From snowy Norway and the green islands of the Azores to the lively cities of Colombia, the cultural diversity of the Basque Country and the wild beauty of Iceland: this year, six videos will bring selected Edelweiss vacation destinations to life.

The videos were produced by Ferris Bühler Communications in collaboration with its external partner Light&Magic. The agency has been actively supporting the airline in marketing its vacation destinations for over ten years and has been producing videos for several years.

Colombia to immerse yourself in

Two videos about Bogotá and Cartagena, Edelweiss' two new vacation destinations, were recently published. On Wednesday, November 22, 2023, an Edelweiss Airbus A340 will take off for Bogotá and Cartagena for the first time. The moving images are intended to serve as a source of inspiration for holiday-hungry Swiss travelers and give them a first impression of what to expect in Colombia. "Moving images open up particularly exciting possibilities for the highly emotional topic of travel," says Céline Schleich, the responsible project manager at Ferris Bühler Communications.

Long-standing partners in destination marketing

The video content is produced on the media trips organized by Ferris Bühler Communications on behalf of Edelweiss. The agency is responsible for organizing the group media trips as well as supporting the journalists and the content team on site. "The videos should convey the lifestyle of the respective Edelweiss destination: emotional, authentic, fresh and personal," explains project manager Céline Schleich.

The six new videos are currently available in the Inspiration Hub on the Website from Edelweiss and on their Youtube-Channel to see. The videos, as well as shorter snippets, are fed into the Edelweiss Content Hub so that they can be used for marketing measures throughout the Edelweiss network.

From December 2023, the destination films will also be included in the airline's in-flight entertainment.

Responsible at Edelweiss: Corinne Römer (Senior Manager Marketing), Sabrina Sieber (Brand Manager), Nina Wach (Head of Marketing). Responsible at Ferris Bühler Communications: Céline Schleich (Senior Consultant, Project Manager Edelweiss), Christine Bohn (Director Operations), Elisabeth Zirk (Senior Consultant). Film production: Ervin Bedeli, Light&Magic.

Changes to the management of Ringier's international media brands will come into effect in mid-January 2024, according to a statement from the Ringier Group. With the creation of the Ringier Media International division, Dmitry Shishkin will take over as CEO and Michael Moersch will become COO. In his new role, Shishkin will become a member of Ringier's extended Group Executive Board.

With this decision, Ringier is establishing clear operational responsibilities. It is also a "further important step" in the company's commitment to excellence, innovation and the continuous growth of its global media business. The new Ringier Medien International unit will manage 80 media brands in the CEE countries.

With this change, Ringier's media activities now comprise three business units: Ringier Media Switzerland with all Swiss media brands, led by Ladina Heimgartner, Ringier Sports Media Group, which currently combines nine sports media brands from seven countries and is led by Robin Lingg as Chairman of the Board of Directors and Stilian Shishkov as Senior Partner, and Ringier Media International with all international media brands under the leadership of Dmitry Shishkin.

Shishkin: Leadership personality with an extensive track record

Media professional Dmitry Shishkin graduated from Moscow State University with a degree in international journalism in 1999. From 1997 to 2018, he worked for the BBC World Service, where he held various editorial and management positions. Among other things, he led the development and implementation of the BBC's digital editorial strategy for 41 non-English language news services and built up the teams in Europe, Asia and Africa. He then worked as Chief Content Officer at a London-based travel startup. His expertise spans editorial, organizational, strategic, data and product disciplines, all focused on delivering relevant content. Shishkin is a member of the World Editors Forum Board of the World Association of News Publishers WAN-IFRA and is a mentor on the Journalism Innovation and Leadership Program at the University of Central Lancashire.

Moersch: An experienced media strategist

Michael Moersch has headed the digital strategy of Ringier Axel Springer Switzerland RASCH as Chief Digital Officer since 2017. His legal background with a focus on international media, communication and intellectual property gives him a special perspective on the media business. Before joining RASCH, he held various management positions in media companies, including at Axel Springer in Berlin and the Handelsblatt Media Group in Düsseldorf.

Global Media Unit under new operational management Leadership

In addition to his new role as COO of Ringier Medien International, Moersch will assume operational responsibility for the Global Media Unit (GMU). The GMU will continue to be overseen by Ladina Heimgartner as Head Global Media at Ringier Group Executive Board level.

Patrick Rademacher, COO of GMU since 2021, will assume the role of Chief Strategy and Innovation Officer in the newly established Ringier Media Switzerland unit as soon as the Competition Commission has given its approval.

The "parcel peak season" is just around the corner for Swiss Post employees. Last year, the yellow giant sent 22 million parcels across the country between Black Friday and Christmas. This year, however, a slightly lower volume of parcels is expected.

However, Swiss Post believes it is well equipped to cope with the flood of parcels, as a spokeswoman told the news agency AWP. In the current year, new parcel centers have been opened in Pratteln, Wallisellen and Härkingen, for example.

The daily sorting capacity has thus increased by around 20 percent compared to 2022. "This means we are already well prepared for the higher parcel volumes in the coming weeks," said the spokeswoman.

And in contrast to the advertising delivery area, where Swiss Post is cutting jobs, the parcel service has expanded its workforce. Compared to 2020, there are around 550 more full-time positions in delivery and parcel sorting. During the "parcel peak season", around 500 additional temporary employees will also be working in the parcel centers.

Conveyor belts run hot

The conveyor belts will hardly come to rest. In the large parcel centers in Daillens, Härkingen and Frauenfeld, they will be running for up to 22 hours a day in the coming weeks, according to the spokeswoman. The usual time is 18 hours. Parcels will also be sorted on Saturdays during this time.

In order to get the parcels to the recipients, more than 400 additional delivery rounds are planned every day until after Christmas. Around 330 delivery vans will be temporarily rented for this purpose, the statement continues. (SDA/swi)

The canton of Schaffhausen has a well-developed public transport system. With a networked campaign, the Public Transport Coordination Office (KÖV) wants to ensure that more people make use of this service.

Activation measures such as discounted half-fare travelcards for new customers or trial day passes are intended to lower the inhibition threshold for using public transport. At the same time, a campaign in public spaces should raise awareness of the services and benefits of public transport.

The campaign runs under the umbrella of "My Schaffhausen public transport" and is designed for the longer term. Several subjects show everyday situations that are only possible on public transport: the father of a family reading stories to his children on the way; the cantonal student learning vocabulary on the way to school in the morning; the young climate activist striking up a conversation with the man in a suit; the elderly couple dreamily riding home from a concert on the bus. In combination with the slogan "Da gits nu im ÖV", these snapshots are intended to create a positive image of public transport.

The campaign has been displayed on posters throughout the canton of Schaffhausen since Monday. Advertisements are also being placed in local newspapers and online on regional news portals.

Responsible at KÖV: René Meyer (management), Mark Stutz, Nina Müller, Ingo Schneider. Responsible for fineness: Carmen Schoder, Michael Sorg (co-project management, concept, text), Catriona Paffhausen (art direction, concept), Alexandra Theiler (art direction), Catherine Pearson (layout). Production: Simon Habegger (photography), Tasty Pictures / Lea Fee and Pascal Duschletta (production).

Dragan Dojcinovic joined the Board of Directors of Excom Media at the beginning of November 2023 alongside Hans-Ueli Rihs, Theo Meister and CEO Marc Goetti. His previous role as CEO at Livesystems, where he and his team led the company to growth of over 100% in just a few years until its sale to Swiss Post, as well as his market knowledge as CCO at Nau Media today, made him the obvious choice for the Board of Directors mandate, according to a letter from Excom Media.

"Digitalization is progressing rapidly and DOOH networks hold enormous potential. I am firmly convinced that Excom Media will experience rapid growth by strengthening its existing networks and integrating additional networks," Dojcinovic is quoted as saying.

On the last Friday in November, the global shopping event with discount campaigns, Black Friday, takes place once again. According to studies, bargain hunting has increasingly shifted to the digital world in recent years. This also applies to other areas such as booking appointments. A representative Switzerland-wide online survey conducted by the Innofact research institute on behalf of the booking platform Local.ch shows that 61% of respondents have already booked an appointment online.

"Every SME should recognize this strong need among the population as a great opportunity for success in the digital world and make their appointments bookable online. Otherwise, SMEs run the risk of losing customers to competitors with corresponding digital offerings," says Localsearch CEO Stefano Santinelli in a press release.

In a subsample of the study, respondents were asked where they had already booked an appointment online - with multiple answers possible. This showed that booking a table in a restaurant was the most popular request (30.9%). This is followed at some distance by appointments with doctors (25.7%) and hairdressers (23.6%), as the top 10 ranking of the survey shows.

Strong demand for online appointment booking in the healthcare sector

As the study also shows, online appointments with Swiss healthcare providers appear to be gaining in importance among the population in general: A quarter of respondents (25.7 percent) have already booked a medical appointment online, while 18.4 percent have done so for dental practices. And more than a tenth of respondents (11.3%) had booked physiotherapy appointments online.

More than a tenth of respondents have also booked an appointment online for a car garage, beauty salon or sports facility such as a tennis court. By contrast, appointments for driving lessons (4.2 percent) and for tax advice or legal representation (2.6 percent each) are (still) rarely booked online.

The results of this survey are consistent with an evaluation of the business contact figures from Local.ch: the same three services were most in demand on the booking platform, which according to Mediapulse records 1.7 million visitors per month, in the same top 3 order in the first half of 2023

The representative Switzerland-wide Online survey was conducted by the market research institute Innofact in Zurich on behalf of the booking platform Local.ch in June 2023 among 2011 people. Online bookings included all online searches via mobile, tablet and desktop. Reservations via email, however, were not included.

As CPO, Stefan Brunner is responsible for business development, product management, digital business and marketing at Viseca and is a member of the Executive Board. His core tasks include driving forward the digitalization of the company and the further development of the "One App". He reports directly to CEO Max Schönholzer.

Brunner has many years of experience in the areas of digital and mobile banking and is also familiar with agile development methods. He worked for UBS for more than 20 years in corresponding functions, most recently as Managing Director and Crew Product Lead for the UBS Digital Banking Platform and Digital Security. He holds a bachelor's degree in business administration with a specialization in business informatics.

"The payment business is developing rapidly and digitalization is a core competence for Viseca. We have a strong position in the market, not least thanks to the One app. We want to continue to build on this in the future. Stefan Brunner will continue to drive these areas forward together with his teams", CEO Max Schönholzer is quoted as saying in a press release.

With the aim of promoting a culture of accident prevention that reaches apprentices and young employees in particular, the IVA and Ogilvy have launched "Safety Bars", a social-first campaign on TikTok: In music videos, content creators, comedians and artists address and interpret the twelve safety tips of "Be Smart Work Safe BSWS".

T-Ronimo kicks things off: he is one of the ambassadors: inside who are committed to communicating occupational safety - with beats and humor for a serious topic. In his songs, he raps from the perspective of an employee to draw attention to important aspects of preventing accidents at work.

The first "Safety Bars" are now available on the TikTok channels of T-Ronimo and BSWS and will be regularly updated with new songs and safety tips. Other artists such as EAZ and Lakna have already pledged their support and will follow soon.

@t_ronimo

German lessons in 2025😂❤️ are the only way to learn German properly🤪 #sketch #comedy #zurich 1TP5Switzerland #tronimo #ypical #school #safetybars #besmartworksafe #werbig

♬ original sound - T_ronimo

@t_ronimo

When Buure rappet würet😂 welle bruef als nächsts?❤️ #sketch #comedy #zurich 1TP5Switzerland #builder 1TP5Agriculture #tronimo #ypical #safetybars #besmartworksafe #werbig

♬ original sound - T_ronimo

@t_ronimo

If fitness trainer rappe würet😂welle Bruef next? #sketch #comedy #zurich 1TP5Switzerland #gym #Fitness trainer #sport #tronimo #ypical #safetybars #besmartworksafe

♬ original sound - T_ronimo

@t_ronimo

If de Buur and fitness trainer disset😂❤️Hau the besti Line usse, like the video and follow @besmartworksafe and you bisch in nöchste Video debih🫶 #sketch #comedy #zurich 1TP5Switzerland #tronimo #ypical #builder 1TP5Agriculture #safetybars #besmartworksafe

♬ original sound - T_ronimo

Responsible at IVA: René Matter (Head of the Cantonal Prevention Office IVA), Martine Currat-Joye, Erika Schütz and Samy Grivet (project management). Responsible at Ogilvy: Bruce Roberts (Executive Creative Director), Jehmsei Keo (concept, text), Simon Clement (concept, art direction), Vincent Geller (text), Michela Girola, Yannic Hannover (consulting), Linnéa Lindberg, Matthias Mueller (strategy), Christine Rainford, Jonathan Schipper (overall responsibility).

The coming years promise an era of change and numerous opportunities for marketing. The industry has been constantly evolving and adapting to the changing needs of consumers and businesses. In this ever-changing environment, marketers are faced with increasingly complex challenges, from integrating new technologies to meeting societal expectations and coping with increasing regulation.

These and other topics were discussed at the OWM Summit last Wednesday in Berlin. During his opening speech, OWM Chairman Uwe Storch called on the guests present to tackle the regulatory challenges in the advertising market as an entire industry. "Have the politicians thought about the possible consequences if around EUR 3 billion in advertising investment disappears from the market?" he asked, pointing out the serious consequences of an advertising ban in Germany.

The aim of the event was to bring together the various market partners to jointly analyze and discuss the far-reaching changes that are currently shaping the advertising market. More than 20 speakers provided insights to discuss the far-reaching effects of artificial intelligence (AI), political interventions and changes in the labor market from an advertising perspective.

"This year, we have deliberately focused on the change that goes hand in hand with these numerous changes in our environment. OWM sees itself as a driving force in the market," emphasized OWM Managing Director Susanne Kunz in her speech.

The OWM members surveyed share this attitude with a large majority (82%) and believe that companies have a social responsibility where they invest their media budget.

The agenda was varied with keynotes, interactive panels, practical best cases and master classes, which attracted numerous visitors to Berlin. With a record number of participants, the summit was reportedly the association's most successful event.

The next OWM Summit will take place on November 5 and 6, 2024 in Berlin.

The agency with the Kraken logo has been supporting Swiss Casinos for over three years. At the end of 2023, Swiss Casinos approached Agence Trio for a brand campaign for its online gambling platform in French-speaking Switzerland. The aim is to get more people from French-speaking Switzerland interested in gambling using a variety of formats. From the complete decoration of a streetcar in Geneva to (D)OOH and digital spots to a mega poster in the central Lausanne district of Flon, the campaign has taken various forms.

The casino in your pocket

The agency from Western Switzerland has implemented the idea of Swiss Casinos in various formats, always focusing on the ideal image of the online casino. Players have the opportunity to play a few rounds of roulette or spins, no matter where and at what time - thanks to smartphones. Situations such as traveling on public transport or waiting in the office can become exciting moments. The subjects depict scenes from everyday life in which one spin on a slot machine can change everything. Anyone who decides to take out their smartphone and play in such a situation has the chance to hit the jackpot. Chips shoot out of the screen and soon flood the entire room.

The campaign has been online and on OOH since the beginning of November.

To position herself as an attractive employer in western Aargau, Head of Communications & Marketing Simone Mayer-Jacober is taking an unusual approach with an employer branding campaign. "Together with the Head of Human Resources, I decided that we would leave the beaten advertising track and take an original and unusual approach to recruitment in order to position Lindenfeld in an appealing way," says Mayer-Jacober.

#TeamLindenfeld

The election slogan "Choose us as your employer" was displayed on a total of 30 A0 posters in Aarau and Suhr. Two different group pictures of a total of 19 Lindenfeld employees can be seen. A QR code or link can be used to access the specially created Landing page #TeamLindenfeld can be accessed. In 19 short videos, Lindenfeld employees present their profession and explain why they like working at Lindenfeld and what makes their job special. The videos were shot and edited by Simone Mayer-Jacober herself, and a professional photographer was brought on board for the shoot.

No staff shortage at Lindenfeld

"We find specialists for Lindenfeld and can fulfil our mission of providing specialized care with the appropriate staffing ratio," adds Jolanda Hürzeler, Head of Human Resources. However, it is important that the company continues to be talked about as an employer in order to show that the nursing profession is still attractive and worthwhile.

The campaign started at the end of September and ran until after the official general elections in October. Mayer-Jacober is satisfied with the result. The positions in Lindenfeld have been filled and there has been a lot of praise from the industry, as well as from the political players. "Because with this funny story, we have shaken up the official election campaign for the National Council and Council of States elections a little and made people smile," says the Head of Communication & Marketing.

Why would you rather have a bird in the hand than a pigeon on the roof? There are such comparisons between safety and risk in many languages around the world - and safety always wins. In the latest podcast episode, Hannes Hug, Becca Knobel and Clemens Fachinger from Bühler&Bühler discuss why people are risk-averse and how this can be used in communication.

Bühler & Bühler launched the ten-part podcast at the end of August. Here it goes to the Interview with Werbewoche.ch.