Yannick Schmuki succeeds founder and managing director Daniel Wüthrich, who will remain with the studio as a senior consultant, according to a Hastings statement. Schmuki is a trained actor and holds a master's degree in cultural management.

Hastings works with professional voice actors who specialize in every language and dialect imaginable. The recording studio also maintains long-standing personal contacts with the theater and film scene.

Under the new management, Hastings' customers can expect the usual high quality, creativity and professionalism in the field of audio art in the future, the statement continues. Whether voice recording, sound design, music production or sound mixing - "Hastings offers a full service from consulting to audio post-production," says the new managing director Schmuki.

Public Relations

Guide to modern communications management.

• Author: Dominik Ruisinger and Oliver Jorzik
• Publisher: Schäffer-Poeschel, 2021
• Pages: 464
• ISBN: 9783791048918

Corporate communications and image cultivation are experiencing tremendous changes due to digitalization and social media. PR measures no longer go in one direction alone. Public relations have evolved into a dialog between companies and their stakeholders. Well-connected consumers are intervening with self-confidence. Organizations are losing their sovereignty over information. In this challenging new world, this clearly structured, detailed guide offers orientation for all PR managers.

The human factor or what matters in professional life

50 behavioral economics findings.

• Author: Matthias Sutter
• Publisher: Carl Hanser Verlag, 2022
• Pages: 288
• ISBN: 9783446473133

Typical human behaviors shape virtually all areas of professional life: from the difficulties of finding a job to the crucial leadership skills of a CEO. Matthias Sutter's book is scientifically sound and highly vividly narrated. It offers surprising insights into what really matters in working life. Along the way, Sutter dispels many prejudices - such as that of the underqualified quota women. A recommended read for anyone interested in the findings of behavioral economics.

Between old and new lies good

How we can shape a sustainable work culture with GOOD WORK without having to redo everything.

• Author: Jule Jankowski
• Publisher: Vahlen Verlag, 2022
• Pages: 255
• ISBN: 9783800669332

The author's approach is convincing: If the advocates of new work models did not question everything that already exists, employees might be more open to new work. Despite all the sympathy for agile working methods, it is the pragmatic view of the tried and tested that sets the book apart from similar literature. Without claiming to be scientific, it questions fashionable management buzzwords and focuses on the context. It depends on the context whether this or that trend in the working world really represents progress.

Flow@Work

Brain-friendly leadership - attracting and retaining the best people.

• Author: Friederike Fabritius
• Publisher: Campus Verlag, 2022
• Pages: 288
• ISBN: 9783593516448

It is now well known that men and women work and lead differently. But the latest findings from neuroscience go into far more detail. They describe how not only gender, but above all our "neurosignature" influences behavior and performance. Companies that take this into account are rewarded with a more satisfied and productive workforce, neuroscientist Friederike Fabritius is convinced.

It was crystal clear, Ermotti said Friday: the situation had not developed in the last six weeks, but in the last six, seven years. That's why an investigation that goes back a long time - "a complete 360-degree investigation" - is necessary, he said.

UBS is now on track to complete the transaction within three months, Ermotti said. Much is now happening in a rush that would take a year under normal circumstances, he said.

"It's not about the size"

Ermotti also defended the size of the new UBS and the appointment of Ulrich Körner. More important than the size of a bank, he said, is its business model and the risks it takes. It is about much more than the right size - "it is about the size and the strength of Switzerland as a financial center" also in competition with other financial centers worldwide.

CS CEO Ulrich Körner, who will become a member of the UBS Group Executive Board, will play an important role in the integration of Credit Suisse, according to Ermotti. Körner knows CS very well and also worked at UBS. "I have to pursue realpolitik," Ermotti said, "I make decisions based on facts, not on emotions or nostalgia."

Media important for bank customers

The UBS CEO also addressed the importance of the media. These also play an important role for the banks and have a great responsibility, said Sergio Ermotti. The media help citizens to form their own opinions and thus play a central role in society.

"Bank customers and employees also base important decisions for their business and investments on your work," he told journalists. Regardless of whether it's the printed newspaper, radio, television or social media, he said. "At the end of the day, it's about credibility." (SDA)

On March 14, 1898, four Bernese high school students founded their own football club - FC Young Boys. For the first few years, the team played directly behind the Bern History Museum, on the site of today's Museumsquartier Bern. This square in the Museum Park will be restaged and played on during the exhibition period with a participatory offer.

"With this exhibition, we are able to look back on the long and eventful history of the Berner Sport Club and to convey to the people of Bern in a playful way why their Young Boys are more than just a football club," says Wanja Greuel, CEO of BSC Young Boys.

Today, BSC Young Boys is one of the most successful football clubs in Switzerland and is closely linked to the people of Bern. For exhibition curator Reto Boschung, YB is part of Bern's DNA: "Victories, defeats and identification with the club influence the lives of the Bernese population. The history of the Young Boys reflects social developments of an entire century."

The exhibition is dedicated to this eventful club and football history in four chronological focal points: the founding period, the golden fifties, the threatening end in the 1990s and the great emotions surrounding the sporting successes in 2018. Memories of YB legends and Berner:innen bring personal moments to life, while a cabinet allows visitors to immerse themselves in the world of the YB fan curve. Significant exhibits from the history of the Young Boys, such as the "Meisterlatte" from 2018, the championship trophy from the 1950s or a piece of the old Wankdorf stadium can be discovered.

The exhibition also extends to the former football field of the former Young Boys in the Museum Park with a playful and sporty post run. At ten experience stations, playful people of all ages can actively devote themselves to the YB story and football history.

Responsible at BHM: Thomas Pauli-Gabi (Director), Merja Rinderli (Marketing), Lisa Schlittler, Reto Boschung, Andreas Bach (Exhibition). Marketing and exhibition design: Office Destruct. Scenography: Studio nerd.

The Board of Directors of Bern Welcome has elected Sibylle Hänni as Head of Digital Marketing & Communications. She will take up her position on August 1, 2023 and will be a member of the Executive Board in her role.

Hänni grew up in the Bern area and still lives in the destination. After finishing business school, she earned a diploma as a PR consultant and a CAS in political communication at the Institute for Applied Media Sciences IAM. The 51-year-old gained experience in the fields of public relations, communications, marketing and branding - especially in integrated communications agencies. Sibylle Hänni is currently Head of Communication & Branding at Sanitized.

"With Sibylle Hänni, Bern Welcome gains an agile executive board member with many years of professional and leadership experience in digital marketing, communications, and branding and a broad network in the destination of Bern," Manuela Angst, chairwoman of the executive board of Bern Welcome, is quoted as saying in a statement.

According to the announcement, the destination organization is still looking for a Head of Leisure Tourism & Bern Tourism Network. "In times of pandemic, the two departments Leisure Tourism & Bern Network and Digital Marketing & Communications were merged for resource reasons. Now, fortunately, tourism in Bern is picking up again - the right time for us to separate the two departments again and thus strengthen both areas," Angst continues.

Until Sibylle Hänni takes up her post, Manuela Angst will continue to head the Digital Marketing & Communications and Leisure Tourism & Bern Tourism Network departments on an interim basis.

The Board of Directors of Bern Welcome has elected Roland Bättig, Head of Management Services and member of the Executive Board, as Manuela Angst's official deputy.

After less than a year of existence, Nanimale is already available nationally at Migros, Migros Online, Farmy, and regionally at over 90 locations - and from mid-May also in its first own gelateria. Nanimale is looking for investors who share its vision of natural gelato enjoyment so that even more people can get their hands on the new Swiss gelato and also enjoy it as stick gelato or cornets.

The crowdfunding campaign was developed in close collaboration with creative directors Susen Gehle and Andy Lusti. "The appearance is as colorful as the gelati itself, and sets the scene for the unique product design with iconic illustrations of animals threatened with extinction," Lusti explains the campaign concept. Susen Gehle adds, "With headlines ranging from sweet to slightly bitter, like the different flavors of Nanimale."

"Susen and Andy have been super successful in creatively charging the core of our brand and communicating our crowdinvesting in a fresh and cheerful way," says Benedikt Hess of Nanimale. "Those who now have a taste for it and would like to become co-owners:in our new, purely vegan glacé brand themselves can now secure their share of limited shares on the crowdinvesting platform Oomnium."

The fresh subjects are used as short commercials and static motifs. In addition, Nanimale's campaign includes selective social media measures as well as the crowdinvesting film "Summer Beginning", which presents the young company, the people behind it and their vision in a clear way. Oomnium.ch presents. The crowdinvesting and the campaign of Nanimale are on air since this week.

Responsible at Nanimale: Benedikt Hess (Chairman of the Board of Directors) Responsible for strategic brand consulting: Thomas Wildberger Responsible at Insighters: Andy Lusti (Creative Direction, Concept, Creative Consulting) Susen Gehle (Creative Direction, Concept, Text), Fabian Rietmann, FF Graphics (Art Direction, Animation), Flavio Cuva (Film), Shizaru (Design).

Yaccarino's decades of experience could help Twitter bring calm to its relationship with key advertisers, whom Musk scared off with his erratic management style. In the future, he himself wants to take care of products and software as chief technology officer. It remains to be seen how much freedom of action the new manager will have alongside Musk.

Musk had announced the day before that he would soon be stepping down as chief executive. A successor has been found and will take over in around six weeks, he wrote in a tweet. He did not mention a name. Media reports quickly surfaced that it was Yaccarino who was negotiating with Twitter. NBC Universal announced Friday that she was leaving the company, effective immediately.

Ads at NBC Universal

Yaccarino was responsible for the global advertising business at NBC Universal. The Group owns, among others, the U.S. broadcasting chain NBC and the streaming service Peacock. Before that, she worked for a long time in Warner's TV business. NBC Universal recently entered into a deal with Twitter around footage from the 2024 Paris Olympics.

Variety wrote, citing Yaccarino's entourage, that she had long expressed admiration for Musk. In mid-April, she interviewed him on stage at an industry conference, showing sympathy for his views and stated goals.

Musk bought Twitter in October for around 44 billion dollars, fired all top managers and took over the leadership himself. After that, advertising revenues - Twitter's central source of money - collapsed. Many advertisers feared a negative environment for their products on the service. In December, following controversy over his leadership style, Musk had Twitter users vote on whether he should vacate the chief executive post - and a good 57 percent of the 17.5 million participants were in favor.

After that, nothing happened at first, although Musk had assured that he would abide by the outcome of the vote. So he said he first had to find someone "crazy" enough to accept the job offer. (SDA)

Whether the Journalism Prize will continue to be based on classic journalism or whether we will no longer be able to know whether an award-winning text was written by a computer or by a human being was the topic of Andrea Masüger, the President of the Foundation Board of the Zurich Journalism Prize, in his welcoming address on Tuesday evening.

Quite a few experts would predict a fundamental change in journalism due to AI and programs like ChatGPT. This development and the increasing difficulty of identifying the origin of texts should not be underestimated. Masüger is convinced that copyright regulations, such as a strong ancillary copyright, are necessary to force tech platforms to give the authors of texts a share of their profits, and that good journalism will be needed for a long time to come.

For Andrea Masüger, this was his last Zurich Journalism Award as president of the foundation board. He is stepping down at his own request at the end of June. He will be succeeded as foundation president by Hannes Britschgi.

Also stepping down is jury member Stefan von Bergen, who had been a member of the panel since 2017. Succession planning for the leadership and membership of the expert jury is underway.

Award for complete works to Peter Haffner

This year, the Zurich Journalism Award presented its lifetime achievement award to Peter Haffner. A journalist and writer, an observer who has traveled to all corners of the globe and whose texts have been causing a stir in various domestic and foreign titles for decades. There is nothing rushed, half-finished or artificially excited in Haffner's texts. Instead, they combine the watchmaker's care with the artist's imagination, said Manfred Papst in his laudation of the 70-year-old prize winner.

Four works awarded

226 works from all over German-speaking Switzerland were submitted for the 2023 Journalism Prize. From these, the seven-member jury of journalists and publicists nominated nine stories for the Zurich Journalism Prize and three for the Newcomer Prize, and has now awarded prizes to four works.

Adrienne Fichter and Ivan Ruslyannikov from the Republic were honored for their research on Russian tech company Yandex. Janique Weder from the New Zurich Newspaper received a prize for her text about a pair of Swiss pensioners in the clutches of the Mafia. Sarah Serafini was awarded a prize for her Watson published chronicle of a femicide, and the final prize went to Matthias Venetz for his work published in the Valaisan messenger published reportage about the consequences of a devastating bus accident.

The Zurich Journalism Prize has been awarded by a jury of experts since 1981. Prizes are awarded for complete works as well as works from print and online media. Each of the main prizes is endowed with 10,000 Swiss francs, and the Newcomer Prize, created in 2018, with 5,000 Swiss francs.

The foundation's sponsors are the four media houses CH Media, NZZ, Ringier and Tamedia. In addition, companies and institutions support the event with monetary contributions.

ChatGPT and other AI applications are about to have a massive impact on the world of work. Professions in marketing and sales, retail, commercial and industrial production are particularly affected, according to a study by labor market watchdog Amosa presented in Zurich on Tuesday.

Jobs in these areas may be particularly at risk in the future, according to the study, because they have a high proportion of routine activities and at the same time have great potential for the use of AI applications.

Artificial intelligence takes over office jobs

"Artificial intelligence could be increasingly used in marketing, for example, when it comes to recognizing behavioral patterns and customer needs and the related personalization of advertising," said Katharina Degen, head of Amosa Labor Market Monitoring.

According to the study, office and secretarial occupations are particularly at risk. But the retail trade, which has already come under heavy pressure from online retailing, is also likely to remain in focus.

According to Amosa, the labor market authorities and various employer associations agree that in a working world characterized by digitization and a shortage of skilled workers, it will be a matter of ensuring that employees can acquire the necessary skills to work in the occupations that are in demand. Digital skills in particular should be specifically promoted.

Many jobs in production have disappeared

The study "Work 4.0 - The future of work" also examined the transformation of the world of work in retrospect. In the period from 2010 to 2020, the study showed a strong shift from manual to cognitive activities. In addition, routine activities are becoming less important. Jobs in production companies were mainly affected by the change.

Employment in manual routine activities has shrunk by 22 percent since 2010. Conversely, cognitive and interactive non-routine activities have grown strongly in importance. Employment in these areas grew by more than 30 percent over the same period.

Amosa is a joint project of the labor market authorities of the cantons of Aargau, Appenzell Innerrhoden, Appenzell Ausserrhoden, Glarus, Graubünden, Schaffhausen, St. Gallen, Thurgau, Zug and Zurich. (SDA/swi)

Ringier CEO Marc Walder presented the four rules that will apply to dealing with Artificial Intelligence with immediate effect at Ringier's "Speak" event on Tuesday: The first is that Ringier takes full responsibility for any content created with Artificial Intelligence.

Employees are also prohibited - as a second rule - from entering confidential information into an AI application. All employees must also be aware - as a third rule - that the rights to AI content do not belong to Ringier.

AI content is marked

And the fourth and probably most important rule: Ringier will always label content produced with the help of AI as such. So in the future, if texts are written with the help of GPT or other AI applications, or images are generated with Midjourney, the company will always make this transparent.

Applying these rules will be crucial, Walder said. The potential for abuse is growing, he said. "But media must continue to stand for trust and integrity."

Michael Ringier: "Rules are needed"

A newly established working group, called the "AI Board," will also deal with the topic of artificial intelligence internally. Its aim is not only to ensure that the agreed rules are applied, but also to work out possible applications. One of the members of the AI Board is Ringier CEO Marc Walder.

Chairman Michael Ringier supports the newly created rules. Artificial intelligence needs human rules, especially when it comes to journalism. "People have to be able to trust the media," he told employees.

Rejecting AI applications in general is out of the question for Ringier. "The biggest risk is to do nothing at all."

More profit and sales

At the same time as the employee information on artificial intelligence, Ringier also published its business results from 2022 on Tuesday, which went well financially. The Group increased both operating profit and revenue. However, due to a different corporate structure, the reported figures are below those of the previous year.

Ringier made sales of CHF 932.6 million and Ebitda (earnings before interest, taxes, depreciation and amortization) of CHF 104.9 million in 2022.

The reasons for the lower figures: On the one hand, Ringier completely took over the businesses in Hungary, Serbia, Slovakia and the Baltic States, which were previously managed jointly with Axel Springer.

On the other hand, with the launch of the joint venture SMG Swiss Marketplace Group - together with TX Group - the digital marketplaces in Switzerland are now only partially included in Ringier's accounts. Without these changes, revenues would have been 1.01 billion and operating profit 134.4 million.

Digital share increased to 79 percent

The share of digital business continued to rise last year: Ringier already generated 79 percent of its operating profit with digital offerings, primarily with marketplaces and media platforms. In the previous year, it was only 73 percent. (SDA/swi)

Jonas Wittwer, previously Head of Corporate Communication at Mammut Sports Group, has joined the Zurich-based communications agency Grip as Senior PR Consultant, effective April 1, 2023. There he will look after clients from the technology, finance and lifestyle sectors in particular. "I am very happy to return to the agency side after successful years at Mammut. I am very excited by the task of being able to support a range of clients with their different goals and needs," Wittwer is quoted as saying in a Grip statement. Technology and lifestyle topics have always accompanied the 31-year-old professionally and privately, he said. "Grip and I know each other well. We have already worked together intensively over the past few years, and always with great pleasure, which is why we are now tackling the future together," Wittwer continues.

Jonas Wittwer began his PR career in 2016 as a communications consultant at a PR agency in Zollikon ZH and joined Mammut in 2019. Initially working as a communications consultant, he rose to become Group Communications Head in 2020 and Head Of Corporate Communication in the same year. He also spent more than ten years as a floorball goalkeeper in the top Swiss league for the clubs GC and Alligator Malans, as well as in the Swiss national team.

"There are many political issues and areas where unchallenged 'truths' and commonplaces prevail. To expose and question these is the intention of this column. I want to encourage people to think and debate," Ueli Schmezer is quoted as saying in a press release. Nau.ch is the right place for the 61-year-old: "The news platform is close to the people, digitally conceived from the ground up and innovatively managed - a medium of today."

Nau Media is delighted with the prominent addition. "It is an honor for such a young portal as Nau.ch that Ueli Schmezer has decided to work with us and develop a video column together. His assessments are conveyed in a sovereign manner typical of Schmezer. For our 3.5 million users, this will be highly exciting and a political pleasure because it is crisp and to the point. That's why we call the format that," says Micha Zbinden, journalistic director at Nau Media.

Schmezer's new video format on Nau.ch will be available starting next week and is scheduled to appear every two weeks.