Since 2017, the Swiss Advertisers Association SWA and Leading Swiss Agencies LSA have been collecting and publishing the meaningful price/performance index for media contacts.

Across all print publications evaluated, the cost per thousand (CPM) increased by 6 percent year on year. In the previous year, CPM inflation was already 10 percent. A reduction in advertising prices to Jan. 1, 2022 at 20 minutes (D+F), Swiss Illustrated, L'Illustré and Sunday View has helped to mitigate this increase slightly. Rising contact figures in print remain the exception, and many publications continue to struggle with falling figures. At the same time, most publishers have not adjusted their advertising rates. This has a negative impact on the index.

In TV, the plan TKP in the annual review in German-speaking Switzerland rose again significantly among younger target groups (15-49 year olds), with plus 9.3 percent compared to the previous year. The delayed introduction of Hi-Res TV - hybrid TV data - as of July 1 is cited as one of the reasons for this. Due to a corresponding price adjustment, plan TKPs remained relatively stable, especially among older target groups, but nevertheless rose among younger viewers. The general loss of reach from linear TV and a lack of experience with the new hi-res TV data continue to cause effective contact performance to deviate sharply from planned figures time and again.

The performance of "analog" out-of-home (OOH) offerings is stable to slightly declining year on year. However, DOOH has not yet been surveyed in the index. The survey of digital offerings is planned for 2023 in the index.

In cinema, the index increased by a low 0.9 points this year. Due to Corona, there was no MACH Cinema study for 2021 and therefore no contact data.

In radio, there was a general increase in prices due to declining audience numbers. Prices themselves remained largely stable.

With the regular publication of the Media Price/Performance Index, the two associations jointly make an important contribution to transparency in the Swiss media business.

What to do when the child is always crying? Or when new families are overwhelmed? The new spot by Kampagnenforum for the Emotional First Aid Association wants to convey that parents don't have to manage this alone.

Emotional First Aid EEH is a body-oriented counseling approach that supports the parent-child bond during pregnancy, birth, and the time after. EEH therapists are available to families throughout Switzerland.

The current image film aims to reach parents and professionals throughout Switzerland. Professionals are particularly important, as they are often the ones who need to know what support options are available when parents in need turn to them.

Moving image as simple means for complex topic

Pregnancy, birth and babyhood rarely go as harmoniously as desired, says EH. Fears, overwhelming birth experiences, an inconsolably crying baby, sleeping problems or worries about the child's development often determine everyday life. The communication medium "film" is intended to ensure the easiest possible access to a complex topic. In addition to therapists, the film also features parents themselves.

The combination of vivid facts and an emotional setting gives the issue relevance and ensures that it remains firmly anchored in the minds of viewers. Award-winning filmmaker and photographer Bernard van Dierendonck is responsible for the shooting and production of the documentary-style image film.

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Concept, creation & realization: Marianne Affolter (Campaign Forum Management and Head of Communications, Concept and Organization); Jérôme Strijbis (Campaign Forum Management and Head of Consulting); Christian Messikommer (Media and Projects); Bernard van Dierendonck (Concept, Shooting and Production).

The internationally active Serto Group has its headquarters in Frauenfeld and develops tubular elements, valves, hoses, couplings and accessories. The Group employs over 280 people in Switzerland, Germany, France, Italy, the Czech Republic, China and India. Serto organizes its sales through its own national companies and a worldwide network of over 40 distribution partners.

In addition to sharpening the brand positioning and brand architecture, the mandate includes a corporate design refresh and the development of a new visual world and website. With digital channels, content strategies and a presence in social media, further disciplines are in the pipeline.

To achieve this, The House relies on integrated service delivery and cooperation with other Myty agencies. In this way, Serto is to benefit from the roles and strengths of the agency network. Specifically, the Swiss agency Hutter-Consult and Integr8 from Berlin will be involved.

"This year's winning images show touching moments and tell moving stories - and they do so with a great deal of creativity and a high level of craftsmanship," says Eljub Ramic, Managing Director of News Aktuell Switzerland. "Many of the award-winning motifs address important topics of our time - whether social commitment, climate crisis or digitalization. They make us think, smile or marvel - and prove that great emotions are the most important drivers for successful PR photography."

The photo of the University Children's Hospital Zurich with the title "Thank you in the operating room!" convinced the jury and the public alike and achieved the best overall rating for Switzerland. It also took first place in the Stories & Campaigns category.

This year, for the first time, two photos could be awarded as the best PR pictures of the year for Germany due to a tie in points: the picture "Erwacht: die Heide blüht" (Awakened: the heath is blooming) from Lüneburger Heide and the picture "#durchatmen" (Breathe through #) from the fire department in Cologne. The best PR picture of the year from Austria is the photo "Zurück in die Tagesstruktur" ("Back to the day structure") from the Jugend am Werk association.

A total of around 450 images were submitted for this year's PR Image Award. In a first step, a jury of experts from the field of communications and media selected 60 images for a shortlist. Subsequently, the professional public of communication experts voted on the images with more than 42,000 votes. The public vote and the votes of the expert jury jointly decided on the winners.

At the awards ceremony, the first three places from the six categories Lifestyle, NGO Photo, Social Media Photo, Stories & Campaigns, Travel and Portrait were awarded, as well as the winning images for Switzerland, Germany and Austria.

After a break of two years due to the Corona, the festive awards ceremony took place again in the presence of a smaller group of invited guests in the ballroom of Le Méridien in Hamburg. The evening was hosted by radio presenter and journalist Alicia Alvarez.

 

PR image of the year 2022 Switzerland

"Thank you in the operating room!" for University Children's Hospital Zurich by Barbora Prekopová

 

PR images of the year 2022 Germany (2 winners)

"#durchatmen" for fire department Cologne by Lars Jäger

"Awakened: the heath blooms" for Lüneburg Heath by Thorsten Link

 

PR image of the year 2022 Austria

"Back to the day structure" for Jugend am Werk by Kollektiv Fischka

 

Lifestyle category

1st place: "Digitized" for Videmi (DE) by René Rogowski

2nd place: "Selfie in Chinatown" for Philippines Department of Tourism (DE) by Per-Andre Hoffmann

3rd place: "Change of Perspectives" for Aid by Trade Foundation (DE) by Martin J. Kielmann

 

Category NGO photo

1st place: "Herzenswunsch" for Give Children a Hand (CH) by Sven Germann

2nd place: "Betroffenheit" for DRK Landesverband Sachsen (DE) by Kai Kranich

3rd place: "Farewell" for Dein-Sternenkind Stiftung (DE) by Kai Gebel

 

Category social media photo

1st place: "If the grass is greener on the other side..." for Festspielhaus Management (DE) by Tanja Petrasek

2nd place: "#immerfüreuchda" for fire department Cologne (DE) by Jan Ohmen

3rd place: "Caroliner Wetterschacht" for World Heritage Foundation in the Harz Mountains - Upper Harz Mining Museum (DE) by Stefan Sobotta

 

Category Stories & Campaigns (two 2nd and two 3rd places)

1st place (Picture of the Year Switzerland): "Thank you in the operating room!" for University Children's Hospital Zurich (CH) by Barbora Prekopová

2nd place: "Atelier erleben by Pia Hertel" for Audio Service (DE) by Pia Hertel

2nd place: "World Water Day 2022 at Zurich HB" for Robeco (CH) by Geri Krischker

3rd place: "No longer in balance" for Deutsche Stiftung Denkmalschutz (DE) by Roland Rossner

3rd place (Picture of the Year Austria): "Back to the day structure" for Jugend am Werk (AT) by Kollektiv Fischka.

 

Travel category

1st place: "2021" for CabriO Stanserhorn-Bahn (CH) by Thomas Staub Fotography

2nd place (Picture of the year Germany): "Awakened: the heath is blooming" for Lüneburger Heide (DE) by Thorsten Link

3rd place: "Sleeping in the rock in Pfronten" by Piroth Kommunikation for Pfronten Tourismus (DE), photo: Erwin Reiter

 

Portrait category

1st place (Picture of the Year Germany): "#durchatmen" for Fire Brigade Cologne by Lars Jäger

2nd place: "Don't look away!" for University Children's Hospital Zurich (CH) by Nina Chen

3rd place: "The fight goes on" for University Children's Hospital Zurich (CH) by Barbora Prekopová

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All award-winning images are available on the Website of the PR Image Award published.

Marco Rüegger, 43, will take over as the new Chief Product Officer of the Blick Group at the beginning of December. Rüegger has already been heading the division ad interim since August. He succeeds Katia Murmann, who left the Blick Group at the end of July. (Werbewoche.ch reported).

Rüegger studied Computer Science at ETH Zurich and graduated with a Master's degree. He later supplemented his technical background with an MBA from the University of St. Gallen. Before joining the Blick Group, Rüegger spent more than ten years at companies such as the Haufe Group and Swisscom as a product manager responsible for various products in an international environment. In his new role as CPO, he will be responsible for the entire product and technology area of the Blick Group as a member of the Executive Board.

"The better the hand-in-hand between product and editorial, the more successful the media house," , Blick CEO Ladina Heimgartner is quoted as saying in a statement. "Marco Rüegger is an absolute team player who understands and lives the product area as the linchpin of technology, content and business."

The Executive Board of the Blick Group consists of Ladina Heimgartner (CEO), Christian Dorer (Editor-in-Chief Blick Group and Deputy CEO), Roman Sigrist (Chief Operating Officer), Max Buder (Chief Commercial Officer) and Marco Rüegger (Chief Product Officer).

"You belong in the museum. Discover the museums and find yourself." This is how the Association of Zurich Museums and Heads challenged young Zurichers to stage themselves in the museum (Werbewoche.ch reported). According to the agency, an astonishing number answered the call and present their staging on Instagram under the hashtag #show.

In Tages-Anzeiger, the NZZ and 20 minutes will be published in the next few days a selection of the best "exhibits" - in Petersburg hanging.

Eight videos were created for the current activation, each designed to humorously highlight a specific focus topic of BFH Wirtschaft. All videos were conceived by the agency and produced in-house with the new "Video/Photo" unit.

The eight videos have been posted on TikTok and have reportedly generated over one million views. In order to continue generating traffic and to enable BFH to produce videos itself, Die Antwort has also trained its customer with various TikTok workshops.

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Responsible at BFH Economy, Communication & Partner Management: Natascha Branscheidt, Stephanie Blum, Raphael Zaugg.

Former professional soccer players Beni Huggel and Rahel Kiwic together with eight active and former sports professionals as well as HR and marketing specialists form the Athletes Network team and prepare athletes for the step into professional life already during their active career.

Signet and sound design for the "character heads" come from former radio and TV presenter Christoph Baumgartner with his Basel agency -Tner. He has technically supported Rahel Kiwic as a podcast producer from the very beginning and trained her in the handling of the digital audio workstation Logic Pro X.

-Tner pursues the goal of enabling customers to produce their podcasts independently. Roman Huber and Felix Hohl from Tonton Basel were responsible for mixing and mastering the jingle and bed.

Stereo instead of studs

Kiwic and Huggel switch from the kicking boots to the microphone and talk to guests such as Petra Feigl-Faessler, Head of HR Migros Industrie, Joko Vogel, Co-Founder and -CEO at Cycling Unlimited, national soccer player Martina Moser and Davide Callà, assistant coach at FC Basel, in their new podcast "Character Heads".

They provide insights into their everyday professional lives and talk about how active and former top athletes can make the most of their experience in their new jobs. Every two weeks, Athletes-network.com and the well-known podcast portals publish a new episode of around 45 minutes each.

Every user on the Internet collects data and data is collected about him or her. What is already thought-provoking at times in the private sphere takes on an even greater significance when it is companies that hold and use data via their own databases. The size of the company is irrelevant here.

While larger companies are usually better equipped in this regard with their own representatives, SME managers must concern themselves with the correct handling of data. And it is imperative that they do so.

Learning from the mistakes of others

Using numerous examples, Volker Dohr, lawyer, lecturer and Founding Partner of the company Impunix, showed how it is also important for SMEs to handle data carefully under the title "The new data protection law in business practice". Several websites had to close down almost overnight, for example, when they were proven not to offer data security.

Companies must also be prepared for and able to fend off data attacks if they neither want to pay a trigger sum nor want their company data, especially sensitive data, to end up on the darknet and become accessible to users there.

Those who want to keep up to date on data handling mistakes or learn from the mistakes of others can visit the GDPR portal which is updated daily. Incidentally, data leaks may also be subject to a notification obligation to the relevant office in Switzerland.

One person is always liable

Rolf auf der Maur and David Rosenthal, both attorneys at Vischer specializing in data protection, explained details of the Data Protection Act that make it easier for SMEs to comply with applicable rules.

Many provisions are solved in a simpler and more pragmatic way in the Swiss data protection law than in the European data protection regulation, The Swiss law comes into force at the beginning of September 2023. There is a good overview here: Various Swiss associations are currently drawing up recommendations on online marketing, which are to be published soon. It is important for every SME that the responsible persons are aware of their responsibility in handling data and designate responsible persons in their company. This way, SMEs are also well prepared for the data protection rules.

It should also be borne in mind that, unlike the rules in the EU, Swiss law provides for personal criminal liability of the persons acting and not of the company itself.

Visible!

Winning customers in an increasingly noisy world.

• Author: Oliver Pott and Jan Bargfrede
• Publisher: Campus Verlag, 2022
• Pages: 288
• ISBN: 9783593516172

Thanks to the Internet, there is a veritable flood of information today. It is therefore becoming increasingly difficult for marketing to address target groups efficiently. According to the authors, the solution is smart visibility. In an extremely reader-friendly and plausible way, they explain the secrets of marketing success in the digital information age. They show why it is no longer enough to simply be visible, and how to make the right offer to the right customers at the right moment. A book worth reading for anyone even remotely involved in marketing.

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Pick-up feedback for managers

Knowledge and methods for an autonomous feedback and learning culture.

• Author: Tanja Föhr
• Publisher: managerSeminare Verlag, 2021
• Pages: 128
• ISBN: 9783958910911

In our globalized and digitalized working world, feedback is essential for companies. However, feedback presented in a formulaic way usually does not lead to success; on the contrary, it can even depress performance. For feedback to be effective, says coach Tanja Föhr, we have to actively solicit it. She distinguishes between different types of feedback - from coaching to appreciation rituals to evaluation. This clear book offers many easy-to-implement tips on how managers and employees can get exactly the feedback they need.

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Cold calling - but the right way!

Sell more easily without pressure - through focused B2B new customer acquisition.

• Author: Oliver Büchel
• Publisher: Oliver Büchel, 2022
• Pages: 198
• ISBN: 9798409864903

When customer acquisition becomes inefficient, many companies increase the pace and pressure. But neither will lead to the desired success, because the business world has changed, says Oliver Büchel. The author shows why classic cold calling is working less and less effectively, and he presents a way out that is much more pleasant for both buyer and seller. The book is rich in vivid experiences and practical examples. It is suitable for salespeople who want to take a new approach to cold calling.

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Account management strategies in B2B sales

Generating customer value and building sustainable business relationships - methodology, processes, tools.

• Author: Hans-Peter Neeb
• Publisher: Springer Gabler, 2022
• Pages: 158
• ISBN: 9783658372637

B2B sales have some catching up to do in this country, says Hans-Peter Neeb. Above all, there is a lack of structured processes. Neeb's book is a stringent guide to the individual phases of a sales process that helps to systematically serve larger customers. The peculiarities and challenges of B2B business are adequately addressed. Experienced sales people will recognize a lot. For specialists and managers who are moving into a sales role, the book is a good introduction.

Preparations for the so-called Feast of Love are once again in full swing, and Black Friday is the darkest harbinger of it. In the midst of this consumer noise, a beautiful word finds its way into the vocabulary of advertisers: preloved. Old love never rusts, as the old saying about love goes. It's no wonder, then, that a term that echoes the meaning of the saying is booming in the run-up to Christmas.

But please not in old German, but rather in catchy English: preloved. Doesn't mean new, but already loved, worn, used or seen and is usually pronounced slightly reproachfully and packed into headlines. The English preposition (pre) and the past participle (loved), it seems, demonstrate another wisdom of the German language: Doppel genäht hält besser.

Fast fashion and second hand are out

So it's not surprising that preloved is being pushed everywhere right now. In the media, in advertising, in department stores and on online platforms. The sharing economy has been conjured up for some time and accompanied by an English quote: Sharing is caring. But anyone who strolls through the city centers on Saturdays and observes people shopping or counts the cardboard boxes of online shopping at the side of the road may ask themselves what the caring really is.

Agreed, fast fashion was yesterday. Hardly anyone dares to buy Zara, H&M, Boohoo or whatever they're all called with a clear conscience anymore. But the things that are carried home or delivered in branded carrier bags and boxes are always new.

Recycling was also yesterday. Today, it's called upcycling. What is meant is the recycling of already used materials, which are transformed into new products. Unfortunately, this is difficult to do with fast-fashion rags, because their production is already harmful to the environment and their remains end up in repositories such as the Atacama Desert in northern Chile or in Africa and Southeast Asia instead of being upcycled.

Secondhand was also yesterday. For decades, the term was able to hold its own, even though there was always something slightly grubby about it. Second hand? Even from someone you didn't know? Not everyone's cup of tea. But preloved? As a consumer, you melt from so much love and perhaps think to yourself: "If only I hadn't brought that old thing to the clothing collection or the incinerator, then I wouldn't have had to pay so much for it. And it wouldn't have to be advertised again.

The World Cup in Qatar has been underway for a few days. Some are following it excitedly, others are boycotting Fifa for it. And still others don't care, because their heart beats for team sports all year round. Buildigo is dedicating a special campaign to them: the small soccer clubs in the region.

Like so many ideas, this campaign design is born out of everyday life. Having children who play in soccer clubs also means being stuck in WhatsApp chats that revolve around training, tournaments and match days: "Who packed Lara her Töggelischueh? Who can drive the boys to the meadow at midweek? What do you cook on sunny days?"

But some issues that small, regional soccer clubs face can't be resolved with a short message. For example, some teams meet week after week in a clubhouse that really deserves more than a red card. However, there is usually not enough money for a thorough renovation. Buildigo wants to make one of these numerous, damaged clubhouses fit again with a campaign.

Until the end of the 22/23 season next summer, soccer clubs have time to "Buildigooooal" goal of the year to send in. Each football club is allowed to upload one or more videos of a goal to the campaign website, which must then be diligently voted for. The ten most gripping, ingenious or surprising goals will finally be scrutinized by a jury of experts and one of them will be chosen as the "Buildigooooal Goal of the Year". The corresponding team will receive a clubhouse renovation worth 25,000 Swiss francs.

Buildigo, in collaboration with Partner & Partner, has thus set itself the goal of not only going as viral as possible with a campaign, but also combining it with a good deed.

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Responsible at Buildigo: Michael Hügli (idea/concept), Carole Schmutz (social media). Responsible at Partner & Partner: Benno Maggi (idea/concept & consulting), Tiziana Mascolo (project management), Adsaya Asokar (project management), Dilan Maden (project management), Jürg Waeber (text), Tim Portner (responsibility competition website), Franziska Meier (responsibility competition website), Nina Diem (UI/UX website), Sabina Pop (design).