Among the information published after the hack on the darknet were individual delivery addresses from the cantons of Aargau, Solothurn and Basel-Landschaft, the Tamedia titles announced in their Friday edition. The data collected in 2019 is publicly accessible material such as first names, names and addresses.

View had announced on its online portal on Friday night that postal subscriber data from View and SonntagsBlick from the aforementioned cantons were among the published data from the hack.

CH Media: No ransom paid

The hackers have threatened to publish more data in the coming days, according to CH Media CEO Michael Wanner. "We will continuously analyze the published data, and depending on the findings and sensitivity of the information, we will inform the affected individuals directly," he said in an interview with his newspapers published Friday. The company has not paid a ransom, he added. Wanner did not provide details on the amount demanded.

Attack discovered on March 24

The attack on the IT infrastructure of the NZZ media group, from which CH Media also procures IT services, was discovered on March 24. As a result, the three titles had to Aargauer newspaper, Lucerne Newspaper and St. Galler Tagblatt temporarily dispense with the different regional sections, so-called split editions. The New Zurich Newspaper also appeared reduced on individual days.

On Wednesday, the responsible hacker group Play published CH Media's corporate data on the darknet. The companies belonging to CH Media, AZ Vertriebs AG and VS Vertriebs GmbH, are also responsible for newspaper delivery for subscribers of View and SonntagsBlick responsible, like View wrote. According to Tamedia, AZ Vertriebs AG is also a delivery service for its newspapers. (SDA)

I will never forget my first encounter with the brand expert Bernd M. Michael, who himself had become the brand "BMM", at the Düsseldorf headquarters of Grey EMEA. After twelve years of independent entrepreneurship, as a freedom-loving non-corporate person, I wanted anything but to become the Swiss manager of a global agency. It didn't take an hour and BMM had convinced me otherwise. With the promise to remain an associate partner and his cell phone number for anytime access to him personally, I flew home and subsequently expanded Grey in Switzerland.

BMM was a charismatic boss, brilliant thinker and empathetic counterpart. He hated it when people beat around the bush, got to the point subito, and taught me to address even the very difficult, sometimes unpleasant issues. No one could fool him. He always recognized the cause and was already thinking of the next solution. Intuitive, creative and backed up with hard mafia data, he analyzed brands so clearly that he was as much in demand on the executive and supervisory boards of many German and global corporations as he was on the big stage.

People feel before they think. Those who appeal to ratio alone will leave their customers isolated in a cold world of knowledge. Emotion as an equivalent creates the desired balance of power, thinking connects with feeling. This is how trust is created in the world of brands.
- Bernd M. Michael

BMM was passionately committed to brands. His presentations on the power of brands inspired not only marketing professionals. Under him, Grey managed double-digit growth year after year as the second-largest agency in Germany. At the legendary annual media conferences, the Image-newspaper as well as the FAZ and the Manager Magazine. Now and then even the ARD and the ZDF. Hardly any industry personality or agency achieved more media presence at the time than BMM and Grey. At every appointment and all appearances, he always appeared with a red tie - the "brand signal," as he called his trademark.

I learned a lot about brand engineering from BMM. His "Workbook M for Brand was for many the bible for successful brand management. In the internal Academy, BMM impressively demonstrated what it means to live up to the Grey claim "We give brands character". He was jointly responsible for the success of countless German and also many a global brand, among others from the Mars Group and P&G. This was also documented by his winning many awards for efficient brand management and his appointment to the "Hall of Fame of German Advertising". After a terrible accident while playing his beloved game of polo, he lived in seclusion for the last few years. On April 20, he started his last journey. Thank you BMM, you have enriched the world of brands enormously.

Bernd M. Michael was Chairman & Managing Partner of Grey Global Group Europe until 2005. In the same year, Grey, then the world's fifth-largest advertising agency, was taken over by WPP, the largest global agency holding company founded by Sir Martin Sorell.

* Stefan Vogler and his former business partners brought their owner-managed agency BT&V into Grey in 1995 and built it into the fourth largest agency group in Switzerland. In 2005, he stepped down as Chairman & Managing Partner of Grey Switzerland. After the takeover by WPP, Grey was integrated into other Swiss WPP agencies and has not been represented in Switzerland since. Today, brand expert Stefan Vogler works as a marketing and communications consultant, lecturer and course director at the HWZ Hochschule für Wirtschaft Zürich and as a member of the Board of Directors. 

The focus of the campaign was set on the basis of insights from a survey of the young target group. According to the survey, 60 percent of respondents said that a mix of home office and on-site work is important to them, for 47 percent of respondents a good salary is necessary for their motivation to work, and 66 percent of respondents want an employer who takes a good work-life balance into consideration.

A focus group showed that the "BeReal" format is very well received and that the target group does not want to interpret the videos, but prefers simple, straightforward and entertaining stories. Authenticity is a key factor here. For credibility, the participating focus group also rated it as very important that the content of the videos is appropriately deposited after the swipe-up and leads directly to the corresponding search results and tools on Jobs.ch or Jobup.ch. The group also selected their favorites from several stories.

The three videos on the topics of work-life balance, flex-work and salary check are played on the channels TikTok, Instagram, YouTube and Facebook, with TikTok being the main channel. Three authentic models directly from Generation Z were hired for the production. The story is told from two perspectives, as the target group of "BeReal" knows it. In order to repeatedly address the video viewers, thus consolidating contact and strengthening relevance, the campaign was designed as a series.

Responsible at JobCloud: Davide Villa (CEO), Hans Tuithof (Chief Marketing Officer), Moritz Schmid (Brand & Communications Manager), Jeanine da Silva (Graphic and Multimedia Designer). Responsible at The House: Maria Brandi (Chief Creative Officer), Oliver Spalt (Art Director), Veronica Futterknecht (Graphic Designer), Andreas Jorgella (Business Development,) Frank Lang (CEO / Director Consulting) and Nina Schennach (Senior Consultant / Project Management). Responsible at Hutter Consult: Michaela Gahbauer (Senior Consultant Social Media), Markus Edelberg (Senior Consultant), Anna Kruczek (Junior Consultant). Responsible at Neoviso AG (Focus Group & Production): Yannick Blättler (Managing Director, Strategy), Andrea Fallegger (Head of Data & Insights), Alena Huber (Junior Art Direction & Producer), Alexandra Wimmer (Project Manager), Anja Amstutz (Strategy & Project Manager), Elia Zobrist (Videographer), Marco Zanga (Videographer & Editor), Nuria Oehms (Producer).

The Neni dishes come from the kitchen of Haya Molcho and her four sons. Together with Migros Daily, the small dishes have now been designed for the Migros fresh food counter. New and familiar ready-to-eat dishes such as Jerusalem Chicken, Baba Ganoush or Hummus are now available in bowls at Migros.

Because the eye eats with the body, Process has developed its own branding for the market launch, which will be used at the Migros PoS, in Migros' own media and in various awareness measures.

Responsible at the Federation of Migros Cooperatives: Franziska Coninx, Simone Döbelin, Martina Fäh, Christian Keller, Thomas Blumer. Fotography and moving image: Bruno Rubatscher, Oliver Roth, Christian Küng. Food styling: Claudia Stalder. Production: Tina Aich, Peter Kuhn (casting), Marie Dami (styling), Linda Belkahla (hair & make-up). Agency: Process.

Heimat's current nationwide campaign for the noebanking app Zak is aimed at everyone who doesn't always have everything under control. With Zak, they can relax and let life slide - and still have their finances under control. And that's the main thing. Because Bank Cler's Zak app, which was developed specifically for smartphones, is more intuitive, faster and clearer than traditional mobile banking.

The campaign centers on three films that will be used online, as well as DOOH, OOH and social media measures.

Responsible at Bank Cler: Debora Gassmann, Gregor Eicher. Responsible at Heimat Zürich: Nico Ammann, Sandy Pfuhl, Natasa Maricic, Jacqueline Villiger, Lisa Hirt (creation), Simon Rehsche (strategy), Judith Bisig (consulting). Film production: Dynamic Frame, Responsible: Luzius Fischer (Executive Producer), Alina Benz (Producer), Zweihund; Jonas Meier & Mike Raths (Direction), Tobias Dengler (DOP), Siro Micheroli (Photography), Media: PHD.

Anyone who wants to put emotion into a message now naturally needs emojis. They underline a statement or even tell entire stories - without any words at all. And many a story has taken a new turn thanks to a good cup of coffee.

That's why McCafé is harnessing the power of emojis for its current campaign, communicating the magical effect of coffee in numerous situations and life circumstances.

More than 110 subjects tell these stories throughout Switzerland on DOOH, OOH, online and social media, matching the location and target group. Around 55 of them relate precisely to the specific location where they are displayed. In addition, there are daily updated subjects on DOOH, banners and social.

Branded emoji stories are also featured on the McDonald's app, website, and in the restaurants to sweeten the customer experience for the target group.

Responsible at McDonald's: Jessica Dumoulin, Severine Caspard, Jean-Guillaume Bertola. Responsible at TBWA\Zurich: Manuel Wenzel, Katharina Binder, Sarah Rüegger, Wolf Gardener, Mathias Bart, Alina Biedermann, Monelle A. Kanza, Davide Schenker, Severin
Miszkiewicz, Tobias Peters (Creation), Nadja Sickl, Julia Kerschbaumer, Jenta Stalder (Project Management), Pierre Copsey, Domenico Catena, Noemi Rubera, Marc Plow, Toni Rubera (Production).

As of now, Bold's latest campaign for Chopfab Boxer can be seen across Switzerland on billboards, online and on social media.

The merger of Doppelleu Brauwerkstatt with Bière du Boxer of Western Switzerland in 2017 resulted in today's Chopfab Boxer AG with production sites in Winterthur and Yverdon-les-Bains.

Recently, the company decided on the new and meaningful name Chopfab Boxer and celebrated this renaming with a new brand identity and a refresh of the product range.

To a new era

For the launch, Bold created a bold and characterful typo campaign designed to continue the simple and direct language of the brand design.

Responsible at Chopfab Boxer: Philip Bucher (Managing Director), Lara Eberle (Head Campaign Management and Digital Marketing), Carmen Umberg (Graphics and Offline Marketing). Responsible agency: Bold (idea, implementation). Responsible at Eqal Visual Productions (Film & Photo Production): Lea Rindlisbacher (Principal / Managing Director), Beat Hösli (Editor), Valdita Shabanaj (Junior Producer). Image processing: Lorenz Wahl.

Only recently, ADC has accepted all members of the Account Planning Group Switzerland (APGS) (Werbewoche.ch reported). The three-day creative festival has been set up in a new formation. This time also on board are the Swissfilm Association and the women's magazine Annabelle.

3 days of inspiration and creativity

For three days, Schloss Sihlberg will be transformed into a creative stronghold. Personalities such as the German creative coach Nicole Hoefer-Wirwas, the Dutch business negotiation strategist Wies Bratby and the leadership professional Pascal Geissbühler will conduct workshops and speeches. Special attention will be paid to the topic of artificial intelligence.

Following the speaker program, the Swissfilm Association will be hosting a get-together on Thursday evening that will be inspired by the Swiss Parties in Cannes. The Creative Days will conclude with the ADC Award Ceremony on June 10, 2023, where the best works of the year will be selected, the popular ADC cubes will be awarded, and the party will go on into the night.

3 days festival pass

The 3-day pass gives access to Schloss Sihlberg with all keynote speeches and workshops, and also includes admission to the ADC Award Ceremony followed by a party night. The festival pass is available now for 195 Swiss francs available online.

Social media apps such as Instagram, TikTok, Snapchat and Facebook have become an integral part of everyday life. The owner-financed company Naoo now wants to show that the social media market is not yet saturated. The app wants to motivate users to post high-quality content and exchange ideas with like-minded people - and reward them for doing so with a cashback function, according to a statement.

Score with authenticity

With Naoo, users can share images, videos, and longer captions to share their world with followers. The basics are similar to other popular social media apps. The look is also reminiscent of other apps where users can scroll endlessly. Short surveys from everyday life, in which users are asked about their favorite food or sports habits, for example, should help the algorithm to play out content according to interests and preferences. However, Naoo also wants to encourage users to show their true selves: there is no filter function. In this way, the operators want to ensure that what is posted is as authentic as possible.

Cashback for content

However, the operators consider the cashback function to be the biggest innovation. Content that is well received is rewarded with Naoo points, which can then be converted into benefits. Currently, the points can be exchanged for cash, for example. In the future, more options are planned for which the points can be redeemed.

It also offers offline benefits in the form of a loyalty function. In this way, the app aims to strengthen local retail and "encourage users to participate more in the real world," according to the statement. This should give local stores, restaurants and hotels the opportunity to attract users with offers. They show a QR code on the app and are rewarded with benefits, discounts and Naoo points.

And data protection?

In terms of data protection, the company assures that the collected data will not be passed on to third parties and will be treated sensitively. But where does the money for the points come from if no data is sold? "Instead of paying six-figure sums to Google and Facebook for advertising, we prefer to give this money to the community," explains Marc Pittner, General Manager of Naoo. "That means that yes, we pay the compensation for the points out of our own pockets. We don't sell the data" In addition, he says, Naoo - compared to other foreign apps - is subject to Swiss and European law, which has stricter regulations when it comes to data security.

As a subsidiary of Amag Leasing, Movon offers leasing transactions for fleet customers as well as fleet services from a single source. "We optimize the mobility of our business customers through sustainable as well as innovative solutions and at the same time support them in achieving their corporate goals," says Managing Director Sergio Calabrese, explaining Movon's mission.

The dynamism and progressiveness suggested in the name, derived from the English term "move on," is also reflected in the design. The accent arc in the logo is intended to signal movement and underscore the significant pronunciation. With a warm, energetic visual aesthetic, Movon also wants to present itself as a holistic, innovative partner in the fleet leasing business for SMEs and large companies. The bright blue as the brand color rounds off the dynamic appearance.

Responsible at Movon: Sergio Calabrese (Managing Director), Giovanni Luca Carta (Head of Sales & Communication), Jamilla Allaoui (Manager Marketing Communications). Responsible at Heads Corporate Branding: Ralph Hermann, Dominique Banschbach, Sina Frank (Consulting/Strategy), Marco Simonetti (Design/Graphics).

Mediafisch produces documentaries and reports for TV stations in Switzerland. With Silvia Fleck as the new division manager, the activity is now to be expanded and internationalized, according to a statement on Tuesday.

In her role as Head of Documentary, Fleck will be responsible for the content development and implementation of all Mediafisch documentaries and reports, as well as national and international co-productions. She will take on the role on a 50-percent basis starting in mid-May 2023.

Silvia Fleck has many years of experience as a journalist and producer. Among other things, she headed the editorial department of "NZZ Format" from 2016 to 2020. Before that, she worked for many years at ORF in various functions. Since 2020, she has also been running her own company Loopus, with which she realizes films, reports and TV features and will continue to do so alongside her work as Head of Documentary at Mediafisch.

Fleck has already produced the four-part doc series "Spectacular Mountain Railways of Switzerland" for Mediafisch in 2022 for 3sat, and she is currently leading the production of the second season.

"With her experience, creativity and assertiveness, Silvia Fleck is just the right person to take our doc division to the next level," Marc Görtz, Managing Partner of Mediafisch, is quoted as saying in the release.

Firstcaution's TV commercials are part of its ongoing marketing campaign aimed at raising awareness of the company's products and services. The three-part series is designed to highlight the benefits of Firstcaution with a wink. The approach of "having to ask others," for example, if you forget your wallet, is meant to bring out the advantage of the service: The company, based in Nyon, offers a flexible rent guarantee, where customers can decide situationally how they want it: As a deposit, as a bank deposit or as a mixture of both.

Boutiq developed the ideas and concept together with Lukas Wietlisbach and Tobias Röben and implemented them with director Julie. The TV spots will be seen immediately on TV and online on Firstcaution's website and on various social media platforms, accompanied by banners and static visuals.

Responsible at Firstcaution: Céline Frey (CEO), Delphine Prost (Brand Manager), Sacha Prost (Digital Advisor), Nicole Zintl (Digital Marketing Manager). Responsible at Boutiq: Chantal Gugger, Sören Schmidt (Exec. Producer), Julie (Director), Lukas Wietlisbach, Tobias Röben (Concept), Luka Trajković (DoP), Julie (Editing), Unsere Farben (Color Grading), Bloop Sound and Music (Dubbing), Martin Sautter (Post Production), Paula Patocka (Photography). Responsible for Wavemaker: Stefania Parnigotto, Huw Jones (Client Lead), Prisca Meylan (Account Manager).