As IMS Marketing and the Baselmedia Foundation announced on Tuesday, they want to bring "real regionality" back to Bern's screens with the BärnTV channel. IMS Marketing is, among other things, publisher of the free weekly newspaper Bernerbär. For its part, the Baselmedia Foundation operates the regional television station Telebasel.

BärnTV's programming clearly focuses on regional reporting. "The diverse sub-regions of the canton of Berne deserve to be represented in genuine, honest and, above all, regional media," Erwin Gross, Chairman of the Board of Directors of IMS Marketing, was quoted as saying in the press release.

The Baselmedia Foundation has been making regional television in Basel for 30 years, according to the communiqué. For the new planned station, it is providing support in broadcast design and helping to build up the production team, among other things.

The license application calls for a staff of 29 full-time positions, divided among about 40 employees. There are also plans to set up a modern TV studio that will enable all planned and future broadcast formats. An initial investment of 2.2 million Swiss francs is planned. The studio location in the greater Bern area has not yet been definitively determined.

Telebärn also submitted an application

On request, the editor-in-chief of Telebärn, Markus von Känel, said that AZ Regionalfernsehen had again applied for a concession for Telebärn for the period from 2025. They had assumed that other competitors would also be interested in the concession and submit an application.

The current local radio and regional television licenses expire at the end of 2024. Bakom has put 38 licenses out to tender for the period 2025 to 2034, as it announced at the end of January 2023. Radio and television broadcasters could apply for them until the end of April 2023. Bakom is expected to award the licenses at the end of the year. (SDA/swi)

The campaign aims to convey that "Alkoholfrei Feinherb" is the perfect drink for after sports or on hot summer days. It ensures a cool head and at the same time, through the purely natural ingredients, invigorates the spirit.

The campaign design was created by the young Zug agency "Here we are". The first phase of the campaign can be seen from May onwards on various posters in and around the canton of Zug. Various advertising measures were taken to reach the target group at different locations. The subjects can also be seen on social media, in cinemas in Central Switzerland, on Zug buses, in various restaurants and also in Migros branches in Central Switzerland.

Responsible at Baar Brewery: Martin Uster, Veronika Hofmann. Responsible at Here we are: Tina Bloetjes, Marco Sievi.

After graduating in business administration from the University of St. Gallen and taking his first steps at Wunderman Zurich, Fabian Biedermann was drawn abroad. From Shanghai, Los Angeles and San Francisco to Berlin, the advertising traveler was on the road. From website redesign for Hyundaiusa.com to projects for Facebook and Activision in the areas of virtual reality, gaming and blockchain to work for Visa Global in 25 markets, B2B projects for Google in Silicon Valley and the launch of new Ford models in Asia Pacific, Fabian Biedermann has already driven in some stakes for Fortune 500 companies.

Biedermann has a distinctive digital DNA and a wide range of skills in strategic brand management, the development of brand platforms and production for various media channels, writes Freundliche Grüsse in a statement. That's why the two owners, Pascal Deville and Samuel Textor, have repeatedly tried to bring the native of Aargau on board in recent years.

Initial contacts had already been made when the agency was founded in 2014. Most recently, however, the pandemic had delayed the relocation plans. "Now the ideal candidate is finally here - good things take time," the founders are quoted as saying in the press release. Biedermann fits the agency because, on the one hand, he focuses on disruptive innovation, has extensive digital know-how, a progressive mindset and international expertise. On the other hand, he is also an exciting guy who is a pleasure to talk to.

"After several positions at large network agencies, an owner-managed boutique agency with short decision-making paths is now exactly the right place to contribute my collective experience," says Biedermann about his new position. As of May 1, he will take over the operational management of Freundliche Grüsse as Managing Director, and will join the management team together with the owners Samuel Textor, Pascal Deville, and Head of Content Janine Sonderegger. He will be primarily responsible for consulting, innovation and new client business, as well as the general development of the agency.

Wow, time is racing. We're already in the home stretch of my traineeship as Future CEO at Jung von Matt.

Yes, I have definitely learned a lot. But before I look back in the last column, here are my two cents on the overarching theme: "The clash of the generations.

One of the goals of the Future CEO Traineeship was to bring the perspective of a younger generation live and directly into the "executive suite". That's why I've spent the last few weeks talking about the topic not only with Roman Hirsbrunner, but also with many other people in the JvM universe.

And even without a Future CEO traineeship, it's hard to avoid the Gen Z discussion these days. And not just on LinkedIn. But it actually makes sense, since Gen Z people now make up a larger share of the labor market than the baby boomers.

The world is turning and we all need to keep up.

But back to the topic: I find the term GenZ really bad. Less because of the basic concept than because of its inflationary use. No matter what happens, everything is pigeonholed with the generation concept. It's just damn convenient - especially in the advertising industry. You want to reach a young demographic? Just advertise on TikTok!

Of course, TikTok can work extremely well - but only if you do it right. And the target group is viewed in a more differentiated way than via a simple generation concept.

And yes, certain trends and influences vary across age groups. GenZs grow up in an environment that is characterized by life-threatening crises. The hope for a better "tomorrow" - if one then only makes enough effort - is therefore no longer sufficient for motivation. That's why "today" is given much more weight. And that has consequences.

My unpopular opinion: The differences are significantly smaller than LinkedIn would have us believe. And if we talk to instead of about the generations, it will all work out - I'm sure of that. And now I have to go, there are TikTok ads to make.

* Sven Würgler reports on the trials and tribulations of the agency world at Jung von Matt as Trainee Future CEO for two months. In his normal life, he studies business administration at the University of Bern and works for his video production company Lymbus AG.

• #1: The trials and tribulations of everyday CEO life

• #2: Shine bright like a diamond

The "Stop Piracy" association launched an online campaign on Monday that aims to make consumers aware of the dangers and risks of counterfeit products on the Internet. You too." to make consumers aware of the dangers and risks of counterfeit products on the Internet. Many buyers are often unaware that illegal imitations can be harmful to them.

The association analyzed which illegal copies of original products are in particular demand among the buying public and which counterfeit articles specifically pose increased risks. In collaboration with the TBWA agency, humorous commercials and advertisements were developed from this analysis.

Well-known products from the lifestyle, health and leisure categories with a high recognition value are on display. The common denominator of the campaign is the fantasy brand "Fake," which promotes the respective product instead of the original brand. The headlines parody well-known statements from advertising and show the damage that illegal copying can do. The landing page of the Stop Piracy campaign also provides in-depth information on the subject of counterfeiting and piracy.

The campaign will be played out on social media channels. In addition, the Anibis.ch, Ricardo and Tutti.ch platforms are supporting the fight against counterfeiting with communication measures.

Responsible at Stop Piracy: Eveline Capol (Head of Office), Barbara Mögli (Communications). Responsible at TBWA\ Zurich: Manuel Wenzel, Angelo Sciullo, Selina Engeli, Alisea Ferrara (creation), Ilenia Peluso, Sina Gelin (consulting), Toni Rubera (image editing), Pierre Copsey, Karl Hofmann (ViDo Video).

Posts on the topic have high click numbers, said Tobias Henning, General Manager TikTok Germany and Central East Europe. The new "BookTok" bestseller list is intended to show the positive influence of the platform on the book trade.

Under the hashtag "BookTok", everything to do with books is shared via TikTok. This includes book recommendations or book reviews, but also instructions for the perfectly organized bookshelf.

The "BookTok" list is intended to present the 20 most successful book titles hotly debated in the "BookTok" community each month and is based on surveys by Media Control and analyses by TikTok. The first "BookTok" bestseller list was presented on Friday during the Leipzig Book Fair. In first place was "The Midnight Library" by Matt Haig. (SDA)

Mercier is a people reporter, not a war reporter, the Fondation Reinhardt von Graffenried said on Friday. She is being honored in the audio category for a report about a mother who was raped and terrorized by Russian soldiers in the presence of her thirteen-year-old daughter for two weeks in Butscha near Kiev.

Mercier managed to convey the heartbreaking statements with the necessary accuracy without ever falling into sensationalism, the foundation said. "It is impossible not to be touched to the core."

Prize money for victims

Mercier herself repeatedly emphasized in interviews that it is not she who is the brave one, but the victims who dare to confide in her. The journalist will pass on the prize money she received to them as a reward and will remain in contact with them, according to the Fondation. The prize is endowed with 25,000 francs.

The title of "Swiss Press Journalist of the Year" is not, however, the first award that the French-speaking Swiss has received. Between the end of 2022 and the beginning of 2023, Mercier received the following prizes: the Prix Bayeux des correspondants de guerre, the Prix Jean Dumur, the Prix du Journalisme des Médias Francophones Publics, and from the readers of the Vaudois daily newspaper 24 heures she was elected "Person of the Year".

Climate, pressure and dispute

First prize in the text category went to Barbara Achermann for the report "Climate of Fear at the Dance Academy" in The time Switzerland, a research about humiliations at the Zurich Dance Academy. The adolescents suffered from eating disorders such as emesis, fatigue fractures occurred, other serious consequences were the absence of menstruation, growth disorders and suicidal thoughts.

The article "Am Puls des Planeten" on Srf.ch by Pascal Albisser, Julian Schmidli, Lukas Frischknecht and team was awarded as best online contribution. With the climate monitor, they provide customizable facts and figures on the climate crisis.

The first prize in the video category was also awarded for a report on the climate crisis. In a documentary on "NZZ Format," Cristina Karrer shows how Kenya's people are reacting to climate change after three years of drought.

The best local report was a radio report by Martina Brassel on SRF Regionaljournal about the dispute between hunters and the cantonal hunting administrator in Appenzell Innerrhoden. All prize winners were presented with a diamond for their outstanding work and the sum of 15,000 Swiss francs.

Already announced at the beginning of April were the winners of the Swiss Press Photo Awards (Werbewoche.ch reported). Tamedia photographer Alex Kühni won in the "Foreign Countries" category with his documentary on the war in Ukraine. Now he has also been named Press Photographer of the Year. (SDA)

All three are longstanding employees of the Gassmann Media Group, as the Bieler Tagblatt announced in Friday's edition. They had taken up the new function retroactively to the first of April, Meister said in response to a question from the Keystone-SDA news agency.

Butorin and Graden had previously served as deputy editors-in-chief and took over the post ad interim following the resignation of Lino Schaeren. Meister takes over the position from Sophie Hostettler. She had left the media house in February at her own request. (SDA)

The focus of the new implementations is the claim "We understand each other". At Visana, customer proximity is more than just a brand promise: The company lives the attention to and understanding of their insured in all areas of life. Accordingly, the claim in the subjects adapts to the various values and insurance needs.

On Air from the beginning of May

Visana's spring campaign will be in action throughout Switzerland from Monday. With a broad media offensive, the implementations show up on various OOH and dialog measures. Flanked by a wide-ranging online strategy with targeted, user-oriented digital advertising media.

Mujinga and Chrigu back at it again

Visana's brand ambassadors will be on board for the spring campaign as well as in the future. More is not yet being revealed. From June, a special activation campaign will be launched around sprint world champion Mujinga Kambundji and wrestling king Chrigu Stucki.

Responsible at Visana: Maurizio Della Mura (Head of Customer Journey Management), Esther Trüssel (Marketing Communications Specialist), Franziska Lehmann (Marketing Communications Specialist), Matthias Lanz (Marketing Communications Specialist), Michèle Leu (Online Marketing Specialist). Responsible agency: Bold. Photography: Simon Opladen. Media: TW Media, Attackera.

Niedermaier will thus take a seat on the Board of Directors of the Gassman Group and, after an introductory phase, will assume the chairmanship, it said. He is looking forward to further developing the media company with the Valais entrepreneur Bayard, Stefan Niedermaier told Ajour.ch. Niedermaier became known to the general public through his post as managing director of Berner Young Boys.

The Gassmann Media Group also includes the Bieler Tagblatt, the Journal du Jura, the local radio station Canal 3 and the TV station Telebielingue. In December 2020, it was announced that the Gassmann media group would be sold to Bayard as part of a succession plan. The latter led the Valais-based media group Mengis, which among other things had Valaisan messenger publishes, temporarily. Last year, he sold a majority of his shares to a publishing group of leading employees of the newspaper. (SDA)

User-generated content (UGC) is a high-performance format on social media. The creators are not influencers; they do not post the content on their own channels, but create a video that the brand can use for its own purposes.

On the Platform Snak.ch the brands create an order to which interested creators apply. This gives the creators a vested interest in the product or service and allows them to create authentic messages. The creators are young people who like to create content with their cell phones. They are also trained for this via Snak.

The launch took place a month ago and has already seen initial success, according to the press release. The campaign launched for this purpose includes classic creatives as well as those in UGC format - but the UGC videos work best. Snak already recorded around 400 registrations from Creators and 20 companies within four weeks. The first video orders are being implemented by Creators. The site has already had over 6500 views in its first month.

According to the announcement, a platform like Snak offers several advantages. Not only is UGC authentic, but it performs very well organically as well as for campaigns especially as Reels, TikToks and Youtube Shorts. In addition, UGC has a much higher CTR and achieves more conversions and leads on social media than other advertising measures. Furthermore, young creators can live out their creativity and even build up a personal brand over a longer period of time. And brands in turn get easy access to authentic UGC and have to create less content themselves.

Creasquare has already received a lot of encouragement for the project. In addition, the first inquiries have already been made by sponsors. The current version is a better "Minimum Viable Product" and is now to be developed further on the basis of experience.

Dragan Dojcinovic moves from Livesystems, where he also served as CCO and most recently served as CEO, back to Nau Media. He was already responsible for marketing at the start of Nau.ch.

"I am very excited to return to my old workplace and work again with my long-time companions," Dojcinovic is quoted as saying in a statement. "I have put a lot of heart and soul into Nau.ch and am eager to take the strong media brand to the next level together with our team."

At Nau Media, Dojcinovic completes the management team with CEO Yves Kilchenmann Sales Director Nicola Molinara, COO Simon Klopfenstein, CR Angelika Meier and Publishing Director Micha Zbinden.