The Swiss sports streaming platform Red, which already covers the Yapeal Promotion League and 1st League Classic, will be expanded to include all matches from the fifth-highest Swiss soccer league from next season. The 2nd Liga interregional will be divided into four groups with a total of 64 teams from the 2023/2024 season. "Our mission is to support the foundation - the clubs - with state-of-the-art solutions and, above all, to provide the thousands of enthusiastic footballers in Switzerland with access to video content from their matches," emphasizes Sandro Stroppa, President of the Amateur League.

The amateur league and Red have agreed on a contract for the next five years. The cooperation was initiated by Starc Marketing & Sports. With the kick-off of the 2023/2024 season, more than 960 championship matches of Switzerland's fifth-highest division will be produced and offered as live stream or on demand.

Red relies on intelligent camera systems that are permanently installed in the stadiums. In addition to live streaming production, the camera systems can be used for training and analysis purposes.

Ahead of the ADCE Awards 2022, the Art Directors Club of Europe has announced the jury members for this year's edition. A total of 54 creatives from 20 European countries have been selected to judge this year's ADCE Awards. Six international professionals, led by Alexander Schill, Global Chief Creative Officer of Serviceplan Group and ADCE President, will form the jury chair:

• Film & Radio category: Richard Brim, Chief Creative Officer at Adam & Eve DDB (UK)
• Print & Outdoor category: Slava Denys, Creative Director at Cheil (Ukraine)
• Interactive & Mobile Category: Belén Coca, Independent Creative Director (Spain)
• Category Design: Pedro Mesquita, Designer, Art Director and Partner at This is Pacifica (Portugal)
• Category Brand Experience: Stefania Siani, CEO and Chief Creative Officer at Serviceplan Italy (Italy)
• Category Integrated & Innovation: Alexander Jaggy, Co-Founder and Chief Creative Officer of Thjnk Zurich

The jury will discuss the best creative works from across Europe on November 30 in Barcelona and determine the gold, silver and bronze medals in each category, as well as the overall Grand Prix, the European Star-Johannes Newrkla Award, the Genius Loci, the Green Star and the new Equal Star Award.

New ADCE Award: The Equal Star

In 2022, the "ADCE Equal Star" will be introduced as a new special award. The award honors a project that celebrates inclusion and equality and fights against all forms of discrimination. It is modeled on the ADCI Equal Award, which was launched in 2017 together with the Secretariat of the Italian Parliament.

Free participation for Ukrainian projects

Due to the current difficult situation in Ukraine, ADC Europe has decided not to charge participation fees for Ukrainian projects.

Former CEO of Madeleine Fashion Group and Amazon and MCG executive Karin Zimmermann now takes over as CEO DACH at Dentsu International. In her new role, she reports to Giulio Malegori, CEO Dentsu EMEA and will be part of the Executive Team in EMEA as well as the Dentsu Germany & DACH Executive Board.

"Karin Zimmermann has many years of experience in managing B2C brands and demonstrates an impressive track record of delivering digital transformations," EMEA CEO Giulio Malegori was quoted as saying in a statement. "Furthermore, with her cross-industry and cross-cultural management background, she brings everything she needs to drive integrated solutions that help our clients realize their full brand potential and achieve sustainable business results."

Zimmermann has more than 20 years of global experience in brand management and in advising clients on business realignment. Most recently, she drove the digital transformation of fashion retailer Madeleine Fashion Group in her role as CEO. In her time prior to that, she led multiple fashion categories at Amazon, led non-food at one of Australia's largest supermarket chains Coles, and developed customer experiences for fashion company C&A. She also spent more than a decade at Boston Consulting Group BCG, where she helped international clients achieve strategic growth.

She succeeds former Germany and DACH CEO Ulrike Handel, who left Dentsu International in October 2021.

Almost one third of the working population in Switzerland is emotionally exhausted and at increased risk of burnout. The consequences of this cost Swiss employers 6.5 billion francs a year, according to the Job Stress Index 2022 by Health Promotion Switzerland shows. At the same time, stress at work can mean lasting health problems for those affected: insomnia and heart problems can be the result, as can burnout or depression.

Mental problems can affect anyone and everyone, yet the inhibition threshold to talk about it is still high. With its current campaign, Axa wants to help change this. "Talk about the unusual," is the message. The aim is to draw attention to the problem, destigmatize the issue of mental illness and thus help those affected. Particularly as part of its WeCare occupational health management program, the company also offers specific services on the subject of mental health for companies.

Look closely and talk about it

The awareness campaign, which the company developed together with Publicis, is aimed specifically at SMEs. The subjects show employee mishaps such as a coffee stain on a shirt or a T-shirt put on backwards. These are clearly visible - in contrast to signs of mental problems, which are much harder to spot. The campaign's message: Taking a close look and especially addressing those affected by problems are important first steps so that they can be helped.

The core of the campaign is formed by four videos that are played out on high-reach and target group-relevant online platforms and social media channels such as YouTube, LinkedIn and Facebook. The main target group of medium-sized companies is to be reached even better with banners on suitable websites and newsletters. In addition, large-format print ads attract attention. All advertising media link to the campaign landing page with in-depth information and Axa's services and offers.

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Responsible at Axa: Antonia Lepore (Head MarCom), Claudia Suter (Head Brand & Advertising), Tanja Hediger (Advertising Manager), Lilian Schmidt (Brand Manager), Ilona Fäh (Content Manager), Juliette Metze (Customer Manager), Bettina Naef (Open Innovation), Vanessa Lochbaum (Social Media Manager). Creation & Production: Publicis (strategy, creation and implementation), Prodigious (production and realization). Responsible at Mindshare (Media): Christina Schumann (Director Client Leadership), Arta Bibaj (Senior Manager Client Leadership), Sven Kortje (Director Print/Radio/Cinema/Trading), Beatrice Krischan (Senior Manager Exchange Print/Radio/Cinema), Rahel Buchser (Senior Manager Digital), Jonas Haberthür (Digital Executive).

Cablex specializes in the construction, maintenance and operation of ICT and network infrastructure projects. The company employs over 2,500 people in all parts of the country.

The film by Seed uses four stories told in parallel to show how Cablex networks Switzerland. At the center are four employees who tackle smaller and larger challenges and make the difference with a lot of heart and soul.

The film production team developed and realized the film in close cooperation with the Cablex communications team. The cameras were operated by apprentice media technicians who are completing their training at Cablex parent company Swisscom. The film was directed by Simon Koller.

The film will be used on the website, social media, and as part of presentations and events.

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Responsible at Cablex: Roman Kappeler, Carolin Primerova, Joy van den Top; Myrielle Wyttenbach, Simon Bärtschi, Etienne Herrero, Gaëtan Guélat, Baptiste Wyssmüller (camera crew). Responsible at Seed Audio-Visual Communication: Simon Koller (script, direction), Wolfgang Weigl (editing), Simon Hardegger (color grading), Bardo Eicher (sound mixing), Bastian Hertel (production/recording management), Felix Courvoisier (producer).

The following ten app projects are competing for the Master of Swiss Apps 2022.

1. ARTour

To mark its 125th anniversary, Roche is giving the city of Basel an augmented reality exhibition in which users of the "ARTour" app can experience ten virtual works of art at different locations in the pharmaceutical metropolis. A nice, clean design with a successful combination of content and technology, the jury finds. The app convinces with its fresh, well-made interface and the clear call-to-actions, which lead the user on a journey of discovery through Basel.

• Client: Basel Tourism
• Agency: Staay

2. chicory

Chicory shows how a playful app can be used to generate more foot traffic on the store floor. The innovative touchpoint features a bonus program, daily chances to win, coupons, and exclusive online shopping events, among other things, and thus generates attention and high user engagement.

• Client: Chicorée Mode AG
• Agency: Edge5 | Allink

3. eTrain

The smartgovernment solution "eZug" combines a wide range of citizen services in a single app. Official documents such as extracts from the debt collection register, residence confirmations and parking permits can thus be conveniently ordered and paid for via app thanks to integrated authentication. Many tedious trips to the office are finally digitized - a clever solution that will hopefully inspire other cantons.

• Client: City of Zug
• Agency: Provicis

4th Grand Tour of Switzerland

The "Grand Tour of Switzerland" app takes the Switzerland Tourism product of the same name to a new level. It's child's play to create a road trip through the whole of Switzerland. The entire user journey is covered, from inspiration to planning to experience. The Grand Tour app presents itself in a uniform and attractive look with generous images, informatively designed screens and loving details.

• Client: Switzerland Tourism
• Agency: JLS Digital | BlockV

5. Kunsthaus Zürich Visitorguide

The Visitorguide is a successful web app that is very solidly implemented and can be used intuitively despite the bold navigation concept. The user learns at the same time where he is, which works are in the vicinity and how he can be navigated to the desired exhibition. The UI is modern, reduced, and thus fits the look of the Kunsthaus Zürich brand perfectly.

• Client: Kunsthaus Zurich
• Agency: Dreipol

6. pando

With the Pando app, Swiss Life is opening up new paths in ecological portfolio management. The app impresses with its self-explanatory user guidance and clear user experience. The consistent and simple entry into the green investment market is ecologically welcome and sets new standards in the already diverse provider field of pillar 3a apps.

• Client: Swiss Life
• Agency: Swipe Studio - Part of Accenture Song | Panter

7. rivella bottle hunting

With the "Fläschli Jagd" (bottle hunt), Rivella realized a sort of Swiss version of Pokémon GO, except that instead of mythical creatures, virtual PET bottles had to be collected. And thanks to originally implemented gamification, a wide range of weekly and instant prizes, sharing features, and the targeted use of push notifications, the users were extremely committed - almost 2.6 million bottles were collected and turned the original idea into a successful campaign.

• Client: Rivella
• Agency: Staay

8. sanitas portal

The Sanitas app convinces with a reduced, yet very appealing design and a comprehensive range of digital services - be it for illness, accidents, administrative matters, but also for prevention. The ability to pay bills directly within the app is outstanding. Despite a large range of functions, the app feels simple for the user, as the desired function can be executed quickly and in a self-explanatory manner in various ways.

• Client: Sanitas Health Insurance
• Agency: JLS Digital

9. SBB Mobile

The revised SBB mobile app impresses with its well thought-out navigation, which makes it easy and quick to access the numerous functions. New, innovative functions such as automatic train recognition via beacons, the sharing of positions on the train or disruption reports for the personal commuter route know how to surprise and please. Lovely icons as well as coherent animations make SBB Mobile a Swiss app classic.

• Client: SBB
• Agency: Ubique Innovation

10. teena

Puberty is here and with it the first period for girls - and at the same time a time of uncertainty and unwanted surprises for many. With the Teena app and the matching Bluetooth thermometer, young women get to know their bodies and their cycles in a playful and intelligent way. The daily measurements are analyzed and precisely evaluated, the fresh and unconventional design fits. This makes Teena an all-around success - functionally, visually, and in terms of content - and with charm and class to boot.

• Client: VE Valley Electronics
• Agency: Milk Interactive

Votes from the community count

The votes from the Best of Swiss Apps community count. The final score is determined in equal parts by the votes of the jury, the readers of Netzticker and the audience at the award night in Zurich's Aura on November 2.

Subscriber:inside of the Net tickers, the newsletter of Netzwoche, can vote for their favorite for one week starting Monday. All those who have registered by October 2, 2022 have registered.

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The complete overview of all this year's master's candidates, including links to the projects and further details, is available on Bestofswissapps.ch/master

• Agency Name: TMI Trade Marketing Intelligence
• Establishment date: 2018
• Founder: Markus Wanner
• Current agency heads: Markus Wanner, Nicolas Schibler, Patrick Glauser, Marcial Constant, Michael Gassler
• Number of employees: 20
• Current customers: Lidl, Coca-Cola, Swisscom, Zweifel, Migros Fachmarkt, Hotelplan, Lactalis/Baer, Migros, Vision Group, Feldschlösschen, Localfish, Café Royal, Bigler Fleischwaren, Misenso, FFF Fresh & Frozen Food, Herba-Collection, ...
• Agency address: Josefstrasse 216, 8005 Zurich

Which campaign from the past twelve months are you particularly proud of?

On the "Swisscom Summer Hunt" - our first NFT campaign. With its attractive game mechanism, the hunt for virtual ice creams had a remarkable impact during the summer: 70,000 players, over 33,000 digital ice creams caught, greatly increased traffic in Swisscom stores and 30 lucky winners of the main prizes.

 

The most important campaign in agency history to date - and why?

The 100th anniversary campaign for the traditional Swiss brand Baer, because it brought our three areas of expertise "Shopper Activation", "Transforming Retail" and "Inspiring Brands" to bear in an integrated way. Under the motto "Happy BAERsday", "100 Years of Swiss Indulgence" was celebrated throughout Switzerland (Werbewoche.ch reported)Live and hands-on with the Baer Food Truck at many street food festivals and public festivals, and for all retail customers with a big Onpack anniversary competition.

 

The most unusual place where your creatives retreat to be creative?

If it doesn't have to be an individually chosen location, we have a 200-square-meter, well-developed lab space that is available to employees for creative sessions at any time.

 

What do you do when you have thought blocks?

Fortunately, that doesn't happen very often. We work in an interdisciplinary way, with agile methods and have various techniques that help us come up with good ideas. But when your brain needs a fresh impulse, you can take a walk on the nearby Josefwiese to clear your head. Or you can get new, exciting input while chatting with colleagues in our beautiful kitchen.

 

What is your agency philosophy?

We see ourselves as the "No Bullshit Agency". No complicated, opaque fee models and no "hidden fees". Absolute cost transparency. And above all, an inspiring, permeable "togetherness culture". This means that we very often work co-creatively with our clients in short, agile sprints. With the attitude: The better idea wins. No matter who has it.

In addition, we have formulated eight TMI principles that manifest our attitude and philosophy internally and externally quite well:

1. It's all about the people.
2. Life is short, we do stuff that matters.
3. If it's not right, we don't do it. If it's not true, we don't say it.
4. No games. No bullshit.
5. Passion never fails.
6. We celebrate success.
7. We are better together.
8. Get shit done.

Why should talented people definitely come to work for you?

We live a modern agency culture. Many years of experience and fresh university knowledge complement each other perfectly. With our positioning as a retail agency, we are unique and combine client needs with customer experience. We promote and live flexible working. It is important to us that our employees have the choice to decide for themselves when it makes sense to work in the office. We also handle vacations in the same way. Employees have the option of extending their vacation planning beyond the five weeks with unpaid leave. And they can adjust their personal workload. We feel very comfortable in Kreis 5. Our office is easily accessible by public transport, and we also have a large bicycle parking lot.

 

How long do employees stay with you on average?

We are a young company and therefore have no long-term experience. But we have some employees who are motivated since the foundation.

 

How old is your youngest employee, and how old is your oldest?

Our youngest employee is 9 years old and her name is Lia. She is the daughter of a managing partner, and she trains our other employees in Roblox and Co. She is paid in chewing gum. The youngest wage earner is called Luke. He is 17 years old and is just getting his first work experience after graduating from high school. At the other end of the age scale, we have two very experienced employees who are 59 years old.

 

How high are the wages you pay compared to the industry average?

We are a small but fine agency undergoing an exciting transformation. We don't pay fantasy salaries. But if you join us, you can make a difference and play a key role in shaping the future development of the agency. We offer an attractive overall package. What it says on the outside is what it says on the inside. We want to be an attractive employer, offer a motivating culture of togetherness and a modern working model with home office, flat hierarchies and a lot of personal responsibility.

 

What is the ratio between the best and the lowest paid employee?

There's the natural wage gap that exists everywhere. The salary of an intern is lower than that of a managing partner. We apply the "no-bullshit rule": equal pay for equal work and responsibility. Regardless of gender.

 

Pay transparency: Do employees know among themselves who earns how much?

No, we are not (yet) living this transparency. But we also act in accordance with our values in this area. We pay fair wages according to tasks and responsibilities. When employees talk to each other about their salaries - which they do - there are no big surprises.

 

How much overtime do you work on average per week?

Even with us, overtime is sometimes necessary when there are tight deadlines to meet. But the employees have flexitime and the possibility to compensate for the more hours worked.

 

What benefits do you provide to compensate your employees for said overtime?

As mentioned, our employees have the opportunity to compensate for these hours. Thanks to the "flexible working" model, it is also possible to spontaneously take a few hours off to go to the lake, play sports or have a long lunch. This is fully accepted and practiced here.

How long do you get maternity leave and how long paternity leave?

We have 16 weeks of one hundred percent maternity leave, which is fully paid. Fathers get four weeks of paternity leave with us. Of this, two weeks are paid and two weeks are flexible and unpaid.

 

Is home office allowed - and if so, how often?

Always! We have no rules.

 

What is the current quota of women?

Office: 50 percent (20 total, of which 10 women)

Promotor:in: 80 percent (236 employees in the pool, 190 of them women)

Office quota including promoters: 78 percent (256 total, 200 of them women)

 

Do you employ interns?

Yes, we promote career entry for young people and are always pleased to see the breath of fresh air that the interns bring in. We are always happy to employ school leavers who would like to do an intermediate year before going on to study, and our experience has been positive. Normally, we offer three interns per year such a career entry.

 

Do you organize team events?

Yes, and we'd rather have more than less. The classic is our legendary summer party in the garden of our Managing Director Markus Wanner. We even held it during the pandemic. And then there's the big Christmas event, which is organized by the divisions in turn. And soon we will be holding our second Casino Night. So when it comes to celebrating, we're way out in front.

 

Do you have an agency dog or other mascot?

We have two Chief Cuddle Officers (CCO 1 and 2): Simba and Sky, two golden retrievers. They move freely around the office, know their do's and don'ts, and like to be actively involved when we have creative sessions.

Where do you drink your after-work beer?

Somewhere in district 5. The most popular places are "Frau Gerolds Garten", the "Josefwiese" or our office. We have a big fridge, filled to the brim with beer that needs to be drunk.

After Next Games, which Netflix acquired at the beginning of 2022, the streaming service now operates its second developer studio in Finland. With the two Finnish studios as well as Night School Studio and Boss Fight Entertainment, the service has a total of four developer studios specializing in different areas.

Helsinki was chosen because the Finnish capital is home to many gaming talents. According to the statement, it will be a studio that will be built from scratch. Together with the other studios, games would be developed that would meet the different tastes of its own members.

"We're still in the early stages and have a lot of work to do to deliver a great gaming experience on Netflix," says Amir Rahimi, vice president in Netflix's games division. Developing a game can take years, he warns, alluding to premature expectations from the global gaming community. Acceleration is not planned, he says, but rather a steady buildup over the next few years.

Currently, Netflix already offers a number of games that it has not developed itself. However, the range of games on offer so far does not yet inspire enthusiasm: "At the moment, the selection is still a bit curious - a mixture of solid PC games and very rudimentary mobile games," says the Munich-based games information platform GameStar. (pte/swi)

When «Ute» invites people to her bar, the restaurant advertises «Great Food» all the time, or the boss invites everyone to «Happy» Hour, it’s not just the guests who love it—but also more than 36,000 followers on Instagram. They all follow a very special account on the social media platform: Awkward Quotation Marks, a collection of absurd, grammatically questionable, and above all funny signs on which quotation marks have been—well—dubiously placed. Take, for example, the bar called ’Ute« in Duisburg or the written invitation to »Happy« Hour. Peppered with the creator’s witty comments, the page quickly became a punctuation favorite on Instagram. And not just there—since this summer, it’s also made its way into real life. That’s because the eye-catching photos featuring the funniest quotation mark fails are now available as a book. Printed on paper, available at bookstores, meant for flipping through, not swiping. Title: »Book.«.

«With this book, I want to create a monument to my collection—an aesthetic distillation.»

Don't count anyone out just yet!

Isn’t print long dead—or at least has it been declared dead for many years now? Well, those declared dead live on; that’s what people always say when it comes to magazines, print advertising, or books. And the «book» is the best proof that this is true. «With this book, I want to create a monument to my collection—an aesthetic distillation that’s only possible beyond a platform like Instagram,» explains the person behind the Awkward Anführungszeichen account and the «book»: Hans Rusinek, who isn’t actually a punctuation mark collector at all, but rather a purpose and “New Work” expert conducting research at the University of St. Gallen on the search for meaning in the modern working world.

A monument—that also includes high-quality illustrated volumes or art books that give beautiful images the space they deserve, opulent architecture and design publications that you’ll be happy to display on your bookshelf, and cool coffee-table books that end up on the coffee table as decorative objects. Even though many people today no longer believe in print, these books definitely have an edge over digital media. «The medium makes a huge difference in how the content is perceived,» says Hans Rusinek, comparing it to a visit to the Louvre versus the results page of a Google Image Search when you enter the name of the Paris museum.

«What our eyes find beautiful, we want to touch—which, by the way, is also the origin of the Latin word »attractive,’ meaning ‘alluring.’”

«Especially on social media, we’re overwhelmed by a flood of images (and a lot of junk); in a book, that doesn’t happen: no ads, no »Like« buttons, no other apps. Just maximum focus.» Nothing is as distracting as TikTok, nothing is as cluttered as Instagram, nothing is as loud as YouTube. And that’s a strength that printed books—which are all about unwinding and enjoying the moment, such as coffee-table books, art books, or simply «the book»—can leverage better today than ever before. They aren’t relics of a bygone era, but rather a welcome respite, a break from the ever-increasing digital sensory overload. Yet they actually run counter to every trend of our time: They’re expensive, don’t serve to convey information quickly, weigh quite a bit—and show the same thing every day. «It’s not an either/or situation, but a both/and,» says communications and media scholar Heinz Bonfadelli. “While e-books and online newspapers, for example, offer advantages regardless of location—such as when traveling on public transportation—printed texts will hardly lose any significance in the future when it comes to reading in one’s free time on the couch, in bed at night, or on the beach.”

A pleasure to look at—and a pleasure to touch

This is also evident in the catalogs of publishers such as Hatje Cantz, Niggli, Taschen, and many others that focus on art, design, and related fields. Hatje Cantz alone—an internationally active specialist publisher of art, architecture, photography, design, culture, and lifestyle that has been producing and publishing coffee-table books since 1945—releases about 150 new titles annually. Titles that truly shine in print. They are a pleasure to look at—and a pleasure to hold.

«The sense of touch is our primary sense; it develops even in the womb,» says Karl Werner Schmitz, who recently published the book *Haptics, the Super Sense: How to Use Haptics to Drive Your Company's Success*
»Significantly Increase.« The »haptic pioneer« explains why illustrated books and coffee table books are so successful and cannot be replaced by digital formats: »What our eyes find beautiful, we want to touch—hence, by the way, the Latin word *attractiv*, meaning «attractive.» That means the tactile experience has to feel good, too. High-quality paper, a leather cover you love to run your fingers over—you don’t get that on Instagram, no matter how much it offers our eyes.” The result, says the expert, is a disconnect between what we see—half the world in little tiles—and what we feel—namely, nothing. Well, at least a slick screen that bores our fingers. “Our psyche can’t handle that,” says Schmitz.

The constant sensory overload on the internet is also mentally taxing over time. The Slow Media Institute, in collaboration with d.core, conducted a study on this topic—which, although it dates back a few years (2015), remains highly relevant: According to the study, more than 90 percent of respondents believe it is important to focus fully on whatever they are doing at the moment.

«The art book is a deliberate step away from the constant digital flow of information.»

Slow Food? Slow Media!

And that is precisely the great advantage of coffee-table books, art books, and the like: Readers consciously take the time to leaf through them, let the images and text sink in, focus their attention, and slow down the pace. «Our »product’ thrives not only on the quality of its content but also on the fact that it’s conceived holistically: the book as an object, the interplay of content with the design quality and the tactile feel of the materials. “The art book is a conscious step away from the constant digital flow of information—a brief pause to let one’s thoughts wander,” says Richard Viktor Hagemann, program director at Hatje Cantz Verlag.

There is even a dedicated «Slow Media Manifesto» (Slow as in Slow Food—that is, the opposite of fast food), in which media experts have defined a total of 14 points that characterize Slow Media. It states, for example: «Slow Media promotes monotasking; it cannot be consumed on the side but instead demands the user’s full concentration. Just as preparing a good meal requires the full attention of all the senses of both the chef and their guests, Slow Media can only be enjoyed with focused awareness.» And also: «Slow Media is timeless; it has a long lifespan and still feels fresh even after several years or decades. It does not lose its quality over time but, if anything, acquires a patina that actually enhances its perceived value.» «The art book is a conscious step away from the constant digital flow of information.»

Even though «Slow Media» doesn’t necessarily mean print, coffee table books really stand out here. “In addition to the benefit of slowing down while reading printed texts, the fact that the book, as a physical object, has value and is cherished plays a role that shouldn’t be underestimated. This is still evident, for example, in the home library,” explains Heinz Bonfadelli. In the library—or right on the coffee table—a high-quality, printed illustrated book also signals: Whoever lives here is cultured, an art connoisseur, a cosmopolitan, a fashionista. Or simply a fan of interior design, because coffee table books—if Google’s search suggestions are to be believed—are often bought simply based on color, with beige currently being the favorite. So that one can
Then you can post your perfect interior on Instagram with the hashtag: #Coffeetablebook. After all, you want to show off what you've got.

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Coffee Table Books: A «Best-of»

If, after reading this article, you feel inspired to add a few illustrated books and coffee table books to your home, the List from the magazine «Country & Town House» A helpful guide: The editorial team has compiled a list of what they consider to be the most artistically accomplished books of the past few decades.

It's not really a goodbye. The bank says it will remain at Roger Federer's side. Credit Suisse is convinced that his qualities will make a big difference, and not just in professional tennis. Because people retire - personality does not.

The campaign surrounding the retirement announcement and the Laver Cup was also created with this in mind: "Attitude never retires." As a kick-off, an animated social media post went live one day after Federer's announcement, which is one of the most attention-grabbing posts ever made by Credit Suisse Switzerland. All moving image assets were produced by TBWA\Vido.

This was followed by further measures, both international and national, with digital and print advertisements.

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Responsible at Credit Suisse: Roman Reichelt (CMO); Dang Nguyen, Stephanie Trachsel, Reimund Immoos, Tanja Klotz (Strategy, Brand & Advertising); Sandra Caviezel, Mira Song Mäder, Marcel Steiner (Sponsoring); Anette Hiscott, Simon Bachofner, Valon Saiti, Bettina Wolf (Digital & Data Marketing). Responsible agency: TBWA\Zurich (concept), TBWA\Vido (implementation).

Under the direction of digital leadership experts Sunnie J. Groeneveld, Manuel P. Nappo and Urs Bucher, executives, lifelong learners and digital transformation experts will take part in the third TEDxHWZ. The event will be held in hybrid form at the HWZ with limited seating and online via livestream. On November 26, 2022, ten speakers will share their stories and ideas on the topic of "Enrich your mind".

According to the organizers, the audience will benefit from the numerous discussion topics as well as from the opportunity to interact live with participants and speakers in digital discussion forums.

What are the goals of TEDxHWZ?

As part of the Executive MBA Digital Leadership HWZ, students organize their own TEDx (university) event. Lecturers and program directors motivate the participants of the Executive MBA Digital Leadership to develop their own perspective on leadership skills in a digital future. As digital leaders, the TEDxHWZ 2022 team aims to present ideas to the audience that are worth sharing. The event consists of a series of talks and performances in the familiar TED(x) format.

This year, TEDxHWZ is dedicated to today's reality, which is characterized by turbulent events, thus becoming the new normal. This involves a multitude of challenges that have a reciprocal influence on each other. This in turn requires individual resilience. Overcoming these challenges requires a new approach and mindset. Collaborative, interdisciplinary teams with their collective intelligence are best suited to solve complex tasks in a systemic context. Permanent change and adaptation is required, making lifelong learning an ongoing task.

With their stories and ideas, the ten speakers want to show how important it is to take different perspectives when shaping the future.

The ten Speaker:inside

• Jonathan Moritz, Head of Production Planning Rheinmetall
• Lucie Kendall, Plant-based R&D Manager Migros Industry
• Martin KochProject Manager Procurement Implenia
• Martina Meyer, Leadership Communication Männedorf Hospital
• Nicolas Huxley, Growth Advisor Pixel Plus
• Patricia Thenisch, Senior Experience & Taste Gallery Manager Electrolux
• Rob Holub, Founder Contact Motion
• Sarah Genner, Digital Expert and Head of the CAS New Work HWZ program
• Suba Umathevan, CEO Drosos Foundation
• Yvonne Samaritani, Deputy Head of Communication Migros

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More information on Tedxhwz.ch.

When elsewhere winter sets in sometime between fall and spring, it is already deepest ice time in Biel. Despite the tightly packed match schedule, every EHC Biel home game is advertised. After all, the fans should not miss a single game of their favorites.

Match advertising is played out in the greater Biel-Seeland area on numerous classic and digital channels.

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Responsible at EHC Biel: Daniel Villard (CEO), Thomas Burkhardt (Marketing Director). Responsible agency: In flagrante delicto. Photographer glove: Stephan Bögli. Photographer landscape: Stephan Weber. Animation: Julien Joliat.