A new interface between the PIM system Plytix and Shopware enables all product data and categories to be efficiently managed in Plytix and automatically transferred to the store. An interface to the ERP system has also been integrated so that orders and customer data are synchronized seamlessly and fully automatically. This simplifies data maintenance considerably, as all adjustments can be made centrally.

In addition, various new B2B components from Shopware have been integrated to optimally meet the specific requirements of business customers. B2B Quick Order", "B2B Employee Management", "B2B Approval Rules & Rights Management", "B2B Quote Management" and "B2B Order Lists" have been integrated.

As a future-oriented solution, the new e-commerce store is intended to increase both efficiency and customer satisfaction.

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Responsible at Pitec: Ralf Maier (Co-Managing Director Overall Management, Service & Refrigeration), Ruedi Meister, (Head of Finance/IT), Kai Lepschy (IT), Melanie Steiger (Marketing), Michaela Liepert (Marketing). Responsible at Tree Stones: Daniel Hofmann (Consulting), Jason Witter (project management).

At the start of the campaign, the product, the chocolate goldfish, was made the hero. Now the graphics have picked up on the blue of the goldfish and created a vibrant chocolate world on it that lets viewers immerse themselves.

The Goldfish Choclate campaign was extended to advertisements, shelf flyers, animated digital signage and social media with the headline "my new crush". The new product could be sampled at the tasting counter and in the Kambly experience world. In addition, large exhibition walls were created for the big Goldfish Chocolate stage at BEA and Olma.

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Responsible at Kambly: Sabrina Magyar, Katja Lambrigger. Responsible for Nun Grafik: Mirjam Rieder, Saskia Steinmann.

The Zurich-based publisher Dörlemann founded her publishing house in 2003. Now her colleague Kampa will take over "100 percent of the shares" and thus Dörlemann Verlag in full, according to the press release.

This step fits in with Kampa Verlag's growth strategy. In November 2021, Kampa took over the publishing house Jung und Jung in Salzburg, followed a few months later by Schöffling & Co. in Frankfurt. Kampa Verlag also includes Atlantis and Atlantisliteraturverlag, as well as Aki and Oktopus.

"Visibility is the big problem for small and very small publishers," said publisher Kampa in an interview with Keystone-SDA after the takeover. It is almost impossible for them to "manage distribution" in the large German-speaking countries of Germany, Austria and Switzerland. In the DACH region, "the challenge is to place a book - not to make one", Kampa said at the time.

Dörlemann Verlag is just such a small publishing house. Dörlemann has always published high-quality books and appealing literature, for example the Ivan Bunin Complete Edition and the Canadian Nobel Prize winner Alice Munro. "In its twentieth year of publishing, Dörlemann Verlag is a literary house that is renowned, highly regarded and successful, with a wonderful backlist and a constant stream of fantastic new titles," Kampa is quoted as saying in the press release. But in the end, the publishing house was probably too small to make the leap from Switzerland to the German-speaking world.

Like Jung und Jung or Schöffling, Dörlemann Verlag will continue to operate as an independent company with its own program and offices under the umbrella of Kampa. Dörlemann will leave its publishing house at the end of June. (SDA/swi)

Matthias Koller will join the owner-managed agency Rosarot as Co-CEO from June 2024. Together with founder René Karrer and as a member of the five-person management team, Koller will steer the fortunes of the agency in future.

Rosarot specializes in branding, campaigning, social media and performance. The independent agency has been in existence for almost 18 years and employs around 30 people. The portfolio consists of both small and large national and international clients from a wide range of industries.

As Co-CEO, Koller is to strategically drive forward the areas of campaigning and social media in particular and further shape the direction of the agency, the agency writes in a press release. His appointment completes the management team consisting of Nadine Ticozzelli, Michael Schmidt, Andreas Steiner and René Karrer.

Koller started his career 23 years ago as a trend scout before working for several years as a copywriter/concept developer and creative consultant. He joined Publicis Zurich 14 years ago as a consultant and worked his way through all hierarchical levels up to Managing Director. For the last eight years he has been a member of the Executive Board, and for the last two and a half years he has headed the agency as CEO.

"It was time for a change"

"I'm really looking forward to my new role and working with my talented colleagues at Rosarot," says Koller about his new role. "I'm particularly looking forward to the agile, fast and uncomplicated way of working in this creative environment. After 14 years at Stadelhoferstrasse, it was time for a change and I am convinced that the position at Rosarot suits me perfectly."

Rosarot founder and co-CEO René Karrer is also looking forward to working with Koller: "His extensive experience and passion for innovative communication will undoubtedly enrich Rosarot. Together we will continue the success story of our agency and set new standards."

Being economically successful and constantly developing your own company innovatively is a major challenge - or is it? The current B2B campaign from BKW is intended to make it clear that a lot can be done in the areas of energy, buildings and infrastructure to increase the profitability of your own company - and also make a decisive contribution to a more sustainable future. To this end, BKW is positioning itself as a provider of customized solutions for every company and as a partner for various energy issues.

The campaign focuses on those who are needed to implement the successful measures: BKW employees, installations and technologies. For example, solar technicians know that the profit maximization of many companies can be found on their own roofs, and building automation technicians know that smart building automation can ensure a better financial year.

The key visuals and display ads also communicate strikingly that companies can save energy costs with BKW solutions. For example, a cable for an electric car also charges the company's cash register at the same time.

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Responsible at BKW: Martin Schweikert (Head of Group Communications & Public Affairs), Michael Morgenthaler (Head of Brand Experience, Partnerships & Campaigns), Sandy Lanz (Campaign Project Manager), Carolina Matthys and Aline Rösti (responsible for content). Responsible at Wirz Group: Livio Dainese, Matthias Fürst, Johannes Raggio, Nico Schläpfer, Mark Stahel, Sara Runggaldier, Stephanie Ackermann, Florian Avdic, Ria Meghji, Julia Keller, Erasmo Palomba, Giovanni Bucca, Yussef Serrat, Corinne Räber, Günther Prächt, Oliver Fäs, Michaela Burger. Production: Markenfilm Schweiz (Film Production), Janic Halioua (Director/DoP), Joel Scheidegger (Executive Producer), Mario Hipleh (Production Manager), DubDub Studios (Audio Postproduction), Jürgen Kupka (Grading), Claudius Stocker (Postproduction Online), Olaf Gardeler (Display Ads), Martina Meier (Photographer). Media: Mediatonic (media agency), Marco Rose (Co-Owner & Head of Strategy), David Hösli (Senior Media Manager Print Strategy), Max Stürzekarn (Senior Digital Media Manager Online Strategy).

As the Tamedia newspapers reported on Friday, the joint-stock company Berner Oberland Medien AG will be sold after the Takeover by Tamedia in December 2022 is now fully integrated into Tamedia Espace AG, based in Berne.

The reasons for the complete integration are organizational and structural simplifications that "have no influence on the regional titles". Thuner Tagblatt and Bernese Oberland", they say.

For two days, everything at the creative festival revolves around "The Nonplusultra". With formats such as keynotes, podiums, a concert and a tech demo, personalities from the communications industry will be given a stage - but also those who "at first glance have nothing to do with communication - but from whom we can still learn a lot," writes the organizer ADC Switzerland in a press release.

The program at a glance

• The masked plagiarism hunter Joe La Pompe, who unmasks duplicates, demonstrates the value of the original.
• The well-known German commercial and feature film director Simon Verhoeven, famous for his commercials and feature films, shows how "The Movie" works.
• Oliver Ouboter, co-founder of Microlino, explains "The vision".
• Evelyne Binsack, survival specialist and alpinist, gives tips for "Survival".
• Writer Arno Camenisch and pianist Tsovinar Suflyan show off their textual and musical finesse in "Das Konzert".
• Andreas Back gets to the bottom of the question of who is responsible for a brand.
• With "The Demo" and the Apple Vision Pro, Marvin-Sebastian Karácsony provides insights into the world of spatial computing.
• Götz Ulmer advises embracing "the different" and thus becoming strange.
• Iwan Funk gives an introduction to the secrets of scenography and shows that spaces are more than just space.
• Maurice Mersinger and Felipe Sánchez Luna from Kling Klang Klong immerse themselves in worlds of sound and bring the emotional aspect of sound scenography to life.
• VFX expert Kunal Ghosh Dastider explains how Swiss restraint turned into film magic.
• Designer Mieke Haase talks about "The Prompt" - and creates the intro to the Award Night together with ADC Young Members in "The AIxperiment".
• Snowboard poster boy and extreme sportsman José Fernandes takes visitors on a journey into "The Unknown".
• Helga Sanne shows what we say with our body language, even if we don't actually want to say anything.
• High-dive world record holder Lazaro Schaller wants to encourage people and gives tips on how not to become overconfident.
• At "Der Rat", industry giants Andrea Bison, Julia Staub, Martin Spillmann, Frank Bodin and Manuel Wenzel pass on their wealth of experience to the next generation.
• And on "Das Podium", Evelyne Binsack, Nadine Geissbühler, Simon Husslein, Philipp Keel and Thomas Wildberger discuss "Das Nonplusultra" with Sherin Kneifl.

Different ticket variants for the first time

For the first time there are Various ticket options for the creative festival. With the all-inclusive 3-day pass, you can attend the keynotes, the award night and the subsequent party. Alternatively, a keynotes-only pass or an evening ticket for the award night and party on Saturday, June 15 can be purchased.

Stephan Küng, President of the Interessengemeinschaft elektronische Medien, welcomed the guests to the IGEM event at the Razzia restaurant. Mediapulse CEO Tanja Hackenbruch and Head of Research Mirko Marr presented the further developments within the media types of television and radio.

Marr presented the innovations in TV research. The TV currency was expanded at the beginning of 2024 and now also includes the use of TV offerings via PCs, tablets and smartphones. The provision of final usage data will be accelerated from summer 2024 and the scope of set-top box data included in Mediapulse's hybrid measurement system will be expanded again from the beginning of 2025. At the same time, the field service provider Kantar will replace the measurement technology for recording TV usage in the TV panel, which is also operated by Kantar, this year and next. And in January 2026, Mediapulse plans to replace the previous market tool for analyzing TV usage data.

Tanja Hackenbruch gave an insight into innovations in radio research. At the request of the radio market, Mediapulse is currently developing an additional research product that will make it possible to quantify the streaming use of radio offerings on the basis of a census survey. A corresponding pilot study has been successfully completed and regular operations are scheduled to start at the beginning of 2025. In contrast, a solution developed by Mediapulse to record radio usage via headphones cannot be financed by the radio market and therefore cannot be implemented. Finally, Mediapulse is already preparing for the introduction of a new survey system for radio usage, which the radio market wants to replace the current measurement system as early as 2028.

Küng was delighted that so many IGEM members took part in the event, which was organized at short notice: "This shows the high status that TV and radio enjoy among our members. Media use in Switzerland is changing. It is therefore all the more important that research takes up these challenges and focuses on the future. As IGEM, we particularly welcome the measurement of the online vector for television and the measurement of audio streaming for radio."

The "Swiss Out of Home Award" is an attention-grabbing opportunity to publicize work in the advertising industry and introduce yourself to the interested public. The sponsors have extended the deadline for free participation until Monday afternoon. Posters or commercials created by an agency, a graphic design studio, individuals, freelancers or a company responsible for the concept in Switzerland or the Principality of Liechtenstein are eligible. We are looking for campaigns that were displayed or broadcast between July 1, 2023 and June 30, 2024.

Another search for the "Campaign of the Year"

The competition entries submitted will be evaluated by an independent 14-member jury of experts. The shortlist will be published at the end of June 2024. All nominees will receive a diploma and will be invited to the awards ceremony in Zurich on September 19, 2024, where the winners in six categories will be announced and awarded trophies in gold, silver or bronze. In addition, the best campaign of the year will receive the main "Campaign of the Year" award.

Simple last-minute registration

The Submission is straightforward via the online formSelect category, specify formats, upload image data and write comments if necessary. Mixed analog and digital campaigns must be submitted separately.

The tobacco and nicotine industry cleverly packages its harmful products in colorful, sweet promises on social media to entice young people to consume them. With the question "What is just as stupid as a donut with nail polish topping?" and the corresponding answer: "Blueberries with nicotine.", the campaign aims to send a clear message to the young target group: Don't be taken for a ride by the tobacco and nicotine industry. The campaign leads to the landing page Unfogged.chwhere further tricks are explained.

Video generator as a highlight

As part of the campaign, an individual, completely absurd product video can be created using a video generator on the landing page. KI combines something tasty with something really stupid, also visually, to show how ridiculous these tricks really are. If you don't have an idea on the spur of the moment, you can use the Give an idea button to get inspiration. The videos can be shared directly on TikTok with the peer group.

Gamification for the young target group

The campaign also relies on gamification: prevention is communicated in a playful way using Minecraft as a platform. On "Foggy Island" on Unfogged.ch/minecraft young people can delve into the hidden practices of the tobacco industry. With a little skill, they can uncover the dark secrets and win completely harmless prizes in the process.

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Responsible at TnT: Michela Canvascini (Deputy Director of the project, OxySuisse), Pascal Diethelm (Director OxySuisse), Stephan Brun (Research Associate TPF), Cédric Gummy (Research Associate TPF). Responsible at Maxomedia: Simon Muster (overall responsibility), Fabio Grimaldi (art direction), Erika Dobler, Anna Jacobi (project management), Guido Gloor (digital director), Ivan Prodanov (frontend), Alex Schicht (Minecraft server).

m&k Werbewoche.ch: Thomas Städeli, you've been CEO of Publicis Zurich since January. Have you settled in well?

Thomas Städeli: I did that very quickly. On my first day at work, I found a building site - a real one! - and the team was spread out all over the building because our agency space was being remodeled. In the "power of one" hustle and bustle, it wasn't so easy to find the Publicis Zurich crew. However, this meant that I immediately came into direct contact with all the specialists who work here. And the projects started immediately.

 

Keyword "power of one". How important are interdisciplinary and international teams for the success of Publicis Zurich?

Huge. Mixed teams are the heart of a creative agency. I believe that the most innovative ideas only emerge through the combination of different backgrounds and core competencies. That's why we want to create an environment that celebrates and promotes diversity - through targeted team compositions, interdisciplinary projects and the promotion of individual strengths. And the fact that you can do this internationally here at Publicis is a new dimension - and therefore super exciting.

 

You learn a lot about the company you join very quickly in the first few months of a job. What did you notice immediately at Publicis Zurich?

Internationality, diversity and forward momentum - that is Publicis "in a nutshell". The Group's international connection to a network of over 100,000 specialists enables comprehensive access to a wide range of topics. However, what impressed me most from the outset was the clear intention to develop strongly, to redefine itself and to do so as a whole group and with a full focus on customer needs.

 

 

What do you think are the biggest hurdles that the agency has to overcome? And what are your greatest opportunities?

With my move to Stadelhoferstrasse comes a new perspective on talent, processes and corporate culture. I am firmly convinced that great things can happen when a first-class team pulls together. That's why it's important for me to set up the team in the best possible way and to maximize collaboration across disciplines and national borders.

 

Can you elaborate on this?

In recent years, Publicis has been too quiet for our standards. When I look around our Monday meeting today, I am very confident that we are on the right track. On the one hand, with new forces in the person of Rob (Hartmann, editor's note)who conducts the creation and Louisa (von Reumont, editor's note)which manages the strategy and, on the other hand, with new work such as the Opening of a Baloise branch in the game GTA or the Launch of the Post Mobile mobile offering. The main task now is to communicate the changes that have been launched internally to the outside world.

Where are "traditional" advertising agencies heading?

I believe it is crucial to get back to the basic principles. The numerous hypes, especially technological ones, have changed the nature of agencies dramatically - we are constantly chasing new trends instead of concentrating on the actual craft. We should be proud of what we have mastered: Bringing brands and their soul to life and communicating this to target groups through involving stories.

 

Shortly before you took over as CEO, Publicis lost its long-standing client Swiss. The agency was widely praised for congratulating market competitor thjnk on winning the pitch at the end of 2023 (Werbewoche.ch reported). Hand on heart: is the pain of separation already completely over?

Of course it hurts that we are no longer working for Swiss. We were able to cushion the loss at least a little with our first pitch wins. But it's clear that we want to continue working for major Swiss brands that also operate internationally and have communication needs. We are one of the few Swiss agencies that has the know-how and experience to lead large clients and volumes, including those with an international focus, to long-term success. Not to mention the fact that I am convinced that a well-established, long-term partnership offers enormous advantages. In addition to the continuous development of communication measures on a proven platform, knowing each other well can always lead to new and surprising things. Even without a briefing.

 

Together with your partner agencies at Publicis Switzerland, you have a strong communications network. What are you doing to "put the horsepower on the road even better in future"? 

The fact that we all work under one roof in Zurich makes a huge difference. We meet every day, exchange ideas and support each other. Collaboration becomes even more effective when two things are right: Interpersonal chemistry and a continuous exchange. Another fascinating aspect is the exchange with our colleagues in Lausanne: an extremely international agency from which we can learn a lot.

 

Back to Zurich: How would you like to develop the location further in order to get the best out of it for the team and customers?

Stadelhoferstrasse 25 is more than just a building for us at Publicis - it's a vibrant center of creativity, innovation and collaboration. This is where talent, clients and new ideas come together to create great things. We see this place as a source of inspiration and a meeting point for the entire Publicis family, both locally and internationally. And we want to strengthen this even more in the future. Stay tuned.

Do you dare to predict how the advertising market in Switzerland might develop? Do you sense pessimism - or cautious optimism - among colleagues and customers?

Agencies have always been remarkably adaptable. And I am confident that this will remain the case. In view of the flood of messages we receive every day, it is crucial for the advertising market that brands offer clear, convincing and, above all, engaging communication. Agency partners who can support brands beyond traditional communication are essential for this. With creative ideas that are also happy to promote products and services. In short: I remain optimistic.

 

Finally, two reader favorites among the interview questions - please complete the following sentences: "If I could acquire a dream client for the agency right now, regardless of linguistic, geographical or other restrictions, that would be ...?"

... a Swiss brand that sees creativity as an opportunity to become number 1 in the market. We really do have enough top brands in Switzerland, we don't have to look that far.

 

And: "When we meet again in a year's time, I hope I can tell you ...?"

... which new major customers we have acquired so that I no longer have to answer questions about Swiss (laughs).

The content of this year's course has been chosen to perfectly reflect and comprehensively cover the field of tension in which commercial communication operates today. The curriculum includes strategy, creation, ideas and implementation, brand experience, PR/publicity, media, presentation techniques, communication law, market and trend research as well as AI in the creative process.

The CAS gives students a comprehensive and practical insight into the creative and strategic work of communication specialists. The training includes lectures and practical work - tasks are solved independently, in teams and also in an interactive exchange between the two specializations. An interdisciplinary joint thesis rounds off the course.

The Ad School course is recognized by the HWZ Hochschule für Wirtschaft Zürich as a "Certificate of Advanced Studies Creation and Strategic Planning" with 15 ECTS credits.

Admission to the Ad School is open to talented creative professionals as well as those working in strategic planning and/or consulting who have at least two years of professional experience relevant to their studies.

The Ad School is a cooperation between the industry associations ADC Switzerland and Leading Swiss Agencies and the HWZ Hochschule für Wirtschaft Zürich.