"Become a teacher" is the slogan of the current campaign for the PHGR, which includes four individual spots and one main spot in German, Romansh and Italian.

The everyday working life of teachers is extremely varied. These different tasks and challenges were taken up and staged by Pengworks. The result is four subjects that show teachers in various everyday situations. "Pengworks has skillfully brought this storyline to the point in five successful spots. Particularly valuable for us: The team behind the agency does not simply implement, but thinks along with us, contributes its own ideas and lives for the content itself," says Germaine Hiltbrunner, Head of Marketing and Communication at the PH Graubünden.

The aim of the campaign is to make young people aware of the teaching profession and to generate registrations for a taster day at the University of Teacher Education. The spots will be broadcast on all popular social media, such as Snapchat and Instagram.

Responsible at PH Graubünden: Germaine Hiltbrunner (Head of Marketing and Communication), Petra Seifert (Coordination) Responsible at Pengworks: Gianni Peng (overall responsibility / concept / art direction), Romano Thomann (camera) Dario Schmieder (editing, colorgrading & animation), Zsofia Marencsak (hair & make-up artist), Livia Solèr (hair & make-up artist), Anna Lena Delli Santi (storyboards). Production partner: Digital Sense (Media Planning Online), Miux (Graphics).

However, Bakom has not yet opened formal proceedings against TX Group, the Bakom spokeswoman explained on Thursday in response to a corresponding article in the CH-Media newspapers the previous day. If the Federal Office comes to the conclusion that the planned dividend distribution is illegal, it will, within the framework of an administrative procedure, reclaim the "wrongfully received support contributions" by means of an order based on the Covid-19 print media regulation.

TX Group had announced at an investor day in December that shareholders are to receive a special dividend in each of the next three years (Werbewoche.ch reported). They are to benefit from the sale of a stake in the joint venture Swiss Marketplace Group SMG. The special dividend of at least CHF 4.20 per share is to be distributed over the financial years 2021, 2022 and 2023.

Repay emergency aid at best

For the TX Group, Bakom's interpretation regarding dividend distributions deviates from the wording of the corresponding law and ordinance, as a spokeswoman for the media group explained upon request. If this interpretation is confirmed, the Tamedia companies would repay the emergency Corona aid received. "The repayment of the Corona emergency aid would correspond to the solution provided for in the law for companies that have received Corona emergency aid and later pay dividends."

The TX Group is a "broadly positioned media and technology group," the spokeswoman emphasized. In the first half of 2021, 18 Tamedia titles had benefited from the Corona emergency aid and received a total amount of around CHF 1.6 million. The companies concerned complied with the federal government's requirement not to pay dividends for the respective financial year. (SDA)

After Kernbrand 2021 was already allowed to realize a recruitment campaign, the agency from St.Gallen has designed and implemented a new image film for the name change of the Swiss Customs.

With this film, the BAZG wants to give an insight into its tasks and make a further contribution to publicizing the new profession of "customs and border security specialist".

For this, a five-person film team from the agency followed the heels of the Federal Office's employees and recorded their challenging everyday lives. The result is a film that focuses on the people behind the BAZG, shows their motivation and their everyday lives.

The agency is responsible for all steps of the production - from concept to shooting schedule to editing. For the shooting in the border area around Basel, agency manager Oliver Fehr was supported by cameraman Franco di Nunzio.

Responsible for core fire: Alexander Raschle (concept); Oliver Fehr (direction, production, editing ); Felicia Aepli (sound and editing).

46 different scenes, 35 extras, 25 locations and eleven days of shooting: The image film of the Thurgauer Kantonalbank TKB is many things, but not ordinary. TKB's goal was to express its values and its deep roots with the people of Thurgau.

Complex image composition

Habegger developed a refreshing and thoughtful script that was designed to highlight the interplay of the different facets of life and consequently TKB's slogan "For all of life" in a sympathetic as well as visually surprising way. "The film's visual composition nonverbally underscores our message in every scene," explains Sandhya Mirajkar, Creative Consultant at Habegger.

However, the complex composition required meticulous planning: The entire script was sketched out in detail in advance on the basis of the texts provided by TKB. The process took around a year, from the initial brainstorming to the first day of shooting.

Challenging twist

The implementation of the script including the direction was realized by the Zurich film production company Iwish. "All the images had not only an aesthetic requirement, as usual. To create harmonious transitions, the geometry and timing also had to be right. This was not an everyday situation on the shoot," explains Daniel Suter, who together with Joél Lopez formed the camera and director duo. Mastering this exciting challenge was only possible thanks to the well-rehearsed crew, good planning and a dash of improvisational talent.

Responsible at Thurgauer Kantonalbank: Corporate Communications. Responsible at Habegger: Samuel Röthlisberger, Sandhya Mirajkar, Neva Tres, Noa Röthlisberger. Responsible at Iwish Productions: Daniel Suter, Joél Lopez.

Since 2016, Franz&René, in collaboration with the FOEN, has designed the red thread of the magazine four times a year The environment in the form of a pictorial world that is renewed with each theme. Between very concrete and very abstract, between the duty to restrain and the duty to act, these illustrations, photographs or graphic executions have the task to address, to summarize without abbreviating, and to question without judging.

From print magazine to social media

The first task of these illustration series is to give the reading a rhythm and to visually clarify the content. Above all, however, they must also be able to exist outside the pages of the magazine, especially on social networks. Translating the content from the analog to the digital is intended to convey the vision supported by FOEN's scientific expertise to a broader audience and encourage them to engage with these issues.

Draw me the ethics

The latest exercise deals with the topic of ethics. A delicate subject that does not give precise answers, but raises questions. The agency therefore treated the topic with great sensitivity and with the help of the colored pencils of illustrator Anna Kövecses, who was commissioned by the agency to visually implement the ideas.

Responsible at FOEN: Jean-Luc Brühlhart (Editorial Director the environment/l'environnement), Elisabeth Arnold (Social Media Manager). Responsible for Franz&René: Valérie Pecalvel (Strategic Direction), Luciano

Gerber (Client Service Direction), Cristina Mollard (Senior Consultant), Yoann Cosson (Creative Direction), Gianluca Terzini (Art Direction), Aline Windler (Graphic Design), Sven Jungo (Graphic Design, Chief of Production). Illustration: Anna Kövecses, anna-kovecses.com.

In 2021, the 14 candidates successfully demonstrated the knowledge they had intensively learned and acquired over the course of a year in the higher professional examinations - in the previous year, there were seven. They now have the necessary professional and leadership skills and knowledge to shape corporate communications competently, credibly and successfully, writes KS/CS Communication in a statement.

Two women at the top

Once again this year, the best performance was achieved by a woman. With an overall grade of 4.9, Manuela Schlumpf, Managing Director at Vincent & Partner. solved the tasks best. She was closely followed by Tabita Walther, an employee in the communications department of the Canton of Basel-Stadt. The average grade of all successful graduates was 4.4.

Last year, Miriam Dibsdale of Smart Media Agency and Devi Geigenfeind of Fadeout earned top marks with an overall score of 5.3.

Practical diploma theses

Passing the written exam was not the only requirement for graduation. The aspiring communications managers also worked on a thesis, which they presented to the experts during the oral examinations. In addition to many exciting projects, the associated practice-oriented expertise stood out in particular.

The next written examinations for communication leaders will take place at the end of August, and the oral examinations at the beginning of October 2022. The closing date for registration is April 11, 2022.

LinkedIn announced the "LinkedIn Top Voices" for Germany, Austria and Switzerland for the fifth time on Wednesday. Selma Kuyas, an expert in job applications, was the only Swiss woman to receive an award in the "Job and Career" category - for the second time in a row.

"I interpret the renewed appreciation as appreciation for my commitment to job applicants. It quickly became clear to me that I needed to support the LinkedIn community even more after the outbreak of the pandemic and the precarious situation on the labor market. Among other things, I volunteered to organize online events for job seekers with up to 1,600 participants in collaboration with Social Switzerland," says Kuyas.

Pandemic put fingers in open wounds of the labor market

According to Kuyas, the pandemic has revealed many things that have been going wrong in the labor market for years. For example, home office work has finally been recognized as an employee need, and identification with the employer has taken on a more important role. How did companies deal with staff during the crisis? How were employees supported and promoted - or not?

The pandemic caused many people to lose their jobs because entire industries were paralyzed or certain job profiles were no longer in demand virtually overnight. As a side effect of the pandemic, Kuyas recognizes the tendency for many employees to suddenly become more aware and more intensively concerned with their own career planning.

LinkedIn is the most important professional network in Switzerland

The social media platform LinkedIn has seen strong growth in recent years and now has 3.4 million members in Switzerland alone. In the DACH region as a whole, there are around 18 million. However, the power of LinkedIn is still underestimated in Switzerland, Kuyas emphasizes. For job seekers and those looking to change jobs, Kuyas believes the platform offers direct access to the open and hidden job market. Just how helpful a strong network can be is particularly evident in times of crisis, such as when a job is lost.

INTERVIEW

"There are big gaps in knowledge, and I can fill them."

On Wednesday, Selma Kuyas was named "LinkedIn Top Voice" for the second year in a row for drawing attention to important issues, such as discrimination in the job application process. Werbewoche.ch talked to the job expert about knowledge gaps, the perfect resume and the job seekers of the future.

Werbewoche.ch: Selma Kuyas, how did you become a job coach?

Selma Kuyas: I worked in the telecommunications industry for ten years before I ventured into a career as a Job Coach Integration in 2015. As a job coach, my mission was to integrate young people and young adults with physical or mental disabilities into the labor market. I quickly noticed that there was also a great need for specialists and managers in terms of job applications and self-marketing.

Why is that?

There is still a huge knowledge gap on how candidates can convince companies of their merits and suitability for the job. Here I offer proven assistance with the goal of shaping one's own career in a self-determined way. I regularly organize free events for job seekers from German-speaking countries.

Are there any tricks or secrets that lead to success?

There are no tricks when applying. The important thing is to convincingly communicate your added value as a specialist or manager to the outside world. For me, an application is only perfect when it is authentic and shows the reader what he or she will gain with me as a new employee.

How important are pictures in a resume?

A professional photo in the resume is not mandatory, but I still recommend it. A picture is part of the overall impression of the application. Chances are high that an application without a photo will be ignored. Until that changes, I would always place a photo on the resume.

What exactly do you offer in your coaching sessions?

Most people - especially women - have trouble putting together a convincing application. There is a lack of professional know-how on how to present myself as an applicant to companies. Who likes to write about themselves? The application is the entry point and decides on the professional future. As an application coach, I find it fatal to leave such an important decision to luck or the hope that things will work out. Nobody teaches us how to apply well or which job profiles we should apply for that really fit us. With a trained, experienced coach, you take the shortcut and can ultimately plan your own career in a self-determined way.

Why is LinkedIn a good channel for job search?

Digitalization stops at nothing and no one - not even the workflow for assigning open roles or jobs. Learning how to target LinkedIn for your job search will save you valuable life time looking for a new job. If I dare to take a look into my crystal ball, I see that LinkedIn will take on unimagined dimensions for the world of work. It is already possible to apply to companies with a one-click application. The classic resume is becoming obsolete and digital profiles are the new standard.

What is meant by a "hidden labor market"?

The results of a study by the Institute for Labor Market Research in Germany show that only 35 percent of vacancies are actually advertised. So you don't hear about the other 65 percent of vacancies. They are found through contacts, online and offline networks, personal contacts and recommendations. Increasingly, companies are also using active sourcing to find new talent themselves. The potential to be found digitally is huge. Professional networks like LinkedIn in particular can help. More than Three quarters of the recruiters regularly use the network to actively search for candidates.

A perfect resume is only the first step. At the interview, candidates have to present themselves personally. How do you help there?

With my coaching method, the job interview is a walk in the park. Because the main work takes place beforehand. The intensive examination of one's own strengths, talents, successes, professional history and personality are the basis to be convincing in the job interview. Of course, a job interview should be prepared intensively. Here, too, I support my clients with my experience as a job application coach.

The Winterthur Municipal Police has Recruitment of new employees enlisted the help of the Zurich agency. This year, too, the aim is to achieve the minimum level of the corps.

However, the search for suitable candidates who would like to train for the police profession has proven treacherous in the past. The requirements are high. Applicants often lack the necessary German language skills, the ability to communicate properly, a stable personality or the required athletic ability.

Based on these and other criteria, a campaign with trenchant headlines was developed to communicate the different requirements for future police officers in a charming way.

Since Monday, the subjects can be seen in the greater Winterthur area on classic billboards, on e-panels and on bus trailers as well as car stickers of the police fleet. In addition, the campaign is being played out online on all social channels with animations and social ads.

Responsible at Winterthur City Police: Michael Wirz (overall responsibility), Sarah Paul (project management). Responsible at Friendly regards: Pascal Deville, Samuel Textor, Marion Schwager (overall responsibility), Christian Stüdi, Norihito Iida (creative direction), Laura Leuenberger (graphics), Sarah Winker (consulting).

The former editor-in-chief of Le Matin joins as Deputy Editor-in-Chief on June 1, 2022. Le Temps. There, Nappey will be responsible for the current topics as well as for the digital edition of the title. The trained historian and author of "Histoire suisse" is currently in charge of communications at Prométerre.

Nappey is an experienced journalist with expertise in the digital field. He built up Newsnet, the first in-house agency for the production of online content for Tamedia's French-speaking Swiss titles. He also served as deputy editor-in-chief of 24 heures responsible for the Digital division.

More changes in the editorial team

There are other new additions to the editorial team headed by Madeleine von Holzen. Paul Ackermann will become Paris correspondent from June 1, 2022. He will remain a member of the editorial team to help develop the title's digital strategy.

Serge Michel, deputy editor-in-chief of Le Temps, will take over the development of "opinions" (Meinungen) and "debates" (débats) as of June 1. He will remain as editor-in-chief of Heidi.news exist.

Eléonore Sulser, responsible for the new Saturday issue Entre-Temps, and Xavier Filliez, responsible for multimedia, will further develop these formats in the Editor-in-Chief's office. And Richard Werly, currently deputy editor-in-chief and correspondent in Paris, is leaving Le Temps after 20 years of activity, to turn to new projects.

Tele Top's news team is getting a new member. 41-year-old Nina Havel, who now lives in the canton of Schaffhausen, has hosted shows including "Musicstar" on SRF and "Ninja Warrior Switzerland" on TV24. The TV woman began her career at the age of 16 as co-host of the youth show "Schlips.

In recent years, Havel has concentrated mainly on event moderation. At Tele Top, she is venturing back in front of the camera and entering new territory: "I've never presented news before, which is why the job excites me so much," says the linguistics graduate.

Havel premieres on the Top News program on Thursday from 18:00. The program is repeated every hour.

More than 30 percent of the citizens of the city of Zurich are foreigners. They are part of Zurich society and contribute their share to the city's prosperity. Many of them plan their future in Switzerland and want to have a say in shaping it.

In order to motivate potential candidates for naturalization, Romeo & Jane conceived and produced an explanatory film. According to the client, the City of Zurich, the aim was to reduce the fears of foreigners and to present the naturalization process as it is - fair and at eye level.

For the agency, it was already clear during the pitch phase that the film would not be an animation, but would be realized in the studio with an actor. "It was important to us to create proximity and trust in order to optimally pick up foreign residents," explains David Schildknecht, owner and director of Romeo & Jane.

For this reason, the idea of giving a face to Swiss citizens who have recently naturalized was very well received by the client. "Romeo & Jane understood how to involve the target group in the film and offer them a platform," says Samira Bahrami, Head of the Naturalization Department of the City of Zurich.

According to Romeo & Jane, writing the script was an exciting job with completely new points of contact. "As a Swiss, you never think about your nationality. You just have the passport," Schildknecht explains the familiarization with the topic. For the whole team, it was an exciting and instructive confrontation with laws, borders and fates.

The result is an explanatory film that loosely illustrates and plays with a serious topic. The film will support the city of Zurich in its information campaign over the next few years.

Responsible at City of Zurich: Samira Bahrami (Head of the Naturalization Department), Lena Wunderlin (Naturalization Specialist). Responsible at Romeo & Jane: David Schildknecht (Idea, Producer & Director), Sandra Bühler (Idea & Production Management), Bastian Meier (DoP), Hanspeter Wieland (Lighting), Antonia Dobler (Set Design) Irene Küng (Set Design), Silvio Anania (Sound), Hair & Make-up (Anna Winter), Adrian Aeschbacher (Editing), Tobias Schilling (Sound Mixing), Tobias Kalbermatten (Motion Design).

Freezack is a private label of BusinessCom, which distributes over 14,500 items in the pet sector. To transform the brand, which is well-known among pet lovers, into a new era, Rosarot was commissioned to refresh Freezack and position it conspicuously in the pet world.

The agency has developed a complete brand guide as a self-service tool that Freezack brand managers can use to implement all advertising measures efficiently and cost-consciously.

From brand analysis to the brand tool

Based on a fundamental brand analysis, Rosarot developed Freezack's new brand identity - with brand attributes, brand benefits, brand tonality and brand image.

The Zurich agency also defined the new positioning and built the entire visibility of the brand on it. With the Brand Guide, which included everything from color scheme, typography, logo and design elements to templates for packaging and ads, Businesscom received a self-service tool with which the company can implement all marketing instruments itself in a cost-conscious manner and build up the brand efficiently.

Responsible at BusinessCom/Freezack: Dan Schaefler (Head Marketing), Sabrina Wüger, Thomas Rudin (Graphics). Responsible at Rosarot: René Karrer (Creative Director), Bianca Berger, Florian Fleischmann (Art Direction), Caroline Etter (Consulting).