The Tamedia podcast "Tages-Anzeiger" returns with a fresh concept after a break of almost six months. The podcast by women who write headlines about women who make headlineswill now be published weekly instead of every two weeks as before, according to Tamedia. In addition to the previous presenter Annik Hosmann, Kerstin Hasse, member of the editorial team of the Tages-Anzeigerand Annick Senn, editor in the New Digital Content team, behind the microphone. The episodes are published on Friday mornings, with the first one appearing on Friday.

How much feminism is possible in German rap? Why is everyone suddenly talking about the "Pretty Privilege" phenomenon? How well have cult films like "Love Actually" aged? And why are we still so far behind in gender medicine? In 15 to 20-minute episodes, the trio of hosts discuss topics that have moved, excited or inspired them in the week in question. In addition, every week there is a short news update on women who are currently making headlines and reveal their personal cultural tips.

The hosts take turns each week and will conduct interviews in teams of two. In the first episode on Friday, they will all be in the studio for once to welcome listeners to the launch of the new "Tages-Anzeigerin".

"Women are still underrepresented in the media and are sometimes portrayed in a stereotypical way. We want to shed light on different facets of female life that affect society as a whole," says Annik Hosmann. And a woman is also working behind the scenes: Sara Spreiter is now responsible for producing the podcast.

The "Tages-Anzeiger" is available on all popular streaming platforms. As part of a stronger audio strategy, the Tages-Anzeiger wants to further expand its podcast portfolio.

After the board of St.Gallen-Lake Constance Tourism proposed Rafael Enzler to its members for election as the new president of the association, he was unanimously elected as the new president by 20 eligible voters at the extraordinary association meeting on Thursday. "I am particularly pleased that my new role takes me 'back to the roots' in Eastern Switzerland. Together with the entire team and all service providers, I would like to make an active contribution to a sustainably successful tourism destination St.Gallen-Lake Constance in the coming years," said the new President after his election.

Enzler has a broad track record in tourism and has excellent international, national and regional connections. He grew up in Wil and studied at the University of St.Gallen HSG, specializing in tourism and transport economics. At an operational level, he has held various management positions at Switzerland Tourism, including as Tourism Director of Toggenburg Tourism. Enzler has been Chairman of the Board of Trustees of the Swiss Museum Pass since 2013 and has a strong affinity for cultural tourism. He also founded "Gutundgut" in 2013, where he has since been involved as a partner and managing director in the development and implementation of projects for tourism, leisure and culture.

Since 2016, the Grand Council has already decided twice on the issue of shortening the display period for election and voting posters, the cantonal government states in the statement published on Friday. Parliament clearly rejected both proposals.

According to the cantonal government, the problems that admittedly arise with posters around elections and referendums can only be solved to a "very limited extent" by shortening the time it takes to put them up. The problems such as fixed dates, large numbers of candidates, limited space, impact on the landscape and townscape remain unchanged.

In the motion, Central Councillor Ralf Bucher, Managing Director of the Aargau Farmers' Association, called for the permit-free period for political street advertising to be shortened to six weeks. This would mean that the same rules would apply as for events.

The population is annoyed by the many posters and the clubs are annoyed that, unlike the politicians, their sporting or cultural events can only be advertised for six weeks without a permit. It is enough to be noticed shortly before the elections and not eight weeks in advance - that tends to dull people's senses.

Different rules in the cantons

The Government Council points out that the requirements in the cantons of Basel-Landschaft, Lucerne, Solothurn and Zurich have not been changed in recent years. The cantons of Basel-Landschaft, Lucerne and Solothurn stipulate an installation period of six weeks.

According to the cantonal government, the canton of Zurich has no special regulations for temporary advertising, not even with political content. In the canton of Zurich, election posters are generally regarded as street advertising requiring a permit. A proposal for liberalization is currently pending in the canton of Zurich. (SDA)

Most recently Republic a membership target of 33,000 people. However, the number of subscribers fell. Huissoud said that he now wanted to look into the reasons for this. He wants to increase the numbers "with conviction - and by showing that the Republic is necessary". He has not yet had time to work out a strategy.

Huissoud took over as Chairman of the Board of Directors in August of this year (Werbewoche.ch reported). "I thought I would take on the position to solve the financial problems of the Republic to solve the problem," said the former Director of the Swiss Federal Audit Office. Shortly after he took office, however, the magazine was confronted with allegations of abuse. Now that an investigation has been completed, the case is closed for him.

There were also operational changes at the magazine. Oliver Fuchs stepped down as editor-in-chief at the beginning of 2023. Bettina Hamilton-Irvine and Daniel Binswanger took over on an interim basis. After Hamilton-Irvine, Binswanger is now also the definitive Co-Editor-in-Chief of the magazine. This was announced by the Republic in a statement on Friday. (SDA)

Trust is an omnipresent and ubiquitous construct. Whether self-confidence, trust in other people or in basic processes, for example in a professional context: without trust, our everyday lives would be impossible. Trust is also essential in purchasing situations, which often go hand in hand with a decision for or against a brand. "The only relevant emotion in relation to a brand is the trust of its customers," says German brand sociologist Dr. Arnd Zschiesche in his book "Trust - the hardest currency in the world".

Every form of marketing communication therefore has the sole purpose of reaffirming this trust again and again. Campaigns that do not take this principle into account and decouple themselves from the performance of a brand can therefore be counterproductive. Especially in marketing communication, any deviation from the familiar image learned by the viewer confuses customers and their trust, especially when it comes to a beloved brand.

How well a brand succeeds in strengthening a positive preconception of its own performance is shown by the level of trust that people have in it.

Transa: Comparatively little known, but enjoys a lot of trust

225 brands are permanently held up to this mirror in a measurement by the market research company Link. These brands, measured in the Swiss Brand Observer, represent a large proportion of the most relevant brands in the Swiss brand landscape, but are not exhaustive, as a total of over 500,000 brands were active in Switzerland at the end of 2022.

For the analysis, the self-reported brand perception of the population from the first ten months from the beginning of January to the end of October 2023 was taken into account. Most brands have a data basis of around 11,000 interviews - for a minority of brands, however, the particular trustworthiness and other key figures have only been measured since their inclusion in brand tracking in June 2023. In these cases, slightly fewer than half of the people were interviewed. As part of the interviews, people who recognize a brand based on its name and logo were asked whether they consider a brand to be particularly trustworthy (yes vs. no).

Just as there are differences in the individual perception of brands - especially in the case of polarizing brands - there are certain tendencies and therefore exciting differences between different population groups. The relative trust scores were calculated for the trust values shown here. The trustworthiness of a brand was assessed in relation to its awareness. Less well-known brands can therefore perform better, even if they are considered trustworthy by fewer people in Switzerland in absolute terms, as they are (still) less well known. For example, the outdoor brand Transa is only known to 39% of the population, which means that only 17% of the Swiss population consider it to be particularly trustworthy. However, in relation to familiarity - the 39% mentioned above - these 17% have a relative trust score of 42%, which puts Transa in 20th place out of 225 in the ranking of particular trustworthiness.

French-speaking Swiss and motorists place particular trust in the TCS

One of the brands that particularly stands out in the ranking is the Touring Club Switzerland (TCS). TCS is headquartered in Vernier, Geneva, and proximity creates familiarity - a prerequisite for building trust. It is therefore not surprising that TCS came second out of 225 brands in the trust ranking (relative to brand awareness) in French-speaking Switzerland, where it is rated as more trustworthy than in German-speaking Switzerland. In both German-speaking and French-speaking Switzerland, supported awareness is around 92 percent, but more than one in two people in French-speaking Switzerland consider the brand to be particularly trustworthy, while only one in three people in German-speaking Switzerland think so (27th place). Overall, a difference can also be observed between car owners and people without a car: People who own a car trust the TCS significantly more often than people who do not own a car. This applies both in French-speaking Switzerland (at a higher level) and in German-speaking Switzerland. Unfortunately, there is no data available on how many of these people are also members of TCS.

In addition to TCS, Cailler is another brand in the top 5 (51%) in French-speaking Switzerland that has significantly lower relative trust ratings on the eastern side of the Röstigraben (only one in three people). The Nestlé chocolate brand also has significantly higher ratings among the over-60s than among 15 to 29-year-olds (44% vs. 32%). In French-speaking Switzerland, there is also another brand that unexpectedly appears in the top 10: Outdoor specialist Bächli Bergsport, which only has a branch in Conthey and Lausanne in the French-speaking half of the country. However, the still rather small number of connoisseurs (16 percent) in French-speaking Switzerland have strong confidence in the brand, and the sports outfitter also achieved a good result in Switzerland as a whole in 24th place. Alongside competitor Transa and the still young Lenzburg brand Nikin, Bächli Bergsport is the only brand with a supported awareness of less than 40 percent that is particularly trusted by at least 2 out of 5 people.

Young women only trust Migros more than Nikin

The young Nikin brand is particularly noteworthy; only founded in 2016 - and therefore still very young - the brand is already familiar to 30% of the Swiss population, and even every second person under the age of 30. Two out of three young women aged 15-29 are at least slightly familiar with the brand, and around half of them consider the brand, which plants a tree for every product purchased, to be particularly trustworthy. In addition to the "big players" Migros (1st place) and Coop (3rd place), SBB and Twint are also in the top 5 for trustworthiness among 15 to 29-year-old women. Two other brands from the Migros universe appear among young men: Galaxus and Digitec.ch, which are particularly trusted by one in two in this socio-demographic group. Nikin does not rank quite as high here, but is also in the top 15.

At the other end of the scale, young people - regardless of gender - are familiar with brands such as Credit Now, AliExpress, Wish and Teleboy. These brands are also familiar to around half or more of those surveyed, but hardly anyone associates them with a particular level of trustworthiness. Across Switzerland as a whole, the brands Uber and Uber Eats, furniture retailer XXXLutz and the relatively new insurance brand Smile also share the fate of being known by at least one in two people, but only trusted by a fraction (maximum 4 percent of those in the know).

These brands are united by the fact that they have either not existed for very long (in Switzerland) and/or are not typical Swiss brands or are not perceived as such. This is because the higher the perceived Swissness of a brand, the higher its trustworthiness. The following scatter diagram clearly shows this correlation between relative trustworthiness and relative Swissness - i.e. in relation to awareness - but makes no claim to causality. For the keyword "Swissness", the AI software Neuroflash finds the associations "mountains", "chocolate", "watches", "punctuality", "banks" and "neutrality", among others. Typical prejudices that should come as no surprise to anyone - and a prejudice is harder to split than an atom, as physicist and Nobel Prize winner Albert Einstein once noted.

A brand would therefore do well to confirm its positive preconceptions with its (potential) target group again and again - boring, but effective. But: If Swissness is not associated with the brand (i.e. does not represent a positive preconception of the brand) or is not part of its brand essence, you should think carefully about whether communication should be geared towards it. After all, a (positive) preconception is not only harder to split than an atom, it is also hard work to build one.

The methodology of the Swiss Brand Observer

• Study: Swiss Brand Observer - continuous brand tracking (365 days per year)
• Population: Swiss resident population aged 15 to 79 years
• Sample size January - October total: approx. n = 10,500
• Confidence interval for total sample: max. +/- 1%
• Research method: online interviews
• Quotation/weighting: interlocked by age, gender and language region
• Random samples from the Link Online Panel actively recruited at 100% through representative telephone surveys, reaching more than 97% of the relevant population; survey participants are excluded from follow-up surveys for at least three months at a time
• Survey period: 01.01.2023 to 22.10.2023
• Further sources: Brand-trust.de; Zschiesche, A. (2021). Trust - the hardest currency in the world. Gabal publishing house
• Contact person Link Zurich; Matthias Biedermann, Research Consultant

One stormy night, Santa Claus crashes in the Swiss Alps and loses all his presents. However, he discovers Manorland - a fabulous world reminiscent of a Manor department store. In this imaginary world, he meets little illustrious helpers who are busy saving Christmas. The story is a reminder that the spirit of Christmas lies in shared joy and togetherness.

"In the current challenging times, we want to bring back the Christmas magic of childhood with the new TV commercial and make it tangible for everyone," explains Jennifer Frame, Brand Director at Manor.

The TV commercial is part of the 360-degree Christmas campaign and has been running since Thursday in a 30-second version and a shorter 10-second version on Swiss TV channels, YouTube and in Manor department stores.

Responsible at Manor: Sandra Kottenauer - Chief Procurement Officer & Chief Marketing Officer, Jennifer Frame - Marketing & CRM Director, Sarah Antonios - Head of Marketing, Marina Djordjevic - Leader Non-Food Marketing. Responsible at BETC: Christelle Fagot - General Manager, Mélanie Berthe - Associate Director, Charlotte Adam - Account Director, Maureen Tingaud - Account Manager, Antoinette Beatson - Executive Creative Director, Alexandre Henry - Creative Director, Victor Mutel - Art Director, Pascal Andre - Copywriter, Arthur Cantin - Creative Producer, Alexandre Ada - Réalisateur, Production company - Wizz, Sound studio - Gum.

Localsearch will make its first appearance with the booking platform Local.ch on Thursday evening. The brand adorns the helmets of the national players who will be playing against the Finnish national team in Finland.

"We are delighted and proud that Localsearch, a subsidiary of Swisscom, is now working with us," said Patrick Bloch, CEO of Swiss Ice Hockey, in a press release. "We are convinced that this modern, digital company is a good fit for us. We are both characterized by our local ties and Swiss reliability."

Stefano Santinelli, CEO of Localsearch, adds: "We support all SMEs, right down to the smallest businesses around the corner, on their path to success in the digital world - throughout Switzerland. The ice hockey players who come together from all parts of Switzerland to achieve great things embody our philosophy of local roots. Just as the national team inspires the fans with top performances, we also want to inspire our customers and score points with them."

The partnership between Swiss Ice Hockey and Localsearch is initially set for the current season and, in addition to the helmet presence, also includes visual presences on and off the ice as well as in the social media.

In an initial campaign flight, humorous headlines were used to tease that PostFinance offers the right mortgage for a wide range of characters and needs (Werbewoche.ch reported). The second phase now builds on this with emotional stories.

The aim of the campaign is to further increase awareness so that potential customers think of PostFinance first when it comes to mortgages. In addition to the personal and solution-oriented advisory expertise, the attractive interest rates should also be recognizable in the communication.

The right solution for every need

In diverse, visually simple stories, Wunderman Thompson shows a wide variety of people who have made their dream of owning their own home come true - or will soon be able to do so with a mortgage from PostFinance: From the freedom-loving minimalist who doesn't need much to feel good, to the optimizer who fills existing properties with new ideas, to the motivated planner who wants a home with lots of space.

The stories take place close to normal everyday life and yet should convey something special that sticks with people. In order to capture the right mix of authenticity and absurdity, the agency has chosen director Tommi Berté. In his work, he strikes the perfect balance between genuine emotion and charming humor.

Building on the long commercial, three further short commercials can be seen on TV. A total of six different subjects are played out on the appropriate online and social media channels individually for the respective target group.

In addition to mailings, advertisements and DOOH, the campaign is also targeting potential mortgage customers in unusual places. For example, with clothes hanger advertising in shirt dry cleaners or with bicycle advertising via Working Bicycle in various cities.

The campaign has been on display throughout Switzerland since the end of October.

Responsible at PostFinance: Gloria Mihaljevic (Marketing Manager), Florian Grützner (Marketing Manager). Responsible at Wunderman Thompson: Franziska Saxer, Kira Vaterlaus, Sandro Tschuor (project management), Galina Helbling (strategy), Marika Magnuszewska, Julia Staub, Felicia Aepli, Samuel Wicki (creation), Kathrina Seiler, Kim Prinzing (production). Responsible production side: Rosas and Co Films AG. Nadia Rosasco (producer), Tommi Berté (director), Jan Mettler (camera), Alessandra Matté (photography). Responsible at Havas Media (offline media): Georges Bérard (Client Service Director), Claudia Gantenbein (Account Manager) Responsible at Webrepublic (online media): Selina Hauser (Project Manager), Vanessa Pinter (Account Manager), Julia Forster (Programmatic), Siu Lam (Social Media), Larissa Kobler, Nicola Muri (SEA).

How do you position a hospital group that provides a comprehensive range of modern medical services at five locations in the canton of Aargau and still wants to be perceived as a single entity? A strategic, creative and communicative task that Dachcom Winterthur was able to take on as lead agency.

With several brand workshops, the agency guided those responsible at KSA step by step through the strategic and conceptual repositioning. The result is a mature, flexible and uniform group image that behaves like a chameleon, responding individually to its environment and different target groups - with the "best of all worlds". The new brand also takes into account the strengths of the five locations - Aarau Cantonal Hospital, Zofingen Hospital and KSA at Aarau train station and in Lenzburg as well as the practice center at Aarau train station and Lenzburg - and appears "loud" or "quiet" depending on the situation.

A brand portal for the umbrella brand

Once the umbrella brand was born, its extensive new world was brought together in a digital brand portal. The result is a flexible and dynamic handbook in digital form for all users: Brand film, color palette, visual language, logos or language guide.

The brand system developed takes into account the handling of the umbrella brand and also works for all co-brands and sub-brands of the KSA Group. The portal is tailored to customer needs and can be flexibly expanded and extended by KSA. This coordinated and coherent umbrella brand system gives the KSA Group a more uniform appearance. It also makes everyday use clearer, more efficient and, not least, more resource-friendly.

Clear the stage for the new brand

To make the new brand stand out, the focus was deliberately placed on the KSA Group's owned media channels. From food packaging and new workwear to screens, print products, posters and flags: The hospital environment gradually came together to form a new overall image. Visually, the focus is on people - just as it is in everyday hospital life.

Next milestone: The new website

The project has been running for two years and will come to a climax and conclusion with the upcoming redesign of the website in 2024. The new world of the KSA Group will be brought together on hundreds of (sub)pages, taking into account all the new brand elements, and the extensive range of products and services will be presented. The completely new website to be developed therefore not only requires a user-friendly introduction with a sophisticated navigation concept, but must also focus on the user experience during the visit.

Responsible at the KSA Group: Julien Buro (Head of Marketing and Communication). Responsible agency: Dachcom Team Winterthur.

SAK is committed to net zero. The energy supplier not only wants to join the "Science Based Target Initiative" and achieve its self-imposed goal of a balanced greenhouse gas balance by 2040. It also wants to make an ecological, economic, social and societal commitment and enable companies and private individuals to become net zero.

Working together towards a greener future. This is how the central idea for the campaign "For a life we all want to live" came about, which SAK commissioned Rembrand to develop and implement.

Together for a future in which we all want to live

The new positioning required adjustments to the communicative appearance of the brand. The first step was to get the employees on board. With appealing visuals showing colleagues and their commitment to the environment, the new claim and the additional message "We will achieve net zero by 2040", both the team concept and the employees' own commitment are addressed. Rembrand designed suitable advertising moods for the outdoor campaign and created an image spot as the centerpiece, which is intended to underline the importance of the message in a visually powerful way. Generations have their say and explain why they are involved.

In addition to display and social ads as well as branding pages, the cross-media campaign also includes traditional OOH media throughout Eastern Switzerland.

Creating awareness throughout Eastern Switzerland

"It was important to us to package the newly developed brand aspects with the claim 'Good for life', the strategic objectives behind 'Net zero by 2040' and our expertise in the area of 360-degree energy solutions in a campaign with which we can create and anchor an identity both internally and externally," explains Roman Griesser, Head of Corporate Communications at SAK.

Responsible at SAK: Roman Griesser (Head of Corporate Communications), Silvia Brönnimann and Joanna Pietryga (Corporate Communications Specialists), Armend Veliu (Graphics, Parashuta - Design.Communication). Responsible at Rembrand: Andreas Felder (strategy), Jörg Stöckigt (concept/CD), Georg Wirth (consulting/media planning), Soraia Simão (graphics), Anne-Lena Scherrer (text). Film production: Focus Format.

Diversity & inclusion in strategy and communication

Diversity in concept, culture and language in the company.

• Author: Annika Schach
• Publisher: Springer Gabler, 2023
• Pages: 346
• ISBN: 9783658401528

Equal opportunities have been enshrined in the Basic Law of the Federal Republic of Germany for more than 70 years. However, there is often a lack of implementation in reality - not least in the economy. Companies that are committed to diversity & inclusion can benefit economically and at the same time fulfill the mandate of the Basic Law. This well-founded handbook shows how this can be done. Thorough, comprehensive and easy to understand, it explains how companies can strategically plan and successfully implement Diversity & Inclusion. A must-read for all managers.

Metaverse practice book

Use the Internet revolution for your company.

• Author: Collin Croome and Christian Gleich
• Publisher: GABAL, 2023
• Pages: 208
• ISBN: 9783967391411

What exactly is the metaverse? Collin Croome and Christian Gleich explain the new virtual universe: from its history and associated technologies such as virtual reality, augmented reality and blockchain to future possibilities. The two authors describe specific pilot projects, case studies and the benefits of the metaverse for companies. Even if you don't always share their enthusiasm, you are welcome to be infected by it and their book is a great guide.

The art of not talking past each other

• Author: Malcolm Gladwell
• Publisher: Rowohlt Verlag, 2019
• Pages: 384
• ISBN: 9783498001629

Just a few clues are enough to give us a picture of a stranger. And it is frightening how easily we can make mistakes because we believe in the good. Examples of sometimes spectacular misjudgements can be found in the secret services, in the judiciary - and in fact everywhere in everyday life. In the last part of the book, the author unfortunately loses sight of the focus of the content and becomes argumentatively blurred. The German title of the book is also rather misleading. Nevertheless, an interesting contribution on the complexity of human communication.

Rhetoric and oratory for dummies

• Author: Tatjana Ditko and Sammy Stauch
• Publisher: Wiley-VCH, 2023
• Pages: 384
• ISBN: 9783527718832

Anyone who gives a speech is always faced with the same questions: How do I structure my speech, how do I convince the audience and what can I do about stage fright? This book sets itself apart from the numerous rhetoric guides. According to Tatjana Ditko and Sammy Stauch, it's not the appearance that counts, but the content. This is why they focus on the structure of a speech and the use of rhetorical devices. However, the authors also have many tips for the presentation. Their basic recommendation, however, is to stay calm and be natural.

The good positioning of the Maz as a traditional training center for journalism and communication in a demanding environment is "largely" thanks to the previous management duo, consisting of Director Martina Fehr and Vice Director Sonja Döbeli, writes the Maz in a press release on Thursday.

Following a decision by the Board of Trustees to initiate a strategy process, Döbeli Stirnemann has decided to set off for new professional horizons after 20 years on the Maz Executive Board, the statement continues.