The Zurich agency designed and implemented the campaign, from the claim and imagery to measures for dialog marketing, POS, online and social ads. Always with the aim of making "the best card for more" easy to grasp and experience. All of Viseca's customer banks throughout Switzerland benefit from a catalog of over 500 static and moving modules to play out to their customers.

The direction of the campaign quickly became clear. "Viseca's new imagery tells a coherent story of the perfect vacation," explains Stephanie Geiger, Creative Director and member of the management team at Bühler & Bühler. "The use of naturally warm light really makes you want to go on a carefree vacation with a luxurious touch - exactly what Viseca credit cards make possible."

Telus mainly provided Swisscom with telephone customer service. Swisscom has now terminated the contract on time, as the telecommunications company confirmed media reports on Tuesday.

The main reason for the termination was the significant decline in contact volumes that has been ongoing for several months. The reasons for this include automation measures at Swisscom and an increasing number of customers who are resolving their concerns via self-service and online.

This trend will continue and it therefore makes sense to bundle services with fewer partners, writes Swisscom.

Maintain operation

The media union Syndicom is representing those affected in the ongoing consultation process with the company, as a spokesperson confirmed media reports on Tuesday.

Syndicom demands "that a way be found to continue operations". If this is not possible, Syndicom demands "a social plan worthy of the name".

Syndicom is also working with its social partner Swisscom to ensure that as much order volume as possible remains stable and in Switzerland.

Interested call center employees can apply for advertised positions at Swisscom, it says.

Telus itself was unable to provide any information about the planned closure on Tuesday. (SDA)

The PostFinance pizza portfolio truck has tasty and tasty things in store. With the help of the "Margherita Sicura", "Quattro Soldi", "Verdure Moderate", "Prosciutto Profitto" and "Rischio Piccante" pizzas, PostFinance experts explained various investment strategies at seven locations in Switzerland. The pizzas represented the entire spectrum of investment opportunities. To illustrate the different strategies, the pizzas were cut to size according to the customers' investment preferences and arranged on the pizza box.

Interested parties could buy a pizza for five francs at one of the locations. "Pizza is an excellent way to explain the interplay of opportunities and risks when investing in a simple and, above all, clear way," says Florian Grützner from PostFinance. The relaxed, Mediterranean atmosphere also helps "customers to overcome any inhibitions they may have about forms of investment".

The campaign ran until Friday. The pizzas were baked by Pizzeria Napulé. The individual creations can be found on the Landing page for the pizza portfolio.

Customer: PostFinance. Responsible Agencies: Jung von Matt Limmat, Blish. External partners:inside: Eventicum (Event), Napulé (Food), Webrepublic (Media).

After more than one and a half years as Co-Head of Communications at the General Secretariat of the FDHA, Gianna Blum has taken on a new role: The political and communications specialist took up her position as Senior Consultant at the Bern office of the CRK agency on May 21.

Before joining the FDHA, she worked for many years as a journalist and was a member of the editorial team of the View and the Bernese local newspaper The Covenant will be working here. "I'm really looking forward to exciting projects and lots of variety in a motivated team," says Gianna Blum about her new position.

Caroline Hulliger, Partner and member of the CRK Executive Board, is delighted with the prominent addition: "Gianna Blum is a perfect addition to our team. Both her skills in the political field and her editorial expertise are an enrichment for CRK. We are thus further expanding our expertise and resources in the field of political and strategic communication."

At school, students learn marketing theories such as the 4 or 7 "P's" - Product, Price, Promotion, Place, Physical Evidence, Process, People. The new CAS "Applied Product Management" at the HWZ University of Applied Sciences in Business Administration Zurich aims to provide participants with answers to the wide range of everyday questions in product management. To this end, the course focuses on putting the theory learned from Bachelor's degree courses into practice. It also provides tips and tricks for starting out in product management.

The lecturers include product managers who talk from the inside, discuss case studies or shed light on one of the "P's". However, suppliers of product managers also explain what is behind their area of expertise and what they need to know for efficient and effective collaboration with product management.

Classes are held at Lagerstrasse in Zurich. However, because the focus is also on applicability, packaging manufacturers, major distributors or visual merchandisers and advertising technicians are visited on site.

The CAS is led by Stephan Feige, head of the specialist unit for authentic brand management and managing director of the management consultancy Htp St. Gallen, and marketing expert Elyne Hager. m&k advertisingweek.ch asked the co-director of studies five questions about continuing education.

Why is the HWZ now offering a CAS in "Applied Product Management"?

Stephan Feige: Product management is responsible for the success of a product or service throughout its entire life cycle. From the cradle to the grave - so to speak. The new CAS Applied Product Management HWZ focuses on implementation and allows graduates to join the program immediately afterwards and take on responsibility. Participants receive answers to the many questions that arise in the everyday life of a product manager.

Why another CAS? What distinguishes this degree program from other product management programs?

Elyne Hager: This CAS is extremely practice-oriented and comprehensively examines all aspects of product management. It focuses on putting the theory learned from Bachelor's degree courses into practice and provides tips and tricks for getting started in product management. It is taught exclusively by experts from the business world and uses cases from various industries and product fields.

Who should consider this degree program and why?

Fig: We offer ambitious people with a customer and market-oriented mindset and initial experience in marketing the opportunity to acquire the knowledge for their next career step with overall responsibility for a product at high speed.

What can participants expect after completing the course?

Hager: You can fully assume the function and associated responsibility of a product manager. You can lead projects in this area and bring them to a successful conclusion. You will understand the most important aspects of product management. You will also know which internal and external partners are required for success and how to manage them.

How do you see the future of product management?

Fig: A product manager will continue to be the CEO of a product or service in the future. The challenge will be to master the diverse developments in the market so that the entrusted product/service always remains attractive to users and does not become obsolete. This requires an open mind and the ability to connect with the right knowledge specialists.

Interested parties can find here more information about the new CAS and can also register for the online information event on June 25, 2024.

Switches and sockets from Feller are installed in many Swiss households. The company, which has been in business since 1909, recently launched the new "Edizio.liv" design line.

Republica presents the new Edizio generation in style with an elegant campaign. The campaign shows how the clear and timeless design adapts perfectly to any living style. A switch is one of those objects that we pay little attention to in everyday life - even though it is of central importance. One press of a button and light and life are in the house. It is precisely this moment that the campaign showcases in advertisements, banners and online films.

The films and visuals are intended to attract a lot of attention from architects, electrical specialists and building owners and can be seen on paid and owned channels as well as in trade journals.

Market launch of Snapfix accompanied

Feller also introduces "Snapfix" has launched a new, patented mounting system for switches, sockets and smart technologies. The well thought-out and clever system is designed to make work easier for electricians and takes established processes into account.

Republica has developed for Feller Snapfix has created an appealing campaign and is accompanying the market launch with various measures. The campaign focuses on installation professionals, for whom the new system is of great importance in their daily work. The campaign portrays an electrician and two electricians at work and shows how the new system can be installed in just a few simple steps. The market launch will be supplemented and expanded by installation videos, training documents, brochures and accompanying communication materials for wholesalers.

Migros offers affordable shopping without compromising on quality - including with the retailer's own brands. Their high quality makes them an inexpensive but equally good alternative to comparable branded products. Migros and Wirz are focusing on this in the current campaign for Migros own-brand products.

Same same. But cheaper

Ketchup is made from tomatoes, cleaning products clean, sunscreen can be sprayed on: the subjects play tongue-in-cheek with the fact that the benefits and contents of branded and Migros products are basically the same - but not the price. The visual implementation also points out the similarities between the products with packshot combinations that are only separated by a tear. Rémy Müller, Head of Marketing & Communication at Migros, sees the campaign as consumer information with a twinkle in his eye: "We are not devaluing one product or the other. But we are pointing out the price difference."

Brand world vs. down-to-earth attitude

Migros' down-to-earth attitude also clashes with the advertising clichés of the brand products in moving images. "It is important that you can feel the closeness of the Migros brand to the people. Migros is not aloof, but offers quality at a good price. This is in its DNA," explains Wirz-ECD Lorenz Clormann.

In addition to price communication, the campaign also underpins Migros' promise and positioning, says Michèle Leibacher, responsible for the campaign at Migros: "Migros does more for Switzerland. And that includes offering high-quality but affordable products."

The campaign has been online, on TV, on posters and in cinemas since calendar week 21.

Responsible at Migros: Rémy Müller, Head of Marketing & Communication; Frédéric Zürcher, Head of Campaigning & Sponsoring; Désirée Strassmann, Head of Campaigning; Simone Blaser, Senior Project Manager Media; Patrick Blum, Project Manager Digital Media; Michèle Leibacher, Project Manager Campaigning. Responsible at Wirz Group: Lorenz Clormann, Jannic Mascello, Yannick Schaller, Evelyn Schellenberg, Tim Lieberherr, Morris Lötscher, Thomas Kurzmeyer, Julia Mutter, Erasmo Palomba, Nadja Kilchofer, Giovanni Bucca, Yussef Serrat, Oliver Fäs, Sonja Jegen, Corinne Räber, Muharem Alagic. Responsible at Stories: Flurin Giger, Silvan Giger (Director); Silvan Giger (Director of Photography), Yves Bollag (Executive Producer), Michèle Seligmann (Head of Production), Rhea Mandanis (Producer), Marko Strihic (Editor), Lutz Forster (Color Grading), Adi Frutiger, Fabian Sturzenegger (Music), JingleJungle (Sound Design), Südlich-t (Motion Design). Responsible at Fotostudio Migros Supermarkt: Christian Küng (photographer). Responsible at NextHype: Jean-Christ Oberholzer (Supervision & Compositing), Mustafa Miljkovic (Lead 3D Artist), Timofei Pervouchine (3D Modeling), Nino Accardi (3D Artist).

Housing cooperatives are confronted with rising tenant expectations of modern housing services, control over personal data and transparent communication. They are also under increasing pressure to establish a professional and authentic brand image in order to attract external stakeholders, partners and qualified employees. "It was clear to us from the outset that we needed a technical set-up that would address the specific needs of internal and external stakeholders," explains Silvan Zurbrügg, Tech Lead at Crafft.

The collaboration with GBMZ began with a settlement-wide user survey on digitalization. This was followed by a design strategy workshop with the GBMZ office. The workshop focused on defining the core identity, goals and understanding the specific needs of the key stakeholder groups. "We're not just interested in what design looks like, but rather what design can achieve," explains Creative Director Scott Lloyd.

This approach formed the basis for a comprehensive brand refresh, including new print and communication materials, a website and the internal web app. A digitally retrievable design system ensures consistency across all media and is intended to give GBMZ a fresh and professional image that is aligned with the ambitious growth target.

A web app was also created for GBMZ tenants to provide a user-friendly experience. The 15 services include repair requests, ordering keys and washing cards, whiteboards for communication within the cooperative, feedback forms and ordering personal documents. Other features include 24/7 application and tracking, in-app messages or SMS updates from the administration, centralized access to housing regulations and documents, multilingual support for clear communication and an accessible design for all users.

Responsible at Crafft: Scott Lloyd (Strategic and Creative Direction), Christa Bühler Slavik Kuvshynov (Design), Silvan Zurbrügg, Erkan Demiralay and Severin Glaser (Development).

Every single website visitor is a potential customer. But if you don't know the needs of your own potential customers, you won't be able to meet them. In general, the more website visits, the better. But at the same time, heterogeneity also increases - how can you know the interests of every single user and meet them adequately?

More personalization, more performance

The formula is simple: Unknown users + more insights into their needs = more leads. Or to put it another way: if anonymous website visitors become known users - e.g. by signing up for the newsletter - their preferences can be addressed in a targeted manner, thereby improving performance.

The case

Synpulse has designed a prototype with the Urner Kantonalbank in order to automatically recognize the needs and interests of users together with Capture Media and to be able to address them efficiently for the purpose of lead generation.

Doing the right thing at the right time, in the right place

The tracking and analytics tool fusedeck® is used to measure and analyze user behavior in real time. Based on this data, they are assigned to target group segments that are predefined on the basis of needs from customer surveys. At the same time, fusedeck® scoring measures the lead temperature of users so that each user can be directed to content that is relevant to them based on their journey.

In this way, eye-catching modals (pop-ups) are intelligently played out to demonstrably interested and pragmatic users, while the more critical, reserved individuals are directed with CTA buttons that are less disruptive to the reading flow. The automatic, dynamic adaptation of the Call to Interaction (CTI) ensures that users are addressed at the right time, in the right place and with the right message that is relevant to them. The better the individual information need is covered, the more likely the anonymous user is to become a lucrative prospect.

The key attributes that are made available to the CRM and enrich the data records created there make a significant contribution to achieving the objective. In this way, the visitor can be addressed in a highly personalized manner even if contact is made anonymously.

"Communication is equally wrong for all users if a standardized way is chosen for everyone. The prototype makes it possible to get to know the customer quickly and to better pick them up in real time through hyper-personalization and motivate them to interact" -André Höhn, Associate Partner Synpulse.

The enriched data set with "lead temperature" and "persona" can also be used via the server side tagging of fusedeck® in further communication measures to optimize the personalized approach. For example, with the consent of the user, the data from the lead scoring can be transferred to third-party systems and processed further. This leads to significantly improved performance values for Meta and Google, among others.

Curious? Then you might this current article by Mia Kirchhofer, Head of Product fusedeck®, is of interest: "Server Side Tagging Revolution".

The Board of Directors had voted unanimously in favor of Wille and the extraordinary delegates' meeting had confirmed the decision. Wille is a tried and tested leader and knows SRG from the ground up. In the journalist, SRG has found an "outstanding personality" who will lead SRG into the future, said Chairman of the Board of Directors Jean-Michel Cina.

The 50-year-old is known to many television viewers as the presenter of the news program "10 vor 10". Wille has been in front of the camera in various SRF programs for over 20 years and has been head of the culture department at Swiss Radio and Television for four years.

As SRF Head of Culture, she is responsible for SRF2 Kultur radio, fictional in-house productions and SRF Dok programs, among other things, and is a member of the Executive Board. For her work, the 50-year-old was named "Political Journalist of the Year" three times in a row from 2016 to 2018.

"Standing still is not an option"

Wille and the SRG management are facing major challenges. The construction sites for public broadcasting in Switzerland include the distribution of concessions, declining revenues and the upcoming vote to reduce radio and TV fees in 2026.

"Standing still is not an option," said Wille on Saturday after her appointment. The challenges for the future are there, but she also sees many opportunities. However, the company will change.

The independence of SRG is important to Wille. In times of fake news and disinformation, a clear compass is needed, said the long-standing political journalist. "Without careful journalism, there can be no strong democracy," said Wille.

Private media providers are just as important as a strong public media service. Wille wants to engage in dialog with them. It is about working together, not against each other. Wille also acknowledged the "Idée Suisse". As a German-speaking Swiss, she would take care of the different linguistic and cultural areas in the country, she emphasized.

Lots of positive feedback

The appointment of Susanne Wille as the new SRG Director General has been well received in the Swiss media landscape and in politics. The Audience Council of SRG German-speaking Switzerland praised Wille's management skills. She has all the prerequisites to lead SRG successfully into the future.

As an expert on SRG, she is ready to start immediately, said Green National Councillor Michael Töngi (LU) at the request of the Keystone-SDA news agency. GLP National Councillor Katja Christ (BS) is delighted that a strong woman is now at the helm of SRG: "Where there's a will, there's a way!".

The SRG has chosen a person who could be successful in future referendum campaigns on SRG proposals, said Center President and National Councillor Gerhard Pfister (ZG).

SVP party president and National Councillor Marcel Dettling (SZ) emphasized that it was important for SRG to remain down-to-earth and fulfil its basic mandate of providing coverage for all language regions. It should not pursue an expansion into other areas such as online.

The media trade union Schweizer Syndikat Medienschaffender (SSM) urged Wille to be cautious when taking personnel measures and to maintain a better relationship with the trade unions. (SDA)

"The media are under pressure, and as media minister I am concerned about this development," said Rösti on Friday at the Swiss Media Forum in Lucerne. Media policy is a key issue for him - "it is about nothing less than the democratic core of our country".

The media are the basis for well-informed citizens. Media are good when they offer quality, said Rösti. This means that they "convey and categorize solid facts in a cultivated language and in an exciting way".

However, this journalistic craft has suffered somewhat recently due to the economic pressure. He certainly has sympathy for media professionals and experiences them very closely in the Federal Palace. However, if they are not only expected to write, but also to photograph, film, edit clips and record podcasts - then the journalist is a "production machine". And "that doesn't always go well".

New rules for AI and digitalization

The Federal Council is following both digitalization and artificial intelligence (AI) very closely. New regulations are needed in both fields. With regard to AI, it is in close contact with the EU. It is important that measures for greater truth content and transparency can also be introduced in Switzerland in good time. Rösti said that he was aware "that everything I am telling you here is still very vague".

For Rösti, the framework conditions that the Federal Council can shape for the media include promoting the Keystone-SDA news agency as well as education and training. He also referred to several pending postulates and parliamentary initiatives.

"An inviolable good"

The SRG halving initiative was also a topic once again. As is well known, the Federal Council rejects the reduction of fees to CHF 200. According to Rösti, it would have "too far-reaching consequences for democracy, culture and society". He intends to present the decision on his proposal for a reduction to CHF 300, which has been submitted for consultation, before the summer vacations. This means that parliament could deal with it in the second half of the year.

However, the Federal Council is only concerned with the framework conditions for all support measures, said Rösti. "Publishers and media professionals will remain solely responsible for content in the future." The independence of the media is and remains a valuable and inviolable asset. (SDA/swi)

In "The Trials of an Indian Witness: How a Muslim Man was caught in Legal Nightmare", Bhatia tells the story of a man who wants to testify but is not listened to by the police or the courts, according to a statement from the independent foundation that awards the internationally oriented prize. It shows exclusion in India, the land of exclusion.

The second prize goes to Hannah Dreier for her story "The Kids on the Night Shift". In it, she describes the life of a child laborer in a slaughterhouse in the USA and reveals layers of social hypocrisy.

The third prize goes to Juan Martinez d'Aubuisson for "We, The Massacred". The journalist reportedly reconstructs a prison massacre of 46 women by rival inmates in Honduras. In doing so, he provides an extraordinary insight into the chronic problems of Latin America.

The two authors and the author beat 33 other nominees. All nominees presented their work at 40 events in Bern on Saturday and Sunday as part of the True Story Festival.

The True Story Award is said to be the first globally oriented journalism prize that is intended to serve as a role model and an incentive. It also aims to make the voices of reporters known beyond the borders of their home countries. (SDA/swi)