The Pancreas Clinic Switzerland in Bern is a highly specialized clinic in the field of pancreatic diseases. The new appearance is intended to emphasize the competence and at the same time the closeness of the institution.

"Aroma succeeded in conveying the highly complex medical topic in an understandable way and our positioning in a tangible way," says Nathalie Weber from Pancreas Clinic Switzerland.

The sustainable online flower store Blumenpost was founded in Zurich in 2019 and delivers seasonal and regional flowers in plastic-free packaging directly to customers. The young company became known in particular for its flower subscriptions, in which customers are regularly supplied with seasonal flowers. "Because the flower subscriptions give us a high degree of planning security, we only buy the flowers that we actually tie into bouquets and deliver," explains Joëlle Hersberger, co-founder of Blumenpost.

In 2021, Blumenpost recorded growth of over 200 percent and delivered more than 16,000 bouquets to its customers.

Flowers for the weekly groceries

With the acquisition of Blumenpost, Farmy is entering the fast-growing online market for flowers and expanding its range at the same time. "In Switzerland, every major supermarket also has a flower store - we would like to offer this to our customers as well, because for many, bouquets of flowers are simply part of the weekly shopping routine," explains Tobias Schubert, co-managing director of Farmy.

Logistics of flowers and food

"With Blumenpost, we are placing a further focus on in-house production, thereby strengthening the vertical integration of the value chain," says Roman Hartmann, co-managing director of Farmy. At the same time, synergies could be created: "The logistics of fresh flowers in particular are quite complex and very similar in requirements to those of fresh food. That's why it was clear that synergies could be created with a food retailer like Farmy when it comes to transport," adds Jan Neuenschwander, Blumenpost co-founder.

Flowers subscriptions and cardboard boxes

Existing Blumenpost customers will be gradually integrated into the new system. For the time being, however, nothing will change and they can continue to order individual bouquets and flower subscriptions via Blumenpost.com. From Tuesday, however, Blumenpost's bouquets will also be offered on Farmy.ch. By mid-2022, all subscription variants will also be introduced there. The bouquets will now be tied fresh on site at Farmy in Altstetten and delivered by Farmy couriers.

"Our website in particular will be much more intuitive in the future with Farmy's in-house expertise. For example, it will be much easier to manage subscriptions, plan deliveries, or adjust the size of the bouquets themselves," explains Jan Neuenschwander. The IT team at Farmy developed the entire Farmy system itself, which also resulted in the Farmy Solutions software solution.

Like a best friend should "Buddy" accompany guests during their activities and provide them with relevant information along the way. From open lifts and slopes to events and the upcoming guest program to free parking spaces - depending on the chosen activity, a different "buddy" is used. Currently, one "Buddy" is available for skiing, one for snowboarding, and one for cross-country skiing. Two further versions, the bike and hiking buddy, are to be added in summer 2022.

Another step in the destination's digitization strategy

The new progressive web app replaces the previous smartphone app. The St. Moritz agency Spot Werbung, which has already implemented the PWA app "#Aussichtsmeister", is responsible for conception, design and programming. The app was awarded bronze twice at the Best of Swiss Apps 2021.

A PWA is a symbiosis of a responsive website and an ordinary app. The app can be called up like a website via URL in the browser and provides offline functionalities at the same time. Thus, no installation is necessary. In addition, users receive updates more quickly because the PWA app does not have to be approved by Apple or Google first compared to ordinary smartphone apps.

In collaboration with Max Films, Brain2 put the SME in the right light and positioned Sidrag in the league of high-tech providers.

The film can be seen on LinkedIn, on the online portals of the trade press and at trade fairs related to the production of workpieces.

Responsible at Sidrag: Eugen Vigini (CEO). Responsible at Max Films: Max Emmenegger. Responsible at Brain2: Oliver Kindhauser.

E-Dialog was already in charge of all B2B marketing activities for UPC Switzerland prior to its merger with Sunrise Communications, and is now also taking over the measures to merge the two companies into one brand.

Transparency and scalability as key assets

The changeover of B2B marketing from seasonal peak campaigns to an always-on concept was implemented by E-Dialog. "The optimization measures have brought the desired push for our B2B activities," says Philipp Leuenberger, Head of Digital B2B at Sunrise UPC.

Holistic approach and post-cookie readiness

E-Dialog has all channels and topics in view for Sunrise UPC. The company has already been prepared for the end of third-party cookies and digital marketing in the time after.

Fusion accompanied

The economic link between UPC Switzerland and Sunrise Communications changed the scale of the collaboration. E-Dialog also integrated Sunrise's B2B measures into the communication and campaign development. Ultimately, the marketing activities of UPC and Sunrise were merged into a single brand - according to the agency, the move was described internally as a "big bang".

The continuously built customer relationship with Sunrise UPC includes the classic agency services of campaign planning and management, creative services, development and implementation of a tracking concept, data & audience management and the interpretation of insights in customizable dashboards to conversion optimization and digital consulting.

The 51-year-old journalist has reached an agreement with Chairman of the Board Peter Wanner to terminate his employment contract, CH Media announced on Friday. Hollenstein had been the journalistic director of the joint venture between AZ Medien and NZZ Media Group since its inception in October 2018. Prior to that, he had been journalistic director of NZZ's regional media.

Over the past three and a half years, Hollenstein has worked hard to drive forward the integration of CH Media's editorial teams and bring this process to a conclusion, the statement said. At the same time, he had set the course for the digital transformation. His departure is regrettable, CEO Axel Wüstmann was quoted as saying in the statement. (SDA)

In view of the steadily growing advertising revenues in electronic media, the association AWS Aussenwerbung Schweiz asked itself how high the acceptance of various competing media is compared to outdoor advertising.

To get to the bottom of this question, a study was commissioned from the Link market research institute. This study was used to find out which advertising media are perceived as particularly appealing or annoying and what value is attached to poster advertising by SMEs. In view of the fact that billboard advertising is to be banned in the city of Geneva, attitudes toward bans on billboard advertising were also surveyed.

Advertising sympathy high at OOH

According to the study, while advertising on billboards was rated as likable by 72 percent of respondents, advertising on websites or in apps and advertising on social media achieved only 23 and 22 percent likability, respectively.

Billboard advertising perceived as least annoying

In addition, according to the study, billboard advertising is found to be the least annoying by 82 percent. Advertising on websites or in apps, on the other hand, is considered "very annoying" by more than half of respondents. 68 percent of respondents consider advertising on TV or via mailers to be "annoying" or even "very annoying."

Value of billboard advertising for SMEs

In general, regional billboard advertising is seen as very positive. The statement "I think it's good when regional companies/SMEs draw the public's attention to themselves with billboard advertising" was most frequently found to be true, at 76 percent.

Majority is against billboard ban

According to the respondents, a ban on billboard advertising is out of the question: at 63 percent, a clear majority considers it "not good at all" or "not good" if billboard advertising were to be banned.

Study shows good state of outdoor advertising

The new edition on the assessment of advertising media confirms the high likability and acceptance values of out-of-home advertising from studies conducted in recent years. According to the study authors, the "value of billboard advertising" in connection with advertising activities by SMEs, which was surveyed for the first time, also shows the high appeal of the Out of Home advertising channel among the general population.

The answers to the question on billboard bans would also support the previous thesis: The population appreciates the revitalization of public space through outdoor advertising and clearly opposes a poster advertising ban.

The AWS surveys the value of Out of Home in regular studies. The online survey is conducted in this form approximately every four years and was currently conducted by Link in the period from January 5 to 10, 2022 with a total of 1013 people aged 15-79 (D-CH 759 / W-CH 254).

While freedom of travel was massively restricted in the past two years due to Corona, the signals are now increasingly green again. This is reflected in the current Spotlight survey by Marketagent.com Switzerland on the vacation plans of the Swiss population and the analogous survey conducted by the market research institute in April 2020.

Hope for a more relaxed situation

Many of the respondents expect the Corona situation to ease in the course of the year. This conclusion is obvious, especially since significantly more of the respondents (58%) are currently planning vacations than in April 2020 (51%). At the same time, the number of undecideds is declining (December 2021: 23%, April 2020: 29%). The proportion of those not planning a vacation has remained constant at one-fifth.

Preferred abroad

38 percent of respondents are drawn to foreign countries (April 2020: 32%), while 29 percent want to spend their vacations in Switzerland (April 2020: 26%).

Men are more likely to plan than women

More men than women are planning to pack their bags: While a majority of women (54%) are planning vacations, the proportion is significantly higher among men, at 63 percent. Men are also more likely to plan trips abroad than women (44% vs. 32%).

Education level correlates with vacation planning

The higher the level of education, the more likely vacations are on the agenda: respondents with a higher level of education plan vacations significantly more often (high: 66%, medium: 54%, low 50%). For the group with a very high level of education, trips abroad are a particularly high priority, accounting for 47 percent (trips in Switzerland: 33%).

"Industry must provide protection concept"

Basically, the results for travel behavior show a high awareness regarding security and Corona. "From the perspective of the travel and tourism industry, it is essential to provide a good and reliable protection concept for guests," says Cornelia Eck, Managing Director of Marketagent.com Switzerland.

Of those planning a trip or still undecided, 72 percent consider it very important that hygiene standards and safety guidelines relating to Corona are reliably implemented at the vacation destination.

The vast majority, then, intends to adhere strictly to the travel regulations regarding Corona (80%), which are set by the authorities both at home and abroad.

Airplane and train are avoided

Protection from Corona also plays a role in the choice of accommodation and type of travel. Thus, 46 percent avoid accommodations such as hotels, hostels or cruise ships where many people congregate.

One in two prefers destinations that can be reached by private transport. 40 percent avoid traveling by plane or train and generally by public transport.

Compulsory vaccination polarizes

Along with the increased awareness in dealing with Corona comes the fact that a correspondingly large number of people are annoyed by those who do not comply with the Corona travel regulations (68%). There are hardly any differences between the sexes.

The situation is different depending on the generation: In general, the proportion of those who disapprove of such behavior is high across all age groups. However, it is by far the highest among the over-50s (75%). Among boys (14- to 19-year-olds), the figure is 59 percent. In German-speaking Switzerland, too, anger toward people who violate the Corona travel regulations is significantly higher (72 percent) than in French-speaking Switzerland (56%).

The camps are clearly divided when it comes to the question of mandatory vaccination. For 45 percent - especially of the 50- to 74-year-olds (52%) - compulsory vaccination in the destination would be one more reason to travel there. On the other hand, 36 percent disagree with this statement.

Cancellation free of charge must be possible

The experience of the last two years has shown how Corona can ruin vacation plans from one day to the next. For a large majority, being able to guard against it is crucial.

For example, 71 percent make their vacation plans based on the fact that they can cancel bookings free of charge. "The ball is now in the providers' court. Especially for those who are still undecided, free cancellation can be a decisive factor," says Cornelia Eck.

In the current study by Marketagent.com Switzerland a total of 1,008 people from German- and French-speaking Switzerland aged between 14 and 74 were asked about their vacation plans in the next eight months. The survey was conducted from December 10 to 20, 2021 and is population-representative weighted.

The marketing and communications expert with a bachelor's degree in Chinese will work with the ST teams on site to position Switzerland as an attractive destination in the region and to encourage Chinese guests to return.

In the years before the pandemic, overnight stays from China had grown continuously, writes Switzerland Tourism in a statement. This made the market the third most important foreign market for Swiss tourism, right after Germany and the USA. In order to seize the still enormous potential of the new generation of Chinese-speaking travelers in particular, ST is present and active with 13 specialists in Beijing and Shanghai, but also in Hong Kong and Taipei.

Language and country expert takes over

Daniela Chiani holds a bachelor's degree in journalism, politics and Chinese as well as a master's degree in communication and media. After gaining agency experience in PR and strategy at Jung von Matt Limmat in Zurich and abroad at Swissnex in Boston as a content manager, Chiani has been working in marketing at ST.

The tourism specialist speaks Mandarin and will manage Swiss tourism advertising locally in Beijing from May 1, 2022. The main focus of activities is more than ever innovative online promotions on all relevant web and social media platforms of the market. Highly specific target groups are addressed as individual guests, especially within the new and urban generations of travelers.

The momentum of the upcoming Winter Olympics should ensure the awareness and popularity of winter sports among even broader sections of the population. ST wants to take advantage of this great potential and show the ever-increasing number of local slope fans the original of winter and promote Swiss winter vacations.

The Zurich agency Inhalt und Form now has a cheese producer in its client portfolio. After an agency evaluation, the Studer cheese dairy decided to work with Inhalt und Form.

With immediate effect, the agency is responsible for the communications presence of the Maxx family, which also includes the popular "Der scharfe Maxx".

The Scout24 Group includes the brands AutoScout24, ImmoScout24, FinanceScout24, MotoScout24 and Anibis.ch. As the new lead agency for the Scout24 brands, Sir Mary is now in charge of the creative and media budgets.

"As an agency with digital DNA, we were able to gain the perfect partner in Sir Mary. We are convinced that the multidisciplinary team will show us new ways to further strengthen our product range and continue to break down digital boundaries," Sarah Safri, Group Marketing Director of SMG Swiss Marketplace Group, is quoted as saying.

The Scout24 brands are to attract attention with a new image before the end of the year. Sir Mary will accompany this transition across all disciplines - from positioning and campaigning to media distribution.

Archaeology Switzerland has been committed to the research, protection and preservation of archaeological monuments for over a century. The association conveys sound knowledge about archaeology and advocates the concerns of archaeology and cultural heritage in politics and society.

In order to demonstrate the diversity of archaeology as a science to younger people as well, the association has now given its image a new shine. It sought advice from the Zurich agency Art.I.schock, which created a new CI/CD as a first step. The new image is characterized by the use of fragments to represent the incomplete, which is central to archaeological research. This is reflected in the new website continued.

The new Internet presence is to impress with its clear and streamlined navigation with appealing and lively sections. Intelligent filter functions provide a quick overview, and a burger menu is also intended to ensure a pleasant user experience on mobile devices. The new site is not only aimed at the general public, but also offers professional societies a platform for their web presence.

Responsible at Archaeology Switzerland: Ellen Thiermann (Central Secretary), Hanna Marti (Secretariat). Responsible at Art.I.schock: Nadine van den Berg (consulting, project management), Dominik Blaas (graphics), Urs Mettler (programming), Kamil Demirci (programming).