Under the direction of maestro John Axelrod, the Swiss National Orchestra will perform at the Casino Bern on August 1, 2024 at 11 a.m. It will feature musicians such as soprano Regula Mühlemann and flautist Sébastian Jacot. Admission is free.

The Bern-based agency Zone B is responsible for communicating the event. The key visual with violin bow, scroll and pierced apple stands for the "Vivat Helvetia" program. At the center of the campaign is the Landing pagewhich can be used to reserve free tickets. E-panels, cultural posters, flyers and social media campaigns are used.

Responsible at Swiss National Orchestra: Igor Longato (Artistic Director); Anna Kochubey (Marketing and Partnerships). Responsible for Zone B: Lena Kaufmann, Carole Reidhaar (communication consultant); Dominique Heiniger (media designer); Rolf Loepfe (Head of Communication & Design).

The Zurich agency has developed a new communication presence for Avera Bank, which has been in existence for almost 200 years. In addition to its universal range of services, the Zurich regional bank wants to impress its customers with values such as proximity, trust and advisory expertise. This is precisely where the Rosarot campaign idea comes in: If you feel understood, in good financial hands and properly advised, you can enjoy a carefree life.

Clichés used - and broken

Subjects of this kind are not entirely new in banking advertising. Moments depicting freedom, relaxation, carefreeness or enjoyment are often combined with technical terms from the banks' advisory portfolio. Rosarot also makes use of these clichéd elements with visuals from stock libraries, but at the same time breaks the cliché with a wink and a new approach. The headlines make it clear that anyone who thinks of dry banking topics in the situations shown is simply at the wrong bank. Of course, the sender immediately provides the right alternative and welcomes new customers to Bank Avera.

The concept of different moments that should not be clouded by financial worries is conveyed in the campaign through various media channels, including OOH, print ads, display ads and social media.

Responsible at Bank Avera: Michel Binder (Head of Marketing), Aleta Reitter (Marketing Manager), Andreas Stopp (Digital Marketing Manager). Responsible at Rosarot: Michael Schmidt, René Karrer (Creative Direction), Carmen Stähelin, Franz Neugebauer, Thorsten Hainke (Text, Concept), Pablo Kunz, Florian Fleischmann (Art Direction), Felicia Lauper (Consulting), Timon Klauser (Content Creation), Fabio Montefiori, Noël Mühlberg (DTP), Antonia Lattarulo (Social Media), Moreno Carroccia, Mauro Zoffoli (SEA).

A fallen tree in the garden, a leaking pipe or a faulty washing machine - and disaster strikes. If homeowners are not comprehensively insured, this not only costs effort and nerves, but often also a lot of money.

GVB Buildings Insurance Berne offers the residents of Berne basic protection for their homes. In addition, GVB offers private insurance with extended cover that goes beyond the mandatory buildings insurance.

A special campaign is now designed to highlight this in a likeable way. The furry, typically Bernese "Bärater" is a personified version of the values and services of GVB Privatversicherungen. Brought to life in a combination of photo and CGI, he always has advice and action ready for policyholders, as well as snappy sayings.

Bold is responsible for the concept, creation, image processing and motion design. The implementations are now being used on various channels. In addition to posters, print, DOOH and online advertising media in the canton of Bern, the mascot also communicates via various dialog and direct measures.

Responsible at GVB: Sandra Jordi; Team Communication. Responsible agency: Bold. Responsible at Boutiq (film production): Mike Huber (Director), Chantal Gugger (Executive Producer), Bojana Ilic (Producer), Nicolas Burri (DoP/Photographer), Julia Morf (Production Design/Costume), LORE VFX (VFX).

Fastweb is thus exiting the joint venture, which was founded in 2021 by Telecom Italia (TIM), KKR and Fastweb to expand the fiber optic infrastructure in Italy, as Swisscom announced in a communiqué on Wednesday. The transaction has no influence on the contract with Fibercop for the shared use of the fiber optic network by Fastweb - in technical jargon a "wholesale contract". The transaction is expected to be completed in the third quarter of 2024 if the takeover of the fixed network company Netco by KKR goes ahead.

No impact on annual targets

The sale resulted in a profit of 189 million euros from the difference between the sale price and the book value, as a spokesperson told the news agency AWP when asked. However, this profit is recognized directly in equity and has no impact on the Group's net profit.

According to the information provided, this is due to a corresponding accounting standard (IFRS). The transaction therefore has no impact on the financial outlook for the 2024 financial year, the spokesperson added.

No surprise

The sale comes as no surprise: last week, the EU approved the takeover of Netco by KKR without any conditions. Netco comprises the fixed network division of Telecom Italia and Fibercop. The deal would not significantly reduce competition in the broadband network market in Italy, wrote the EU Commission. The sale will enable Telecom Italia to reduce its mountain of debt.

For its part, Fastweb emphasized that it would continue to invest in the expansion of its own fibre-optic network. In addition, the company continues to offer its competitors shared use contracts for the fiber optic network.

Swisscom wants to expand strongly in Italy. At the end of February, the largest Swiss telecommunications group announced the purchase of Vodafone Italia for a total of 8 billion euros, and the purchase agreement was signed in mid-March. Vodafone Italia will be merged with Fastweb. This will give the broadband company Fastweb its own mobile network and turn it into a full-service provider. (SDA/swi)

No other generation is currently influencing our society as strongly as Gen Z, none is so loved by marketers and courted by employers, none is researched as frequently as they are. Nevertheless, there are many myths, individual facts and a lot of contradictory information circulating about those born between 1997 and 2010. They are said to be work-shy or unable to have relationships, go on strike for the climate and walk around in designer clothes.

We at the Rheingold Salon market research institute wanted to know: Isn't there something consistent, something coherent, a kind of basic psychological structure that characterizes this young generation? And is it a real generation at all - or is it just the birth years of an age cohort?

Of course, a generation should never be completely lumped together. There are always subcultures. However, a group can be described as a generation if it deals differently with growing up than previous generations and at the same time reacts differently to current issues such as digitalization or crises that affect everyone else.

With a total of five representative in-depth psychological studies that we conducted from 2016 to 2023, we can show that there is a basic psychological structure that characterizes this generation. During this period, we conducted over 150 in-depth interviews and surveyed panels of more than 4,100 people.

Gen Z itself does not feel like it is in the "driver's seat" despite its seemingly great influence. Youthful words such as "lost" (2020) and "bottomless" (2022) reflect the basic feeling. One 17-year-old puts it in a nutshell: "The worst thing that can happen to me in my life? If I lose control of my life."

The feeling of loss of control on various levels can be identified as the core of the basic psychological structure. A distinction can be made between the physical-personal level and the cultural-social level.

1. Feeling of loss of control on a physical and personal level: Growing up has always been difficult, because physical changes such as pimples, greasy hair or the smell of sweat, as well as burgeoning sexuality, convey a sense of loss of control. In addition, young people today do not simply become men or women, their search for identity is made more difficult by the discussion surrounding gender identities: "Am I perhaps a lesbian or trans after all?" Despite the greater tolerance that can be seen as positive, such questions tend to represent an additional uncertainty for most young people that is difficult to control.
2. Feeling of loss of control on a cultural and social level: Gen Z has grown up in perceived crisis mode: financial crisis, refugee crisis, climate crisis, corona, wars and inflation. Although they live in a comparatively safe country, the feeling of a constant threat of loss of control is omnipresent.

How do young people deal with this core problem? Because: nobody can bear a feeling of powerlessness so fundamentally. Two mechanisms in particular can be highlighted here:

The feeling of powerlessness becomes a personal fantasy of omnipotence:

Gen Z turns the feeling of loss of control into big life plans, often with almost megalomaniacal expectations. For example: "I want to study biology, work in cancer research and win the Nobel Prize." Nevertheless, many young people do not believe that they can make a difference on a social level.

When it comes to climate, war and crisis, there is almost a no-future mentality. Gen Z is not very politically active, and movements such as "Fridays for Future" tend to be media hypes. Gen Z is also the least sustainable. Millennials, for example, are already more involved in recycling efforts and are more likely to reduce their single-use plastic consumption - and they also do this less than the even older groups in comparison. (Waste avoidance is the main topic when thinking about sustainability in all target groups, at over 80%).

Your own body becomes a control zone

So if the big picture can't be dealt with, what could be more obvious than devoting oneself to one's own body in order to regain control? Gen Z is very focused on "shaping" their own bodies in order to regain control. Beauty treatments and gyms give them a sense of security and control. Two thirds are extremely interested in beauty and cosmetics, and 42 percent of young men wear make-up. Cosmetic surgery is also widespread among 18 to 19-year-olds. Accordingly, over 60 percent of Gen Z also believe that you can tell a person's character from their appearance. This is because it shows the same attitude and desire for control.

In addition to body control, Gen Z seeks happiness above all else. They are constantly checking whether something is fun. Everything has to be immediately funny or touching, which is why video formats are getting shorter and shorter. "Instant happiness" is in demand, and Gen Z breaks off if something doesn't make them instantly happy. Nevertheless, they are rarely happy. Last year, the happiness index fell the most among Gen Z. An above-average number of young people are undergoing psychotherapy for anxiety and depression or would like to.

Parents and employers are not doing Gen Z any favors by constantly catching them. This prevents them from acting on their own responsibility and growing up. Less of a safety net could be a first step. Understanding yes, but also letting things slide sometimes and not always being the best friend. Allow real mistakes and failure, let young people experience consequences. This is the only way Gen Z can grow up and become a generation that feels truly self-confident.

* Ines Imdahl is a qualified psychologist, entrepreneur, speaker, book author and TV presenter. The mother of four researches, advises and speaks on topics such as Gen Z, media and advertising impact psychology and brand experience. At Screenforce Day 2024, she gave insights into facts, prejudices and the psychological structure of Gen Z.

The TV initiative Screenforce invited guests to the Zurich Kongresshaus for Screenforce Day 2024, which was attended by more than 330 guests from the Swiss advertising industry on Tuesday morning. This year's event once again featured various speakers, good food and networking. Once again, German presenter Wolfram Kons hosted the program. Werbewoche m&k was able to talk to the speakers in exclusive video interviews about their respective insights. The video can be played below from the beginning. Alternatively, we offer direct links to the respective interview passages of the speakers: Wolfram Kons | Marvin Vogt, Senior Research Consultant at Eyesquare | Dr. Martin Andree, founder and owner of AMP Digital Ventures | Hendrik Budliger, Founder and Head of Demographics | Tristan Horx, Trend & Futurologist, Horx Future GmbH | Verena Tobis, Key Account Manager, Goldbach; Thomas Gierling, Head of Sales International Amdeira | Ines Imdahl, owner of rheingold salon GmbH & Co. KG |

After breakfast, sand painter Urs Rudin kicked things off with a sand portrait of Wolfram Kons. The subject of the portrait then took over and announced the first lecture. In the presentation "The revenge of analog", the audience learned why linearity in TV should definitely be seen as a strength in times of digital media abundance.

Two other contributions were devoted entirely to research. Screenforce Switzerland presented the new study "The World of Screens", which deals with the changes in the video cosmos. This year's DACH study by Screenforce was presented in "Into the Wild - How do advertising contacts work in the real world?". Both studies show how well TV performs in comparison with other channels, for example in terms of advertising recall.

The program also included a topic on a target group that is difficult to reach. In the presentation "Gen Z - Facts & Prejudices. The psychological structure of a generation", psychologist Ines Imdahl looked at the state of mind of Gen Z, as well as their influence on society. The article "Demographic change and media consumption" dealt not only with the young, but also with those who are no longer quite so young. It dealt with the development of broadcasting time in primetime and daytime and why television consumption will become more important in 2033 due to ageing.

To conclude, the audience - as well as the entire industry - was urged not to simply let Big Tech have its way and to do something about its supremacy.

If you missed Screenforce Day 2024, you can view some presentations and impressions in the coming days on the Screenforce Switzerland Website retrieve. 

As part of the collaboration with Fabio Zahnd, Atupri wants to strengthen its own digital presence and reach its target group with varied and contemporary social content. Short social reels as well as longer video content and creative graphic posts are produced for TikTok and Instagram. This content should be visible and shareable and also touch and activate the target group.

The content covers a wide range of topics: For example, "Atupri-Grosi" shares practical life hacks and health tips from the medicine cabinet, and street surveys capture authentic opinions and experiences on various health topics. And in the video series "Emergency! Emergency" video series with Prof. Aristomenis Exadaktylos from Inselspital Bern debunks the myths of emergency medicine in an entertaining way and provides tips for everyday life.

In addition, various portrait videos are produced that focus on people with everyday concerns. The content is supplemented by other topics relevant to the target group in order to build a broad and committed community.

Responsible at Atupri: Tom Wyss (Head of Corporate & Marketing Communications), Sarah Tanner (Communications Specialist), Alana Bienz-Ruchti (Communications Specialist), Florence Hauri (Communications Specialist). Responsible for Fabio Zahnd: Jana Leu, Tiziana Rossi, Nik Thomi, Daniel Bürgin, Fabio Zahnd.

The Swiss Broadcasting Corporation SRG announced on Tuesday that the implementation of the competition presents Switzerland with a Herculean task. The choice of the two overall managers was made at the request of the specially appointed task force.

The 51-year-old Peritz is Head of the Entertainment Department at SRF, while the 38-year-old Stadler is Head of Operations at RTS. Both will retain their functions, but will gradually hand over the management of their projects by June 2025 and concentrate fully on the organization of the Eurovision Song Contest (ESC).

According to SRG, both managers have experience with the ESC. Reto Peritz was Head of Delegation for Switzerland and an elected member of the ESC Reference Group from 2019 to 2021.

Moritz Stadler worked for the European Broadcasting Union (EBU) for a long time. It is the umbrella organization of public broadcasters in Europe. Its best-known product is the ESC, the world's most watched singing competition on television.

Thanks to Nemo's victory in Malmö, Sweden, Switzerland will be the next ESC venue. At the end of May, SRG sent out detailed request dossiers to the cities wishing to host the event in mid-May 2025 (Werbewoche.ch reported). The application period runs until the end of June, and SRG intends to announce the venue at the end of August. (SDA)

Welti-Furrer has been transporting works of art by every trick in the book since 1838. Museums, galleries, auction houses and private and corporate collections entrust their freight to the art logistics specialist.

Ruf Lanz has been communicating for Welti-Furrer since 2012. "We receive a lot of positive feedback from the art world about Ruf Lanz's campaigns. The fact that we are repeatedly presented with prestigious awards and have even been included in museum collections fits the picture," says Welti-Furrer Group CEO Markus Maushart.

Ruf Lanz has created two new campaigns for the Art Basel art fair taking place in June.

The "Worldwide Art Transports" campaign uses iconic paintings with astonishing variations to show that art with Welti-Furrer is well received everywhere.

The "Art Storage with Parasite Protection" campaign is a pointed promotion for art storage including pest control. This is because paintings, antiques and sculptures are susceptible to pest infestation, which can lead to complete destruction if left untreated.

Both campaigns will appear on posters around Art Basel, in selected art magazines, in an art card edition and on the web.

Responsible at Welti-Furrer Fine Art: Markus Maushart (Group CEO), Maximilian Neuhauser (CEO Fine Art). Responsible at Ruf Lanz: Markus Ruf, Danielle Knecht-Lanz (Creative Direction), Mario Moosbrugger (Art Direction & Illustration), Markus Ruf (Text), Armin Arnold (DTP), Gian Marco Juon (Consulting Management), Marc Engeli (Consulting Assistance). External partners: RTK Medientechnik (lithography), Hürlimann Druck (printing art cards), Setaprint (printing posters).

The Sound path is the flagship of the Toggenburg World of Sound. Over the past 20 years, the themed trail at the foot of the Churfirsten mountains has been visited by up to 50,000 people a year.

Under the leadership of Christian Zehnder, the artistic director of Klangwelt Toggenburg, the sound trail has been completely renewed and revised. The most beautiful and important works on the existing trail have been carefully restored. There are also twelve new works of sound art to discover. International sound artists have created diverse, exciting works that visitors are invited to explore, listen to and, of course, bring to life. Themes such as nature, soundscape, ecology, climate and mindfulness have been incorporated.

The newly developed scenography and signage consists of a modular system with bright yellow columns and round signs made of stainless steel. The bright poles are visible over long distances and thus also serve as signposting elements.

The signage is inspired by the marker poles on ski slopes and the orientation poles for snow plows on winter roads. It is therefore an aesthetic that is already very familiar in the local environment. The modularity of the individual elements means that the sound sculptures can be customized. The combination of the slender steles and the round signs is also reminiscent of musical notes that run through the landscape like a score.

Each of the 25 sound installations has an information sign on which the most important information about the respective station is visible. In addition, there are so-called "information islands" at particularly important places along the six-kilometre route, which also display general information and a large overview map.

The minimalist intervention, designed to have a long-distance effect, connects the various sound installations. At the same time, it blends in carefully with nature and subtly stages the soundscape between the individual installations.

For the Oberdorf chairlift, a separate "sound ride" was also developed by Idee und Klang, which forms an introduction or conclusion to the sound trail and can be accessed on site with a corresponding app on the phone.

The sound trail was officially opened at Whitsun with a sound festival featuring three concert evenings with internationally renowned musicians and a vernissage.

The signage of the sound trail is also a small preview of the new appearance of Klangwelt Toggenburg, which is currently being developed by Studio Marcus Kraft and will be published towards the end of 2024. The Klanghaus - currently still under construction - will then open in May 2025.

Artistic direction: Christian Zehnder. CEO sound world: Mirjam Hadorn. Sound scenography: Idea and sound audio design. Scenography space: Studio Frank Dittmann. Signage & graphic design: Studio Marcus Kraft. Texts Klangweg: Bettina Mittelstrass. Project management Klangcampus: Guy Loretan. Project management Klangwelt: Kathrin Dörig, Edi Hartmann. Accompanying construction: Christian Gauer.

Bianca Gähweiler has been working for Hotelplan Group since 2017, initially as a media spokesperson for the vacation rental agency Interhome. She has been Head of Media at Hotelplan Group for around a year now.

"Her skills in dealing with journalists, her strong network in the travel industry and her extensive expertise within the company are greatly appreciated," explained Head of Communications Muriel Wolf Landau. "We would like to thank Bianca for her great commitment and wish her all the best for her professional and personal future."

The search for a successor has been initiated, it was reported. Muriel Wolf Landau will be available for media inquiries from July until further notice. (SDA)

The Scharlachrot agency was originally founded by Kurt Wettstein over thirty years ago as WVC Communication. Current clients include national and international companies and brands such as Geberit, Bico, Kapag and the TX Group.

"Marcus Josty has an incredibly broad background and once again brings new expertise to the agency, from which not only our employees but also our clients will benefit," said Wettstein on the handover. "His passion, ideas and clear vision for the development of the company impressed me right from the start and I am delighted that the agency can open another chapter with him as its successor." Wettstein himself will remain with the Scarlet agency as a member of the Board of Directors.

The new owner Marcus Josty has worked as Creative Director and Partner at Wirz Group in recent years. In addition to numerous campaigns for various clients such as Migros, BKW, Yallo and Migros Bank, at Wirz he was jointly responsible for the entire visual brand identity of Migros, which was redeveloped as part of the new umbrella brand strategy in 2020. The visual identity of the "V-Love" brand for Migros, which won a silver Effie in 2022, was also conceived and developed under his creative direction.

"I'm looking forward to the new challenge and have great respect for what Kurt Wettstein has built up with Scharlachrot over the last four decades," says Josty about his new role. "The agency not only enjoys long-standing employees, but also long-standing client relationships - neither of which can be taken for granted in this day and age. That's why it's important to me to take care of what we've achieved so far and at the same time make room for new ideas. The name change from Scarlet is a symbolic first step in this direction."