In his new role, Johannes Prüller will report directly to Michael Isaac, Head of PR & Communications at Microsoft Switzerland, and will be responsible for both external and internal communications. He will also be responsible for ensuring Microsoft's thought-leader positioning in Austria and Switzerland, according to a press release.

For the past five years, Prüller has been the Communications Manager for Austria and Switzerland at Meta, helping to shape the social debate around Meta's platforms and technologies. Prior to Meta, he led global communications at Kununu and was part of the leadership team where he helped scale the business in the DACH region and the US. Prior to that, he spent several years in consulting at Brunswick Austria & CEE and Ogilvy & Mather Vienna. Prüller holds a Master's degree in Business Administration from the Leopold-Franzens-University in Innsbruck.

In its research into retirement living, Heads looked closely at the needs and wishes of older people. Moving into a residential or nursing home is often associated with the fear of being uprooted and left to their own devices. However, in addition to health and security, what is desired is self-development, recognition and social interaction. The Tertianum Group can meet precisely these needs and wishes of older people to a high degree and offers its guests "space for joie de vivre" in two senses: a safe home to feel at ease and a space for personal development, independence and social interaction.

Insight into the future creates confidence

This self-image, which is reflected in the confidence of Tertianum's guests, led to the development of the brand image, which positions Tertianum as an attractive premium provider and underlines its efforts to offer a wide range of high-quality residential services.

Design that conveys joie de vivre

At the center of Tertianum's visual and communicative brand identity is the established logo with the distinctive "A", which symbolically functions as a protective roof. Under this roof is the central element of the brand - the human being - represented by a simple dot, which represents safety and security within the safe space of Tertianum.

The "Tertianum rays", which are derived from the "A" monogram and represent an extension of the existing logo, are a new addition to the design. The rays are intended to symbolize the confidence and joie de vivre that Tertianum makes possible. The gentle color gradient of the rays conveys the energy and dynamism of the life-affirming environment. An expanded color palette with fresh colors and a new, authentic image style are intended to have an inviting effect and increase the positive recognition value of the brand.

The new brand identity is being introduced gradually across all communication channels, starting with the company website, the employer presence and the annual report, followed by print and digital media.

Responsible at Tertianum: Frank Nehlig (Head of Communications, Marketing & Public Affairs), Tania Rodriguez (Head of Brand and Marketing Services). Responsible at Heads Corporate Branding: Ralph Hermann (overall responsibility), Simone Raubach (strategy), Sina Frank (consulting), Natascha Almeida, Samira Ciraci (project management), Marco Simonetti (design), Roman von Arx (graphics/production).

Over the past 18 years, Furrerhugi has successfully established itself as Switzerland's leading agency for public affairs and public relations. Today, Furrerhugi manages a portfolio of over 300 mandates and projects with a 60-strong team at four locations in Switzerland. This basis and the positive economic development have enabled Furrerhugi to further develop the agency's organization, according to a press release. Lisa Kneubühler and Véronique Haller joined the agency's management team at the beginning of June.

"We are ideally positioned to take this next step towards the generational sustainability of our company," says CEO Andreas Hugi. "We are building on our previous success and at the same time creating space for the entrepreneurial and owner-managed further development of the agency." Both Kneubühler and Haller are taking a stake in the agency, it is reported.

They complement the now six-member management of Furrerhugi, which previously consisted of the two founding partners Lorenz Furrer and Andreas Hugi (CEO), Lorenz Jaggi (COO) and Helen Wili (Head of Finance and HR). Lisa Kneubühler and Véronique Haller bring additional qualifications and national and international networks from the federal administration, private sector, associations and politics. "With their wealth of experience and expertise, Lisa Kneubühler and Véronique Haller will set new accents in the six-member management board," says Hugi.

Véronique Haller joined Furrerhugi in 2023 after more than fifteen years in the diplomatic service. She held various management positions in Switzerland and abroad, including in Washington and Pretoria. In 2018, she was the personal advisor to the then President of the Swiss Confederation, Alain Berset. Born in Vaud and fully bilingual, she began her professional career in tax consultancy and sports marketing. She is an experienced political strategist and recently completed the MIT course in Leadership and Artificial Intelligence for Managers.

Lisa Kneubühler gained several years of agency experience during and after her studies at the University of St. Gallen. At UBS, she worked in external and internal communications at global and national level before setting up her own company at the interface between strategy and communications. Most recently, she was responsible for the digital transformation of the branch office at the Swiss Bankers Association. Further training in negotiation techniques and financial management round off her profile.

The way footballers prepare for the big games is a familiar image. Whether with big headphones in the team bus, the shirt perfectly hung up in the dressing room or the familiar reach for the grass before entering the pitch. In the campaign for Uefa Euro 2024, Ochsner Sport wants to show that the fans take these games at least as seriously as the players themselves.

Under the motto "Being a fan is a sport in its own right", for once it is not Mbappé, Shaqiri and co. who are preparing for the games, but the fans of various nations. They even include national team legend Stéphane Chapuisat, who still prepares for the matches with professional seriousness - simply as a fan.

The film can be seen on TV, at the POS and in various online formats. Subjects were also created for use online and in print.

Responsible at Ochsner SportMarco Greco (Head of Marketing), Patrizia Fiechter (Team Leader Classic Communication), Claudio Keist (Team Leader Content & Social Media); Simon Zeder (Classic Communication), Andreas Züger (Classic Communication & PR), Nadine Holder (Content & Social Media). Responsible at Thjnk ZurichAlexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd, Lukas Frischknecht (Creative Direction), Raymi Mendoza (Art Direction), Anna-Fiona Geller (Text), Moritz Houmard (Graphic Design), Andrea Bison (GF Consulting), Andrea Häfliger, Cornelia Nünlist, Annika Seidel-Gudelj, Roxane Bründler (Consulting), Gordon Nemitz (GF Strategy), Fabienne Peyer (Strategy). External partners: Czar Film (Production), Bart Timmer (Director), Martijn Melis (DoP), Florian Nussbaumer (Executive Producing), Julia Weber, Sandy Blum (Producing), Marko Strihic (Edit), Sander van Wijk (Grading), Dub Dub (Sound Studio), Yves Bachmann (Photographer).

In this year's Screenforce study "The World of Screens", Screenforce Switzerland teamed up with market research institute GfK Switzerland to investigate which moving image content people in Switzerland consume on which channels and screens and to what extent device usage is changing. Advertising recall and advertising perception were also surveyed. Screenforce presented the results for the first time on Tuesday as part of Screenforce Day 2024 (Werbewoche.ch reported).

TV the most important channel, TV sets and cell phones the most popular devices

Among other things, the survey asked which media channels are used for the moving image content "news", "feature films", "series", "sport", "entertainment" and "knowledge". For all content, respondents cited TV - live or time-shifted - as their most important channel. According to the study, TV is clearly ahead of social media, YouTube and video streaming for most content.

Unsurprisingly, the big screen, i.e. the TV set, is still the most frequently used device for all TV content. Just behind the big screen and with an upward trend is the cell phone, which is used most for TV content from the "news" area. Video streaming also shows a similar distribution of device usage, albeit at a lower level. Here too, the TV set is considered more important than the cell phone by the study participants overall.

The situation is different for YouTube content, where the cell phone is the most relevant for all content. The medium-sized screens of tablets, laptops and desktops play a subordinate role for all content.

Young people also consume TV content on the small screen

Screenforce paid particular attention to device usage for TV content in the study. To this end, the three target groups 15-29 years, 30-49 years and 50+ years were examined in detail. Unsurprisingly, the young target group in particular is increasingly consuming TV content on their cell phones - in the case of "news", "entertainment" and "knowledge" content even more than on their TV sets. Cell phones are also becoming increasingly popular among the middle target group, although it is only for "news" that more people watch on their cell phones than on their TV sets. In the 50+ age category, there is no serious competition to the TV set.

Advertising on TV is remembered and is best received

In order to determine advertising recall on the individual channels, the study participants were asked to indicate on which channel they remembered an advertisement from their favorite brand. More than a third indicated live TV. Together with time-shifted TV and TV streaming, the TV offerings achieved an advertising recall of 60 percent.

In terms of screens, as with importance and usage, TVs and cell phones are also well ahead of medium-sized screens in terms of advertising recall.

Finally, Screenforce wanted to know how advertising on the individual channels scored in terms of authenticity, trustworthiness, quality, likeability, credibility and emotionality. According to the study, the verdict here is also clear: TV advertising is best received in all aspects.

Together with the market research institute GfK Switzerland, the TV genre initiative Screenforce Switzerland conducted a representative online survey of 1501 people aged 15-74 in German-speaking (1002 people) and French-speaking (499 people) Switzerland. The surveys took place from April 3 to 17, 2024.

The current issues of Reports and Annabelle have a common theme: "Everything will be different". The world is currently undergoing groundbreaking and rapid change: artificial intelligence, climate change, geostrategic shifts, innovations in biology and new forms of love and coexistence.

Together, the Annabelle- and Reports-The two editions are based on the stories of the editors of this turbulent time and the prevailing feeling that no stone is being left unturned. The two issues refer to each other with complementary stories, and readers are invited to order a free copy of the other title and continue reading.

This is how a story in Reports about three young people who live in a convoluted love triangle, their expansion into Annabelle: In this interview, US writer Molly Roden Winter talks about what it's like to open up a marriage after nine years. In addition, the photo series about Zurich's youth in Annabelle a report about a senior citizens' flat share on the farm opposite. And while Reports-author Karin Wenger got stuck in a traffic jam on her sailing trip in the Panama Canal due to a lack of water, reports the Annabelle about how an entire island population is being relocated to the mainland as climate refugees off the coast of Panama.

Cooperation instead of competition

With this cooperation, the two magazines want to show that, despite all the uncertainty, upheavals also bring potential. Competitive thinking has given way to the conviction that readers appreciate good stories wherever they can find them.

Governments should ban advertising by the industry, similar to tobacco advertising. PR agencies should no longer accept contracts from such companies and let existing contracts expire, Guterres said in a speech at the American Museum of Natural History in New York as part of World Environment Day. Financial institutions should invest in renewable energies instead. He called companies in the fossil fuel industry "godfathers of climate chaos".

They had blocked progress towards climate-friendly energy for decades. "Billions of dollars have been spent on distorting the truth, deceiving the public and sowing doubt," said Guterres. At the same time, such companies have made record profits with trillions in subsidies from taxpayers' money. It was high time to impose a special tax on these profits in order to finance climate protection projects.

Guterres also suggested the introduction of levies on shipping, aviation and the fuel industry in order to have more money for the transformation to sustainable energy in poorer countries. The leading industrialized and emerging countries (G20), which produce 80 percent of global climate-damaging emissions, would have to do the most and provide poorer countries with both technologies and financial aid. (SDA/swi)

2023 was particularly intense in terms of the number of events and infrastructure utilization, Bernexpo Groupe announced following the Annual General Meeting. "With the many events and almost one million visitors, Bernexpo Groupe made a major contribution to value creation for the city and canton of Bern," summarized Chairman of the Board of Directors Peter Stähli.

In the cultural sector, the Group has focused on targeted partnerships. Last year, a concert by the rock group Muse and the hip-hop festival Spex were organized in cooperation with the Gadget Abc Entertainment Group. There was also a guest performance by Guns N'Roses in collaboration with Live Nation. A partnership was also launched with the Gurtenfestival for joint events in the fall and winter months.

Significant increase in sales

Despite the loss of space due to the construction site, the intensive event year resulted in consolidated sales of CHF 53.5 million for Bernexpo Groupe in the 2023 financial year. This represents an increase of 27.7% compared to the previous year, when revenue amounted to CHF 41.9 million. At the same time, operating expenses rose by 24.6% to CHF 52.4 million (previous year: CHF 42.1 million) due to the high number of events and the additional expenses incurred in connection with the new building.

The average headcount at Bernexpo Groupe last year was 132 full-time equivalents - 23 more than in the previous year. This increase is due to the increased business activity in connection with the marketing of the new festival hall, the internalization of digital marketing and the support of the construction project.

Two Board members re-elected

Re-elections to the Bernexpo Board of Directors were also on the agenda at the Annual General Meeting. Sandra von May-Granelli and Dominique Schmid stood for re-election at the end of their term of office. Both were re-elected for a further three years by a large majority. The terms of office of the other members of the Board of Directors run until the 2025 and 2026 Annual General Meetings.

New festival hall as a "game changer"

With regard to the new building project, Bernexpo Group said that the work is on track in terms of content, schedule and costs. Marketing is running at full speed and an important part of the activities is taking place in a concentrated manner in direct exchange with the respective existing and new partners, as well as very significantly in the network with the Congress Hub Bern.

"We are looking forward to putting the rooms into operation in time for the opening of BEA 2025. We are working hard to drive forward the marketing of the new festival hall," says Tom Winter, CEO BERNEXPO.

The new festival hall is a game changer in terms of sustainability, Bernexpo Groupe continued. The reasons cited include compliance with the Minergie-P standard, the biodiversity areas created, the mobility concept and the use of energy, building and event technology.

Swedish furniture retailer Ikea has announced a virtual store in the Roblox video game. From June 24, players will be able to explore the "virtual universe of Ikea" as part of "The Co-Worker Game", according to the company.

The virtual store is intended to give gamers the chance to experience Ikea's working world in a playful way. For example, Ikea fans will be able to serve an "infinite number of meatballs" in the Swedish Food Market and set up showrooms with various Ikea products.

Ikea is looking for ten employees for the Roblox store, who will be paid 13.15 pounds per hour for their work. This corresponds to the hourly wage of Ikea employees in the London store. Applicants must be over 18 years old and live in either the UK or Ireland. Those interested can apply for a position until June 16.

"We're delighted to be the first brand to offer paid work on Roblox and show how we approach careers differently to others," says Darren Taylor, People and Culture Manager at Ikea UK & Ireland. "We want to bring our unique career philosophy to life on Roblox." (Sara Meier/cka)

This article first appeared in Netzwoche.

A lot can be made out of nothing, as the Museum of Communication is currently showing. For example, an extraordinarily successful exhibition. In November 2023, the museum will open its self-conceived exhibition "Nothing" opened. It is intended to show new perspectives - and has apparently aroused the curiosity of many people.

In the almost seven months since it opened, over 60,000 visitors have embarked on this journey into the unknown. This means that "Nothing" is already the most successful temporary exhibition that the Museum of Communication has held in its history. The exhibition will remain open until July 20, 2024.

"What I had quietly hoped would be a success with 'Nothing' has come true. But the fact that we are so successful with such an unusual theme surprises and inspires me even after more than 30 years of museum work," says exhibition curator Kurt Stadelmann.

If possible, the successful exhibition will also be shown in other museums, as the museum announces. The next exhibition, entitled "Dance!", will open at the beginning of November 2024.

Livesystems now takes seasonal fluctuations into account when measuring the behavior of people in Switzerland - be it skiing in winter, hiking in spring and autumn or shopping in the cities in the run-up to Christmas. Using these factors, advertisers at Livesystems can now select the optimal campaign period and the right product for their target group.

To make this approach possible, Livesystems has greatly increased the frequency of data collection in collaboration with the market research institute Intervista. Instead of two measurement points per year, there is now a continuous year-round measurement. This change enables more detailed and dynamic campaign planning and forms the basis for the presentation of seasonalities. In addition, the mobility panel was increased from 3,000 to 4,000 people, who are measured on a daily basis, as of January 1, 2024.

Week-based planning as a new dimension

This increased granularity in data collection results in greater accuracy for advertisers and a more realistic representation of contacts and reach. Movement patterns can be broken down to the level of individual calendar weeks and integrated into campaign planning.

At the same time, Livesystems is also adapting its pricing model: All products are based on a CPM model that is in line with current market practice. A dynamic price calculation takes into account seasonality as well as the days of the week and, if required, selected time slots. According to Livesystems, this ensures that advertising customers "only pay for the contacts they reach during the selected time". According to the information provided, the Livesystems network achieves a net reach of 96% over a campaign period of eight weeks.

Largest programmatically bookable DOOH provider

The Broadsign platform gives advertisers and agencies access to Livesystems' entire DOOH inventory. This allows campaigns to be booked and played out in real time and automatically. With over 13,000 programmatically bookable screens in more than 1,700 zones, Livesystems claims to offer the largest programmatically bookable DOOH network in Switzerland. At the same time, moving media will be programmatically bookable on public transport for the first time in Switzerland.

Since 2015, Swiss media professionals have been providing information about the use of the social web in their day-to-day work as part of the "Journalists on the Web" study. In the second half of 2023, Bernet Relations and the Institute of Applied Media Studies IAM at the ZHAW conducted the fourth round of qualitative interviews with 20 selected Swiss journalists. The focus was on the activities of researching, publishing and discussing. They were also asked about the organization of their social media activities.

As in previous surveys, the ambivalent attitude of media professionals is striking in the current results. "Journalists appreciate the benefits of social media and are fascinated by its possibilities. At the same time, they would like to be less reliant on it," explains Guido Keel, Head of Research at IAM ZHAW.

Media professionals find the dependence on platforms, the time required and the sometimes questionable quality of the content annoying and stressful. At the same time, they appreciate the new opportunities that social media opens up, be it in finding topics, researching or communicating with specialist communities and the audience. Journalists also use social media to build their own brand, regardless of their editorial affiliation.

Differentiated assessment of credibility in searches

In previous surveys, journalists were skeptical about the credibility of research on the social web. A change can be observed here: Journalists differentiate strongly in terms of credibility according to sender and adopt content from social media for their work if they know the sender and are sure that it is an authentic statement.

More reach, unknown recipe for success

The study also reveals that media professionals use social media channels specifically to draw attention to articles and contributions. In addition, the social web expands the audience both geographically and demographically. It remains difficult to know why a story is particularly well received online. "I have the feeling that you can read a lot into the question of what works on social media," says one interviewee.

In addition, journalists are among the most avid followers of other professional colleagues. This fact contributes to a certain bubble phenomenon. Recently, the changes on Twitter/X (troll flood, X development) have also led to a certain melancholy and homelessness; some journalists have turned away and have not yet found an equivalent platform.

Discuss: Between phone and troll

Whether and how a journalist uses social media for dialog with the readership differs from medium to medium. For some interviewees, discussions with the audience lead to a follow-up story; others, on the other hand, see online dialog as a one-way street.

There is a consensus that the really relevant dialogs do not take place on social media. "An exchange begins on Facebook or Twitter. As soon as the research becomes more in-depth, journalists switch to face-to-face conversations," says Irène Messerli, co-editor at Bernet Relations. All interviewees are familiar with the unpleasant phenomenon of trolls and hate comments. Ignoring them is the most frequently chosen strategy. Nevertheless, it turns out that if you take the time and seek out digital exchange, the dialogue normalizes.

New opportunities for media professionals and communicators

Communication professionals and journalists alike appreciate using social media for uncomplicated, fast and time-delayed dialog. However, this is no substitute for a face-to-face meeting. With increasing time pressure and the abundance of digital offerings, the popularity of media conferences and events is dwindling.

Instead, media professionals are very open to new online sources and forms of information. Specialist experts and corporate influencers are becoming increasingly important as new sources for journalists. "Journalists rarely leave their editorial offices due to time and cost-cutting pressures - social media quickly brings them exciting, relevant contextual knowledge or opens up useful sources of information," explains Dominik Allemann, co-editor at Bernet Relations. This gives communication managers and experts from companies the opportunity to stand out with innovative information and exchange formats.

After 2015, 2017 and 2019, Bernet Relations and the Institute of Applied Media Studies at the ZHAW are publishing the "Journalists on the Web" study for the fourth time. The study can be can be downloaded here.