In order to keep Art Basel at the Basel location in the long term and to strengthen the partnership, all possible measures must be taken, those responsible wrote in a statement on Monday.

To this end, the Tourism Taskforce, headed by Basel Tourism, and the Culture Taskforce, headed by the Culture Department in the Presidential Department, are to develop concrete measures in the areas of gastronomy, the hotel industry and culture.

With a joint commitment by large sections of the hotel and gastronomy industry against price excesses and for more hospitality, the "I'm part of it" initiative supported by all stakeholders will be launched in 2023. The common goal is to make Art Basel more visible, perceptible and tangible throughout the city with this comprehensive initiative to strengthen the welcoming culture.

Visible and tangible welcome culture

Various measures have been worked out in the two task forces, which are intended to make Art Basel more visible and tangible.

In addition to the launch of the "I'm part of it" communication campaign, flagging along the main axes and visibility on public transport will be increased. In addition, new welcome and information desks will be set up at EuroAirport and at the train stations. Furthermore, Art Basel and Basel Tourismus are planning a Rhine swimming event, and a newly launched cross-restaurant reservation platform will enable Art guests and locals alike to enjoy an uncomplicated gastronomic experience.

A total of 48 packaging solutions were submitted by 34 different participants. These included four entries for the young talent award, in which schoolchildren and students can present their packaging ideas. The Special Jury Prize, awarded for the first time, is given by the jury for outstanding packaging.

The sustainability category was once again particularly well represented with 27 entries, reflecting the demands of the times: packaging companies are under enormous pressure to develop recyclable and reusable packaging, especially in the plastics sector. The large number of entries shows that the Swiss packaging industry is doing its homework.

With the Swiss Packaging Award, the Swiss Packaging Institute honors outstanding achievements in packaging every year. The aim of the competition is to showcase the creativity and innovative strength of the Swiss packaging industry.

Companies can submit their packaging solutions in the categories of sustainability, convenience, design, marketing, technology / design / machine solutions. A maximum of three packaging solutions will be nominated per category, one of which will be chosen as the winner. Packaging of all materials is eligible for the competition. The focus is on promoting and awarding holistic packaging solutions, regardless of the packaging material. The special jury prize was introduced as a new feature this year.

The nominees at a glance

Sustainability category

With the launch of the new website Tdh.org the Swiss children's aid organization Terre des hommes is putting children's perspectives at the center of its digital presence. The children the organization supports worldwide use creative tools such as drawings, videos or podcasts to present their view of the world. In addition, the website allows donors, volunteers or partner organizations to be closer to the projects on the ground.

"The website offers an immersive experience to dive into the children's world, learn about their realities and share their dreams. Through their stories, you can see the impact our projects have on the ground," explains Joakim Löb, Head of Communications at Tdh's Lausanne headquarters.

The change of the domain name from Tdh.ch to Tdh.org reflects the international reach of Tdh as an organization active worldwide with projects in more than 30 countries and employing more than 2,000 local staff.

For the creation of the website, Tdh collaborated with the Liip agency. The new website also promises improved security and navigation speed, as well as a simplified user experience.

At 1700 meters above sea level, the Brand Forum will bring together brand experts, brand managers and scientists in an exclusive circle of around 30 people on June 23 and 24, 2023. "At the end of the two days, there will be new relationships with brand makers, new ideas on how to strengthen your brand internally and externally, and new energy to powerfully shape the next generation of your own brand," says Bastian Schneider, brand expert and honorary board member at Brand Club, the organizer of the Brand Forum.

In addition to the venue itself, the formats are also special. They ask the speakers to engage in dialogue, promise substantial depth, plenty of variety, and the opportunity for all participants to get intensively involved in the program.

The forum will be opened by strategy professor and author Kurt Matzler. As the leading head of a strategy consulting company, he is convinced that diversity and the wisdom of crowds lead to better and more successful strategies. As an extreme athlete, Matzler sees exciting parallels between sports, strategy and leadership.

With her company "Clarissakork", Clarissa Steurer has developed an unconventional idea into a million-dollar business. The often invoked buzzwords authenticity, sustainability and regionality are not just half-hearted lip service in her Bregenzerwald manufacture, but lived philosophy. With Kloster Kitchen, Mario Fürst has founded his 40th company and cites "gaining trust and thus retaining customers" as the most important success factor for long-term customer loyalty.

In addition, there are two contributions from the world of finance. Holger Meyer was the first German employee of Google in 2001. Since moving to the banking industry, he has been exploring how to bring digitization to a regional bank. Felipe Gomez de Luis from VP Bank provides insights into unconventional brand experiences that clearly set him apart from other players in the financial industry.

The Brand Forum 2023 will take place on June 23 and 24, 2023 in Brand/Vorarlberg. Organizer is the Brand Cluban international community with partners in Austria, Germany and Switzerland. All members are united by the passion to look at the brand from an overall entrepreneurial perspective.

Butterflies in a lavender field, a charming French woman, and a German family having brunch at their vacation home in Provence: these are the typical ingredients of the latest Galaxus movies. But as already familiar from Galaxus on TV, real life strikes once again.

Thus, the idyllic breakfast is once abruptly ended by the hostel mother and the cleaning crew. Another time, the family discusses language barriers instead of giving first aid to the young French woman who has fallen off her bike. In another version, the grandmother is upset about the grandfather's bad breath. And in the last spot, German hardcore techno of all things suddenly destroys the supposedly peaceful vacation idyll.

All three films can be seen both online and on social media in one long version each, as well as on television in three shorter versions since Monday and through mid-June.

Responsible at Digitec Galaxus: Martin Walthert (Chief Marketing Officer), Flurin Spring (Creative Director), Ursina Grimm (Head of Brand Management), Julia Dürr (Brand Management & Project Management), Alessandro Thüler (Art Direction, Graphic Animation), Cédric Feusi & Luca Giugliano (Digital Marketing & Media Planning), Sophie Boissonneau (Translation), Responsible at Plan B Film (film production): HC Vogel (Producer), Niels Vije (Producer) Ali Tseme (Concept), Chris Niemeyer (Script & Direction), Roland Schmid (Camera), Gion-Reto Killias (Editing), Adriel Pfister (Colorgrading), Patrischa Freuler (Visual Effects / Graphic Animation), Matthias Kräutli (Music; Composition), Matthias Kräutli, Chris Niemeyer, Niels Vije (Music; Lyrics), Milla Besson (Music; Performer/Singer), Christoph Benz / Jingle Jungle (Sounddesign), Danijel Pek, Antitalent (Service Production).

By means of individual coaching sessions in various business units of the TX Group, Webrepublic aims to ensure seamless integration of Google Analytics 4 360 into the existing digital infrastructure. The agency offers ongoing support to translate data analyses into concrete recommendations for action to improve the user experience and target marketing measures. Special attention is paid to data security and user privacy.

"With our experience in using analytics tools, we are helping TX Group to improve its return on marketing investment through the use of cutting-edge technology, further strengthening its position as a key player in the Swiss media market," explains Urs Angst, Head of Marketing Technology, who is taking the lead on the project.

Crucial to this is the use of Google Analytics 4 360, which will replace the current version of Universal Analytics 360 in the summer of 2024 and offer enhanced tracking and data integration features. "The shutdown of the current tool and the change in data protection law in September are likely to pose challenges for many companies," says Dorian Kind, Director Data & Technologies at Webrepublic. "Migrating to a new setup is a very complex project. That's why it's important to prepare for it early. We help our customers navigate this challenge to fully realize the value of their first-party data and get them ready for a privacy-friendly future."

SRF's media office confirmed at the request of Keystone-SDA a corresponding report that appeared in newspapers of the "CH Media" group on Friday.

"SRF has saved around 26 million Swiss francs since 2020 and has thus fulfilled its savings mandate," SRF Chief Financial Officer Guy Luginbühl announced in response to an inquiry. The job cuts originally announced for 2023 have therefore been suspended. The savings targets were achieved through lower external programming, production and operating costs.

As an example, SRF cites a significant reduction in real estate costs due to the opening of the Radio Hall on the Leutschenbach campus and the associated abandonment of the Brunnenhof radio studio in Zurich.

On balance, only a few jobs cut

After a reduction in staff in 2021, the annual report for 2022 shows a higher number of full-time positions than in 2021, with 42 more at SRF and 99 more at SRG as a whole at the end of the year. On average for the year, the headcount increased by twelve to 2277 at SRF and by 23 to 5518 full-time positions at SRG.

At the end of 2021, SRF announced the elimination of 145 positions by the end of 2023. According to Luginbühl, 88 full-time positions were eliminated at the beginning of 2021, 27 of them via layoffs. The reduction and reallocation of another 100 positions by the end of 2022 had been carried out largely without layoffs.

The fact that the number of full-time positions has not fallen significantly is due to the simultaneous increase in the number of positions. According to Luginbühl, there is an increase in jobs for the digital transformation, among other things. Since SRF achieved its savings targets early on, it was also possible to accelerate the increase in jobs last year. (SDA)

Investments in dynamic e-mail marketing and target-group-specific communication and content are worthwhile. This is shown by the current DACH study "E-Mail Cross Generations" commissioned by United Internet Media. The reasons for this lie in the different use of e-mail, both at country and generation level. For the study, the market research institute MindTake surveyed over 1,000 people in Germany, Austria and Switzerland.

One core result for the DACH region across all generations: electronic mail is indispensable. If respondents can only choose one application, 24 percent opt for e-mail. Other Internet services register lower values: they are followed by instant messenger (22 percent), online banking (19 percent), search engine (12 percent) and social networks (7 percent).

In the detailed analysis at country level, e-mail is also always named most frequently when asked about the indispensability of individual Internet applications. 24 percent of respondents from Germany declared e-mail to be indispensable, which is exactly in line with the average; in Austria, the figure is 22 percent, and in Switzerland, 27 percent. The indispensability can be attributed to the high use of the digital mailbox in the DACH region: Around 90 percent of online users in Germany and Austria said they frequently or occasionally send and receive private e-mails. Among online users in Switzerland, as many as 98 percent said the same.

E-mail is the basis of Internet use

In the DACH region, e-mail serves as the basis of everyday digital life for all generations. The trend is that the younger the generation, the more varied the use of e-mail. Baby boomers use the electronic mailbox most frequently for logging into online stores (81 percent), online banking (71 percent) and online payment services (69 percent). For Gen X, the top uses are online stores (84 percent), online payment services (76 percent), and online banking and social networking (70 percent each). Gen Y uses email most for online stores (86 percent), social networks (83 percent) and online payment services (79 percent). In Gen Z, email scores highest for online shopping (88 percent), video streaming (84 percent) and social networking (83 percent).

"The cross-generation use of e-mail is impressively demonstrated by the study. At the same time, it shows the versatility and relevance of the electronic mailbox for virtually all industries. The country- and generation-specific features show that investing in dynamic e-mail marketing with content tailored to target groups is worthwhile," says Rasmus Giese, CEO of United Internet Media.

In Austria, the use of e-mail in connection with public institutions (baby boomers: 71 percent, Gen X: 70 percent, Gen Y: 73 percent Gen Z: 66 percent) is far higher than in neighboring countries. In Switzerland, on the other hand, electronic mail provides above-average support for app store activities (baby boomers: 57 percent, Gen X: 70 percent, Gen Y: 78 percent Gen Z: 86 percent). On the other hand, Germans use the P.O. box far more intensively for online auctions (baby boomers: 60 percent, Gen X: 68 percent, Gen Y: 71 percent Gen Z: 69 percent) than respondents in Austria and Switzerland.

Customer journey almost unthinkable without email

Email practically always plays a role in the digital purchasing process: Nine out of ten respondents in the DACH region use their email address during the customer journey. The individual touchpoints also register very high usage values: 90 percent are made aware of new products via e-mails such as newsletters. 91 percent use e-mail to register, and 88 percent contact retailers by e-mail with questions about the product. Another 91 percent email customer service, and 94 percent use email to track packages. Of particular importance to retailers, 73 percent of respondents buy products advertised in an email.

"Compared to other advertising channels, e-mail has an excellent price-performance ratio. And e-mail works - almost three quarters of respondents buy products advertised in newsletters. This willingness to buy can also be supported at the various touchpoints - adapted to the respective age, for example, on the basis of first-party data, if desired," says UIM CEO Giese.

At the generational level, Gen Y and X have the highest values at the beginning of the customer journey. For example, 95 percent of Gen Y use their e-mail address to register with stores or price comparison sites. The highest value for parcel tracking by e-mail is recorded by Gen Z with 97 percent. Two trends can be identified at country level: In Switzerland and Germany, e-mail is used most intensively by Generation Y along the customer journey. In Austria, in addition to the younger generations Z and Y, Gen X also achieves the highest usage values in points such as communication with retailers and customer service.

Email is evaluated as secure and trustworthy

The study also surveys how online users in the DACH region rate the individual communication channels. In terms of "security & trustworthiness" and "reliability & usability," e-mail is ahead of instant messengers and social networks in all three countries.

The following two trends can be observed in Germany, Austria and Switzerland: The older the generation, the stronger the expectation of security and trustworthiness in private communication on the Internet. 81 percent of baby boomers consider e-mail to be secure and trustworthy - instant messengers (68 percent) and social networks (62 percent) score significantly lower. Gen Z rates the communication channels most critically across three DACH countries. But here, too, email scores far better than instant messenger (53 percent) and social networks (49 percent), at 59 percent.

Drake flies to the golf course, Taylor Swift jets 170 times a year - such climate-damaging "journeys" have already been picked up on several times in the media. Now the non-profit climate protection organization Myclimate is presenting a tool that should bring less obvious data to light: Namely, the 100 biggest influencers traveled a distance of over 8 million kilometers in 2022, causing CO2 emissions of 1,393 tons. To sequester this amount of CO2, 100,000 trees need more than one year. The ranking is updated continuously and was recently supplemented by the evaluation of the 1st quarter of 2023.

The bot was realized in cooperation with the web developers of Championship Records. On the one hand, the flight movements of private jets are analyzed via public flight trackers. Additionally, Instagram posts with location markers are translated into travel routes. Many influencers use location markers on Instagram to share their travels. The bot detects travel movements worldwide and comments on them directly on the social media channels of the prominent frequent flyers. At the same time, the travel activities flow into the "myclimate Carbon Ranking" on Carbontracker.myclimate.org one. For the ranking, the Instagram profiles with the most followers worldwide and from Germany were analyzed. In addition, the posts of the micro-influencers with the widest reach were evaluated.

The aim of the campaign is to create greater awareness of climate-damaging travel behavior and to highlight alternatives. It also aims to encourage people to take responsibility for their own emissions. 

"We only use data that the celebrities themselves publish. If a champagne photo was tagged in Las Vegas and the next day the location marker shows Lloret de Mar, the Myclimate carbon tracker jumps in," explains Myclimate marketing manager Daniel Aregger. "Our 'service' consists of an automated post on their Twitter or Instagram profile. They are made aware of their CO2 emissions and redirected to our emissions calculator. There, travel behavior is both critiqued and a donation to climate protection projects is suggested."

Myclimate's carbon tracker has, according to its own information, reached a record number of people via the social media channels set up for this purpose. Twitter and Instagram already confronted several hundred social media stars such as Paris Hilton, Martin Garrix or Rahel with their travel behavior at the launch. 

After nearly seven years in the federal city Nexum relocated from Berne to Biel/Bienne. Since December 2022, customers have been advised and supported from the new location in the watch metropolis and the largest bilingual city in Switzerland.

According to Managing Director Marc Leuenberger, the choice of Biel/Bienne as the new agency location is no coincidence: "We made a very conscious decision to choose Biel/Bienne as our new location. On the one hand, the majority of our team now consists of employees with roots in Biel/Bienne and the Zeeland, or who have chosen Biel/Bienne as their home. On the other hand, the move is of course also a clear commitment to Biel/Bienne as a creative city with a spirit of innovation, invention and making." In this regard, Leuenberger cites the Innovation Park and the strengthened location of the Bern University of Applied Sciences with the planned Biel campus as concrete examples. In addition, however, it is also the cosmopolitan spirit and many other large and small things that make this city so interesting and inspiring.

The owner-managed agency Nexum has - in addition to its Swiss headquarters in Biel/Bienne - eight other locations in Germany, Spain and the Netherlands. Nexum's clients include companies such as Coop, Bernexpo, Zebrabox, Valiant, Manor, Ex Libris, Die Schweizerische Post and many more.

Sensai is giving the content and form a completely new visual language and tonality, which is intended to appear more natural, authentic and genuine. With the change, the brand wants to show that the days of beauty products in a sterile studio setting are a thing of the past.

Consumers want real products for real people and want to see them where they are used. With the new corporate imagery, Sensai and Inhalt und Form want to show attention to detail and a love of true-to-life image design.

Sensai with a new look

Among other things, the new line can be seen in the current Mother's Day campaign. The minimal setup is complemented by a splash of color in the form of flowers.

Also presented in a natural-authentic look is Sensai's Sustainable Care line, which includes refills and products with sustainable packaging. The sustainability idea behind the products should also be reflected on the image level and still appear elegant and stylish, which was implemented with wood and plant elements.

In addition, Sensai's Summer Care has also made a new appearance. Plant shadows, raffia and wooden props, which are intended to convey a beach atmosphere, provide the lifelike Summer feeling.

The new visual language can be seen in advance online and on social media.

Responsible at Sensai: Juliana Hartmann (Digital Marketing Jr. Manager). Responsible at iundf agency group: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), Caroline Minar (Art Director), Celina Harisberger (Project Management); Photography Lorenz Cugini (Photographer), Werner Baumgartner (Styling), Lorenz Wahl (Image Editing).

In the meantime, marketing automation and marketing technology have outgrown their infancy, writes Marchitects in a press release. And that's where the real problems begin - as in puberty. The tools are powerful, but the tech stacks are still silos. Marketeers, sales and IT clash with different interests and mutual misunderstandings. According to Marchitects, a great concept can quickly turn into an expensive nightmare.

New solutions for existing problems

According to Marchitects, marketing often works only on the visual level or uses the wrong technologies. IT, on the other hand, views problems too isolated and builds technical silos that work well in theory, but no longer allow for customer orientation.
With experience in the field of digital marketing services and also with technical understanding, Marchitects wants to tackle these problems as a consultant. The joint venture is backed by Martin Widmer as a consultant for MarTech stacks, tools and setups, Gregor Hirner from Mühlemann & Popp Online Media for the complex data and software challenges, and Luc Holzach representing the agency Partner & Partner, which contributes years of experience in marketing automation projects, especially in terms of concept, customer journeys and content or creation. Together, the partners bring together around 100 experts who are available for projects ranging from small to very large.

"We ensure that MarTech projects in companies are not only conceived but also actually implemented - even if they are very complex," explains Martin Widmer. Luc Holzach adds: "Whereby we can also implement simple projects or just sub-projects, it doesn't matter. In addition, we can not only advise on content and technology, but also provide the entire implementation up to the content".

It usually starts with an analysis of the existing and desired "maturity level". In short, the question of where the company is and where it wants to go in terms of MarTech serves as the basis for the best or most realistic approach.

"This offer is unique in Switzerland and will finally bring MarTech of age in Switzerland," Widmer is convinced. "We have been on the market as a company since the beginning of 2023 and currently have the privilege of advising and implementing a major project in the area of new customer acquisition and activation for a company known throughout Switzerland - and really flexing our three muscles: technology, marketing and data," emphasizes Luc Holzach.