That the public needs accurate information in difficult pandemic times in order to trust the authorities should be a matter of course, according to a media release on Monday evening. However, during the Corona pandemic, the FOPH was "negligent in its use of the Public Information Act".

In the hesitantly released documents, the FOPH had "rather blacked out too much than too little". Investigative journalists have also repeatedly been rebuffed by the FOPH with their inquiries. Some media representatives have been waiting for decisive FOPH documents on drug prices for more than two years.

Since 2014, the investigative network investigativ.ch has presented the award to individuals who have "rendered outstanding services" in the field of information obstruction. (SDA)

At the center of the this year's campaign represents the face of a man who is in danger of breaking completely. In the digital implementation, the fractures are created as an animation and thus explicitly call on potential donors to help and stop the progressive decay. The Social Work Pastor Sieber stands by people with physical, psychological, material or social need and mends broken things.

The SWS urgently needs financial support from donors. Daniel and Kieran tell their life stories about how quickly a life can fall apart. Courageously and unembellished, they describe their experiences with drugs, party crashes, broken partnerships and the slippery slope Daniel got on. Both end up homeless on the streets, their existence shattered into a thousand pieces. In the Pfuusbus - an SWS emergency shelter - they meet people who listen to them and help them. In the SWS facilities Brothuuse and Urdörfli, both find their footing in life again. For Daniel, it is a place where he is allowed to be at home for the first time. For Kieran, it becomes an important step out of drugs.

The life stories will be told on social media, on the landing page, in mailings and a scatter shot. The campaign is complemented with animated online banners, ads and inserts in magazines and newspapers.

Responsible for Social Work Pastor Sieber: Walter von Arburg (Communications Officer); Matthias von Allmen (Fundraising); Kees van der Plas (Online Marketing & Social Media). Responsible for Evoq Communications: Adrian Schaffner (mandate and project management); Susanne Pfäffli (concept and text); Amanda Fuchs (design, photo and film production); Sara Streule (creative direction); Dominique Haussener (digital direction); Beatrice Burkart (frontend programming); Olga Yurlova-Brand (animations); Corinne Brunner (digital advertising media); Jonas Krull (color grading); Martha Bonk (DTP). Casting: Rennie Diethelm (Find a Face).

The spots focus on the apps' functions and motivate the target group to use their broad digital application options. The concept: The Supercard app and the Passabene app offer a comprehensive range of services that simplify shopping, saving, and profiting at Coop and save you a lot of hassle. This is exactly what the commercials are meant to dramatize in an entertaining and emotionally comprehensible way. Customers are encouraged to save themselves the extra effort with the help of the appropriate app.

The four spots - three for the Supercard app and one for Passabene - were realized by director Sye Allen. Sye's British heritage is evident in the comedic flair of the stories and the slightly overdrawn characters.

Responsible for Coop: Vanessa Finzer (Head of Advertising), Samuel Libis (Head of Supercard and Customer Clubs), Alain Comment (Head of Customer Marketing), Simon Bohnenblust (Head of Advertising Promotion/Sales Promotion), Laura Schläpfer (Project Manager Advertising Promotion/Sales Promotion), Lukas Schwarz (Head of Advertising Own Brands/Image), Céline Châtelain (Project Manager Customer Marketing), Nicola Schöpfer (Project Manager Advertising Image/Own Brands), Florian Lanovic (Head of Social Media/Online Campaigning), Lucas Bieler (Project Manager Social Media/Online Campaigning), Oliver Pursell (Project Manager Social Media), Anja Nowak (Project Manager Online Campaigning), Simon Flatt (Head of Media), Karin Rieth (Head of Media Classic), Lukas Schmid (Senior Project Manager Digital Media). Responsible at TBWA\Zurich: Manuel Wenzel, Susanne Weeber, Susanna Fill, Jan Krohn, Maude Mahrer, Stefan Orian (creation), Esther Ortega, Sabrina Iseli (consulting). Responsible at Farbfilm Studio & Shining Film: Sye Allen (Director), Joe Douglas (DOP), Leonardo Sanfilippo (Executive Producer), Flo Brunner, Laurent Arber, Yanik Müller (Producers), Philippa v. Wittgenstein (Line Producer), Jakob Gierse (Art Director), Matt Pochettino ( Editor). Responsible at HitMill: Fred Herrmann (Composition, Producer, Mix), Roman Camenzind (Executive Producer), Noemi Mathis (Project Management). Responsible at TWmedia: Stephan Küng (Overall Responsibility), Manuela Brunner (Media Planning), Pearl Kathriner (Senior TV Planner), Damiano Vitali (Head of TV), Sven Däschner (Head of Online), Nina Hudetz (Online Media Planner), Aaron Salzgeber (Digital Campaign Manager). Responsible at Cover Media: Angelina Belintani (production & casting), Baschi Thommen, Rainer Ammann, Stefan Sommerhalder (scoring).

The non-binary person Kim de l'Horizon has now won the Swiss Book Prize in addition to the German. The debut "Blood Book" is also number one on the Swiss bestseller list.

Kim de l'Horizon has created a non-binary narrative character who goes into her own childhood and traces her family history, the sponsorship writes. Kim de l'Horizon transforms "experience into literature - her own experience and the experience of her mother, grandmother and the women before her." Kim de l'Horizon tries out different languages, voices and registers - without giving an answer.

"Talk more about love"

At the award ceremony, Kim de l'Horizon thanked the audience with a kind of sung prayer, in which only love was to be mentioned. This after Kim de l'Horizon had been asked almost only about hate after the award of the German Book Prize. "I would like to talk less about hate and more about love," Kim de 'Horizon told Keystone-SDA, acknowledging that there was still much to be done on a societal level for the concerns of the LGBTQ+ community. In doing so, Kim de l'Horizon hoped that queer and feminist groups would work together to improve society as a whole with their shared concerns.

As for the actual writing process, Kim de l'Horizon said it was a long and difficult one. But it was worth it to "face your own dark spots. Only then can you leave them behind".

The award ceremony took place at the Theater Basel. The Swiss Book Prize is endowed with 30,000 Swiss francs for Kim de l'Horizon. The four other nominees Simon Fröhling ("Dürrst"), Lioba Happel ("Pommfritz aus der Hölle"), Thomas Hürlimann ("Der Rote Diamant") and Thomas Röthlisberger ("Steine zählen") each receive 3,000 Swiss francs.

"Books need publicity"

The sponsors of the Swiss Book Prize are the Literatur Basel association and the Swiss Book Trade and Publishing Association (SBVV). Eva Herzog, president of Literatur Basel, SP member of the Council of States and candidate for the Federal Council, lamented that cultural reporting in the media has shrunk more and more. "Books need publicity," she said. That, if nothing else, is what the book prize is for.

The Swiss Book Prize was also launched in 2008 as a marketing tool. The prize winner usually places - newly or again - at the top of the bestseller lists. The nominees also usually experience sales boosts. Since the Swiss Book Prize considers only German-language Swiss literature, the Swiss government does not support the award. A total of 88 titles from 58 publishers were submitted for the 15th Swiss Book Prize. (SDA/swi)

In Switzerland, more than three million people are on the roads with bicycles and e-bikes. Unfortunately, the risk of accidents also rides along with them. Every year, around 25 people die in bicycle accidents on Swiss roads, and around 850 are seriously injured. In addition, there are more and more e-bike accidents.

To prevent such accidents, visibility on a bike or e-bike is essential. The sooner motorized road users see you, the faster they can react. Neon-colored, fluorescent and reflective light vests are particularly suitable for making yourself visible day and night. According to studies, they reduce the risk of collision by almost 40 percent.

For this reason, the Advisory Office for Accident Prevention BFU has commissioned the Ruf Lanz agency to design a campaign for the wearing of luminous vests.

The first measure makes good use of Black Friday: Under the motto "Buy something you really need on Black Friday", light-up vests are sold for 9.90 francs via banners and social media posts.

Later, a concise poster campaign will follow on around 7000 roadside locations throughout Switzerland. Here, the luminous vests are presented to animals that regularly cross the roads in danger. Because cats, frogs and deer would also be happy if they could make themselves visible with a luminous vest.

Responsible at the AAIB: Jürg Beutler (Head of Communications, Member of the Executive Board), Peter Matthys (Head of Campaigns), Nathalie Wirtner Julmi (Head of Campaigns), Andrea Uhr (Road Traffic Research). Responsible at Ruf Lanz: Markus Ruf, Danielle Knecht Lanz (Creative Direction), Isabelle Hauser (Art Direction), Armin Arnold (DTP), Carlotta Biffi (Project Management), Gian Marco Juon (Consulting Management). External partners: Flaeck (CGI), Lorenz Wahl (image editing), RoDo Works (motion design).

What does "sustainability" mean in an ecosystem such as that represented by the Graubünden regional brand with its numerous licensees and partners? And what role can and must the Graubünden brand play in this system? The office Brand Graubünden has been dealing intensively with these questions for several months. On Thursday, the Graubünden Brand Office gave an insight into the current status of the project to around 180 participants at the Graubünden Brand Day at the Theater Chur.

Participatory process

One of the great strengths of the regional brand is its partner network, which includes a large number of companies, organizations and institutions from a wide range of industries. This network, with its diverse competencies and qualities, therefore also plays a decisive role in the brand's sustainability process.

For example, at the invitation of the Graubünden brand, around 25 sustainability officers and personalities from across the canton took part in a full-day workshop, broadly representing the three dimensions of sustainability - economic, ecological and social.

Four fields of action defined

As a result of the workshop and the conceptual deepening of the contents, the Brand Graubünden office has derived four fields of action. These are "Network & Competence", "Agenda", "Monitoring" and "Communication". Project manager Andrea Beerli from the Brand Graubünden office explained the contents and directions of the fields of action at the Brand Day.

With the activation of the Graubünden network, a regional collaboration platform is to be established, knowledge shared and professional support made possible. With the development of a sustainability agenda, commitment is to be established and communicative value is to be created for the sustainable commitment of the partners. The establishment of a monitoring system ensures the credibility of the joint efforts. And finally, the sustainable brand orientation is to be strengthened by means of communication and the added value of the Graubünden brand is to be made transparent.

Step by step approach

At the moment, the implementation of the presented fields of action is being detailed and planned by means of individual measures, said Andrea Beerli at the Brand Day. The activation of the network and the joint creation of an agenda are high on the list of measures. In an auditorium vote at the Brand Day, 73 percent said they wanted to participate actively in the further process.

Keynotes, inputs and Rap Rumantsch

Two keynotes provided further insights at the Brand Day. In his presentation, Zurich brand and media expert Dominique von Matt explained why a "new era of brand communication" is taking place and what impact this has on brand management.

Antje von Dewitz, CEO of the German outdoor equipment manufacturer Vaude, addressed the audience via live video link. In her keynote, she showed how she has thoroughly transformed the brand into a sustainable company and increased the company's success at the same time.

In the course of four short pitch presentations, Eliane Bernasocchi-Volken (Weisse Arena Group), Thomas Grond (Repower), Martina Müller-Kamp (GKB) and David Spinnler (Biosfera Val Müstair) gave insights into how sustainability is practiced at the operational level in Graubünden. Finally, the Graubünden Brand Day was rounded off musically by the Engadin Rumantsch rapper Snook and his accompanist Rezia.

The Odlo brand announced on Friday that it will continue to sponsor the Engadin Skimarathon, whose 53rd edition will take place on March 12, 2023. In the meantime, the major cross-country skiing event, which was launched in 1969, attracts more than 14,000 cross-country skiing fans from over 60 nations year after year.

"The Engadin Skimarathon has been the second largest cross-country race in the world for over 50 years," explains Menduri Kasper, CEO of the Engadin Skimarathon. "In order to continue organizing this event at a high level, we need partners by our side who are as passionate about this sport as we are."

Having already sponsored the last seven Engadin Marathons, Odlo is now extending its partnership with the event for another four years. "Cross-country skiing is an important part of the Odlo DNA, which goes back to the 1940s," says Knut Are Høgberg, CEO of Odlo.

As part of the partnership, Odlo is outfitting the organizing committee and the more than 1,200 dedicated volunteers and is also represented with a pop-up store in the Marathon Village. In addition, Odlo offers special event activities throughout the marathon week.

Odlo @ The Engadiner

This year, the brand is also launching "Odlo @ the Engadiner" - a new community of everyday athletes who want to share their stories, celebrate the beauty of cross-country skiing and motivate others to join in on the journey to the Engadin Skimarathon. The people reveal where they train, what tips and tricks there are, and what it takes to prepare for 42 kilometers of exceptional cross-country skiing.

The application phase for the "Odlo @ the Engadiner"-Community has just started. The selected community members can win performance clothing worth 700 euros.

In particular, the central issue of direct and indirect media funding is open, writes the government council in its statement on Friday on a motion from the ranks of SP, Center, Greens, GLP, Greens and EVP.

"Any cantonal measures and instruments in this area would have to be mandatorily coordinated with national media policy or media legislation," the government council states.

He added that it was not possible to predict when reliable information and basic principles would be available on the design of any expanded federal media subsidies. The Swiss people rejected the media package in February with a No vote of 54.6 percent. In Aargau, the No vote was 60.31 percent.

Independent media

The motion demands that the canton draw up a media law. The cantonal constitution provides that the Grand Council may enact a media law "to promote the diversity of information".

The canton not only has a duty to inform itself, but it must also enable, support and promote the provision of information to the population via other, independent media service providers and channels, the motion states. The cantonal parliament had last rejected the demand for a cantonal media law in 2011.

Diverse reporting

The government council says it is aware that Aargau companies operating in the media industry also have to overcome major structural and economic challenges.

The digitization of communications is leading to a profound structural change: Advertising money has flowed away from traditional media to new forms of media such as social media, search engines and other online channels. The population also uses traditional media differently than in the past - or not at all.

Despite the fundamental changes, the classic-traditional media will continue to play an important role in regional journalism for the foreseeable future, as the government council notes.

They support national regulations that guarantee private media providers and SRG media the greatest possible independence and autonomy and, on the other hand, promote qualitatively convincing and quantitatively diverse local, regional and cantonal reporting.

The Public and Society Research Center (fög) at the University of Zurich is conducting a study or analysis of media diversity in Aargau next year. The government council is supporting this project with money from the Swisslos fund. (SDA)

USP was entrusted with the overall responsibility for the live marketing activation at the POS and was responsible for the project management from the concept, development of the booth and brand appearance to ensuring the logistics and the promotion staff to the professional overall appearance on the floor.

The aim was to give new impetus to the brand and offer consumers an attractive brand experience. With a stand appearance in container look with "barista feeling" and a tossing game - a so-called "corn hole game - According to the agency, numerous personal contacts were achieved. Extensive product sampling also generated valuable trials for the brand.

Responsible at Emmi Switzerland: Nina Girardot (Senior Brand Manager Emmi Caffè Latte), Andrea Jenni (Customer Marketing Manager), Valérie Bieri (Team Leader Promotions). Concept & overall project responsibility: USP Partner. Stand construction and logistics: Eurexpo.

Tina Olivia Seiler joined the agency in 2018 from Mövenpick Hotels & Resorts. There, she was most recently responsible for the corporate communication of all hotels worldwide. She holds an MAS in Communication Management and Leadership from the Zurich University of Applied Sciences ZHAW.

At Oppenheim & Partner, Tina Olivia Seiler is responsible for the development and expansion of hospitality PR, among other things. She looks after clients such as Accor Northern Europe, BSH Hausgeräte and the White Turf St. Moritz. Seiler's team is also responsible for the announcement of the Ritz-Carlton Zermatt and the opening communication of the luxury Hotel Five Zurich.

Together with existing partners David Oppenheim and Daniel Leuenberger, Seiler will set the strategic course for the agency's further development, Oppenheim & Partner writes in a statement.

In the third quarter of 2022, overall viewability across all formats was unchanged at 62.2%. The medium rectangle and the half-page ad on desktop, which already improved in the last quarter, now increased again with 3.8 and 2.3 percentage points, respectively. The Wideboard lost a lot of visibility, which is now only visible in 51.7% of all cases. The Mobile Rectangle lost to a similar extent as it had improved in the last quarter.

Ad Fraud (SIVT) at new high of 1.56%

According to Digital Ad Trust, the ad fraud rate rose again significantly in the third quarter after falling by 56% last quarter, and now stands at a new figure of 1.56% across all channels.

In an international comparison, however, this is still a low figure. According to IAS, the ad fraud rate in the USA was recently 2.1%, in Germany 2.6% and in Singapore as high as 4.1% on desktop advertising media.

Fire safety values increase at a low level

The brand safety values collected by IAS are found at a very low level of 0.16%, although the value has increased compared to the previous quarter.

The "Who's Who" of the Swiss social media world came together at the Smile Swiss Influencer Awards award night and eagerly awaited who would emerge as the winner from the ten categories. The evening was hosted by presenter and influencer of the moment Larissa (Werner) Kiassumbua.

Performance by Kings Elliot and DJ Cruz

During the award ceremonies there was a surprise performance by Kings Elliot. Anja Gmür, a native of Schwyz and Londoner by choice, as she is called by her real name, processes her emotional pain in her songs and thus hits the nerve of the time.

After the event, more than 1,000 invited guests with a total reach of more than 50 million followers continued to party to DJ Cruz's tunes in the Kaufleuten Saal.

The winners of the Award Night

At the Award Night, the winners from a total of nine all-star categories ranging from lifestyle and beauty to food and travel were chosen, as well as a newcomer. The jury, consisting of industry experts and the evening's organizer Fabian Plüss, said in unison: "It was a neck-and-neck race. It is unbelievable how fast and qualitatively the creator scene in Switzerland is developing. The awards are an appreciation for extremely hard work and diligence."

Whitney Toyloy received an award in the Beauty category and Joung Gustav was honored in the Entertainment category. The surprise moment of the evening was the announcement of the Newcomer Award among the winners of the Partner Challenges. According to the jury, Patrick Scherz from Murten FR came out on top "with the most innovative and at the same time entertaining" content. The 23-year-old newcomer reveals how much time he already puts into creating his content each week: "I already invest between five to twelve hours a week in my videos and do everything myself from the idea to the script to the sound mixing."
In addition to the Newcomer Award, Scherz received a voucher for a "Digital Bootcamp" worth 3,000 Swiss francs to further develop his skills.
The next Smile Swiss Influencer Award will take place in November 2023.

The winners

Lifestyle
Nathalie Sulser

Entertainment
Joung Gustav

Food
David Geisser

Family
Fabio Zerzuben

Beauty
Whitney Toyloy

Travel
The Alpinists

Fashion
Anna Maradan

Sports
Arina Luisa

Music
Linda Fäh

Newcomer Award
Patrick joke