Jim & Jim wants to go exactly where the target group is with live marketing campaigns. After the in-house Experiential Unit was on the back burner for two years due to the pandemic, it has now made an even bigger comeback. Jim & Jim develops customized experiential tools for festivals and trade fairs. In this way, companies can advertise products, transport values and messages, and also make them tangible. Jim & Jim combines offline and online approaches to generate additional digital reach.

Carpool Karaoke at CokeStudio

The agency was present at four festivals for Coca-Cola last summer. The focus was on music and the neon stand as a visual eye-catcher. The idea of the concept is to link the passion point "music" with current topics from pop and streaming culture to inspire young people. The centerpiece was the karaoke system built into an 80s vintage car, which was implemented together with the Made agency: Here, visitors sang their favorite songs and received a video of their performance afterwards.

Digital greetings from Heineken

At the festival stands for Heineken, Jim & Jim let visitors slip into another world. They could create and send videos of themselves in an imaginary private jet or in a beach bar. Only at the very end was the actual scene revealed. At the same time, Heineken products could be consumed at the stand - which linked activation and sales.

The universe of textiles for Swiss Textiles

The project for Swiss Textiles was about feeling textiles with all the senses. At the SwissSkills in Bern, visitors were able to immerse themselves in the universe of textiles. This was made possible by a 230 square meter world of experience and a 4D cinema. The associated videos were produced by Jim & Jim's in-house content team, and Made was responsible for the construction.

More activation for Zweifel chips, Sprite and Moretti beer

Jim & Jim was also present at seven festivals for Zweifel, at the Eidgenössischen Schwing- und Älplerfest ESAF in Baselbiet, and for Birra Moretti at the Street Food Festival in Zurich. The Sprite brand was also activated at various open air festivals.

Responsible at Coca-Cola: Marco Manzo, Tina Portmann, Benjamin Corpataux, Benjamin Frizzi. Responsible at Sprite: Tina Portmann, Stanislava Giancola. Responsible for Swiss Textiles: Selina Giordari, Michael Berger. Responsible at Jim & Jim: Fabio Emch, Robin Steiner, Tim Kesseli (strategy and concept); Robin Steiner, Tim Kesseli, Inès Wagner, Tobias Anderwert (project management); Angela Ehrsam, Beatriz Machado, Helen Röhrig (graphics and design);Made Marketing (development, construction and logistics).

After a four-year break, Drinktec, the world's leading trade fair for the beverage and liquid food industry, took place in Munich a few days ago. The industry's expectations of the trade fair were high, as international contact had been almost non-existent in the last two and a half years due to Covid.

For this important appearance, Otto Hofstetter relied on Yellow's brand expertise. The client and the agency jointly decided to maintain the philosophy of previous appearances and to focus completely on the social component of a trade fair.

Amidst the hustle and bustle of people and the noise of production facilities exhibited by other suppliers, the Uznach-based tool manufacturer welcomed its customers, partners and guests from all over the world to a piece of Switzerland. The breezy alpine landscape provided a relaxed setting for the Otto Hofstetter AG sales team to refresh their personal connections, catch up on the business progress of their interlocutors and exchange ideas on upcoming projects. Consequently, the piece of Switzerland in Munich also determined the entire trade fair communication from invitation and landing page to the customer gift that every visitor received on their way home.

Responsible at Otto Hofstetter: Stefan Zatti (Head of Sales and Marketing). Responsible agency: Yellow.

Not granting the cost-of-living adjustment would effectively amount to a pay cut for those affected, the trade association wrote in the statement. However, it is aware that some media companies are in a difficult financial situation, which must be taken into account. The time for wage adjustments had come after the rise in inflation in Switzerland since the fall of 2021.

The Swiss Federation of Trade Unions SGB had called for wage increases of 4 to 5 percent. In addition to compensating for inflation of 3 to 3.5 percent, the demand also includes the increase in labor productivity and the need to catch up due to "insufficient" wage developments in recent years.

Imprint asked media companies to communicate to the association by the end of November in what form they would take account of the current economic situation. Imprint is the largest professional association of media professionals in Switzerland and the Principality of Liechtenstein. Around 4,000 writing, photographing, filming, caricaturing or moderating journalists are members. (SDA)

As darkness falls, the number of burglaries increases as expected, and with it the level of unease. A good reason to have an alarm system installed. But it can do more than deter burglars. In case of fire or water damage, it also alerts the alarm center, which then takes care of everything. Be it the police or the Securitas security service. And that even if no one is present or you are asleep.

To mark its thirtieth anniversary, Securitas Direct is offering all customers a 30 percent discount on the installation of an alarm system. This is being communicated with a cross-media campaign: TV, inread videos, statements on social media, print, publicity reports and Google offer extensions.

The campaign focuses on the TV spot. The message behind it: The alarm system from Securitas Direct gives a good feeling, even when no one is at home.

Responsible at Securitas Direct: Christian Chenaux (CEO) Responsible at François Küssenberger & Partner: François Küssenberger (concept, text, campaign management). External partners: Richy Hafner, Maybaum Film Baden (director); Silvana Maucioni, Bubbly Basel (media); Luca Pierini, Selene Marogna, Kathrin Mettler, BlueGlass Interactive (digital marketing, social media, Google Ads); Sarah Erard, Dimando Digital (website, landing pages).

Cybercriminals often take the path of least resistance and exploit vulnerabilities within IT systems. Hackers look for the weakest link through which they can gain access to corporate data. The often neglected scanning and printing systems are therefore an easy target and offer criminals a gateway to the corporate network.

A constant danger

The Quocirca report "Print Security Landscape, 2022" paints an alarming picture: more than two-thirds of the IT decision-makers surveyed have suffered a data loss in the past year due to an inadequately protected print infrastructure.

Help from specialist:inside

Today, a large part of the work of an IT department consists of ensuring the security of the systems. To do this as efficiently as possible, close cooperation with manufacturers and service providers is necessary. In this way, vulnerabilities can be identified at an early stage and a technological ecosystem can be built up that protects against security risks. Canon offers comprehensive options to help companies ensure greater security within their print infrastructure:

• Security by Design: Canon focuses on security not only after delivery, but also during the design and development phase. The hardware is tested by independent security consultants at various stages of the development process to eliminate potential vulnerabilities before production.
• Security Services: Canon Security Services helps customers maintain a secure working environment and protect data throughout its lifecycle - from securely configuring new and existing systems, to monitoring established settings and policies - to permanently removing digital and physical data from legacy devices.
• McAfee - Embedded Control: Through its alliance with security provider McAfee, Canon can offer customers extensive protection by maintaining the integrity of the printer firmware, blocking unauthorized applications in the system through intelligent whitelisting.
• In-house software: Thanks to in-house software solutions, the security aspects of software and hardware can be optimally coordinated. User authentication at the devices and IRM (Information Rights Management) security protocols are ways of securing the infrastructure.

Canon's hardware products combined with its software solutions make businesses much less attractive to data thieves. That's because the security aspect is always in focus - from the built-in protection against cyber risks in our hardware and software to the way we design, implement and deliver solutions. That's part of the reason Quocirca has recognized Canon as an industry leader in print and document security.

by Samuel Brehmer, Strategic Business Developer, Canon (Switzerland) AG

Canon (Switzerland) AG
Directional road 9
8304 Wallisellen
T 0848 833 835
[email protected]
www.canon.ch

Many areas in and around our lives are changing as a result of digitization. This includes the public sector such as the federal government, cities and municipalities.

It is therefore unsurprising to see an increase in smart city projects with unique solutions.

Digitization is having an epoch-making impact on interaction with citizens and on administrative processes. New services are being developed. We would like to give you an example of how such a development can arise and look.

The digital showcase is used by the city of Kriens in perfect harmony with its own corporate identity as an additional opportunity for event advertising. Not only the own events are published, also versatile promoters and organizers as well as the local trade are supported in their communication.

Kriens does not rely on digital signage alone. To name just a few references, the municipal administrations in Zermatt (among others at an altitude of approx. 3,000 meters above sea level), Wettingen, Langenbruck and Suhr as well as the government building in St. Gallen have also revealed the secret recipe of a dynamic and timely communication channel.

With our FORIS® Outdoor Kiosk, a local government is present with its residents around the clock. Citizens are informed daily about important information such as postponements of, for example, waste paper collections, events, education, urban developments, housing and leisure.

If your municipality uses digital outdoor ads, it can reach a large audience. By using digital displays, municipalities and cities can inform their residents in real time with effective notifications.

Moreover, important information such as opening hours, further procedure and hygiene rules etc. can be highlighted. And this in all possible languages. Thus, a higher number of people is reached.

Is your community already taking advantage of the positive aspects of digital communication?

Learn more about why digital outdoor info boards make sense for communities in our blog.

As the Swiss market leader, we have successfully implemented countless digital projects over the past 30 years. Inputech AG accompany customers on their way to use the opportunities of digitalization for the benefit of the population, the trade and the city administration.

To order further references and information or to arrange a non-binding meeting to get to know us, please call: +41 44 879 20 24 or [email protected].

Inputech.ch

A total of 88 projects were submitted for the Effie Awards Switzerland 2022. A total of two jury rounds were held. First, 50 jurors selected 41 finalist projects. Then 21 jurors - each under the leadership of jury president Peter Felser - selected a total of 24 winning projects. The names of these projects will be published in the Advertisingweek.ch unveiled in various stages over the coming weeks. On November 10, 2022, this year's winners:inside will be announced at the Award show in Zurich's Kaufleuten chosen.

The first three bronze awards were awarded to Jung von Matt, Wirz and Inhalt und Form. Now follow Metzger Rottmann Bürge Partner, Rod Kommunikation - and a second Bronze Effie for Wirz:

#Women's Work "The largest female business community encourages young women" (Category: Content Marketing)

With its inspiring setup of (digital) content and real role models, #Women's Work has succeeded in building an online and offline network of over 12,500 women who continuously engage and benefit from each other.

Apart from "old-fashioned", static and expensive business clubs, professionally ambitious women in Switzerland have no common lobby, voice, exchange and inspiration platform. Even young, fun, social media-first and free of charge, #Frauenarbeit wants to change exactly that.

As an interlocking combination of digital and social media content, newsletters, online events and live networking events promotes 1TP4Women's work equality and inspires career-oriented, young women. Also by linking them closely and "live" with role models. Up to 15 annual Zoom-#Lunchdates with inspiring women role models form the core of the content work. Practical career tips and volunteer coaches activate the community on-top.

To date, #Women's Work is thus encouraging more than 12,500 Instagram followers, 3,500 newsletter subscribers, and an average of 220 Zoom lunch attendees for their professions and ambitions on a grand scale.

• Client: 1TP4Women's work
• Lead Agency: Rod communication

Volg "For the love of the village and its associations" (Category: Activation)

The enthusiasm for the competition is great: Around 1800 enthusiastic clubs take part. Not only sports clubs, but also the theater group Muotathal, the Riverside Pipe Band Bülach or the traffic cadets Oberaargau.

Volg is anchored in the village like no other retailer. The established campaign "For the love of the village" is looking for new angles to generate even more customer proximity. Almost half of the Swiss population is active in a club, and since clubs are as much a part of village life as Volg is with its village stores, Volg supports them with a contribution to the club coffers. Associations apply in an online competition. A large-scale and cross-media advertised online voting and a jury decide into which club's coffers the subsidy will flow. 1800 clubs take part, generate 156,000 committed votes and 50,000 sessions with an above-average length of stay.

• Client: Volg consumer goods
• Lead Agency: Metzger Rottmann Bürge Partner
• Other agencies / companies: Koch Agency, The Generation Media

Switzerland Tourimus "Roger Federer as Brand Ambassador" (Category: Influencer Marketing)

Thanks to perfectly fitting brand ambassador Roger Federer, the film has "No Drama" generates media value equivalent to over 50 times that with a small media budget.

There is no one who could represent his homeland better around the world than tennis ace Roger Federer. He is a global icon and Swiss flag bearer. Roger Federer is the greatest tennis player of all time - talent, willpower, physical and mental strength made him an internationally recognized and appreciated sportsman. But where does he get his energy from? From Swiss nature, of course.

• Client: Switzerland tourism
• Lead Agency: Wirz, Sir Mary
• Other agencies / companies: Pumpkin Film, Ballad, Per Kasch, BaconX and Southern Light

In Bätterkinden in the Bernese Mittelland, Willi Schmutz and Martin Schwarz and their Nobile team are always on the lookout for new taste experiences. In 2015, Nobile was awarded the best chocolatier in Switzerland by Georg Bernardini with the top score of "six cocoa beans" and has moved into the top ten of the world's chocolatiers. In 2018, Nobile was also voted "Best Chocolatier" in Switzerland by Choco Guide. After these milestones, it was time for Nobile to add more indulgence to its own brand as well. Rosarot was entrusted with the rebranding and redesign.

The chocolate icing on the cake

Already at the first step there was a decisive cut: The brand "Casa Nobile" became simply Nobile, according to the translation "the reduction to the 'noble' core". The bracket as the previous design element is found again in the new logo as the icing on the cake of Nobile.

The new imagery was also deliberately bathed in dark colors to highlight the exclusivity of the chocolate. In addition, the website was enhanced with new illustrations and animations. In addition to the redesign of the corporate identity and the website, including the Online ShopThe packaging has also been redesigned for the new store, which mainly sells chocolate.

Responsible at Nobile: Martin Schwarz (Technical Manager / Co-owner), Eva Werlen-Christensen (Sales / HR / Co-owner). Responsible at Rosarot: René Karrer (Creative Direction), Labinot Gashi (Director Digital), Merve Palaz (Consulting), Isabelle Niemann (Project Management Digital Marketing), Andreas Steiner (Director Content), Sarah Därendinger (Art Direction), Bianca Berger (Art Direction), Stefanie Steimer (Graphic Design), Fabio Montefiori (DTP).

The fact that the telecommunications company Swisscom is also an IT partner for SMEs is still little known in Switzerland. Serviceplan Suisse wants to change that with a campaign in which technical devices are brought to life as characters.

In short films, a server, a PC, a router and a monitor talk about difficulties in their love lives - brought about by the neglect of IT in SMEs. The solution: give IT more love with Swisscom, for example through comprehensive support and holistic IT security solutions. Roger Keller, Head of SME at Swisscom, thinks this is a fresh approach: "What's particularly exciting is the change in perspective, which for once shows the IT infrastructure's point of view."

At the heart of the campaign are the two films directed by Flurin and Silvan Giger and produced by Stories. The animated 3D models of the devices were created by Postoffice in Amsterdam. The concept is additionally played on digital ads, social media as well as DOOH and posters.

Customer: Swisscom. Responsible agency: Serviceplan Suisse. Film production: Stories. Director/Photographer: Giger Brothers. CGI: Postoffice.

Brand is leadership is brand is leadership is brand is leadership… Well, are you already wondering if a few superfluous words might have slipped through the editing process in this column? I assure you—the opposite is true: The introductory «sentence»—if you want to call it that—doesn’t need to be shortened. In fact, it could go on ad infinitum; that’s how important it is. Because no matter how you look at it—precisely because (!) you look at it from every angle—it illustrates a fundamental principle not only of modern brand management but also of corporate leadership. And this fundamental principle is that the two areas can no longer be considered separately from one another.

Waking Up in a New World

Well, to be honest, these areas shouldn’t have been separated in the first place. But in a world where the economics of attention worked differently than they do today, many companies managed quite well for a while. Now, however, in a time when radically changed customer needs are colliding with external crises, they need to do better—or they risk not weathering the current «perfect storm.» Managers must therefore learn in which areas they should take responsibility, consolidate and expand their control—and where it’s important to «let go.».

Transformation begins within …

I am convinced that transformation always begins within the company itself: Who are we, and what do we stand for? What problems do we solve? Is our culture of innovation working? Which processes within the company do we need to change? Are employees satisfied—and if not, why not? These points must be clarified before one should even consider any form of communication. Brand management begins with a leadership team that takes responsibility for these key questions.

… and then steps outside

Once these key questions have been clarified—and employees have been won over—the message must be communicated to the outside world. Only then can the strategy take effect. The challenge: Today’s communication is guided by the maxim «More is more,» both in terms of tailoring messages to individuals and in the range of communication channels offered.

Absolute control is no longer possible; moderation is the order of the day. In practice, this calls for a confident demeanor—the certainty that you have done everything possible to position your company and your offerings correctly. That said, it’s advisable not to try to control every facet of how you’re perceived externally. Instead, set the tone, provide food for thought, and make adjustments from time to time.

That’s the balance between «holding on» and «letting go» that I mentioned earlier. Or, to return to my opening remarks: Brand is leadership is brand is leadership is …

Alexander Haldemann is the CEO of Publicis Groupe Zurich.

The past two years, marked by the pandemic, showed strong growth in the organic food and farming sector. It became increasingly clear how digitization can contribute to sustainability in this sector.

Since the two agencies Nothing and Liip see their purpose in the sustainable, meaningful digital transformation in business and society, they have decided to join forces.

On October 1, all employees of Nothing, founded in 1999, were integrated into Liip. The agency now employs around 230 people in six offices, according to a statement.

According to the announcement, the move comes at a "perfect moment". Plans had been in the works for many years for Nothing founder Bastiaan van Rooden to move to the newly spun-off product company Peerdom. "The strategic spin-off from the Nothing digital agency allows the Peerdom product company to radically focus on scaling its product internationally," van Rooden explained. "It's consistent thinking going forward that Nothing entrusts their projects and remaining team to Liip to seamlessly continue to serve and make a lasting mark on their clients' rapidly growing needs."

For Liip, this step is a clear commitment to Switzerland as a location for development and innovation. It is also intended to further strengthen Liip's leading position as an independent, holistic and long-term thinking digital agency.

The new, virtual universe is a controversial and omnipresent topic - at least in the media and at some companies. Many are actively dealing with it, exploring the possibilities and opportunities, and taking their first steps.

Nevertheless, the question is whether it is just a big hype or "the next big thing". But how many Swiss people are already equipped for the virtual reality of the Metaverse? Who are these early adopters and where is the most potential?

Potential among the young, men and those with high incomes

To be able to immerse yourself in the virtual world, you need virtual reality glasses. The new figures from MACH Consumer show that 2 percent of the Swiss population claim to own VR glasses in their household.

70 percent of VR glasses owners are male. These gadgets are particularly popular among 14- to 19-year-olds. This is visible in the "Lifestyles" chart, which shows that the "Learners" group - young people who are still in education - has the highest affinity.

The MACH Values psychographic study also shows that the following three value types are most likely to own VR glasses: the adventurous and fun-loving "Adventurers," the goal-oriented and practical "Pragmatists," and the politically engaged and unconventional "Cosmopolitans," as can be seen in the affinities typogram above (see first graphic above). Accordingly, providers of metaverse applications thus know which stakeholder groups they will have to deal with first.

Interest is present

There seems to be a certain interest among the population: 4 percent of Swiss intend to buy VR glasses in the next 12 months. The fun-loving "Adventurers" have by far the greatest purchase intention. Young people with and without children are particularly interested. VR-savvy people with an intention to buy have an above-average household income compared to the Swiss population.

Accessibility of VR interested parties

People who own VR glasses or state that they intend to purchase one in the next year most frequently obtain information about technical devices on the Internet via websites and social media. However, they also like to exchange information with people in their own environment, get information directly in the store and also in newspapers and magazines.

In the MACH Consumer 2022 the digital area was greatly expanded: among other things, purchase frequency in online stores, ownership / purchase intention for technical devices (e.g. drone, VR glasses), ownership of cryptocurrencies / Bitcoins. MACH Consumer is the largest continuous consumer media study in Switzerland. It determines the needs, inclinations and habits of Swiss consumers.

In the MACH Values 2022 the press titles were expanded and the BRS (Broadest Readership) for press titles was added. The MACH Values study links consumer data with psychographic information and value attitudes. This enables psychographic positioning of products, brands, services, shopping channels and press media. Due to methodological changes, the data for the 2022 editions of both studies are only comparable with previous years to a limited extent.