The Paulus Academy is also an event center. It would like to make this aspect of its activities much more widely known and also establish itself in this area. To this end, in a further development of the 2020 opening campaign, it is again relying on a staging of its facade by means of window films.

True to the claim "Fragen zur Zeit" (questions of the time), the focus is on various thought-provoking impulses on current topics. These are not only intended to stimulate reflection, but also to draw attention to the wide range of rooms available at the Paulus Academy, which make a variety of events possible. There is a choice of rooms for simple meetings, but also for larger conferences.

The window films were conceived and designed by Art.I.Schock. The Zurich agency opted for an illustrative solution with imaginative geometric and friendly colorful elements. These visually connect the windows with each other, but at the same time always save vistas, which always allow a view into the interior of the building.

Responsible at Paulus Academy: Lukas Bernays (Marketing and Communications). Responsible at Art.I.Schock: Yaël Weissmann (concept, consulting), Petra Hilber (graphics). Production and assembly foils: Capa Advertising Technology.

The campaign is aimed at people who enjoy spending time together, who appreciate the high quality of Swiss products, who like to eat together, and who are rooting for the Swiss national team. The passion for sports is at the forefront.

With DOOH, Online, ViewThe large-scale campaign features a broad media mix, including live ticker, social media, and TV. The aim is to reach the target group with the right message at the right time and in the right place.

The advertising campaign optimally coordinates the DOOH presence with the activities at the point of sale. It is shown at selected POS stores, adapted to the availability of the products in the store. DOOH wraps the presence during the match days of the Swiss national team. The message is played at gas pumps, Migrolino convenience locations and on city screens at the entrance. In this way, Livesystems wants to pick up the visitors in a holistic way during their purchase at the gas station.

Match outcome determines the message

Targeted planning also requires a keen sense of visualization. Testimonial Trauffer adorns the advertising material. Raclette Suisse works across all media with customized messages around the Swiss national team's match: Individual messages are used before the match, on match day and afterwards.

"The Raclette Suisse campaign requires a high degree of flexibility as well as forward planning," explains Alessandro Giuliano, managing director at Ceres Media. "With dynamic messages, we react to the game action and can thus specifically pick up the potential consumer at the 'moment of truth'."

A performance of around 16 million gross contacts is planned for the entire DOOH campaign. The end of the communication measure is currently still open: On Friday, Switzerland will play against Serbia. Should Switzerland advance, the charming subjects will continue to be seen.

Choosing the right apprenticeship is one of the most significant steps in young people's lives. In order to meet young people at eye level right from the start, Ikea Switzerland has launched a unique apprenticeship search assistance service and brought the Zurich-based agency Witwinkel on board for this purpose.

Apprenticeship search as a special experience

Together, an interactive information video with game character was implemented in four languages, which is intended to turn the apprenticeship search into an experience for interested parties. Prospective apprentices are guided through the various apprenticeship professions by real Ikea employees along an activating story, asked about their preferences and interests, and rewarded with various points for their answers. In this way, they can playfully test whether the activities of their chosen profession really suit them.

Conveniently, at the end of the video there is the option to apply directly for a vacant apprenticeship position from the comprehensive range of apprenticeships at Ikea Switzerland.

The first step to the perfect match

This idea enriches the apprenticeship search with insights and authentic testimonials from the apprenticeship company. This should not only make it easier for young talents to decide on an apprenticeship, but also give them the opportunity to identify with Ikea Switzerland as early as the information process.

Accompanied by the Mini Game Video from a nationwide Snapchat & TikTok campaign.

Responsible at Ikea Switzerland: Sara Thenen (project manager); Dijana Mirnic (trainer / intro / speaker). Responsible at Witwinkel: Lara Hanselmann (project management & concept); Severin Wirth (camera & editing); Valerie Gervik (lighting); Florian Hillner (lighting & sound); Timo Kern (graphics & programming); Niko Messerli (animation & design, II Design).

With the core message "Change the name, end the stigma," the global campaign marking Thursday's World AIDS Day has been launched. An open letter calls on World Health Organization Director-General Tedros Adhanom Ghebreyesus to rename HIV. The letter calls HIV an "epidemic of the mind" that is caused and spread primarily by non-medical factors.

At the same time the Epidemic of the Mind Report which was produced by Youth Against Aids in collaboration with LMU Munich and supported by the Boston Consulting Group. The study investigated why so many young people are still infected with HIV. The result is that it is not medical-therapeutic but intellectual obstacles that prevent the epidemic from being fought. That is why HIV is an "epidemic of the mind.

In all cultures, the justified fear of being considered promiscuous, impure or dangerously infectious still leads vulnerable groups and people living with HIV not to take up treatment and prevention measures. The "Update HIV" campaign aims to spark a new and progressive discussion about the issue on a personal and political level in order to permanently change the way HIV is viewed and prevent new infections. And that starts with the name, he said.

The biggest obstacles to ending the HIV epidemic today are no longer medical, but social, cultural and political: living with HIV today is not like it was 40 years ago. But the stigma has remained almost the same. "Calling on the World Health Organization to give the virus a new name is to recognize the advances in treatment and understanding of HIV and to give people living with the virus the chance to live the stigma-free lives they deserve," said Daniel Nagel, CEO of the Ohhh! Foundation, which launched the Youth Against Aids initiative.

"Most people associate the term 'HIV' with ideas that are outdated and no longer reflect the reality of the virus in the 21st century. We need to break through that stigma," Nagel explains. "It's dangerous because it's self-fulfilling. When you ask people to use a new name for something, they are made to change their way of thinking. That's what we're trying to accomplish."

The campaign has been in planning and preparation for twelve months. In September 2022, Youth Against Aids representatives met at the United Nations General Assembly in New York to put HIV back on the agenda. Across town, the NGO and Serviceplan Suisse made "Update HIV" visible with a digital campaign placement in Times Square. The campaign messages were also on display at Nasdaq Tower on Thursday for World AIDS Day.

"The way people talk about HIV and how campaigns communicate the issue verbally and visually has shaped our understanding of this disease for decades. Today, the three letters HIV are inextricably linked with stigma - with fears, hatred and alienation," says Marcin Baba, Creative Director at Serviceplan Suisse. "These socio-cultural issues prevent us from ending the epidemic. Our creative approach uses classic marketing tools. In a rebranding process, we want to finally rid HIV of the harmful stigma."

Raul Serrat, Executive Creative Director at Serviceplan Suisse, adds, "What's holding back HIV testing and treatment programs is basically an image problem: Too many people see HIV as a stigma, get too little education and no appropriate treatment. With the 'Update HIV' campaign, we want to initiate a discussion to change exactly that and continue to sustain the successful fight against the virus."

The goal is to engage the public and lead the discussion about stigma, the importance of language, and working toward better solutions. The open letter can be downloaded at Updatehiv.com be signed. In addition, people can participate in the discussion with their own name suggestion. As the campaign progresses, a participatory process will ensure that as many people as possible can be involved in this open discussion. The website also contains additional information about HIV and the ongoing impact of stigma on the epidemic.

Further campaigns planned

The publication of the Open Letter in print media such as the Times, the Daily Mirror, Handelsblatt, the NZZ as well as in digital media and OOH, was accompanied by extensive press coverage and a social media campaign in which influencers spread the campaign message and encouraged people to learn about HIV on the website.

The campaign film, which can also be seen on the website, was created in collaboration with photographer Gideon Mendel, who has been photographically documenting the HIV/AIDS epidemic in South Africa since 1980.

Responsible at Serviceplan Group: Jason Romeyko (Worldwide Executive Creative Director); Lee Sharrock (International Communications Officer); Birgit Koch (Head of Corporate Communications, Serviceplan Agencies). Responsible at Ohhh! Foundation: Daniel Nagel (CEO); Roman Malessa (Management Team Member, Partnerships & Africa Head); Jona Koch PR Lead (JK Access). Responsible at House of Communication Switzerland: Raul Serrat (CCO); Marcin Baba (Executive Creative Director); Micha Seger (Executive Creative Director); Henry Clarke (Senior Copywriter); Günter Zumbach (Senior Copywriter); Joss Arnott (Junior Copywriter); Nadja Tandler (Art Director); Carina Kienzle (Junior Art Director); Dominik Shota Schweingruber (Motion Designer); Dario Pucci (Motion Designer); Lea Manfredi (Motion Designer); Lorenzo Müller (Senior Digital Art Director); Luca Di Francesco (Digital Art Director); Aline Litchenhaus (Senior Account Manager); Laura Seifert (Account Manager); Pam Hügli (CEO). Responsible at House of Communication Spain: Ainhoa de las Pozas (General Management); Emilio Valverde (Executive Creative Director); Pablo Tesio (Senior Copywriter); Carlos Alcácer (Senior Art Director); David Pérez (Art Director); Vanesa Gómez (Account Director); Marta Queiruga (Public Relations). Responsible at House of Communication Paris: Mickaël Paillard (Lead Developer); Matthieu Decarpenterie (Lead Developer); Jonathan Conan (Junior Account Manager); Charlie D'halluin (Web Developer); Anthony Laplane (Word Press Developer); Adrian Albu (Devops Engineer). Responsible at House of Communication Hamburg: Dennis Fritz (Creative Director Video).

The shortlist for this year's Epica Awards has been announced. The Epica jury has evaluated more than 3000 submissions and has the shortlist compiled. The Zurich agency Ruf Lanz can hope for an Epica Award in five categories. In the food category, TBWA\Switzerland has the chance to win one of the coveted pyramids. And with its viral hit for Switzerland Tourism featuring Anne Hathaway and Roger Federer, Wirz is in the running in three categories.

The shortlisted projects will now be evaluated by the Grand Jury in a second round. On December 8, the Gold and Grand Prix awards will be presented at an online ceremony. Who wins silver and bronze will be communicated on the website the following day.

With a total of 3099 projects, the award recorded a slight decline in submissions compared to the previous year, which the sponsoring body attributes to the absence of Russian agencies. Most submissions came from North America (400), followed by Ukraine (396), Germany (276) and France (158). There has been an increase in submissions from Asia, particularly Thailand, China and India. Networks such as McCann, Publicis and Accenture are particularly well represented this year, but independent participants continue to make up the majority, accounting for over 55 percent of total submissions.

Even one wrong separation can ruin the whole text. The disadvantage train is likely to attract far fewer passengers than the night express train, and whether the most beautiful Christmas hits on CD will create a festive mood is also doubtful.

As the current Ruf Lanz campaign shows, it pays to have texts read by RTK's proofreaders before publication. They scrutinize campaigns, printed matter, newspaper articles or websites with a sharp eye and save you from such and other embarrassments.

Ruf Lanz's campaign won awards in ads and text at the last ADC judging. It is regularly supplemented with current subjects and also appears in the print edition of Personal.

Responsible at RTK Medientechnik: Andreas Lehmann (Managing Director). Responsible at Ruf Lanz: Markus Ruf (Creative Director), Isabelle Hauser (Art Director), Armin Arnold (DTP), Miro Poffa, Carlotta Biffi (Project Management).

Online shopping is convenient and makes it pretty easy to find a suitable Christmas gift these days. But is it really fun to scroll through a seemingly endless offer, to virtually examine possible gifts and yet not know whether they really fit? Not to mention the subsequent hope that the order will arrive in time for the presents?

Not if the traditional Bernese department store Loeb and the Family agency have their way. In their opinion, the unique feeling of Christmas shopping is missing. Whether it's touch-and-go or Güetzis instead of cookies, the current Christmas campaign therefore takes a tongue-in-cheek look at what the digital competition can't offer shoppers in six different subjects.

The campaign, consisting of radio spots, posters, DOOH, screens and banners, can be seen from the first week of Advent in the regions of Berne, Biel and Thun - and comes entirely without general terms and conditions.

Responsible at Loeb: Sven Oesch, Lisa Urech; Responsible at Family: Claudio Catrambone, Jan Walser, Torsten Maas, Grit Wolany, Severin Binkert, Marc Ambühl, Mery Wunderlin, Corinne Schneider, Tabea Mader; Recording studio: Jingle Jungle.

Together with the Women's Center Zurich, Brinkertlück Switzerland mobilized several hundred people to make a loud statement against violence against women. Together, they shouted for exactly 15 seconds on Friday - one second for each victim of femicide in Switzerland in 2022. Originally, 14 seconds were planned, but two days before the action, another victim was unfortunately added. This underlines the urgency and topicality of the issue of femicide in Switzerland.

"This year's focus of the global '16 Days Against Violence Against Women' campaign is dedicated to femicide. But we also cried out for all women who experience violence at home or have experienced sexual violence."

In order to underline the topicality of the issue, Brinkertlück Switzerland also realized several animated subjects for a social media campaign in addition to the scream action, which is now running after the action until the end of the initiative. These subjects show that even in the supposedly perfect Switzerland, many women have to experience violence every day. Not necessarily in public spaces, but mostly within their own four walls.

Bernese Nina Burri has been performing on the world's stages for 36 years. Now the 45-year-old contortionist is embarking on a new professional chapter. As editor of the news platform ZüriToday, she will be producing trimedial content for the Zurich region's online portal on a full-time basis from January 2023.

With her experience as an actress and presenter, Burri has already been able to get to know the media world. Now she wants to look behind the scenes and prove herself as a journalist and editor: "I want a varied job that challenges me and in which I can develop. As an online editor, I not only have to master copywriting, but also interviewing, camera work and editing. I am very motivated to learn the craft of a good journalist," Burri is quoted as saying in a CH Media statement.

The start of a new phase in her life as a journalist begins for the Snake Woman in the final year of her career. Until the end of 2023, she would like to give her audience another chance to experience her on stage. "I think that a 36-year stage career deserves a worthy conclusion," Burri says of her announced final year.

Cedric El-Idrissi joins from Mondelēz International, where he was Managing Director for Switzerland, to CCHBC Switzerland. He began his career in marketing at Wander, before holding various positions in marketing and sales at PepsiCo, ultimately serving as General Manager for the Swiss and Austrian markets. El-Idrissi holds a doctorate in business administration and a master's degree in economics.afts degree from the University of Zurich, a master's degree from the University of Bern and a bachelor's degree from Kansas State University.

Anita Kälin brings many years of experience from senior communications positions in various international pharmaceutical, consumer goods and IT companies. Most recently, she worked as Head Corporate Affairs Switzerland and Austria for the commercial organization and manufacturing site as well as the international hub of Bristol Myers Squibb in Switzerland and Austria. In addition to her career and family, Kälin is involved in volunteer work. She is an elected part-time judge at the Criminal Court of Schwyz.

With her job change, Anita Kälin returns to familiar territory. Prior to her career in the pharmaceutical industry, she worked in the Corporate Affairs team of the Coca-Cola Company in Switzerland and led the brand communication for the launch of Coca-Cola Life.

Anyone who opts for Sunrise Up TV XL gets the Netflix subscription for free. This add-on makes the entertainment offer not only particularly attractive for many, but also particularly inspiring. After all, Netflix's series content often accompanies us beyond the sofa, encouraging us to dream and take bold action.

This insight, which pays off the Sunrise promise "Dream Big. Do Big." is the theme of the current product campaign. It shows how original quotes from popular series such as "Stranger Things," "The Crown," "Squid Game," "Narcos," and "Emily in Paris" creep into normal life and make for entertaining conversations. To make sure that not only fans of a certain series recognize the quotes, a frame shows where they come from - precisely to the series, episode and second.

The campaign includes various moving image formats for TV and online, online ads, print ads and POS material. Netflix quotes are also used in the stills - characters from various Netflix series recommend Sunrise Up TV with their statements.

Responsible at Sunrise: Andreas Caluori (Senior Director Brand Development, Consumer Marketing & Sponsoring), Marc Halm (Head of ATL & Brand Campaigning), Anastasija Knezevic (ATL & Brand Campaigning Specialist), Tenzin Samden Khangsar (E-Marketing Manager). Responsible at Netflix: Kiran Kishore (Partner Marketing DACH), Sebastian Bauer (Senior Manager, Marketing Partnerships DACH), Mirja Tavra (Marketing Partnerships Creative Lead DACH). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Artur Deyneuve (Creative Direction) Johannes Gorsboth, Maira Weidmann (Text), Caroline Wiedemann (Art Direction), Leorah Uhricek, Marco Martoglio (Graphic Design), Andrea Bison (GF Consulting) Michaela Bossard, Claudia Ziltener, Anoushé Dastmaltschi (Consulting), Gordon Nemitz (GF Strategy), Amelie Behrens (Producing). Responsible at Czar Film (production): Bart Timmer (director), Sandy Blum (executive producer), Robbie Van Brussel (DoP), Alexander Jurkat (editor), Spacetrain (music), Federico Bettini (Jingle Jungle recording studio, Flaeck (CGI). Responsible at Mediatonic: Marco Rose, David Hoesli, Cédric Zwicky (Mediatonic). Responsible at Sir Mary: Kevin Schälchlin (Media Consultant), Sira Wengi (Media Consultant), Marion Nicolaus (Head of Media Operations & Intelligence), Fabian Habisreutinger (Strategy Director Media). Implementation: RTK.

In collaboration with the illustrator Jaron Gyger and the FHGR spin-off Chilyvent, Furrerhugi has revised the key visual and the Züri-Leu for the Züri Fäscht 2023. Since Thursday, the new look has been creating anticipation for the upcoming festival. With the skyline of Zurich and Lake Zurich, the key visual is based on the tradition of the Züri Fäscht as a lake night festival.

Color mane, joyful laughter

With his colorful mane and the joy he radiates, the new Züri-Leu embodies the departure into the future and the diversity of the Züri Fäscht. For this purpose, the illustration was refreshed and based on emoticons. The Züri-Leu can now not only roar, but also wink at the visitors. the website and the social media channels as well.

Focus on sustainability

The Züri Fäscht is also breaking new ground in the area of sustainability, and in 2023 will be implementing a Sustainability concept um. This was developed with the involvement of municipal and private organizations. The sustainability strategy focuses on long-term goals and works step by step to achieve them. Waste is to be reduced by 50 percent with the new concept.

In addition, the final phase of sponsorship has begun. However, there are still opportunities for companies to present themselves on interesting topics such as family, sustainability or waste disposal at Züri Fäscht.

Responsible at Züri Fäscht: Jeannette Herzog (Business Manager). Responsible at Furrerhugi: Andreas Hugi (Mandate Management), Sonja Glauser-Rychener (Art Direction), Patrick Blaser (Consulting), Sarah Bünter (Consulting). Illustration: Jaron Gyger. Animation: Philip Zurmühle (Chilyvent).