Du Da realigns focus - Farner stake dissolved

In the future, Du Da will focus more on the development of market-oriented and digital products, from concept to design and programming. In the course of this realignment, Farner's shareholding will be dissolved.

Pablo Koerfer (left, CEO of Farner Switzerland, and Marc Van Nuffel, CEO of Du Da. (Pictures: zVg.)

The focus of Du Da's reorientation is on mobile apps, web apps, prototyping and services that are cross-media based on technologies such as the blockchain.

Farner Switzerland has established You Da as majority shareholder, has worked closely together over the past three years and has developed several products such as Ecoo jointly launched. In the course of this realignment, Farner Switzerland's participation will be dissolved - but the joint customer projects and the participation in Ecoo will remain, the company says.

"We have appreciated the collaboration over the last three years. Together with the Du Da team, we have implemented numerous successful pitches and client projects" explains Pablo Koerfer, Co-CEO of Farner Switzerland. "We remain closely connected with Du Da - be it on joint projects or in the context of our investment in ecoo - and support the strategic change of course of Marc van Nuffel and his team."

"After three years with Farner Switzerland, we take positive stock: we were able to develop enormously entrepreneurially and are now ready for the next step of combining modern payment products, community and regulatory competencies. I am happy to have Netcetera on board and to jointly drive the additional area forward," says Marc van Nuffel, CEO of Du Da.

Farner Switzerland wants to make a significant contribution to the international and Switzerland-wide growth strategy announced in January 2022. further strengthen and expand its own competencies in the digital field.

Stefan Heini leaves CH Media

Stefan Heini, Head of Corporate Communications at CH Media, is leaving the company at his own request.

Stefan Heini

According to a statement on Tuesday, 42-year-old Stefan Heini has decided to relinquish his position as head of corporate communications at CH Media after four years and leave the company at the end of April 2023.

During his time as Head of Corporate Communications, Heini was responsible for the communications implementation of a large number of projects and strategic initiatives. Together with his team, he managed corporate communications both internally and externally and, according to the press release, competently represented CH Media on the relevant committees.

With Heini's departure, Michael Wanner could take over as head of corporate communications. to his start as CEO in April 2023 the company will be realigned, the statement continues. CH Media will immediately initiate the search for a successor.

TX-Group establishes new business unit for real estate

Zurich-based TX Group will combine its real estate activities into an independent division at group level from the beginning of 2023. A separate fintech investment fund worth CHF 100 million will also be launched within TX Ventures.

TX GroupIn the future, the company, which is primarily responsible for its media brands such as Tages-Anzeiger or 20 minutes known TX Group to further develop its real estate in a separate, profit-oriented business unit. The new area will form an independent division at group level from the beginning of 2023, as the Zurich-based media group wrote on Tuesday ahead of an investor day.

The portfolio includes the three printing centers in Zurich, Berne and Bussigny, as well as four office buildings in attractive locations in Zurich and Berne. It offers sufficient potential for independent development, the statement added. Various options for the optimal ownership structure are still being examined.

Fintech investment fund with 100 million Swiss francs

Meanwhile, TX Ventures is launching its own fintech investment fund. This is designed for a target size of CHF 100 million. With the newly created fund, the venture arm of the group intends to continue its diversification. To this end, the geographical mandate will be expanded to Europe with a focus on the DACH region.

The capital of the new fund comes in part from previous sales of TX Ventures; Olmero, Star Ticket and Moneypark are explicitly mentioned in the announcement. Investments are to be made in new FinTech companies.

Margin targets for Tamedia, Goldbach and 20 Minuten

The TX Group also plans to publish new margin targets for the three segments Tamedia (paid media), 20 Minuten (free media) and Goldbach (advertising marketing). This is to take place by the 2023 annual results. The targets will be based on comparable companies, it is said.

For the fourth segment TX Markets, which includes in particular the marketplaces and classifieds platforms, the communication of the target size is still subject to the approval of the other shareholders due to the shareholding structure at SMG and JobCloud, the statement added. (SDA)

Moviemaint provides insight into Axpo WZ-Systems

Moviemaint produced the image film for Axpo WZ-Systems in collaboration with Annina Hahn. The real work sequences make visible what otherwise happens in secret, hidden or encrypted. The result is an image film about pride, skill and outstanding people.

Under the title "System Relevant", Axpo WZ-Systems presents a film about pride, ability and outstanding people. The image film aims to inspire enthusiasm, confirmation and trust - among existing as well as future employees, customers and other stakeholders. The film, which lasts around two minutes, is intended to make visible what otherwise happens in secret, hidden or encrypted form.

The central stylistic device of the film is based on shots of real employees at their challenging work. After all, it is the people who maintain and develop the system. "They all work every day at the highest level, with commitment and heart and soul," explains Beatrice Smit, Chief Operating Officer of Axpo WZ-Systems. "The nervous system of system-relevant Switzerland runs through us. We take this task seriously."

For Marco Schwarz, Managing Director of Moviemaint, the tight schedule for the shooting was challenging: "The recordings with the employees were made during only three days. We accompanied the specialists in their tasks directly on location, partly with a strictly timed schedule, with no room for delays."

In addition to the image film, various short commercials were also created. These are used on Axpo WZ-Systems' social media channels as part of employer recruitment.


Idea & Concept: Marco Schwarz (Moviemaint), Annina Hahn. Shooting, editing & audio design: Moviemaint. Colorgrading: Noah Debbabi. Speaker: Daniel Buser. Recording studio for voiceover recording: Jingle Jungle Zurich.

Creative ranking: Download and fill out form now

The m&k Werbewoche.ch Creative Ranking is coming up! All Swiss agencies that have earned points in the listed awards are eligible to participate. The form is now available for download.

Kreativranking 2022

The creative ranking held at the end of each year by Advertising week m&k maps how Swiss agencies performed in the most important national and international creative awards. The ranking is published in the first print edition of m&k in the new year and online at Advertisingweek.ch published.

Since there were no more pandemic-related cancellations this year, all awards can once again be considered for this year's creative ranking - even the Swiss Effie, which is only held every two years.

However, the "magic formula", which has undergone a minor update in the 2018 edition, remains unchanged: In addition to the main competitions (D&AD, One Show, ADC*E, Eurobest and ADC Switzerland), there are five international and five national competitions to choose from this year. From these, agencies can have their three best results count towards the points from the main competitions.

Please download the current form. On the left side (main competitions, green) enter as many award wins as possible, on the right side (5+5 competitions, yellow) select the three awards that give you the most points.

Download form creative ranking 2022

The same rules apply as last year.

  • Only the highest award given counts if a campaign has won multiple awards (for multiple individual subjects) in the same jury category.
  • Only one award will be credited per category and campaign.
  • Eligible for points are works where a substantial contribution to the work comes from Switzerland. If a Swiss agency submits work for a foreign agency, these are not eligible.

Please return the filled out form by December 24, 2022 at the latest to [email protected] and [email protected].


Important: Please inform the responsible person in the agency if they do not see the call. We will still send the form personally in some cases, but we can never cover all agencies and people it concerns (because in some cases the responsible employees also change from year to year). The creative ranking of m&k Werbewoche.ch has always been a "bring debt" - if you don't submit, you don't participate.

Ticketcorner: On the ski slopes with Wendy Holdener

On Monday, Ticketcorner launches its current ski campaign with Olympic and world champion Wendy Holdener: booking ski tickets online instead of standing in line is the motto. Ticketcorner Ski also welcomes a new partner in the form of Mobiliar.

Ticketcorner is starting the skiing winter and has been able to win over one of Swiss Ski's biggest stars for its current skiing campaign: Together with Ticketcorner, Wendy Holdener accompanies many winter athletes in virtual and real space in Switzerland.

The concept, text, and advertising design for this year's ski campaign were created in-house at Ticketcorner. The two-part motif shows the world of winter sports with the mountain backdrop on the one hand. On the other hand, there is the digital space, where you can easily get a ski ticket via smartphone.

New partner for Ticketcorner Ski

For the season opener welcomes Ticketcorner Ski also has a new partner. For the new season, Mobiliar has expanded its ticket store alongside Cornèrcard and Raiffeisen and, in addition to event tickets, has also been offering discounted day ski tickets in over 20 ski resorts since the beginning of November 2022. "We are convinced that with this new partnership we will further advance the online distribution of ski tickets," says Serge Grand, Director Ski at Ticketcorner.


Responsible at Ticketcorner: Pascal Zogg (overall responsibility), Gloria Kobelt (text & concept), Melanie Hiltl (graphics), Carmen Schaffner (media planning). Photographer: Tobias Stahel. Responsible at All In Production (photo production): Dhondup Tersey. Postproduction: Lorenz Wahl.

Nick Lüthi as a guest on the Comsumcast

"Medienwoche" is coming to an end at the end of the year. What does that say about the state of media journalism in Switzerland? In the latest episode of "Consumcast," Reto Lipp spoke with "Medienwoche" editor-in-chief Nick Lüthi.

Since 2011, media journalist Nick Lüthi has headed the Media Weekwhich is always critical of the media. Very soon, however, it will be over: at the end of the year, the Media Week their appearance.

What does the discontinuation of Medienwoche say about the state of media journalism in Switzerland? Is media criticism no longer wanted? Does no one want to read it anymore? Can it no longer be financed? What is the state and quality of Swiss journalism anyway? What new successful media projects are there? Is journalism still desirable for young people? And how has the industry changed in the last 10 years?

Reto Lipp talks to Nick Lüthi in the current Comsumcast from ZPV and ZPRG.

Meta and Sarah Hiltebrand guest on the Off The Record podcast

On the m&k Werbewoche.ch podcast *Off The Record*, sisters Meta and Sarah Hiltebrand talk with co-editor-in-chief Anna Kohler about the ups and downs, happiness and grief, and old guys and old ladies.

Top chef Meta Hiltebrand, with her bright orange hair, is an advertising cult figure. Her sister, Sarah Hiltebrand, can't cook. But as Creative Director, she can put brands in the best light. Take her sister, for example. Anna Kohler invited the unequal siblings to the video podcast "Off The Record". A conversation about ups and downs, happiness and sadness, and about old bags and old boxes.

Click here to go to the podpage.

Gilles Marchand re-elected to the EBU Executive Board

The General Assembly of the European Broadcasting Union EBU re-elected Gilles Marchand, Director General of SRG, to the Executive Council on Friday morning. It is his fourth term on the body.

(Image: Keystone/Peter Schneider)

In addition to President Delphine Ernotte-Cunci of France Télévisions and Vice President Petr Dvorák, Director General of Czech Television, another nine European media representatives from the service public sector make up the new Executive Board. The EBU Executive Board is entrusted with the implementation of the EBU strategy as well as general policy.

"I am honored by the confidence of the General Assembly and the other European service public decision-makers. This is a recognition of SRG's work in Switzerland and internationally," Marchand said of his election. "It's important that SRG can compare its ideas and solutions with the best public media houses in the world and continue to contribute to uniting society with high-quality media offerings."

World's largest alliance

The EBU is the world's largest alliance of public service media companies with 112 members from 56 countries and 30 members in Asia, Africa and America. It unites a total of around 2,000 radio, TV and online services in around 160 languages. The values of public service are upheld jointly, for example premium content from news, culture and entertainment - such as the Eurovision Song Contest - is exchanged, there is cooperation in the areas of technology, training and market analysis, and rights in the sports sector are also negotiated. Switzerland is a founding member of the predecessor organization IBU and has been a member of the EBU since 1950, with headquarters in Geneva.

Migros Group: Andrea Krapf becomes Head of HRM and Engagement

The MGB Executive Board has elected Andrea Krapf as a member of the General Management. She will succeed Sarah Kreienbühl effective early February 2023 and will take over as head of the HRM and Engagement Department for the Migros Group.

As a member of the Executive Board, 53-year-old Andrea Krapf has headed the Logistics/Informatics Directorate at Genossenschaft Migros Zürich GMZ since 2014. In this role, she also led the Corona crisis team for around two years.

Krapf started her career at Migros Zurich in 2001 in vocational training and took over as deputy head one year later. From 2005 to 2011, she worked as Head of Human Resources for Logistics/Production, Construction/Real Estate and Communication/Culture. In 2011, she moved to the operational management of logistics and headed the transport division.

Andrea Krapf holds, among others, degrees as a secondary school teacher Phil. 1, MAS Master of Advanced Studies Human Capital Management from ZHAW and Executive Master in Business Administration EMBA HSG from the University of St. Gallen.

Now, the MGB administration has elected Andrea Krapf to the General Management as of the beginning of February 2023. She will head the department HRM and Engagement Migros Group. She succeeds Sarah Kreienbühl, who is moving to the management of Kühne + Nagel. (Werbewoche.ch reported).

"I am looking forward to the versatility of my new job. I am fascinated by working for and with people. I can optimally contribute my entrepreneurial experience and skills in my new role," Krapf is quoted as saying in an MGB statement.

Jobchange entails structural changes

The personnel change will be accompanied by some organizational shifts within the MGB. The Migros Group Quality Management department and the company Swiss Quality Testing Services SQTS will in future be located in the Migros Group HRM and Engagement department.

Following further development in recent years, the Communications & Media Directorate and the Impuls health platform will now be located directly under the President of the General Management. Misenso, the specialist store for optics and hearing aid acoustics, joins the other trading companies in the Trade Department.

Severin Parnitzki becomes COO at Mediarent

As of the beginning of December, Severin Parnitzki will take over the role of Chief Operation Officer and Head of Production at Mediarent. He had been Head of IT at the company since 2019.

In addition to his education, Severin Parnitzki started webstreaming activities about 13 years ago. This led to Upstream Media, which he founded together with partners. As technical director, he was responsible for development, technology, IT and marketing. Via his own Esarpi Studios, where he conceived and produced a talk format, advertising projects and videos, he finally arrived at Mediarent.

Thanks to his sound education and professional background, Parnitzki has the optimal tools to successfully perform the function of COO/Head of Production, writes Mediarent in a statement.

"We are happy to have found our absolute dream candidate for this task in Severin. As a proven expert in the wonderful world of event technology, he represents real added value for Mediarent and the high demands of our customers," says Christian Stoob, CEO at Mediarent.

Parnitzki replaces outgoing jobholder Marcel Gilgenbach, who will leave the company after ten years at the end of December 2022.

Federal government wants to make Nutri-Score better known

Consumers should be able to choose foods that support a healthy and balanced diet, relying on a rating system to guide them. A federal information campaign aims to raise awareness of the Nutri-Score.

According to the federal government, the Nutri-Score is still too little known. (Archive image: Keystone/Gaetan Bally)

The Nutri-Score on the packaging provides information about the composition of a product with a rating scale from A to E. The Nutri-Score is a rating system for the nutritional value of a product. It is intended to help customers to assess the nutritional value of a product and compare it with other similar products when making their choice in front of the store shelf, as the Federal Council wrote on Friday.

However, around half of consumers have difficulty understanding nutrition-related information on food packaging, according to the Federal Council's report to parliament. Around eighty percent of those questioned in a survey would like to see simpler and more comprehensible labeling, especially on nutritional value.

The Nutri-Score is not a nutritional recommendation and it does not give an absolute rating. But it does help to make the healthier choice between two products, according to the report. To raise awareness of the Nutri-Score, the Federal Food Safety and Veterinary Office FSVO is planning an information campaign.

According to the Federal Council, the cantons as well as stakeholders from business, health promotion and consumer protection are also on board. The federal government wants to use the human and financial resources of the FSVO. Regular monitoring will ensure that the measures taken are effective.

According to the Federal Council, seventy producers and retailers have lobbied for the introduction of the Nutri-Score since 2019. More than 6000 products from 168 brands have been labeled. The companies wanted to create transparency for consumers and make the composition of the products visible. The use of the Nutri-Score is voluntary and free of charge. (SDA)

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