From May to October, Volg customers can win prizes every month at Volg-Chörblibingo. To win a prize, a photo of a filled shopping basket must be submitted to the Volg.ch/bingo uploaded. The Volg private label products purchased in the Chörbli are then compared with the winning products in the drawing show. The more matches, the higher the chance of winning.

MRB conceived and realized the digital promo as part of the cross-media image campaign for the countryside retailer. Familiar faces from the image films play a central role in the campaign. Volg employees Ramona and Dario swap their work clothes for a gala outfit and appear as the show's moderating duo. There, with lots of glitter and glamour, they will draw the winning products from a golden chörbli.

The new drawing shows are published on social media on the last Friday of each month. After that, it's up to the participants to get active and compare the winning products with the items in their own photos. If a product matches, you can report Chörblibingo on the website. If several participants have entered bingo, the winner will be decided by lot.

Responsible at Volg: Tamara Scheibli (Head of Communications/Advertising), Alina Dittli (Project Manager Social Media). Responsible at Metzger Rottmann Bürge: Christoph Bürge (strategy), Roman Steinacher, Sebastian Lorez, Silvan Metzger (consulting), Carol Hämmig (digital), Frederick Rossmann, Fabian Zahner, Martin Arnold (creation), Bruno Breitenmoser, Ursula Trottmann, Giacomo Wyss (realization/production). Responsible at Plan B Film (film production): Chris Niemeyer (director), HC Vogel, Jessica Sonderegger (producers). Responsible at Agentur Koch (website): Bea Kabosch (Project Management), Michael Koch (Digital Direction).

Two art directors and two multimedia content producers now work together in an interdisciplinary way in the newly founded unit, according to a statement from the agency. The unit should be able to offer agency clients even higher-quality and more innovative design, content and multimedia solutions.

The new team has a wide range of expertise and experience, ranging from UX design to social media creations, photo and video productions, print product design, and podcasts, according to the statement. With this strategic step, Xeit is ensuring that it can meet the ever-growing demands of its clientele and continue to develop innovative projects in-house as a full-service (online) agency.

Until now, the agency was organized into four teams. According to Xeit, the expansion with the additional creative team underlines the agency's long-term and future-oriented commitment to high-quality solutions, excellent design and creative concepts.

Migros presents a new overall appearance for its organic line "Migros Bio". The entire product range has been given new and uniform packaging, which will be introduced to stores in stages. In addition, starting this year, products in the Migros Bio line will carry the Bio Suisse bud and thus meet the Bio Suisse guidelines. The agency Thjnk Zurich is responsible for the new campaign and claim.

The organic market is highly competitive. While premium organic brands distinguish themselves through their strict guidelines and quality standards, cheaper labels are moving in from below. The market is becoming increasingly confusing for consumers, also in terms of communication. Migros has recognized that it can make a difference here.

That's why Migros is taking a new approach here. And invents the "Animonials" for Migros Bio: Various animals become advocates of Migros Bio and present their favorite products as representatives of nature. This is how the new claim "Distinguished by nature" is to be paid for.

In the films, the "animonials" can be seen on the set, where they prepare for the shoot. This is intended to give each animonial its own character. The campaign was filmed and shot with real actors. Afterwards, they were transformed into CGI animals in collaboration with Postoffice Amsterdam. According to Thjnk Zurich, it was important to find good actors as well as to cast voices that fit the animals.

For example, a body-conscious panther presents organic spinach, which is good for the conscience and his body. A frog loves organic tea because it helps the environment and its voice. The kangaroo only gets Migros Bio in his bag anyway, and the seal actually loves organic ice cream and not the well-known Migros "seal ice cream".

The launch campaign includes four films, which will be used in various formats on TV, as digital out-of-home and online, other digital advertising media, and five posters and ads.

Responsible at the Federation of Migros Cooperatives: Nadine Hess (Head of Marketing Communications), Katharina Müller (Head of Brand Management), Emilie Gratier (Head of Sustainability Brands), Isabel Läderach (Senior Brand Manager), Simone Blaser (Senior Project Manager Media), Christian Keller (Project Manager Media). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd (Creative Direction), Lukas Frischknecht, Raymi Mendoza (Art Direction), Anna-Fiona Geller, Johannes Gorsboth (Text), Josephine Jeanguenin, Gianluca Spezzacatena (Graphic Design), Andrea Bison (GF Consulting), Cornelia Nünlist, Linda Zaugg (Consulting), Gordon Nemitz (GF Strategy), Thomas Nabbefeld, Benjamin Calcott (FFF). External partners: Czar (Film Production), Bart Timmer (Director), Filip Zumbrunn (DoP), Jan Fincke (Executive Producer), Sandy Blum (Producer), Kilian Rosini (Production Assistant), Michel Hoffmanns (Postproducing), Postoffice Amsterdam (3D, Grading & VFX), Andrej Paschkin (Edit), Jingle Jungle AG (Audio Postproduction), Asger Baden & Peder (Music), Felix Müller (Photographer).

On Thursday, the 48th General Assembly of the Public Relations Society of Eastern Switzerland/Liechtenstein PROL took place in the Federal Administrative Court in St.Gallen. After the longtime president Anita Schweizer resigned last year and the board decided for a vacancy in the presidency, a new appointment could now be found: The two board members Claudia Eugster and Stefanie Krüsi made themselves available as co-presidents. The election proposal was accepted unanimously.

Nora Fuchs, who led through the evening as vice president, said goodbye to the two long-time board members Robert Stadler and Dionys Widmer as well as the auditor Lisa Brunner. Andreas Notter and Maja Bretscher were welcomed as new members of the board. Doro Anderegg will take care of the audit together with Jolanda Meyer in the future. All were unanimously elected during the General Assembly.

Review and outlook of the PROL

The PROL looks back positively on the past year. The number of members and the finances are stable. Various events are planned for the rest of the year: As part of the Openair St.Gallen, the PROL will address the topic of "community generated content", a visit to the Hilti Group in Schaan will offer insights into sustainability communication, a roundtable discussion on the topic of gender texts will follow in September, and at the end of the year Helvetia will show what a change in corporate culture means for communication.

Telecommunications include fiber-fast lines, TV boxes, apps and the latest in hi-tech. But should it sound the same? Department of Noise is convinced that customer service that is regionally based and has a local presence and expertise is worth at least as much. And this is where Quickline's new sound identity comes in: authentic, personal and Swiss. And thus differentiate itself from the competition in a refreshing way.

In September 2022, Quickline, Switzerland's fourth-largest telco provider, took the step from a regional to a national provider: Now all households in Switzerland can be reached. In order to win over these potential customers, the move is being accompanied by a broad-based communications campaign designed to make the brand known and noticeable beyond its current coverage area (Werbewoche.ch reported on the associated launch campaign). In the context of these measures and the need for a launch sound for the Quickline TV box, Department of Noise was commissioned to create a sound identity in the "sweet spot" between brand, ambition and market differentiation.

Within the strategic considerations, it became clear that proximity, warmth and empathy are the central aspects in Quickline's sound world. This is also intended to underscore the regional, family-like connection that characterizes the company. Accordingly, technical competence and experience are not emphasized by digital sounds, but by a multi-layered, dynamically executed sound image of acoustic and "classical" instruments.

During the creation phase, the brand sound was repeatedly placed in the context of the already produced Awareness campaign by Quickline and echoed. It was thus further sharpened and was also used there for the first time - together with the new audio logo.

The first stage of the project was completed with the development of a flexible scoring toolkit for social media communication and the touchpoint-specific launch sound of the Quickline TV box. "Developing sound and music that fit our positioning, cover different needs and uses, and override personal preferences was tricky and exciting work," says Iva Krüttli, Head of Communications at Quickline. "DoN kept picking us up with close listening and their expertise, keeping us involved in the process and guiding us to the goal." Urs von Ins, CMO at Quickline, adds, "DoN managed to steer us past every taste trap and, with their strategic approach, gave us the certainty that we were on the right track. Now we have a sound identity that is congruent with the brand strategy - and clearly differentiates us in a noisy environment."

Responsible at Quickline: Iva Krüttli (Head of Communications), Urs von Ins (Chief Marketing Officer), Roland Kopf (Product Manager TV); Responsible at Department of Noise: Florian Goetze and Ph!L!pp Schweidler (Strategy & Creative Direction), Yves Gerber (Creative Producer).

Goldbach Publishing expands its advertising offering and adds Top Media to its portfolio. Since May, advertisers have been able to access the advertising inventory of Radio Top, Tele Top and Top Online. In this way, a target group of 101,000 radio listeners and 50,400 TV viewers per day can be reached, according to a Goldbach press release. The website, on the other hand, achieves a reach of 555,000 visits per month.

"The cooperation with the top media enables our SMEs to play out their advertising messages, in addition to online, now also via radio and TV," Thierry Furrer, Managing Director Goldbach Publishing, is quoted as saying in the release. "The advertising inventory of Top Medien is a fitting addition to our existing portfolio and perfectly rounds off our 360-degree marketing strategy."

The top media provide a comprehensive public service on topics from politics, business, society, culture and sports with a focus on the regions of Winterthur, Zurich, Thurgau, Schaffhausen and St.Gallen.

Basil Honegger will join the editorial team of 20 Minuten on July 1, 2023, as already planned at an earlier date. This is according to a statement from the TX Group on Monday. Honegger joined 20 Minuten in July 2022 from SRF in the role of journalistic head of video and member of the editorial board. (Werbewoche.ch reported). As a member of the Editor-in-Chief, he will continue to be responsible for the leadership of the Video panel and will serve as a page-turner.

The 45-year-old biologist has many years of experience in journalism. In 2006, he joined SRF as an intern at "Menschen Technik Wissenschaft," then completed a stage at the health magazine "Puls," where he remained as editor for several years before moving to "Schweiz aktuell" in 2010 as editor, producer and topic planner. In 2013 he became deputy editorial director and in 2016 editorial director of the show. From 2018, Basil Honegger built up the domestic specialist editorial team in the new SRF Newsroom and headed it until mid-2022.

Sandro Spaeth, member of the editorial board of 20 minutes and page maker for print and online, has decided to leave the company at the end of July 2023 after more than ten years at 20 Minuten in order to take on a new professional challenge, the statement continues. It is not yet clear where he will go.

Spaeth took over as Head of the Business Department at 20 Minuten in 2012. At the beginning of 2018, he was appointed to the editorial board, and in 2021 he became a member of the editorial board as Print & Online Editor-in-Chief. In business journalism, Sandro Spaeth has attracted attention with his format "Live from the Executive Office," among other things. Before that, Sandro Spaeth was at Bikestyle magazine Ride as well as the agency Swisscontent. He graduated in journalism from the Swiss School of Journalism Maz and continued his education at the Columbia School of Journalism in New York in 2017. In 2022, the 43-year-old completed an MAS in Communication Management and Leadership at the Zurich University of Applied Sciences ZHAW.

The editors-in-chief of 20 minutes will be composed as follows in the future: Désirée Pomper, Editor-in-Chief, Gaudenz Looser, Deputy Editor-in-Chief, Daniel Waldmeier, Page Editor, and Basil Honegger, Head of Video and Page Editor. The editorial team is complemented by the 3-person editorial management team, which includes Sofie Erhardt, Head of the Visual Section, Tobias Wedermann, Head of the Sports Section, and Christof Vuille, Co-Head of Politics & Society.

"I very much regret that Sandro Spaeth has decided to leave the company. He has contributed a great deal to building up the business reporting 20 minutes Désirée Pomper, Editor-in-Chief of the 20 minutes, quoted in the release. "Thanks to his curiosity and perseverance, he has been able to bring together many well-known interlocutors* with the 20 Minuten community in his 'Live from the Chief's Office' format. At the same time, I am delighted to have Basil Honegger, an outstanding video journalist, on the editorial board."

Since 1974, Nahrin has been producing natural food supplements in addition to spices, bouillons and sauces. The NEM range has now been set up for the national and international market as an independent product range in a new appearance.

St.Gallen-based agency Ammarkt prevailed in the fall 2021 pitch for the rebranding of the food supplement line. The team then set about visually reinventing the food supplement world of Nahrin: The power of plants that nature gives us, concentrated and refined into powerful nutritional supplements - all these active ingredients are reflected in the elegant cans with golden caps and elegantly designed labels. It was crucial that in addition to naturalness and originality, the haptic impression, sustainability also play central roles.

A series of pictograms was designed for the nine product categories, each of which symbolically unites the application area and effects of the NEM. In addition, Zurich illustrator Jeremy Küng created 20 delicate illustrations for the plant-based nutrients of the approximately 50 products. The new capsule and drop cans are made of recycled PET, and there is no outer packaging.

Communication and rollout in 20 countries worldwide

Ammarkt also created a communicative foundation that clearly and consistently positions the products for marketing, particularly in the international environment. In addition to the catchy claim "My extra power from nature," powerful images focus on the harvesting and processing of natural raw materials.

Following the Swiss rollout at the beginning of April, the new dietary supplements are gradually becoming available in all 20 sales countries, either online or through direct sales via consultants at home, at trade fairs and markets.

Customer: Nahrin. Conception and realization: Amarket. Illustrations: Jeremy Küng.

Swiss consumers want more for life. And not only when it comes to their own needs, but also to the well-being of their fellow human beings and the environment.

The current campaign is intended to convey that consumers can find all the products they need for life at a good price-performance ratio at Aldi Suisse. The company is also committed to fair working conditions and sustainable production.

The "Uncompromising" campaign was launched by Aldi Suisse and Inhalt und Form back in February (Werbewoche.ch reported). Consumers' desire for uncompromising shopping also plays a central role in the new activation: the campaign shows people of all ages freely expressing their demands. At the start of the campaign, three key visuals and a spot are used, focusing on Swiss consumers and their demands for uncompromising shopping.

The spot is supported by a new song by the electropop duo B77, which was composed by the French-Swiss musicians especially for Aldi Suisse.

Since Monday, the consumers participating in the campaign have had their say throughout Switzerland in the form of TV and online spots, posters, OOH as well as social media and display ads.

Responsible at Aldi Suisse: David Biernath (Director Customer Interaction), Sarah Thalmann (Manager Customer Interaction), Michèle Bürgi (Project Manager Customer Interaction). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), David Hugentobler (Creative Director), Lukas Tauss (Senior Art Director), Caroline Minar (Art Director), Yannick Lippuner (Musical Advisor), Manuela Marty (Head of Consulting/Strategist), Melanie Möckli (Project Manager). Film production: Soha Film, Maximilian Speidel (director), Julien Bourdeille (cinematographer), Reto Trösch (set designer), Arianna Pianca (styling), B77 (music), Dennis Gnoni Visconti (editor), Das Alte Lager (VFX), Arthur Paux (grading), Jingle Jungle (sound studio). Photography: Micha Freutel (Photographer / Image Editing), Tina Aich Production (Producer), Jenny Tschugmell (Styling), Daniela Koller (Hair & Make Up).

In the campaign for the new "Truly Good" range of Migrolino, Publicis Zurich, together with Notch, stages sandwiches, salad bowls, poké bowls, bircher muesli, wraps, smoothies and much more with a new twist. Not only closer, but also from all sides and above all in the middle.

With the 360-degree product and macrofood footage and zoom-in, consumers should be able to discover the freshness quality in a playful way.

According to the motto "True freshness comes from within", a contest was developed in which users can dive directly into the product via the scrollytelling landing page. The goal here is to find a hidden winning code and thus enter the contest.

The campaign has been running nationally online and at POS since mid-April.

Responsible at Migrolino: Nina Wick (Project Manager Marketing), Melanie Ritschard (Team Leader POS Marketing), Pascal Wetter (Team Leader Digital), Alexandra Vogel (Head of Marketing). Responsible at Publicis & Notch: Sascha Fanetti, Nina Martens, Cinthia Stettler, Mia Reinshagen, Nicolas Leuthold, Roby Donà, Anna Leudolph, Cédric Moore, Marco Klein (concept and creation); Angelina Tovirac (strategy), Sandro Looser, Dragana Knezevic, Tanja Schuler, Ilgin Aydemir (consulting). Responsible at Publicis Media: Stefan Loher, Florian Hirschbühl, Jonas Hemmann, Kristin Westphal. Responsible at Prodigious: Stefan Rüegg, Matteo Attanasio, Kevin Feuz (food photos and videos), Adrian Häni, Marco Christen, Dario Schmid, Florian Pischel, Nik Hidber (Factory), Martin Ottinger (image editing). Wallpapers: Kathrin Grisseman. Food styling: Karin Messerli.

For the study, Globeone asked 1,200 Swiss consumers what they thought of the purpose statements of the leading Swiss companies. "The respondents assessed how memorable, credible and clearly formulated they thought the formulations were. They also indicated whether a statement has personal relevance for them and whether, in their view, it provides an understandable answer to the question of why a company exists," explains Carina Hauswald, Managing Partner of Globeone.

Statement from Lindt & Sprüngli most convincing

The top performer is Lindt & Sprüngli with its purpose statement "We enchant the world with chocolate": 81.1 percent of the Swiss think the wording is successful. "There is certainly a lot of pride in the internationally renowned company. In addition, the purpose naturally hits a nerve, especially in times of crisis," says Hauswald.

Second place went to "Coop, for me and you." with 72.6 percent approval. The cooperatively organized retail and wholesale company puts its customers at the center of its activities and does not aim to maximize profits. "More than 2.5 million cooperative members think that the Coop Group lives its purpose credibly every day," Hauswald explains. "Public approval of the company's statement is therefore correspondingly high."

Third place goes to the Geberit sanitaryware group. After all, 66 percent like the statement communicated as a mission: "With innovative sanitary products, we sustainably improve people's quality of life.

Few memorable statements in the last places

The last five places in the survey results are occupied by the formulations of SGS (29 percent), Sika (28.5 percent), Six (27.3 percent), Vontobel (24.5 percent) and Credit Suisse (21.7 percent), which has run into difficulties after years of mismanagement. As the low approval rating indicates, a significant credibility crisis was already apparent at Credit Suisse before the recent turmoil. "It is also striking that many of the last-placed companies communicate relatively long, less memorable purpose statements and thus give away a lot of potential," explains Hauswald. The specialty chemicals group Sika, for example, expresses itself in comparative detail with the message "To anticipate and meet future challenges by providing reliable, innovative, sustainable, and long-lasting solutions in the construction, building, and manufacturing".

According to the study, it is generally apparent that some large Swiss companies are not yet succeeding in striking the right tone with their purpose statement. "This also applies to companies that actually have a good reputation basis for being able to successfully communicate topics such as sustainability and future viability to employees, customers and the critical public," says Hauswald. However, formulating a purpose statement that is understood and positively evaluated by the general public is not trivial, as the study shows. "Valuable conclusions can be drawn from the Swiss public's evaluations as to what constitutes a successful and positively received statement and in which areas companies can score particularly well."

Not only the wording is important

Often, however, it is not the statement itself that is less well received by the public. "In most cases, the entire purpose concept has not yet been sufficiently filled with life, actively communicated and made tangible for the target groups. Fortunately, however, this can be worked on." The public quickly recognizes discrepancies between the actual business conduct and the announced purpose.

Sometimes a critical image of the entire industry also rubs off on individual companies. "Of course, this makes the starting position more difficult, but it does not fundamentally prevent credible positioning with a socially relevant corporate sense," says Hauswald.

Besides the Purpose Statement Study Globeone also has a Purpose-Readiness Study including Indext. Go to the results of this study this way.

The results of the largest survey of the Purpose credibility of leading Swiss companies will be presented on gfm Webinar "Corporate Purpose - the most credible Swiss brands 2023". discussed with Simon Aschermann and Carina Hauswald, Managing Partners at Globeone. Interested parties will learn more about the how and what of purpose-driven brand positioning and get insights and answers from Nadja Lemke, Senior Vice President Global Branding & Marketing at Schaeffler.

For those who decide at short notice here to the registration.

As part of a study, the management consultancy Globeone investigated how credibly Swiss companies position themselves How credibly can Swiss companies position themselves? For this purpose, the "Purpose Readiness Index" (PRI) was developed, which consists of 15 purpose-relevant image attributes in five image dimensions.

Accordingly, the PRI created on the basis of the survey results indicates, on a scale of one to one hundred and in four levels, how credibly companies and institutions can represent a socially relevant corporate purpose in the public perception. Companies with a PRI score of less than 50 often lack the appropriate basis for credibly communicating their purpose, while companies with a score above 70 have a high purpose credibility that is hardly overshadowed by negative associations. The current PRI ranks 60 leading Swiss companies.

Almost two-thirds are "Purpose Ready

The study shows that 64 percent of Swiss brands can be described as "purpose ready. They show no major deficits in purpose-relevant image dimensions. Five brands (eight percent) are considered fully credible and thus have a very good basis for successful purpose activation.

With a score of 72.3, Victorinox is in first place in the Purpose Readiness Index (PRI). Migros, Geberit, Lindt & Sprüngli and Coop are also among the leaders with PRI scores of more than 70. Around 36 percent of the brands surveyed are struggling with credibility problems, which also make them more susceptible to greenwashing accusations.

"Retailers, technology brands, cooperatively organized retail companies and traditional consumer brands in particular are proving to be particularly credible in terms of purpose-centric positioning in the public perception," says Carina Hauswald, Managing Partner at Globeone. "Many PRI winners certainly also benefit greatly from their everyday proximity to customers."

Consumers take a critical view of companies

In comparison on the first Purpose Readiness Study for Switzerland from 2020 However, it is noticeable that the top performers in the Purpose Readiness Index (PRI) no longer achieve quite such high scores: Second-placed Migros, for example, lost 6.5 index points, PRI winner Victorinox 5.1 index points. Mobiliar lost 6.2 index points and slipped from fifth to 15th place.

"The decline in ratings is probably also a sign that Swiss consumers are generally measuring companies more and more critically in terms of their purpose promises - a trend that is also increasingly evident in other industrialized countries," says Hauswald. "There is also an increased demand on particularly credible brands to constantly improve their socially relevant contribution, to provide concrete evidence of it and to communicate it transparently." Even brands that score fully on future viability, sustainability, authenticity and social relevance would have to live their purpose around the clock and make it clear in order to maintain or enhance their reputation.

Second study focuses on statements

The Purpose Readiness Index uses various image dimensions to show how ready a company is to position itself credibly with a purpose. In addition, Globeone wanted to find out how the statements of Swiss companies that already communicate a purpose are received by the public. Even the best foundation for purpose communication is of no use if the formulated statement misses its mark and is not received by the intended target groups.

On the results of the Purpose Statement Study it goes this way.

The results of the largest survey of the Purpose credibility of leading Swiss companies will be presented on gfm Webinar "Corporate Purpose - the most credible Swiss brands 2023". discussed with Simon Aschermann and Carina Hauswald, Managing Partners at Globeone. Interested parties will learn more about the how and what of purpose-driven brand positioning and get insights and answers from Nadja Lemke, Senior Vice President Global Branding & Marketing at Schaeffler.

For those who decide at short notice here to the registration.