time.

Trend 3: Curation - less is more

What to invest time, attention and money in? With the increasing abundance and unbundling of media content, this decision is becoming increasingly difficult for users. Media companies are trying to make these decisions easier by investing more in quality and focusing on a few core offerings.

But the arbitrariness and interchangeability of many media offerings is still great. "Cover what you do best. Link to the rest," preached the U.S. journalist Jeff Jarvis back in 2007. Today, this saying seems more relevant than ever.

Trend 4: Leadership - empathy gets you further

The fiercely competitive market for talent in journalism is becoming more and more apparent. This is particularly evident when filling positions with specific technical expertise and away from the big cities.

The pandemic months turned the concept of "work" on its head for many people: Suddenly, the enormous possibilities of freedom, flexibility and financial independence became more important to many than a classic 9-to-5 job. This makes intangible incentives such as self-efficacy, flexibility and empathetic leadership all the more central to attracting and retaining talent in the future.

Trend 5: Impact - Outcome was yesterday, now it's all about long-term effect

Journalism is the oxygen of every democracy. But what if the oxygen cannot unfold its effect? While in recent years the credo has been "more and more" - more output, more reach, more clicks - in the near future we need one thing above all: more long-term impact.

The development of regular habits strengthens the loyalty and, above all, the trust of users. Only in this way can a real bond with impact be achieved in the long term. But this takes time. More than ever, this means investing in true community management. And that goes further than just publishing a few funny social posts and reporting a few user comments as the situation demands.

Trend 6: Diversity - more than just a gender asterisk

While the dispute over the raison d'être of an asterisk in orthography escalated last year, the focus in the new year should once again be on the real concern behind the special character. And here, the fact that male overrepresentation still prevails in media reporting, but also in media houses, prevails.

This not only results in women being less visible in journalism. Rather, entire segments of society hardly receive a hearing or attention in media reporting. Since these underrepresented population groups are also not part of the media organizations, no personalization - in the sense of conveying content via strong personalities - can take place either. 2022 offers the opportunity to prevent this double self-goal as best as possible.

Trend 7: Product development - the new backbone of journalism

Anyone who wants to offer journalism with visibility, impact and financial return urgently needs know-how in product development. This is not new, but it still does not seem to be practiced in many media companies.

These product subject matter experts should be able to combine strong communication and ethical skills with technological understanding. They understand how elements of digital products impact information dissemination and audience engagement. But where can such staff:ers be found? And are journalism schools ready to impart this knowledge to their students?

Trend 8: Metaverse - still a hype in 2022

The dreams of the Silicon Valley pioneers are big: Nothing less than the future of the Internet is to be heralded with the Metaverse. What is being made palatable to us as the virtual and open digital home of the future is first and foremost the great battle for future dominance on the Net.

Nothing less is at stake than the new digital standards that will be defined in the coming months. A lot of money is at stake for the big digital companies: Whoever is the pioneer in the metaverse may be able to decide on entire value-creation cosms in the future - starting with the avatar, through events, to their own sub-worlds. Accordingly, this major hype is hardly left out of any of the numerous trend reports.

* Konrad Weber is a strategy consultant and coach in the field of digital transformation. For more than 13 years, he has worked as a bridge builder between content and technology - before becoming an independent consultant as a digital strategist at Schweizer Radio und Fernsehen SRF with several years of experience in project management and strategy development. During this time, he has, among other things, developed a digital and social media strategy for the company, established new steering processes for strategic offer and product development, and launched a digital success measurement model.

Meanwhile, as an independent consultant, he accompanies management teams from large companies to startups in the development of new strategies and accompanies teams and organizations in profound changes. He also teaches digital journalism, innovation methods and strategy development at various universities in Switzerland and Germany.

All sources and trend reports in the original can be found on Konradweber.ch can be retrieved.

Karma is Coop's own brand that stands for balanced and versatile meat-free nutrition. The Karma product range is designed to offer an attractive alternative to vegans as well as vegetarians and flexitarians who want to take a more conscious approach to the new year.

To respond to the increasing demand for plant-based nutrition in a sustainable way, TBWA\ was commissioned to develop a TV commercial. The task: to stage the vital and carefree attitude to life that Karma brings in an innovative and surprising way. The variety, convenience and culinary experience of the brand were to be conveyed in an entertaining way.

In collaboration with the Giger brothers from Grisons, the agency created a 45-second TV spot in which murals develop a creatively sprawling life of their own. The imaginative flow of the murals is supported by rhythmically driving music, creating a maelstrom of positive vibes.

In the TV commercial, the aim is to make it possible to experience in different life situations that the enjoyment of Karma literally broadens one's horizons. The feel-good effect triggered by Karma creates a whole new world of variety and taste that integrates into consumers' everyday lives like a second layer, refreshing them in surprising ways.

In addition to a long and short version of the TV spot, four concise bumpers were created to showcase individual products, particularly in online media.

The campaign was launched nationwide on Monday in three languages with TV and online spots.

Responsible at Coop: Thomas Schwetje (Head of Marketing/Digital Services), Silvio Baselgia (Head of Category Management Fresh Produce), Sacha Zuberbühler (Head of Marketing Communications), Vanessa Finzer (Head of Advertising), Nadine Riedener (Brand Group Manager Nutrition), Lukas Schwarz (Head of Advertising Private Label/Image), Florian Lanovic (Head of Social Media/Online Campaigning), Ivana Guggisberg (Project Manager Advertising Own Brands/Image), Annika Meier (Project Manager Social Media/Online Campaigning), Simon Flatt (Head of Media), Karin Rieth (Head of Media Classic), Lukas Schmid (Senior Project Manager Digital Media). Responsible at TBWA\ Zurich:  Manuel Wenzel (ECD), Susanne Weeber (CD), Susanna Fill, Wolf Gärtner, Jan Krohn, Naomi Gulla, Noemi Russenberger, Nico Hediger, (creation), Esther Ortega, Barbara Waldvogel, Pascal Taboas (consulting). Responsible at On Film: Michèle Seligmann (ECP), Flurin & Silvan Giger (Director), Louis von Mallinckrodt (Producer), Silvan Giger (DoP), Marko Strihic (Editor), Chenyi Guo (Production Coordinator), Edoardo Moruzzi (Postproduction Supervisor), Lunapark (Postproduction VFX, Composition, Animation). Responsible at HitMill: Fred Herrmann (Composition, Producer), Roman Camenzind (EP), Noemi Mathis (Project Management). Responsible at TWmedia: Stephan Küng (Overall Responsibility), Manuela Brunner (Media Planning), Pearl Kathriner (Senior TV Planner), Damiano Vitali (Head of TV), Sven Däschner (Head of Online), Aaron Salzgeber, Flavio Garofalo (Digital Campaign Manager).

The OST - Ostschweizer Fachhochschule emerged in 2020 from the Hochschule für Angewandte Wissenschaften St. Gallen FHS, the Hochschule für Technik Rapperswil HRS and the Interstate University of Applied Sciences NTB Buchs.

As a result of the merger, existing courses of study will increasingly be offered at several locations. For example, business can now also be studied at the Rapperswil campus, which is located directly on Lake Zurich. This should now be publicized with a pointed poster and social media campaign in the greater Zurich area.

Responsible at OST Ostschweizer Fachhochschule: Marion Pester (Member of the University Executive Board, Site Director, Head of the Department of Economics), Rosella Toscano-Ruffilli (Deputy Head of the Department of Economics, Lecturer). Responsible at agency at the airport: René Eugster (overall responsibility), Dominique Rutishauser (creative direction), Ketil Eggum (art direction), Max Eugster (consulting/media).

Zurich-based digital specialist Nives Arrigoni has been active in the media and communications world for years and has been an influencer from the very beginning. In the newly created role of Head of Coordination, she will take over the management of Andy Was Right's team of coordinators as well as look after and further develop the client portfolio.

For Founding and Managing Partner Roger Hämmerli, it was clear after the first conversation with Nives that they had found each other here: "I am an impulsive realist - if there is such a thing at all - and with Nives it clicked with me immediately. To manage and develop our client portfolio, we needed someone who not only understood our clients, but also understood what makes us tick. At Andy Was Right, we need people who speak our language - and Nives is fluent in it."

"I am looking forward to the new challenge and am convinced that I will be able to actively support the team with my experience," says Arrigoni about her start at Andy Was Right. "This role is also enriching for my personal development. As a content creator, I will of course continue to be active on a part-time basis."

The 31-year-old was most recently employed as Head of Communication at supplement manufacturer Kaex. Before that, she worked for several years at Radio Energy and agencies such as Brandertertainment and Smly.