RSS Media School and the radio station Toxic.fm have appointed Timo Michels as their new managing director. The 34-year-old is taking over the position from Andreas Batliner effective immediately.
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November 3, 2023
(Image: zVg.)
Michels previously worked at Radio Top for several years - including as co-head of entertainment, presenter and producer of various radio programs. In this role, he was responsible for training radio employees. He also has experience in marketing from previous positions.
The previous Managing Director Andreas Batliner is leaving the company to pursue a new professional direction. "We very much regret the departure of Andreas Batliner," says Adrian Schawalder, Chairman of the Board of Directors of RSS. "During his years in office, Andreas Batliner reformatted the station's programming and tripled the number of listeners. He has optimally aligned the media school for the future, so that the company is also in a very stable financial position."
RSS emerged from the Herzschlag Foundation, which was established at the University of St. Gallen in 2001 to set up a student and educational radio station. Today, RSS operates Toxic.fm, the only licensed educational radio station in Switzerland, and offers training courses in radio editing, radio moderation, video and online journalism.
Vanja Kadic and Marie Hettich take over as Co-Head of Digital at Annabelle
Vanja Kadic and Marie Hettich co-lead Annabelle Digital. Together with the expanded editorial board, the two are tasked with further developing the magazine's digital presence.
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November 3, 2023
The co-directors of Annabelle Digital: Vanja Kadic and Marie Hettich. (Pictures: zVg.)
Vanja Kadic and Marie Hettich are responsible for the website, all social media channels and the newsletters of Annabelle. New formats and channels are being planned. 32-year-old Vanja Kadic worked as a people editor for the Blick Group from 2015 to 2020. For Blick.ch she was stationed in Los Angeles as a news editor, co-hosted and produced the pop culture podcast "Popcast" and wrote a weekly streaming column that appeared in the Evening view was published. Kadic graduated from the Ringier School of Journalism in 2015, having previously worked for titles such as 20 Minutes Friday, Gala or Faces. She has a Certificate of Advanced Studies in Documentary Film. At Annabelle she focuses primarily on social and cultural topics.
Marie Hettich, 35, was born in Baden-Württemberg and studied German and sociology. After several journalistic internships and many years of freelance work for various titles in Germany, she worked in Zurich from 2014 to 2020 at 20 Minutes Fridaywhere she helped launch the website as an editor and later as an online journalist. In 2017, she took part in the first feminist course at the Feminist Faculty; in 2019, she developed the YouTube format "Hoi". She is the mother of a two-year-old child. Both Marie Hettich and Vanja Kadic live in Zurich.
"We are delighted that editor-in-chief Barbara Loop and the Medienart publishing house responded to our proposal, Annabelle Digital together. We are convinced that co-leadership makes an important contribution to the compatibility of work and family, work-life balance and the mental health of employees," say the journalists. "Together we want to Annabelle Digital and drive it forward with new ideas and formats."
"Following the successful relaunch of the magazine and the website, we now need to sharpen our digital publishing strategy, develop new digital products and Annabelle even more comprehensively for our readers. I look forward to tackling this task with my expert colleagues Vanja Kadic and Marie Hettich," says Editor-in-Chief Barbara Loop.
The digital team, still consisting of editor Sandra Huwiler and editor-at-large Jacqueline Krause-Blouin, was also joined in July 2023 by social media editor and video producer Vanessa Vodermayer.
Folienwerke is a new member of Leading Swiss Agencies
Since early November 2023, the agency Folienwerke has been a new member of Leading Swiss Agencies (LSA), the association of Switzerland’s leading communications agencies.
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November 3, 2023
(Image: zVg.)
Folienwerke was founded in 2015 by Michael Bäuerle and is a communications agency specializing in presentation techniques and storytelling. Today, the agency has seven employees and is reportedly the leading consulting and design agency for presentations in Switzerland. True to the motto "We've had enough of boring presentations!", the agency aims to connect people through authentic and clear communication.
Folienwerke's main tasks include the conception, design and storytelling of presentations and their rhetoric. The agency passes on these skills with its range of training courses and provides its customers with comprehensive advice.
In addition to large companies and SMEs, its customers also include public institutions and start-ups, including Vontobel, BMW Switzerland, Axpo, Post Advertising, Migros Industrie and Red Bull.
CEO Ellen Riesterer is delighted with the LSA membership: "We have always gone our own way with our specialization. The fact that we are among the best in Switzerland today is not only thanks to the pioneering spirit of our founder Michael Bäuerle, but especially to our wonderful team."
NZZ CEO Felix Graf is Media Manager of the Year
Felix Graf, CEO of the Neue Zürcher Zeitung, has been named Media Executive of the Year by the industry magazine *Schweizer Journalist:in*. «The NZZ’s successful course, with its focus on journalism and expansion into Germany, clearly bears Felix Graf’s hallmark,» said Editor-in-Chief Marcus Hebein, explaining the decision.
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November 3, 2023
(Image: NZZ / Selina Meier)
Graf has headed the NZZ since 2018, joining Falkenstrasse from the Axpo Group Executive Board. His companions describe him as a "top manager without a hidden agenda", who is also characterized by the fact that he is also interested in the often laborious implementation of ideas and details.
In the interview in the current issue of Swiss journalist:in Graf comments, among other things, on the future of the NZZ on Sundaywhich is undergoing an "important transformation towards digitalization". In the print sector, NZZ is experiencing "like all other media companies, a noticeable, structurally induced outflow of customers", says Graf. Measures are needed on the revenue and cost side, and individual departments are also being merged.
In Germany, the NZZ now has around 50,000 subscribers. The organization in Berlin comprises around 20 people and was already profitable after the second year. "Switzerland will always remain our core market. If we manage to generate a third of our turnover from other markets in the future, that will be good," says Graf, who also discussed the collaboration with Editor-in-Chief Eric Gujer in the interview. It took some time to build up mutual respect, as Graf himself emphasizes. "But today we work closely and well together," says Graf.
The "Media Manager of the Year" award is presented by the Swiss journalist:in annually to an executive in Swiss media management whose work promotes the basis for journalism and thus makes an important contribution to society.
The previous Swiss Media Managers of the Year
2006 Peter Wanner, AZ Medien
2007 Théo Bouchat, Edipresse
2008 Ralph Büchi, Springer
2009 Pietro Supino / Martin Kall, Tamedia
2010 Valérie Boagno, Le Temps
2011 Albert Polo Stäheli, NZZ Group
2012 Christoph Bauer, AZ Medien
2013 Norbert Neininger, Schaffhauser Nachrichten
2014 Michael Ringier, Ringier
2015 Marcel Kohler, 20 minutes
2016 Christoph Tonini, Tamedia
2017 Dominik Kaiser, TV 3+
2018 Peter Wanner, CH Media
2019 Simonetta Sommaruga, Media Minister
2020 Nathalie Wappler, SRF
2021 Miriam Walther, Republic of
2022 Axel Wüstmann, CH Media
2023 Felix Graf, NZZ
Baden Cantonal Hospital wins Swiss PR Image Award 2023
The 2023 PR-Bild Award for the best PR photo of the year in Switzerland goes to the Baden Cantonal Hospital for its photo «Cleaning Staff: The Silent Heroes.» The photo prevailed over nearly 550 entries. News Aktuell Schweiz is presenting the award for the 18th time.
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November 3, 2023
(Image: Cantonal Hospital Baden/Charly Hug)
"The winning images of this year's PR Image Awards are visual masterpieces and tell emotional stories that make us think," says Eljub Ramic, Managing Director of News Aktuell Switzerland. "These images reflect excellence in craftsmanship, conveying relevant messages that reach the hearts of the viewers."
This year's PR Image Award for Switzerland goes to Baden Cantonal Hospital. "With our image 'Cleaning staff: the silent heroes', we want to put the spotlight on the people who are not normally visible - but without whom a hospital would not function," explains Omar Gisler, Head of Marketing and Communication at Baden Cantonal Hospital. "It shows a remarkable view through the tube of a computer tomograph of two members of a cleaning team who are disinfecting a couch. Hygiene plays a fundamental role in a hospital. Our photographer Charly Hug has captured this in the photo in a wonderful way."
The photo of Baden Cantonal Hospital impressed the jury and the public alike and achieved the best overall rating for Switzerland. The picture also won first place in the Health & Beauty category.
This year's winner for Germany was the photo "Escape from Ukraine", submitted by Diakonie Katastrophenhilfe. The photo took first place in the NGO category.
The best PR image of the year from Austria is the photo "Reversed Roles" from Diakoniewerk. The photo also took first place in the Stories & Campaigns category.
A total of around 550 images were submitted for this year's PR Image Award. In a first step, a jury of communication and media professionals shortlisted 70 images. The specialist public of communication experts then voted on the images with almost 72,000 votes. The public vote and the votes of the expert jury jointly decided the winners. At the awards ceremony, the first three places in the seven categories Health & Beauty, Lifestyle, Mobility, NGO, Portrait, Stories & Campaigns and Tourism were awarded, as well as the winning images for Switzerland, Germany and Austria.
This year's award ceremony took place at the Heritage Restaurant Hamburg at Le Méridien in Hamburg. The evening was hosted by radio presenter and journalist Alicia Alvarez.
At N C, Irene Aeppli is succeeding Andreas Nilitschka as CEO of N C. Aeppli has been with the company since 2001.
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November 3, 2023
(Image: Ncag.ch)
As CEO, Irene Aeppli, together with COO Mike Spoerri and CIO Manuel Ginesta, has formed the new Executive Board of N C since October 1, 2023.
Before joining the management team, the trained typographer and typographic designer worked as a project manager at N C and was also responsible for training apprentices. From 2018, she was responsible for consulting as well as project management for software solutions and media services.
Andreas Nilitschka is retiring from operational business after more than 40 years, according to the company. As Chairman of the Board of Directors, he will continue to be responsible for the strategic development of the company.
Publicis Zurich invites young people to have their say
At the beginning of November, the Federal Palace will once again belong to young people: Publicis Zurich is promoting the upcoming youth session with the slogan "Talk about it!". Loud, independent illustrations invite you to debate.
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November 3, 2023
When it comes to the youth session in Bern, young people take the reins. Not only in the Federal Parliament when debating, but also at Publicis Zurich when developing the associated campaign.
The project team, consisting of apprentices and juniors, implemented communication measures that can be used independently, conspicuously and across all channels. The "Talk about it!" campaign aims to raise awareness of the youth session throughout Switzerland and generate as many registrations as possible for debating in the Federal Parliament.
The bright and colorful subjects stage the main political issues that concern young people: Topics such as fake news, drug policy, sustainability and security of supply are visualized in the campaign.
The subjects can be seen on social media, as TikTok videos and Instagram posts, moving and static. The campaign is also running on posters in schools and as T-shirt prints.
The youth session will take place from November 9 to 12.
Responsible at the Swiss Association of Youth Organizations SNYC: Pascal Trösch (Project Manager), Aina Waeber (Head of Communications), Mathilde Foehr (Project Assistant). Responsible at Publicis Zurich: Laura Binkert, Dana Mazziotta, Celina Stadler, Ainhoa Mate (graphics trainees), Désirée Stocker (copywriter), Priska Meyer (senior art director), Naomi Louis (account assistant), Stefania Bertolo (account director), Tatjana Streit (social media manager), Rob Hartmann (executive creative director), Matthias Koller (overall responsibility). Responsible at Team Prodigious: Dario Schmid (Video & Motion Graphics Producer), Marco Christen (Video & Motion Graphics Producer), Claudia Novelli (Polygrapher), Adrian Häni (overall responsibility).
These are the winners of the Edi.23
The Edi.23 awards ceremony took place on Thursday evening at the Schiffbau in Zurich. Sixteen awards were presented, including three Gold Edis. About 700 guests attended the event.
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November 2, 2023
The Swiss Commissioned and Commercial Film Award Edi. is under the patronage of the Federal Department of Home Affairs and is organized by the Swissfilm Association.
Excellent work was also submitted in 2023, of which 47 films nominated for the shortlist were. Now, on Thursday evening, 16 films were awarded an Edi.
The awarded films and special dis 2023
Commercials Category: Spots 20 to 90 seconds
Gold: The Good Life
This film grabs you from second 1. Even after watching it ten times. The fact that one comes up with such a visually and tonally powerful idea with this message is great. Every detail is just right, from the location, the equipment and the casting to the music. Simply a great film for a good life.
Production Company: Hillton
Producers: David Bertschinger Karg, Mona Bertschinger, Gian Andrea Albin
Client: Denner, Rémy Müller, Pascal Trütsch
Directed by Ali Ali (Director), Dzovig Torikian (1st AD)
Agency: Thjnk Zurich, Alexander Jaggy, Andrea Bison, Cornelia Nünlist
Concept: Thjnk Zurich, Pablo Schencke, Lukas Amgwerd, Lukas Frischknecht
Camera: Pierre Mouarkech
Production Design: 24/7, Filipa Jesus (Line Producer), Nathalie Harb (Art Director)
Editing: Tobias Wilhelmer, Neda Zag
Music (composition, performer): Twenty Below Music (composer)
Sound design/scoring: Jingle Jungle, Robert Büchel
Silver: Migros Christmas 2022
Migros transports us for a moment into a children's fantasy world and enchants us to forget everyday life for a moment. The spot convinces with its touching story as well as with its dense and colorful style.
Production Company: Rosas & Co Films
Producer: Nadia Rosasco
Client: Federation of Migros Cooperatives, Nadine Hess, Fredy Zürcher, Michel Noverraz
Director: Rosas & Co Films, Rogier Hesp
Agency: Wirz Group, Lorenz Clormann, Jan Kempter, Matthias Fürst
Script: Travis (9), Nyah (8), Flavio (4), Shane (6), Elena (9), Olivia (10), Kenai (11), Jordan (7), Evan, Misc.
Camera: Robbie Van Brussels
Production Design (Styling, Equipment): Karin Betzler
Editing: Wolfstream Pictures, Marko Strihic
Animation: Glassworks VFX, Darren Macpherson (Lead 3D Artist), David Wagner (3D Artist), Mateusz Kozlowski (Senior VFX Supervisor)
Visual Effects/Illustration: Glassworks VFX, Kyle Obley (VFX Supervisor/Head of 2D), Rüdiger Kaltenhäuser (Head of 3D), Hugo Rodriguez (Snr. Art Director/2D Animator)
Music (composition, performer): Jorrit Kleijnen (composer)
Sound design/scoring: DubDub, Gregor Rosenberger (sound design/scoring); Jingle Jungle, Michael Schwarz (narrator/voice direction)
Bronze: Swiss Series: Little Adventures Inbound, Little Adventures Outbound
Despite leaks, vacations we remember fondly. This spot transports exactly this feeling. Poetic images, a perfect sound. A touching work of art.
Client: Swiss International Air Lines, Stefan Vasic, Cornelia Späth, Roman Glauser
Director: Gonzaga Manso
Agency: Publicis Zurich, Freyja Hablitz , Sandro Looser
Concept: Publicis Zurich, David Lübke, Priska Meyer, David Voges
Camera: Gonzaga Manso
Production Design (Styling, Equipment): Bardha Grigioni (Styling); Atelier Lomann, Randy Looser (Equipment)
Editing: Giacomo Prestinari
Music (composition, performer): Aimar Molero (composer)
Sound design/scoring: Aimar Molero (sound design)
Bronze: Series Digitec Galaxus: Falcon, Nonna, Wok
Another highlight in Galaxus' persiflage series. This time around the World Cup in Qatar. You think you're in a global, good-humor commercial for a soft-drink giant, only to end up in the Chinese province, the Arabian desert, or in front of the Colosseum in Italy, where no one knows what to do with a soccer ball this year. As always, the films are very well produced, well cast and well written. True to the motto "You have the life, we have the products", Galaxus once again delivers a highlight in the Swiss advertising block this year.
Production Company: Plan B Film
Producers: Niels Vije, HC Vogel
Client: Digitec Galaxus, Martin Walthert, Julia Dürr, Ursina Grimm
Director: Plan B Film, Chris Niemeyer
Agency: Digitec Galaxus, Flurin Spring
Concept: Plan B Film, Chris Niemeyer, Niels Vije, Ali Tseme
Screenplay: Chris Niemeyer
Camera: Roland Schmid
Editing: Marko Strihic
Animation: Patrischa Freuler (Animation 2D, 3D, After Effects)
Visual effects/illustration: Plan B Film, Frederik Bauer (Animation 2D, 3D, After Effects); Cloudscape GmbH, Patrick Baumann (Animation 2D, 3D, After Effects)
Music (composition, performer): Matthias Kräutli (composer)
Sound design/scoring: Jingle Jungle, Christoph Benz
Commercials Category: Online Only
Bronze: Anifit series: Love your dog like yourself, Love your cat like yourself
Already with the first shot the viewer wonders: Where is the culinary journey going? The most bizarre delicacies are elegantly served. A courageous and perfectly balanced realization at the highest level, which can be really enjoyed. Beastly good until the surprising end.
Production Company: Stories
Producers: Tobias Fueter, Chenyi Guo
Client: Anifit, Anja Ellenberger
Director: Stories, Tobias Fueter
Concept: Stories, Tobias Fueter
Screenplay: Stories, Tobias Fueter
Camera: Stories, Tobias Dengler
Production Design (Styling, Equipment): Stories, Heike Schreyer (equipment, set design); Erica Büsser (styling, make-up, costume)
Editing: Stories, Tobias Fueter
Sound design/scoring: Dubdub, Greg Rosenberger
Corporate Communication category: Brand / image films about the company
Gold: Grand Train Tour of Switzerland: The ride of a lifetime
The contemporary message of discovering Switzerland by train is packaged in a witty story with clever minds that appeals to an international audience as well as a local one. The actors are perfectly matched in terms of dialogue and complement each other ideally in their self-irony. The ambassador duo conveys the image of a Switzerland where internationality and identity are lived values and not opposites.
Production Company: Tuna Production
Producers: Derya Tuna, Tufan Tuna
Client: Switzerland Tourism, André Hefti, Martin Pally, Janine Allemann
Director: Tuna Production, Tom Hooper
Agency: Wirz Group, Livio Dainese, Jan Kempter, Erasmo Palomba
Concept: Wirz Group, Jan Kempter, Björn Bippus
Screenplay: Tuna Production, Tom Hooper
Camera: Jakob Yours
Production Design (Styling, Equipment): Philipp Junker (Styling); Michael Früh (Equipment); Damaris Eigenheer (Styling)
Editing: Whitehouse Post
Visual Effects/Illustration: The Post Arm; Derya Tuna (Postproduction Supervisor)
Music (composition, performer): Leland Music London, Charlie Unknow (Performer, Artist).
Silver: Series CSS Lifetime: Charles André, Philipp, Clea & Robine, Murat
In the foreground of each individual film is the person and his or her fate. The protagonist takes the audience on his or her own personal journey full of lows - and fewer highs. Due to the simple and very reduced realization, the focus is solely on the dramatic story and still manages to be positive and life-affirming. The former patients are self-confident and life-affirming in front of the camera and show that with the right partner you can look forward to the future - no matter what happens.
Production Design (Styling, Equipment): Leap of Faith, Roger Staub (equipment, set design)
Corporate Communication category: Information films
Silver: SKP - Dini Muetter
Prevention, which comes across as an indie film, with a razor-sharp message. The film familiarizes the viewer with the subject in a way that no textbook can. The clever interplay of cast and production allows the viewer to become part of the scenery.
Production Company: Show.
Producers: Manuel Sieber, Jeremy Marugan
Client: Swiss Crime Prevention, Fabian Ilg, Daniel Sollberger
Director: Max Carlo Kohal
Concept: Show, Jen Ries
Screenplay: Max Carlo Kohal
Camera: Gut Cinematography, Lukas Gut
Cut: Show, Elia Mannhart
Visual Effects/Illustration: Show, Jen Ries (Illustration/Graphics/Design)
Sound design/scoring: Corsin Bader
Bronze: Series Energy Switzerland: shower, lid on, oven
The message is brought to the point in a simple yet surprising way. The visual implementation of the thermal camera is used in a pointed way and takes away the instructive touch from the information films.
Production Company: Shining Film
Producers: Leonardo Sanfilippo, Stefan Girtanner, Nathalie Maibach
Client: Energy Switzerland, Patrick Kutschera, Raphael Zürcher
Bronze: Series Härzbluet: Dion Kacuri, Johan Roh, Emanuela Fuoco, Lawrence Ati Zigi, Tatiana Gaillard
The jury rewards the courage of reduction. The inherently loud subject of football is set here quietly and intimately in the black and white light.
Production Company: GSP Get Some Popcorn
Producers: Christian Jäggi, Désirée Wismer
Client: Swisscom, Daniel Fisler, Pascal Morgenthaler, Michele Voirol
Director: GSP Get Some Popcorn GmbH, Dominik Bauer
Concept: GSP Get Some Popcorn, Dominik Bauer
Camera: GSP Get Some Popcorn, Raphael Fischler; Ralph Baetschmann
Editing: GSP Get Some Popcorn, Dominik Bauer, Raphael Fischler, Deborah Rhyner
Category: Animation
Gold: Series Migros Bio: seal, cockatoo, frog, panther, kangaroo
The technical implementation is state of the art. The CGI-generated figures become lifelike personalities. Through the humorous fusion of human characters with the matching animals, the message is optimally transmitted: Migros Bio is good for people and nature.
Production Company: Czar Zurich
Producers: Jan Fincke, Sandy Blum, Michel Hoffmanns
Agency: Thjnk Zurich, Alexander Jaggy, Andrea Bison, Gordon Nemitz
Concept: Thjnk Zurich, Lukas Amgwerd, Lukas Frischknecht, Pablo Schencke
Camera: Filip Zumbrunn
Editing: Andrei Pashkin
Animation: Postoffice Amsterdam, Boyo Frederix (Head of Visual Effects)
Sound design/scoring: Jingle Jungle, Robert Büchel, Federico Bettini
Silver: Migros Freshness
The spot tells the story of a little snail and its struggle for fresh vegetables in the real world in a charming, crisp and fresh way. The successful and humanized animation makes it easy to identify with the snail. With humor, an important topic is conveyed briefly and succinctly. Without any words, the commercial conveys the desired message and leaves the viewers with a smile.
Award for concept: Anifit series: Love your dog like yourself, Love your cat like yourself
The jury was convinced by the emotional imagery with its disgusting attraction, which led to this satirical product description. The spot remains suspenseful until the end and surprises with its resolution.
Concept: Tobias Fueter
Award for camera: Zurich Tourism - Mullet
This camera work is simply outstanding. It shows us that film is more than just a story, but also a visual work of art. The lighting, the camera movement and the composition of the images are perfectly matched and create a unique aesthetic. This camera work deserves to be called the best, because it is a masterpiece of visual storytelling.
Camera: Jan Mettler
Award for animation: Merry Driftmas
A traditional puppet cartoon format is wrapped in a modern guise with fluid stop-motion technique. Told with strong craft and mischievous humor, the short story warms the (our) hearts.
Animation: Tokay Sirin, Marco Jörger
Visual Effects Award: IWC - Engineer
The high-quality product is staged with the most modern technological know-how. The result is an aesthetic spot with a wow effect.
Visual Effects/Illustration: Roman Kälin, Gianluca Ravioli
Advertising with climate neutrality is unfair according to the commission
The Swiss Fair Trading Commission has ruled that advertising claiming climate neutrality is unfair. As long as there are no methods available to measure this claim, climate neutrality cannot be used for advertising purposes.
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October 31, 2023
(Iconic image: Unsplash.com)
Slogans such as "CO2-neutral", "climate-neutral" or "climate-positive" are therefore misleading despite the label, Consumer Protection announced on Tuesday. If companies do not adjust their advertising, the State Secretariat for Economic Affairs Seco must take action against them, the foundation concludes based on a verdict of the Fairness Commission SLK.
In two decisions on the cases of a heating oil company and a baby food producer, the SLK states that advertising with climate neutrality is unfair. As long as there are no definitive, generally accepted methods for measuring sustainability or ensuring implementation, such so-called green marketing messages would mislead consumers.
According to the recommendation of the SLK, the heating oil company should no longer claim that its heating oil is climate-neutral before it submits complete proof. This would have to include a calculation of the production-side climate impact and complete proof of its compensation - using a generally accepted method.
The manufacturer of infant formula advertised with the slogan "our jars are climate positive." The company claimed that its environmental protection projects overcompensate for its own CO2 emissions. In the absence of concrete information and evidence, the SLK recommends that this company also refrain from using the statement.
At the same time as the complaints to the SLK, Consumer Protection had also filed complaints against unfair climate advertising with Seco. These are still pending.
The foundation describes the lack of legal requirements for environment-related advertising as a fundamental problem. As long as the requirements are unclear, advertising with "green" statements must be considered unfair. The advertising messages would have no verifiable truth content. (SDA)
Ruf Lanz creates creative recipe for Homemade Kitchenware
Homemade.ch offers 15,000 high-quality products for the kitchen and table. The concept for the launch campaign was created by Ruf Lanz.
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October 31, 2023
To position Homemade as a provider of "premium kitchen and tableware," Ruf Lanz was commissioned with the launch campaign. "Ruf Lanz served us a wealth of fresh ideas. Together, our choice fell on the concept with the iconic hand sign for excellence. It allows us to cleverly combine product and image advertising," says Andreas Hink, Homemade's managing director. In the visuals, asparagus, fennel, lobster and co. use hand signs to show that they themselves are on fire for Homemade's products.
The homemade campaign started on the large DOOH screens at train stations in German-speaking Switzerland. In the next phase, all motifs will be played out online in various formats - static and animated.
Responsible for Homemade: Andreas Hink (Managing Director), Susanne Thill (Marketing), Anna Baumann Anghelescu (Marketing Manager). Responsible at Ruf Lanz: Danielle Knecht-Lanz, Markus Ruf (Creative Direction), Mario Moosbrugger, Dave Schellenberg (Art Direction), Gian Marco Juon (Consulting Management), Kevin Meier, Marc Engeli (Consulting Assistance), Armin Arnold (DTP). External partners: Flaeck (CGI), Detail AG (product photography), RoDo Works (motion design), Visual Fantastix (programming).
Protests against cutbacks at TX Group in Zurich and Lausanne
Several hundred TX Group media employees protested on Tuesday in Zurich and Lausanne against the announced job cuts at Tamedia publications, 20 Minuten, and 20 Minutes. A total of 80 jobs are at risk.
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October 31, 2023
(Image: Raisa Durandi)
Well over 100 TX Group employees protested in Zurich on Tuesday against job cuts. According to the journalists' association Impressum, there were around 250.
The protesters unfurled a banner in front of TX Group headquarters that read "Solidarity with those affected - Stop downsizing." The group includes titles such as Tages-Anzeiger, 20 minutes or Bernese Newspaper.
The staff handed over an open letter to Tamedia CEO Jessica Peppel-Schulz, which, in addition to the savings freeze, demands a journalistic vision and that shareholders forego dividends.
Several speakers spoke of ever new cost-cutting measures, some of which were not even known to the public. For example, jobs are often not filled again. Other media houses, too, would only save money. "Quality journalism in Switzerland is dying by the slice," they said.
Action also in Lausanne
The protest was prompted not least by the fact that many long-serving employees had received their notice of termination last week, as Keystone-SDA was able to learn from the workforce.
The action was organized by the staff and supported by the Syndicom trade union and the Imprint journalists' association. An action was also held in Lausanne at the same time.
According to the imprint, this demonstration was attended by around 140 journalists and employees of 24 Heures, the Tribune de Genève and the T editorial team - the joint editorial team for Tamedia's French-speaking Swiss titles - took part. They were joined by colleagues from the editorial office of 20 Minutes to which lematin.ch and Sport-Center belong.
One of the protesting journalists from French-speaking Switzerland denounced a corporation that has "no other goal than profit at any price" and whose policies are leading to the "grounding of the press in French-speaking Switzerland."
TX Group recently announced plans to cut 56 jobs in French-speaking Switzerland and around 30 in German-speaking Switzerland. Affected are employees of 20 minutes, 20 Minutes and the pay title. TX Group has managed to arouse national solidarity with the massive cutback of a total of 80 jobs, wrote Imprint.
Tamedia, which combines the pay newspapers, already saved around CHF 70 million between 2020 and 2022. Among other things, the editorial teams of Bernese Newspaper and Confederation merged. (SDA)
New lead for Havas Creative in Zurich
Now that the Switzerland-wide leadership team has been restructured, the leadership of Havas Creative Zurich has also been finalized. The Creative Director duo Julia Fischhaber and Constantin Camesasca, together with Client Services Director Jasmine Pierce, will take over the operational management of the Zurich creative team.
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October 31, 2023
The management team of Havas Creative Zurich: Julia Fischhaber, Constantin Camesasca and Jasmine Pierce (from left to right). (Image: zVg.)
Jasmine Pierce, Constantin Camesasca and Julia Fischhaber have all worked in the communications industry for over 15 years. In the past, they have implemented work for clients such as Migros, Emmi, Swisscom, Sunrise, Samsung, Microsoft, VW and Allianz.
With the top three, Havas creation in Zurich is to be realigned and further expanded - always in close cooperation with the entire Havas universe, the agency says. "We are proud that we could win such a powerful leadership team for Zurich. Their interdisciplinary background and fascination for relevant communication in times of constant change makes them the perfect match for Havas Switzerland," says a delighted CCO Gabriel Mauron. Because at the "new Havas", everything is under the sign of interdisciplinarity - both professionally and linguistically. In close exchange with colleagues in Geneva and under Mauron's leadership, creative work is to be produced that will attract attention both within and outside the industry. And beyond the respective language borders.
The team around the Zurich trio is already diligently drawing on the expertise of colleagues at Havas CX and Sport, and is benefiting in particular from the immediate proximity to colleagues at Havas Media, with whom it shares the office on Zurich's Hallwylplatz. This even closer collaboration between Creation, Media, CX and Sport would create interfaces that allow for more targeted and highly efficient communication, it adds. "All teams can benefit from the regional expertise of their colleagues as well as from helpful strategic insights that would otherwise be difficult to access for all sides. An offer that is so unique in the Swiss agency landscape," explains Camille Delesalle, Managing Director at Havas Switzerland.
Constantin Camesasca joined Havas Switzerland in September as Creative Director Art. He brings with him a broad know-how for channel-appropriate idea generation as well as style-defining execution. After stints at Y&R and Ogilvy in Germany, his move to Switzerland was followed by a move to Heimat Zürich - now Neu - where he was instrumental in the brand launches of Siroop and Bank Cler. In 2018, he joined then-newcomer agency Sir Mary, whose creative output he shaped with his work. There he also met Julia Fischhaber. Together, the two worked as freelancers for various clients and agencies over the following year and a half.
Julia Fischhaber also joined Havas Switzerland in September as Creative Director. The copywriter and concept developer with a background in journalism and PR is a specialist in current industry developments and knows how to use them quickly and effectively for her clients. After studying communication and journalism at the ZHAW and working for Axel Springer, Blick and Swiss television, she moved into advertising in 2014 to the then PR unit of Jung von Matt Limmat. In 2020, she moved to Sir Mary, where she was responsible for the development and expansion of the content team as Content Director. She then decided to take the step into self-employment.
Jasmine Mee-Hua Pierce joined the management team of Zurich-based Kreation in October as Client Service Director. In addition to leading interdisciplinary teams, she is passionate about new media and developing networked marketing strategies. After completing her master's degree in business administration at the University of Bern, she began her career on the agency side, working as a strategist at Wirz, Y&R and TBWA\Zürich for a total of seven years. At Freundliche Grüsse, she led the consulting team and took on tasks in agency and client development. Afterwards, as Client Director at Jung von Matt/Limmat, she was responsible for overall client development as well as co-leading the Social Media Unit. Finally, she returned to her original agency TBWA as Group Account Director, where she was responsible for leading the consulting team.