Although the package of measures in favor of the media receives the strongest attention, it performs poorly compared to the response to previous proposals. This is the conclusion of the Research Center Public and Society Fög of the University of Zurich.

Significantly more attention was paid, for example, to the Covid 19 law, which was voted on in November last year, or the "No Billag" initiative of 2018. In the case of the media package, the tone is slightly positive, as is the case with the initiative for a tobacco advertising ban.

In contrast, the initiative for a ban on animal and human experimentation is clearly rejected. In the case of the abolition of stamp duties, on the other hand, the tone is ambivalent. That is, the increasing and decreasing votes balance each other out.

Differences between language regions

A comparison of the two major language regions shows that the media law is more present in the German-speaking media of Switzerland. The tone of reporting is more positive in French-speaking Switzerland than on this side of the Röstigraben, the Fög continues.

There are also differences in tone regarding the abolition of stamp duty, which receives slightly more support in the media in French-speaking Switzerland than in German-speaking Switzerland. The other proposals meet with approval (tobacco advertising ban) or rejection (initiative for a ban on animal and human experimentation) in both language regions.

The media package is a special bill for the media because many media houses are affected by it. Nonetheless, a relatively "routinized" form of voting coverage can be observed here, as is typical for many votes. (SDA)

Both the SRG and the Tamedia media company and 20 minutes have published polls on Wednesday on the votes of February 13.

According to the latest survey by Tamedia and 20 minutes 42 percent are currently in favor of the media package and 56 percent against. The proposal is very clearly supported by sympathizers of the Greens (68 percent) and the SP (71 percent). The figure for the GLP is just under 53 percent. Sympathizers of the SVP (82 percent) and the FDP (62 percent) clearly reject the proposal. According to the authors, the bill is more likely to be rejected.

In the survey conducted by the GFS Bern research institute on behalf of SRG, 49 percent voted against the package of measures at the end of January and 46 percent voted in favor. The trend in opinion formation is tending towards a "no" vote, writes the JRC.

Tobacco advertising ban with good chances

In the GFS survey in January, 63 percent of respondents opted for a Yes and 35 percent for a No to the tobacco advertising ban initiative. Currently, according to the survey by Tamedia and 20 minutes 60 percent of the electorate are in favor of the proposal. 39 percent are against the ban.

According to both polls, the proposal finds majorities everywhere. The only exceptions are the SVP and FDP sympathizers, who reject the ban. According to the authors of the Tamedia and 20 minutes-survey has a good chance of being accepted.

The authors of the GFS survey point out that the majority of the cantons could become a hurdle for the initiative. However, the chances of a "yes" vote would be better overall than the chances of a "no" vote.

The amendment to the Federal Law on Stamp Duties will be published in the Tamedia and 20-Minutes-survey, 35 percent of respondents support the idea. 60 percent are against it. However, at five percent, there are still relatively many undecideds. The bill currently only has a majority among FDP sympathizers. According to the authors, the bill is likely to be rejected.

At the end of January, a majority of 53 percent of those surveyed by the JRC would have voted against the change and 39 percent in favor. Again, at 8 percent, a comparatively large number of eligible voters are still undecided. Accordingly, campaigns would still have room to maneuver. According to the JRC, voting intentions among centrist voters are now moving away from party slogans toward rejection.

80 percent reject ban on animal experiments

According to the Tamedia and 20 minutes-The number of voters in the poll has fallen steadily since the beginning of January and stands at 18 percent two weeks before the vote. 80 percent would currently have rejected the proposal. According to the authors, the initiative is likely to be clearly rejected.

If the popular initiative "Yes to a ban on animal and human experimentation" had already been put to the vote on January 23, it would have been clearly rejected, according to the JRC survey. Just over a quarter would have definitely or rather voted in favor, while more than two-thirds (68 percent) would have voted against. The trend was extraordinarily clearly in the direction of a "no" vote.

The Tamedia and 20 minutes-survey was conducted on January 27 and 28 among 10,363 participants. The margin of error is +/-1.6 percentage points.

The second wave of the SRG SSR trend survey by the Gfs.bern research institute was conducted between January 19 and 26 among 7660 eligible voters. The statistical error range is +/-2.8 percentage points. (SDA)

Lots of vitamins, minerals and antioxidants, taste and few calories - Focuswater's six vitamin waters strike a chord with the health-conscious population for a variety of reasons. However, many are not yet aware of the numerous benefits of Swiss water. A campaign in the spring is now set to change that. The creative team at Rosarot is in charge of the campaign. The agency was able to convince with its ideas for a new campaign and thus win Focuswater as a new client.

Vitamin rich product supplement - imaginative campaign

But it's not just the campaign that will be new - Focuswater's product family will also be growing. The agency is not yet able to reveal what kind of product it will be.

The campaign will be seen on and offline on various communication channels in the spring.

From 2012 to 2020, Stefan Regez was Editor-in-Chief of the Swiss Illustrated and Head of Consumer Magazines at Ringier Axel Springer Switzerland since 2019. In this function, he was responsible for the Swiss Illustrated and its counterpart in French-speaking Switzerland L'illustré a portfolio of securities such as Swiss CountryLove and Lucky mail, program magazines such as "Tele" and "TV-Star," and the online platform GaultMillau.ch.

After 25 years in journalism, Stefan Regez has now decided on a new professional direction. With family roots in the canton of Berne and residence in the city of Zurich, Stefan Regez also represents the Berne-Zurich axis, which is important for Furrerhugi.

Anyone who visits hip websites and wonders why navigation is made so difficult and big, bold words scream at you doesn't understand what's going on in UI/UX design. Brutalism is what it's called, and what it means is not to design "grad z'leid" websites in a way that the common user has just learned.

Gone are the days of horizontal or vertical navigation, and hamburger is also so-so noughties design. Brutalism or "brutal design" is full of raw interactions, coupled with micro-interactions that deliberately break with our viewing habits. So no more user-friendliness! Hello, design courage and resistance against user habits.

Design concrete mixers are in demand

In marketing, it used to be "brick & mortar vs. online," i.e., real world vs. digital world, but today it's called omni-channel marketing. The digital and the analog must work together.

That is perhaps why the UI/UX community made use of a word that originated in the analog world and is somewhat outdated: Brutalism. In architecture, it was once either celebrated as a model of modern architecture or labeled as a concrete bunker. No wonder, since the term derives from this very building material: "béton brut," or exposed concrete. The pioneer of this style was Le Corbusier, who in 1947, as his late work, permanently changed the cityscape of Marseille with his gray Unité d'Habitation blocks of flats, thus cementing the way for a new architectural style himself.

UI/UX designers, on the other hand, focus on simple navigation in their interpretation of Brutalism, turning hand-coded HTML into digital concrete. Let's hope that the online Le Corbusiers will adopt not only his non-conformism and willingness to experiment, but also his genius. Then perhaps the users of such websites will accept the inconveniences involved - with respect for the art.

* Benno Maggi is co-founder and CEO of Partner & Partner. He has been eavesdropping on the industry for over 30 years, discovering words and terms for us that can either be used for small talk, pomposity, excitement, playing Scrabble, or just because.

Imagine a Swiss museum wins the Oscar of the museum industry - and no one finds out about it. In 2020 and in the middle of the pandemic, that's exactly what happened to the Stapferhaus Lenzburg. Together with the museum, Rod has now made sure that Switzerland finds out about it.

The largest QR code the country has ever seen is intended to attract commuters from the train to the Stapferhaus. Additional posters at train stations and at well-known museums should ensure that the target group is aware of Europe's Museum of the Year. On the landing page, interested parties could benefit from discounted tickets and small surprises. A guerrilla campaign in various Swiss cultural venues also ensured additional visitors to the Website and in the current exhibition "Gender.

Responsible at Stapferhaus: Sibylle Lichtensteiger (Artistic Director and Overall Management), Noemi Fraefel (Responsible for Communication and Marketing). Conception, creation and realization: Rod Communication.

All submitted cases were evaluated from both a user and an expert perspective with around 1700 user votes and nine expert ratings in the omnichannel and e-commerce categories.

Giving retail and e-commerce a face

Smart technologies, changing customer behavior and new sales concepts require retailers to be highly flexible in order to keep pace with dynamic developments. For main initiator Ewa Ming, it is a declared goal to offer this change a platform for information exchange and networking: "Best Retail Cases Switzerland is a showcase platform for innovative solutions and a source of inspiration for new approaches in retail. We want to give retail and e-commerce a face."

Award as inspiration for innovation

"All of the cases submitted in the areas of e-commerce and omnichannel demonstrate a high level of innovation," says jury member and Topsoft editor-in-chief Christian Bühlmann. "It was not easy for us as a jury to select the best of the nominated cases. The proposals show how modern technologies can already be put into practice today. The award is not simply a marketing or sales platform, but a source of inspiration for innovation in retail."

Best cases will be chosen on Friday

The award starts on Friday at 9 am. The first three winners of the user voting and the expert jury assessment in the e-commerce and omnichannel categories will be chosen. The award will be broadcast live by Digicomp in Zurich and will last approximately one hour.

Due to Covid-19, the award ceremony will take place as an online event this time. Interested parties can Participate free of charge via Zoom.

The new radio station wants to let its listeners reminisce with 80s songs and the greatest hits from past decades, writes CH Media Entertainment in a statement.

The name Flashback FM was chosen because many of these songs would trigger a "musical flashback" in the listeners, they say. Memories of a time that, in addition to unforgettably good music, brought forth other cult trends such as XL shoulder pads, mullet hairstyles, the ghetto blaster and the series Miami Vice.

The new radio station is aimed at 30- to 59-year-olds throughout German-speaking Switzerland. In the first month of broadcasting in February, Flashback FM will start with music-only programming; from March onwards, moderated program content with different radio voices will follow on an ongoing basis.

The Boss logo, unchanged since the 1970s, had a high recognition value worldwide. Recently, however, the brand reached its limits in times of digital-first communication and thus fell out of sight, especially among younger target groups. Brandpulse modernized the branding of both brands as part of a global brand refresh project.

Hugo Boss' strategic goal is clear: in the coming years, the potential of the brands is to be exploited more fully. The modernized brand appearance is also intended to contribute to this: Brandpulse renewed the overall appearance of the brands with a concise look and feel with the premise of a strong, self-confident impact according to the motto "Be Bold". The new brand image is primarily intended to add relevance, target younger generations more specifically, and position the two brands Boss and Hugo unmistakably with their own lifestyle stories.

Simplified brand structure

With a clear differentiation of the Boss and Hugo brands and the corporate brand Hugo Boss, the basis for a clearer positioning was created: The brand structure focuses on Hugo Boss as a corporate and platform brand on the one hand, and Boss and Hugo as lifestyle brands on the other.

Modernized logo

The Boss logo was given a facelift and now appears sans serif and concise. The previously used corporate anchor Hugo Boss and the logos Boss and Hugo will be dispensed with in the future. The more modern logo appearance represents a contemporary upgrade for a future-oriented fashion brand through optimal usability in digital applications as well.

Color as a strong brand design element

The color use of the previous brand design was sharpened by a clear color concept with the colors black, white and camel with different color use depending on the menswear and womenswear of the Boss brand.

Thus, the main color Camel characterizes the appearance of the Boss brand in womenswear, while Black is the dominant color of the Boss appearance in menswear. The modernized branding color concept with white and red for Hugo is likewise intended to create differentiation and clarity.

Overall, the brands now present themselves in a much more striking, self-confident and strong way, ready to conquer the fashion world with renewed vigor.

360 degree brand experience

Brandpulse defined all design principles within the entire 360-degree brand experience

new. The agency developed detailed concepts and guidelines for relevant touchpoints, including hangtags, product inserts and product branding with brand patterns for collection development.

Ramseier is joining an association of companies launched by Too Good To Go to fight food waste together, according to a statement Tuesday.

The company says it has been using the Too Good To Go app, which allows customers to buy leftover food and drinks at a discount, since 2021. According to the release, the company now also wants to train its staff on the topic and communicate its efforts in the fight against food waste to the outside world more intensively. To this end, Ramseier is collaborating with Too Good To Go in the areas of internal commitment, external communication and measures. (SDA/swi)

As Head of Production Fiction, Baptiste Planche has had production responsibility since 2018 for films and TV series that SRF co-produces, as well as for commissioned productions such as the Swiss "Tatort".

Before joining SRF, Planche was an independent film producer and built up a startup for interactive films, which has since relocated to Los Angeles. He studied social sciences and has been pursuing a Master's in Management and Leadership at the ZHAW since 2021.

As of fall 2022, the SRF Culture department will be reorganized. In his new responsibility as Head of Fiction, Baptiste Planche will help shape and carry forward the transfer of the department to the new multimedia organization. He succeeds Urs Fitze, who will retire at the end of April at the age of 65.

"SRF has a central role to play in the promotion and success of Swiss fiction. This is against the backdrop of profound media change, which is challenging for the film industry but also offers opportunities," Planche was quoted as saying in an SRF statement. "Thanks to our established partnerships with independent filmmaking and together with a competent and energetic team, I look forward to these challenges with confidence."

Fitze retires

Urs Fitze has headed the fiction division at SRF since 2011, which includes the editorial department for radio plays and satire and the TV editorial department for film, series and pacte. During this time, TV series in particular experienced a strong upswing. Formats such as "Der Bestatter," "Gotthard," "Wilder" and "Tschugger" were created under his leadership and have shaped the image of fictional creation at SRF.

Fitze studied film studies in Paris before coming to television in 1989 through a traineeship as a director. He then spent around twenty years working for Swiss television's cultural and entertainment formats, first as a director, then as an editor, producer and finally as a program developer for the culture and entertainment departments. During this time, he created formats such as "einfachluxuriös," "Die grössten Schweizer Hits," "Giacobbo/Müller" and "SRF bi de Lüt.

In 2010, Urs Fitze moved to the SRG General Management in Bern for a year, where he was responsible for film production, national television projects and international contacts. In 2019, Urs Fitze was awarded the Eastern Switzerland Radio and Television Prize for his work and formative influence on SRF's programming.

Entrepreneurs are constantly looking for new business or product ideas. To do so, they need a healthy dose of optimism. Two years ago, Credit Suisse therefore established the communication platform "Why not? (Werbewoche.ch reported).

Now Thjnk Zurich continues the ode to entrepreneurs. Three new subjects - spider, mold and apple peel - show current cases that inspire further thinking. The familiar campaign mechanics are retained. A first moment of irritation lets the viewers dive into the head of the entrepreneurs and experience a little "aha" moment themselves. The new subjects complement the existing motifs, which are being used once again for the current campaign.

In addition, new clips for the "10vor10" sponsorship will be shown for the three subjects and the Entrepreneurs' Day will be promoted. On February 20, all Swiss citizens can start a company for free. The campaign will be seen throughout Switzerland.

Responsible at Credit Suisse: Roman Reichelt (Chief Marketing Officer); Dang Nguyen (Head Strategy, Brand & Advertising), David Schätti (Head Marketing Initiatives & Advertising Switzerland), Sandra Biering (Head Marketing Corporate & Institutional Banking), Tobiasz Kisow, Nicole Schweizer, Sandra Seydel, Deisha Jaggi (Project Team Marketing Initiatives & Advertising), Ray Immoos (Head Media), Tanja Klotz (Media Strategy & Planning), Anette Hiscott (Head Digital Campaigns), Joel Gerber, Simon Bachofner (Digital Campaigns), Valon Saiti (Social Media Content Planning), Reto Brändli (Marketing Content). Responsible at Thjnk ZurichAlexander Jaggy, Pablo Schencke (GF Creation), Johannes Gorsboth (Text), Carolin Widemann, Stefanie Huber (Art Direction), Andrea Bison (GF Consulting), Angela Cristofari (Consulting), Alexandra Niggeler (Agency Producing), Gordon Nemitz (GF Strategy); External partners: Stillstars, René Hauser; Douglas Mandry (photographer); PX2 (image editor).