From November 7 to 12, the short film festival presents the entire spectrum of short film creation. In addition to the program and competitions, visitors can look forward to numerous side events in the Eulachstadt: from art to concerts and parties.

The festival trailer by director Nefeli Chrysa Avgeris plays the leading role in the communication campaign, light-footedly embedded in a lively, striking design. The campaign dramatizes the essence of the short film by condensing the story into two scenes: Setup and payoff, action and reaction, beginning and end.

The campaign can be seen on posters, DOOH, ads, in cinemas and online, as well as at the festival itself.

Responsible at IKW: Ivana Frigo (communication), Stefan Dobler (commercial management), John Canciani (artistic management). Strategy, concept and creation: Pop Creative Services, Roli Hofer, Michi Benz. Festival trailer: Nefeli Chrysa Avgeris (Director), Paul Sonntag (DoP), Philipp Ritler, Luzius Fischer (Producer, Dynamic Frame).

Can there be too much of a good thing? The current winter campaign from TBWA\Zurich for the destination Davos Klosters is intended to show that this can happen.

With sporting action, après-ski and varied gastronomy and a guest program for the whole family, vacation guests in Davos Klosters are served the full range of winter activities and experiences.

The campaign communicates this lavish offer in an unconventional way - away from the "Winter Wonderland" principle usually associated with campaigns by Swiss winter sports destinations.

Three campaign films show how a pubescent teenager, a snowboarder in love and a visibly exhausted lover have a hard time coping with all the offers.

The commercials, which were all filmed on location, will address the respective target groups over the next few months in various lengths and formats as online videos - OLV and social media.

Responsible at Davos Klosters Tourismus: Roger Manser (Head of Marketing & Sales), Samuel Rosenast (Head of Communications), Giulia Monigatti (Marketing / Product Management). Responsible at TBWA\Zurich: Manuel Wenzel, Angelo Sciullo, Stéphanie Seematter, Marco Kamber (creation), Sina Gelin, Marcel Maegerle (consulting), Stephan Sliwensky (media). Production partner: Farbfilm Studio: Laurent Arber (Producer), Greg Bray (Director), Christian Datum (Dop), Dennis Karsten (Edit), David Haisch (Casting), Jingle Jungle AG (Sound).

Vefore he started at Griesser, the 41-year-old Joël Steiger worked for the media group CH Media for more than four years, including more than three and a half years as Head of PR Entertainment, where he was responsible for the press activities relating to the entertainment areas of TV National, TV Regional, Streaming, Radio, Today and Event and was instrumental in their further development.

Previously, Steiger worked for the Compresso agency for almost seven years, where he was responsible for numerous mandates from various sectors as a PR consultant and managed various interdisciplinary projects.

In addition to management experience and a strong media network, Joël Steiger brings with him a wealth of experience in strategic and crisis communications. In his new role as Head of Corporate Communications, he will report to the CEO of the Griesser Group, Urs Neuhauser.

"With Joël Steiger, we have gained an experienced communications professional for our company," says Urs Neuhauser about the new appointment. "His broad communications expertise will help us to further professionalize the Griesser Group's communications and take our corporate communications to the next level."

"Together with my motivated team, I want to make the Griesser Group even more visible to the public and further advance internal and external communication," says Joël Steiger about his new position.

The mechanical engineering company Netstal has completely redesigned its corporate identity over the last twelve months in close cooperation with Vetica. "Netstal's previous corporate identity was no longer in line with its high-performance aspirations," explains Peter Wirz, CEO of the Vetica Group. "Our main task was to make Netstal's innovative strength visible from the inside to the outside: To modernize the entire image and significantly improve Netstal's positioning in the highly competitive international market for injection moulding machines."

Revised logo

A central focus of the new branding was the creation of a new word and figurative mark. The challenge was to become more modern without losing the characteristic features of the previous logo. The diamond shape, a pioneering design element of the figurative mark, was retained, but broken up to the left and right. The open sides are intended to convey a clear message: "Netstal overcomes boundaries and opens up to the future."

New CI/CD

The new corporate identity was also transferred to all touchpoints with customers with a uniform color scheme, new typography and imagery. This process included products, website, brochures, signage, trade fair stands and many other elements. To ensure consistent international brand management, Vetica implemented the brand management tool Frontify, which maps a complete digital CI/CD system and provides implementation templates of all kinds.

Scrollytelling on the website

To improve the brand's customer experience online, Netstal's website has undergone a comprehensive overhaul, both in terms of design and interactive structure. With a clear "scrollytelling" concept to help users find the content they are looking for more quickly. This includes, for example, a simplified product finder "Selector" that works based on a variety of application specifications in the areas of PET, CAP, PAC and MED.

New product design

Netstal's injection molding machines are world leaders in terms of innovation, performance and added value. This technological leadership should also be reflected in the design of the machines. For this reason, Vetica's industrial design team has developed various concepts to optimize the machine design. The first newly designed Netstal machine will be presented at this year's "Fakuma" will be presented to the general public in Friedrichshafen, Germany, in October 2023.

With over 600 vehicles and 1,700 screens, TPG is one of the largest transportation companies in Switzerland. Livesystems is now taking over the exclusive marketing of TPG's DOOH advertising screens. The contract is for four years.

By remarketing the TPG spaces, Livesystems is significantly strengthening its presence in the public transport sector in French-speaking Switzerland, the DOOH provider writes in a press release. The collaboration brings added value for advertisers and agencies alike.

The system from Livesystems extends the possibilities of TPG's previous offering. It is now possible to book individual lines or predefined zones. Customers can select the exact GPS zones and enrich their DOOH campaign with specific targeting, such as time slots and weather. To increase relevance for passengers, Livesystems broadcasts infotainment in real time. The performance values are shown in the DOOH planning tool "Inventory Finder".

Livesystems COO Christian Imhof is delighted: "Thanks to TPG, we reach an additional 301,000 people every week and generate up to 3.1 million gross contacts. We can now offer advertisers and agencies an exciting service in French-speaking Switzerland."

On the occasion of Central Switzerland's Digital Day on Tuesday, Digitalrat is launching an image generator with AI. The "Stable Panda" service is intended to enable SMEs to generate images according to their own design and corporate identity.

Generating suitable AI images is far more complex than writing texts, Digitalrat explained in a press release. The company therefore trains the generator with the company's respective visual language, from which individual images can be developed. With this approach, "characterless and meaningless photos", so-called stock photos, should soon be a thing of the past, it continues.

Stable Panda was developed with the aim of ensuring consistency and quality in the visual communication of SMEs. The AI learns the specific requirements and styles of each company to create customized images that reinforce the brand identity and visual message.

"Some of our customers have confronted us with various marketing challenges. We have now used the rapid developments in the AI sector to solve the specific problem of the visual world. With Stable Panda, companies can strengthen their visual presence," says Laurent Gachnang, Partner of the Digital Council network.

Stable Panda is now available. On Stablepanda.ch interested companies can register for a demo.

Five years ago, she herself was still being trained at the internal Nau.ch Academy and at the same time completed her bachelor's degree in communication and media with a focus on journalism at the ZHAW in Winterthur. Now Rowena Goebel is taking over the management of the Academy.

Rowena Goebel had already taken on the role of Deputy Head of News in the summer. She will continue to hold this position, according to a press release.

Angelika Meier, Editor-in-Chief of Nau.ch, praises Goebel's career: "We are proud that young people can develop so well with us - and then move into positions of responsibility."

"Promoting the marketing profession is one of EMC's core tasks," EMC Chairman Ralf Strauss is quoted as saying in a press release. Working in marketing means having to constantly develop and grow as a person. "While we are very committed to Europe-wide certification and qualification, we now finally want to recognize implementation with this new award."

The EMC raises local initiatives to an international level, as Alvyde Palaimate, Deputy Chairman of the EMC and CEO of the Lithuanian Marketing Association LIMA, emphasizes.

How to vote

The candidates for the "European Marketer of the Year" award are nominated by EMC members - one of which is Swiss Marketing - and other associations. The application process consists of a form with predefined criteria. A jury will then interview the candidates and make a decision. In addition to the title, the winner will receive other "invaluable awards", as the statement continues.

Founded by Sandro Albin, Michel Lazecki and Franz d'Huc in 2016, Capture Media has coined the term engagement advertising in Switzerland in recent years and has become an important quality factor in many online campaigns, according to the company. Capture Media has also launched Fusedeck, a data protection-friendly tracking and analytics solution that has met with a correspondingly positive response in times of increasing data protection requirements in Switzerland and the EEA. Today, Capture Media has numerous nationally and internationally active companies in its client portfolio.

In order to roll out Capture Media internationally and exploit the full potential of Engagement Advertising and Fusedeck, the founders have decided to bring on board a partner who shares their vision of product development and expansion into other markets.

"We are convinced that we have found the ideal partners in Syz Capital and Saturnus Capital to realize our vision," the founders were quoted as saying in a press release. "We see the same potential and have the same goals. The collaboration also works very well on an interpersonal level."

Marc Syz, Managing Partner of Syz Capital, comments: "Capture Media is the fastest growing MarTech company in Switzerland offering innovative solutions for digital marketing. It is a company that is well positioned to capitalize on the growing online marketing landscape. It is also a unique player in digital marketing, positioned between performance and engagement marketing. Currently, the DACH region is fragmented and offers several M&A opportunities. We believe Capture Media Group is ideally suited to execute a buy-and-build strategy in Europe."

Over 150 fires a year in the canton of Bern are caused by electrical appliances and candles. Yet just a few tips on how to deal with them can protect your own home and the people in it from serious damage. Presenter Michel Schelker and GVB fire safety expert David Sauser impart this knowledge during a visit to a shared flat in Bern - exciting, surprising and funny.

With the fire check, In Flagranti Communication is taking the existing "Feuerstopp" prevention campaign by Bern's building insurance company GVB to the next level. In collaboration with Mawa Film, several videos with awareness-raising messages were created. Together with the interactive fire check on Brandcheck.ch videos make brand prevention accessible to a young target group.

In order to establish the new duo of Sauser and Schelker, In Flagranti and GVB have designed and implemented a multi-channel, cross-media campaign. This will start in November with the topic of electrical fires and will deal with the dangers of candles in December - just in time for the Christmas season.

In an exciting story, Goodman showed that not only scientific knowledge is needed, but also people who make this knowledge marketable, the academies said on Friday.

In the article is about three country doctors who wanted to mix iodine into salt in the fight against goitre in the early 1920s and had to contend with a great deal of skepticism and prejudice. The article was originally written in English, for the first publication in the Magazine it was translated into German.

The contribution is very topical, the academies said, because parallels with the handling of the coronavirus pandemic are recognizable.

The Prix Média, endowed with CHF 10,000, is awarded annually for contributions to science journalism. (SDA)

The core message "Innovation in Motion" was seamlessly implemented from the communication to the event design to the seating logistics. The event name was the program through and through: both the 2000 guests and the entire event were in constant motion.

The brand experience was characterized not only by the concept, but also by culinary highlights, regional and seasonal cuisine and an immersive show. The dramatic highlight was the moment when the second part of the hall with the show stage was revealed after the aperitif. Neon LED lights were strategically placed and illuminated to guide guests through the event areas, while the seating arrangements were playfully solved with colored LED wristbands.

Standing Ovation thus translated Helbling's corporate culture and innovation movement into a comprehensive experience for employees, clients and customers and their families and friends.