Alexander Fischer's area of responsibility is cross-functional, from pre-sales to sales and implementation. This includes measures to increase customer satisfaction, advising major customers, expanding business into new markets and regions and adapting the product range to new trends and specific customer needs.

Fischer brings 23 years of experience in the customer service industry. Before joining Spitch, he was Director Enterprise at Verint Systems with responsibility for Europe. During this time, he served the entire mobile communications market in Germany with systems for voice recording, quality management and voice and text analysis. Further career stages took him to Nice Systems as Senior Business Consultant Europe and to Lufthansa GlobalTeleSales, now Lufthansa InTouch, as Head of Performance & Planning.

The agency was launched just under a year ago with a focus on employer branding, recruitment marketing and talent acquisition (Werbewoche.ch reported). The founder and Managing Director of Oona+, Sebastian Kuhn-Prohic, wants to fill a gap in the agency environment with 360-degree consulting in these areas. To this end, he is now bringing Aleksandra Orestijevic on board for the first time.

Aleksandra Orestijevic's previous roles range from project manager to transformation manager, consultant, facilitator, change agent and culture enabler. One of her focal points is the design of employee experience and employer branding.

"As a senior project manager and employer branding specialist, Aleksandra Orestijevic is an ideal addition to our young agency," Sebastian Kuhn-Prohic is convinced. "Our experience over the past year has shown that strong project management skills are in high demand from clients. They are also indispensable in the multidisciplinary environment and the often complex projects. Their expertise in internal employer branding and the design of employee experiences is an ideal addition to their skills along the candidate journey."

Tense situation on the labor market remains

Many companies still have countless unfilled vacancies. The reasons for this are the shortage of skilled workers, increasing global competition, changing attitudes to work and a new generation on the labor market that has high expectations and demands of companies.

"If production lines come to a standstill due to unfilled vacancies, this not only affects the company, but the entire economy," explains Kuhn-Prohic. The majority of companies do not have the capacity to develop measures and solutions internally with their own employer branding team. This is why the topic is now omnipresent in many management teams. "We have already won several contracts and will be able to show the first results in the coming months."

Hägler will take up his new role on February 1, 2024 as the successor to Rolf Cavalli, who is moving to Ringier. Hägler, who joined the company in 1998 as a local AZ a distinguished journalist with many years of management experience will take over as editor-in-chief," the press release states.

The Aargau department, which Hägler has headed for ten years, has developed very well in terms of content and digital transformation during this time. "He has done a very good job as head of the department," says publisher Peter Wanner.

Hägler comes from Freiamt and studied English, history and political science at the University of Zurich. (SDA/swi)

Maz began as a "Swiss School of Journalism" for future journalists. With the introduction of a second department for communication and an ever-expanding range of courses, Maz now trains media professionals of all kinds. Rod Kommunikation was commissioned with a rebranding to ensure that this development is also reflected in the institute's overall communication presence.

This resulted in the byline "lnstitute for Journalism and Communication" and the claim "We make media makers". The agency also conceived and designed a completely new overall image for the institute - including logo design and various online and offline communication measures.

According to Maz Director Martina Fehr, the new brand identity underlines the uniqueness and interdisciplinarity of the institution and sums up what the Maz stands for.

News on site

With a renovation, the Maz is also reinforcing its new look on site - and wants to consolidate its promise to be a place of encounter, exchange and reflection for students and lecturers.

The promise is supported by new co-working spaces and in-house radio and TV studios with the latest technologies, among other things. The murals by Swiss artist Sarah Furrer are also intended to provide a further boost.

Responsible at Maz: Victoria Arnold (Head of Marketing & Communication), Martina Fehr (Director), Sonja Dobeli Stirnemann (Vice Director). Vresponsible agency: Rod communication in cooperation with Farner I Team Farner.

Roswitha Brunner took up the position of Head External Communication at SMG on November 1, 2023. In her role, she is responsible for the further development of the digital company's strategic communication and public affairs. She is also the media spokesperson for SMG Group topics.

In addition to extensive media experience, Brunner has many years of expertise in strategy and public affairs. Before joining SMG, she worked for years as Head of Corporate Communications at PropTech start-up PriceHubble. Prior to that, she held various positions in corporate communications at Amag for over six years, most recently as Head of Group PR & CSR. Further stages of her professional career include a Zurich-based communications agency for political and economic communications and strategy consulting as well as six years in public affairs at UBS.

"With her industry experience in real estate, automotive and finance, Roswitha Brunner covers almost all of our business units and brings a broad range of expertise with her previous positions in corporate communications," says Jessica List, Chief Corporate Officer of SMG, about the new appointment.

Do it + Garden has transformed itself from a DIY store into the first specialist store for home-made joie de vivre. This is also reflected in the product range: new additions include the cooking and baking ranges.

You can fall in love with DIY, especially at Christmas time: Baking, decorating or crafting become a favorite activity to which you dedicate yourself with devotion. So much dedication that the homemade items come to life, become part of the family and are happily reciprocated. For example, with a loving hug that shows: The best Christmases are homemade.

This is the guiding principle of the campaign, which is orchestrated on TV, online videos, online banners, social media, radio, in-house advertising press and at the POP.

Team Connect, the WPP team for the Migros specialist stores, is made up of the agencies Scholz & Friends, Ogilvy, Wunderman Thompson and Hogarth.

Responsible at Do It + Garden: Roland Seiler (Head of Do it + Garden), Kai Hannwacker (Head of MarKom), Stephanie Schefer (Project Manager MarKom), Aline Nyffenegger (Head of POP Management & Strategic Projects), Cyril Biland (Manager Media Excellence). Responsible at Team Connect: David Fischer, Christian Vosshagen, Barbara Hartmann, Franziska Staeger, Patrick Bucher, Aster Loerli, Monja Mangieri (creation); Elisa Stahel, Elodie Caucigh, Nhan Nguyen, Mathias Roesch (consulting); Matthias Müller, Evelyn Weissheim (strategy); Roxana Hudson, Léa Ottiger, Michael Ottinger, Petra Zehnder (Production Project Management); Kosma Tyszkiewicz, Stephanie Fuchs, Tobias Holtermann, Britta Roenspiess, Nicole Andres, Wilhelm Dukart (Production); Film: Hafengold Film; Ralph Loop, Knut Post, Benjamin Horstkotte (director); Recording studio: Jingle Jungle; Media: Dentsu Media, Webrepublic.

Can "writing robots" like ChatGPT really replace the creative work of copywriters in advertising agencies? And what about journalism? Spiegel columnist Sascha Lobo writes: "Do you really believe that artificial intelligence can't replace you in your creative workplace? You'll be surprised..."

Lobo also writes in his article from March 2023 that we are facing an AI revolution "that is at least as big as industrialization. And in the next five years, it will affect people who today don't even dream of being replaced by machines. Or even: being shifted into lower-paid jobs."

Whether Sascha Lobo's warnings are true will be discussed at the Text Academy's first AI panel. The lunch event will take place at Technopark Zurich on November 24 from noon to 1 pm.

Sophie Hundertmark leads the conversation

The panel discussion will be moderated by Sophie Hundertmark, AI Consultant, Speaker & PhD at University of Applied Sciences Lucerne IFZ and founder of Greenwishing.ch. She will discuss the topic together with Annette Felicitas Häcki, Creative Director and Co-Founder of Day Partners, Thomas Benkö, AI Innovation Lead Newsroom at Ringier, Markus Neckar, Executive Creative Director at Palmer Hargreaves Kölmn, Sven Pfiffner, computer scientist ETH and AI specialist, and University Professor Ivo Hajnal, AI lecturer and President of the Board of Trustees of the Swiss Text Academy Foundation.

WWhen and where?

• Friday, November 24, 12 to 1 p.m.
• Technopark Zurich, Technoparkstrasse 1
• 2nd floor, room "Fortran"

Admission is free. Registration is not mandatory. Interested parties can contact Christoph Soltmannowski report.

In April 2023, Markus Neckar spoke to Christoph Soltmannowski from the Text Academy Foundation about the possibilities of AI tools in everyday working life.

When the sun makes itself scarce and the days get shorter and shorter, it's not just our mood that feels dampened. Natural sunlight is essential for the body's own production of vitamin D. If this is lacking, fatigue, exhaustion and a weakened immune system can be the result.

It's as if a little darkling is casting a dark shadow over our everyday lives. For the latest product campaign by Swiss pharmaceutical specialist Verfora, the sun predator takes on the form of just such a creature. Verfora's "Vitamin D3 Wild" product jumps into the breach to give Stibizus Sonnus a run for his money and strengthen our immune system.

The new Bug adds another tormentor to the Verfora family. The Bern-based agency Bold is responsible for the development, conception, strategy and implementation of the communication.

The campaign launches just in time for the start of the winter season. The implementation, including TVC, online, print and POS measures, will be in use throughout Switzerland from mid-November.

Responsible at Verfora: Emmanuelle Giry (Head of Marketing), Christian Köhli (Marketing Manager), Stephanie Berkien (Brand Manager). Responsible agency: Bold. Production: Boutiq, Mike Huber (director), Chantal Gugger, Sören Schmidt (executive producer), Sven Pepeonik (camera), Wolfgang Weigl (editor), Colorbleed (animation), Unsere Farben (color grading),DubDub (sound design), UKO (audio).

Since 2016, the charity run "Run 4 Duchenne Boys" takes place. The aim of the run is to provide information about muscle diseases and living with a muscle disease. The proceeds from the charity run can be used to support and relieve those affected and their relatives in their everyday lives, for example by organizing camps for children and adults.

"In Switzerland, over 15,000 people are affected by a muscle disease. The Swiss Muscle Society strives for a future in which all people with muscle disease can live the best possible life - self-determined and on an equal footing. We are delighted to have found a strong partner at our side in Kieser, who is working with us to help people with muscle disease," says Martin Knoblauch, Managing Director of the Swiss Muscle Society.

As an expert in strength training and muscle building, Kieser considers it necessary to provide information about muscle diseases and help those affected. "Kieser has solutions for people with weak muscles and musculoskeletal pain. In the case of severe or even life-shortening muscle diseases, the training focuses on maintaining existing muscles with the aim of preserving stability, strength and mobility for as long as possible," explains Sabrina Mehri, CMO of Kieser. "As a partner of the Charity Run, we can support those affected and at the same time raise awareness of the importance of strength training. From the age of 25, all of us are affected by age-related muscle atrophy if we do nothing to prevent it."

The Kieser management will be running along with employees and customers on December 10. Interested parties can sponsor the Kieser runners. Sponsorships can also be made at the joint information stand at Bürkliplatz. There are also vouchers for Kieser to be won.

Libraries make an important contribution to knowledge transfer, provide easy access to information and are transforming into public places where people meet and enjoy spending time. However, surveys show that libraries still suffer from a traditional image and are perceived as dusty, boring places.

In order to provoke a change in people's minds and to promote the innovative spirit of the Zug library, Siegfried & Roi has developed a campaign that focuses on the attractive selection of analog and digital media, workshops and services as well as the new opening hours.

In particular, the USP with the greatest marketing potential is emphasized: no costs for all library customers. The matching discount store look is intended to make the target groups curious about the variety on offer. It also enables the continuous development of new individual and multipic motifs and thus flexible and effective targeting.

"Siegfried & Roi convinced us with a completely unexpected approach and focused precisely on what many people would probably not expect from a library: A varied and, above all, free offer, which is now even more attractive thanks to our extended opening hours," says Jasmin Leuze, Head of Zug Library. "Everyone should feel comfortable here and enjoy spending time with us. This will also require attractive products and offers that are professionally marketed in the future."

Etienne Schumpf, City Councillor and Head of the Education Department of the City of Zug, is also looking forward to the response from the public: "The Zug Library is a very special educational oasis. It is therefore all the more important that the broad and free offer is made even better known to the people of Zug".

Responsible at the library and the city of Zug: Jasmin Leute, Maria Nätscher, Sibylle Schlumpf (Communications, Zug Library), Dieter Müller (Head of Communications, City of Zug). Responsible at Siegfried & Roi: Milan Pavic (Strategy, Creative Direction), Moritz Solleder (Strategy, Consulting), Nastasia Pavic (Art Direction, Motion Design), Adisa Dauti (Graphics), Paula Di Battista (Graphics, DTP).

Because ADC Switzerland values the interdisciplinarity of its members, it also emphasized the importance of holistic growth in the current new admissions. However, the two women and six men have one essential thing in common: Excellence in creative achievement.

The new members are photographer Yves Bachmann, Anatole Comte, art director and designer at Prophet, Pascal Deville, co-founder and creative director at Freundliche Grüsse, Katrin Espelage, creative director at Sir Mary, Sandy Pfuhl, creative director at Neu, and Samuel Textor, co-founder and creative director at Freundliche Grüsse. Other new members are the artist, photographer, author, filmmaker and Diogenes publisher Philipp Keel and Christian Jott Jenny, Head of the Office for Ideas as well as tenor, producer, entertainer, organizer and mayor of St. Moritz.

According to ADC Switzerland, they all meet the admission criteria in that they have appropriate recognition and benchmarks in their specialist discipline, have clients and goals and at least make a difference in Switzerland. They are also all inspiring personalities.

The admissions committee, which consisted of ADC members Mitch Bekk, Karin Estermann, Per Kasch, Pablo Schenke, Raul Serrat, committee chairman Livio Dainese and Thomas Wildberger, decided on the new admissions.

Manor is looking for new employees in all areas and is promoting the benefits of its various professions in a current campaign. As in the previous year, this was implemented by Bühler & Bühler. Last year's young talent campaign "Special Everyday - Like You!" won a golf award at the "Brand4Young Talents Awards".
The aim of the current social media campaign is to counteract the stale image of the retail sector. Together with other HR measures, Manor wants to raise awareness of the positive aspects of the sales professions. After all, they are varied and offer good opportunities for the future.

An almost 20-second main spot shows the advantages of all divisions, while six short clips go into more detail about the individual areas. The short films for 20 to 60-year-old job seekers will be shown on YouTube, Instagram and Facebook. After the first wave until the end of November, a second wave is planned for two months from the beginning of 2024.

Responsible at Manor: Sherin Keller (Head of Employer Branding). Responsible at Bühler & Bühler: Stephanie Geiger (Creative Director); Ronda Miller (Junior Consultant); Joséphine Rohrer (Text & Content Creator); Lea Fontana (Designer).