It is common knowledge that the Paradeplatz is a stressful place from morning to night. That's why Edelweiss is motivating passers-by to leave the daily hustle and bustle, the workload, and thus also the financial center behind them on a poster measuring over 176 square meters.

On Weinbergstrasse, three billboards will also become one. The surf subject is aimed at all those who want to indulge in an active escape from the daily grind. It is dramatized with the wave, which was attached in the form of a 3D installation.

The special posters break through the gray winter mood for several months and encourage people to book their next vacation.

Responsible at Edelweiss: Yves Maclean (Head of Brand Management & Marketing Communications), Monika Blaser (Brand Mgmt. & Marketing Comm.). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Raymi Mendoza (Art Direction), Anna-Fiona Geller (Text), Andrea Bison (GF Consulting), Andrea Häfliger, Marie Vuilleumier (Consulting), Gordon Nemitz (GF Strategy). External partners: NCAG (Image Processing).

The 300 richest people in Switzerland own on average 20,000 times more wealth than the majority of the population. Inequality is even more extreme in relation to the roughly three billion people who live on less than a nickel a day. And poverty is on the rise again due to covid, war and inflation. The bottom line: unfair.

"Challenge the super-rich" invites the population to show the richest people how solidarity works: with a small donation to Solidar Suisse, which a super-rich person - according to the challenge - should exceed at least 20,000 times.

Magdalena Martullo-Blocher would therefore have to donate at least 100,000 francs from her billion-dollar fortune to match a five-franc donation from the population. Whether she does so remains to be seen.

The campaign centers on a challenging video. This is accompanied by social media ads, YouTube bumpers and an email journey. Further campaigns are planned. All measures lead to the Landing page, where hundreds of people have already made their challenge donation in the first week of the campaign.

Solidar Suisse raises awareness of extreme inequality worldwide with its campaigns. In more than 60 projects, the Swiss development organization campaigns for a fair distribution of income, assets and opportunities worldwide. The strategic groundwork and creative implementation of the campaign come from Spina's Civil Voices.

Responsible at Solidar Suisse: Benjamin Gross (Head of Marketing and Communications), Susanne Rudolf (Campaigns), Sylvie Kipfer (Communications and Media French-speaking Switzerland), Melanie Wirz (Communications and Media German-speaking Switzerland), Pascal Krucker (Digital Fundraising), Christian von Allmen (Digital Fundraising). Responsible at Spina's Civil Voices: Lorenz Spinas (CD), Nicolas Stark (AD/concept), Beat Egger (text/concept), Gaby Füchslin and Lorenz Spinas (strategy), Andrea Oertle (consulting), Eric Schwegler (SoMe application). Sound: Hastings Zurich. Landing page and application SEA/Google/YouTube: Getunik.

Right on time for the start of Christmas shopping, the new webshop live. The products are made from plants, components such as cactus, pineapple and grapes are processed into vegan leather. Sustainability is the clear mission of Perifee to reduce the use of leather in the world.

The agency Quade & Zurfluh has now relaunched the sustainable brand. In addition to the new website, the entire identity of Perifee was revised.

At the heart of the campaign are headlines designed to express Contorion's wide range of tools with creative comparisons. They are based on insights from craft, industry and pop culture.

The campaign is intended to boost awareness of the digital specialist retailer within the target group of professional tradesmen. Foundry has developed a format with an integrated approach. The headlines are used out-of-home, online and on social media.

The agency is responsible for creation, production, media planning and buying. The online spots were animated by Darvideo Animation Studio.

Responsible at Contorion: Maike Bork, Tanguy Bodin, Marco Klotz, Heinrich Bauer, Benita Lange, Martin Gödicke, Lina Yancheva. Responsible at Foundry: Leon Marenbach, Ruben Lopez Mata, Eugenia Kubas, Nitin George, Michael Rottmann, Lea Kutz, Phila Helen Oppel, Susann Kompa, Hugo Bosio, Jarin Morová, Gregor Wollenweber. Responsible at Darvideo (Production): Yuriy Polyashko, Alex Netrusov, Helen Nazarok.

I am German, but grew up in Paris. I was therefore not socialized to the VW Beetle, but to the Citroën "deux cheveaux". In addition, my parents lived in Boulogne Billancourt in the 1970s - not far from the large Citroën plant. So the brand with the double angle has accompanied me since my earliest childhood. And in the days of my childhood, this angle was one thing above all. Pointed, angular and aspiring. No other brand had such a logo.

With the introduction of the legendary DS (Déesse) in 1959, this very pointed double angle was born. The oval, which had dominated the previous 40 years, disappeared completely at that time. From then on, the soaring arrow-shaped angles marked an era of innovation: DS, Ami6, SM, CX - until the brand was taken over by Peugeot PSA in the late 1970s. As a result, there were more and more identical vehicles from both brands. Citroën was unable to break out of this grip for many years.

It is certainly no coincidence that with the spin-off of the DS product line into a sub-brand in 2009 - 50 years after the launch of the DS - Citroën's identity finally began to wobble. From now on, the noble and elegant flair was destined for DS premium cars. These also adopted the character traits of the pointed double angle to their very skillful logo. Rest-Citroën, in turn, was now to become the creative brand for everyone. The result: in the years from 2009 onwards, the brand was apparently continuously on a creative quest itself when it came to its logo, as the Boomerang-like angles and the misplaced, pseudo-contemporary lettering revealed. Already in 2016 - seven years later - it had to be revised, five years later another time - which, interestingly, is kept quiet in the official logo history.

In 2021, PSA and Fiat Chrysler merged to form the Stellantis Group. And, oh wonder: it seems that - in spite of the fact that Citroën was now demoted to one portfolio brand among many - they decided to make a real radical move again, which was presented in September 2022. This succeeded less with the very default claim "Nothing moves you like a Citroën" - you are welcome to replace the last word with any car brand - but with the logo and brand design, the clear emancipation from DS Automobiles, which has also been operating as a fully independent brand since 2015, has now been achieved.

After 13 years of the will-o'-the-wisp, a branding is emerging that can make Citroën a proud brand again, independently and without melancholy after the lost DS inspiration. And this under the sign with which André Citroën had started his automobile production in 1919: the double angle in the oval. Incidentally, the origin of the "deux chevrons" is the double arrow toothing of gears, with the production of which the company had already made a name for itself before entering the automotive market. On the Type A - the first European mass-produced automobile - it was used in an oval badge.

With Citroën's electric future, this very symbol is now being revived - the spirit of large-scale production and the compact Citroën 2CV from 1950 are coming back to life here: "Revolutionary and courageous cars that break with traditional rules of industrial production and usher in a new era of (electric) family mobility," is how Citroën CEO Vincent Cobée comments on the new brand identity. And I think he's basically right.

Nevertheless, it remains to be criticized that unfortunately once again the consistency in the formal is missing. The line thicknesses and the proportions of the sign could have been oriented a bit more to the elegant original - then no Easter egg would have resulted. And why couldn't you bring yourself to allow your new, really well-done corporate typeface in the brand logo as well? Instead, the typographic accident of 2009 was merely ironed out. Too bad.

All in all, a big step in the right direction - but not yet consistent enough. So I expect further optimization in the next few years. And this will certainly come soon.

* Heinrich Paravicini is founder and creative director of Mutabor.

On Thursday, the JournalismDay.22 organized by the association Quality in Journalism QuaJou attracted more than 110 participants to the IAM Institute for Applied Media Science at the ZHAW in Winterthur. After the industry meeting had to be cancelled due to the corona pandemic in 2020 and was held online in 2021, this time it was held physically again for the first time.

"To be able to hold the first physical journalism day since the start of the pandemic with so many participants and such a program is fantastic. In addition to the highly topical topics, we are particularly proud of the high proportion of women among the speakers and the cross-generational participants," says Fabienne Kinzelmann, co-president of QuaJou.

The program was officially opened with a keynote by Sabrina Weiss, co-founder of the Climate Journalism Network in Switzerland. She gave a forecast for climate journalism. CH Media reporter Kurt Pelda and SRF correspondent Luzia Tschirky shared their experiences with war reporting from Ukraine. What would it take for young media professionals to see a future in their profession again? Simona Boscardin from the Young Journalists of Switzerland (JJS) made a fiery appeal. The final panel was made up of the newly appointed editors-in-chief Isabelle Jacobi of The Covenant, Kerstin Hasse from Tamedia and Jürg Steiner from Capital.

JournalismusTag.22 was broken up by four workshops devoted to the following questions: How could local journalism be strengthened again? How do you react when the police suddenly show up in the newsroom and want to take research material? How can those affected by hate speech take precautions and strengthen themselves mentally? And what has the industry learned from the "Relotius case"? The fact that the Swiss soccer team won 1:0 against Cameroon at the World Cup in Qatar on the same day became a minor matter in view of the packed program. At the apéro riche that followed, there were more important topics to discuss.

QuaJou Co-President Franz Fischlin sums up: "Fortunately, JournalismDay is back. The mix of inputs from very different speakers and the exchange over coffee and soup with colleagues acts as a motivational injection for our profession."

The Bern-based NGO Solafrica works to combat climate change with renewable energy. The company promotes the construction of solar plants in Switzerland. And uses the proceeds to implement various energy projects in Africa in order to create development opportunities for local people.

This is made possible by the "Solarvignette": With the Purchase own vignette a piece of solar equipment is co-financed. And exactly for the amount of energy needed to produce the electricity of the favorite appliance for one year.

The Bold agency is responsible for the current campaign. Since November, various online and offline measures have been launched - from web TV and social media to posters, advertisements and flyers at universities of applied sciences.

Responsible at Solafrica: Anna Opladen, Fabienne Biedermann. Responsible agency: Bold.

Fleurop's flower messengers actually work out every day when they deliver flowers and plants. But sometimes technology and fitness can make a big difference. That's why Fleurop COO Rinaldo Walser thought that the flower messengers could also be treated to a few training sessions. And since brand ambassador Kariem Hussein is not only a doctor but also a European champion in the 400-meter hurdles, it was only natural to ask him for help.

Flower delivery needs to be practiced

No sooner said than done. The Blumenbot:innen competed and were really challenged by coach Kariem. And the athlete took his task seriously. With the videos, the company wants to visualize that Fleurop is the fastest flower service in Switzerland. The flower messengers in the commercials were employees or florists from the Fleurop network who made themselves available for this campaign.

As with the last advertising campaign about the flower gift, the storyline for these videos was also developed in-house and designed in-house. Filmzimmer.ch is responsible for production and editing. The spots can be seen before and after the people magazine G&G on SRF and - during the World Cup - additionally before and after the show "Sykora & Gisler" and also run on social media, YouTube and other media portals.

Responsible at Fleurop: Rinaldo Walser (COO), Claudia Boller (Project Management & Media Planning), Angela Michel (Graphic & Design), Anita Lusti (Digital Marketing & Media Planning), Herrhess(Consulting Mandate). Film production: Filmzimmer (production company), Sven Epting (producer, camera), Tamara Tramonti (editing, colorgrading visual effects & graphic animation).

Gryps supports over 45,000 Swiss SMEs in their day-to-day business. The digital service platform is a subsidiary of Axel Springer Schweiz and provides entrepreneurs with offers as well as information and advice to reduce their administrative workload.

Heads has sharpened the positioning for the online portal, further developed the corporate wording and formulated the self-image by means of brand promise and claim: The promise "Master your everyday SME business cleverly and independently. Thanks to Gryps, many things are simply well solved" is also available in short form as the claim "Simply good for business". In addition, the corporate identity has been consistently geared towards small and medium-sized enterprises.

With the redesign of the logo, corporate colors and fonts and the development of an image concept, directly from the SME world, the platform now appears more modern and clearly conveys that Gryps is entirely at the service of SMEs - the backbone of the Swiss economy.

From Akanji to Sommer to Xhaka, the limited edition includes 10 red player sweaters and one blue goalie sweater. Every detail was taken care of during production - even the special shoulder cut was transferred to the 11 individual pieces, which were made by a Swiss company specializing in knitwear.

The sweater could be won during Switzerland's opening match against Cameroon. Simultaneously with the kick-off at 11 am, the sweepstakes started on Instagram and on Facebook.

Responsible at Ochsner Sport: Marco Greco (Head of Marketing), Patrizia Fiechter (Team Leader Classic Communication), Paddy Käser (Team Leader Content & Social Media), Nadine Holder, Christopher Landert, Jan Schmitter (Content & Social Media). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd (Creative Direction) Maira Weidmann (Text), Luca Stancheris, Lukas Frischknecht (Art Direction), Andrea Bison (GF Consulting), Marie Vuilleumier (Consulting), Alexandra Niggeler (Project Management & Art Buying). External partners: Jensen + Heitz (Production), Laurids Jensen (Director & Photo), Stephanie Heitz (Producer), Nicolas Heitz (DOP).

The prevention campaign "16 days against violence against women" is already taking place for the fifteenth time and is coordinated by the feminist peace organization Cfd, as those responsible explained to the media in Bern on Thursday. More than 180 events are planned throughout German-speaking Switzerland, parts of French-speaking Switzerland and Liechtenstein.

Twenty-six women were killed in 2021 because they were women, a statement on the media event said. Every second week, a woman dies as a result of gender-based violence. Another 30 women survived such an offense last year.

With the action days, Cfd wants to facilitate a broad discourse on this topic, make counseling and support services better known, and strengthen violence prevention. The phenomenon still receives too little attention.

In most cases, the perpetrators are partners or ex-partners of the victims during or after separations. Often, such a homicide was preceded by experiences of violence such as controlling behavior, domestic violence and stalking.

The state must take responsibility and consistently protect women from violence, campaign manager Anna-Béatrice Schmaltz demanded, according to a media release. For this, sufficient financial resources are needed for perpetrator work, victim protection and women's shelters. (SDA)

Andrea Hemmi joined Schweizer Radio DRS and Schweizer Fernsehen in 2009 as an external consultant and provided communications support for the merger of the two companies. Since the end of 2010, she has headed SRF's communications and is a member of the Executive Board. She is responsible for all communication activities towards employees, media and the public. In the past twelve years, she and her teams have digitized SRF's communications tools, launched the "Hallo SRF!" dialog program prior to the "No Billag" vote, and made a significant contribution to transparency and exchange with the public.

As of January 1, 2023, the communications department will be transformed into a staff division of the directorate. Therefore, Andrea Hemmi has decided to leave SRF at the end of the year and found a new consulting company.

Before joining SRF, Andrea Hemmi was self-employed for three years with a communications agency. From 2003 to 2008, she was head of communications at Kuoni, where she built up group-wide crisis communications following the tsunami disaster. Before that, she was head of communications at McDonald's Switzerland, media spokesperson for the private TV station TV3 and personal assistant to Stéphanie Mörikofer, member of the Aargau FDP government.

"Andrea Hemmi has led and developed the company's communications with foresight and a sure instinct," said SRF Director Nathalie Wappler. "Her high resilience even in difficult communication situations has always impressed me. SRF owes her a great deal for her many years of spirited service."

On an interim basis, Andrea Wenger, Head of Media Relations, and Raphael Amrein, Head of Audience Dialogue, will take over the joint co-leadership of SRF's communications with immediate effect.