Before joining Lauschsicht, Matthias Fasnacht was a partner and managing director at Jung von Matt Play for seven years. Before that, he ran his own company, Intovision, for 14 years. In his new role as Managing Director and Executive Producer at Lauschsicht, Fasnacht can draw on a comprehensive combination of management expertise, creative and conceptual experience and experience with well-known brands.

"There's no question in my mind that today, more than ever, we rely on communication that is honest and unfiltered. In my first conversation with Kevin, I was thrilled that this is also a key motivation for him and has been part of Lauschsicht's DNA since it was founded," says Fasnacht about his new role. "The plan to build a platform for authentic and transparent communication with its own formats was all the more a sign to me that I was in the right place to get off to a passionate start."

Kevin Blanc is also impressed by his new co-business partner: "It quickly became clear that we were a good match. Wavelength, mindset and skillset are a match. I'm really looking forward to fresh ideas, impetus and superpowers for the development of our new offering."

Matthias Fasnacht succeeds Muriel Droz, who co-managed Lauschsicht for nine years as Managing Director and Executive Producer and will take over the management of the Swissfilm Association office in the summer.

"Im Viadukt", located between Josefwiese and Primetower, is one of Zurich's hippest shopping and dining addresses. From sushi and bicycles to fashion and designer furniture - the stores in the arches offer a wide range of products and services.

The defining architecture of the location was used as the basis for the design of the foundation's new appearance. The arches are graphically interpreted and restaged according to the theme to be advertised. As part of the refresh, the website was also redesigned and implemented by the agency Mona und Mateo.

"The aim of the new image is to unify our brand in terms of communication. The diverse range of services offered by the tenants of 'Im Viadukt' should be better advertised and communicated. In Mona and Mateo, we have found the right agency for this task. Their creative appetite and networked thinking are just as much fun for us as the collaboration in day-to-day business," says Caroline Zinsli, center manager of "Im Viadukt".

In addition to the new website, the new image also features on posters, social media and other measures.

Responsible at the foundation for "Im Viadukt": Caroline Zinsli (Owner & Center Manager "Im Viadukt"), Rahel Huber (Real Estate Administrator). Responsible with Mona and Mateo: Nicola Peter, Luc Sohm, Boris Stoll, Hannah Mey, Tabea Ott, Otis Horiuchi, Mona Fluri, Mateo Sacchetti. Responsible at Prolog: Daniel Schneider.

Only recently, heavy and prolonged rainfall caused major damage in Switzerland and southern Germany. In populated areas, the insufficient absorption capacity of sealed soils contributes to these disasters.

Climate adaptation measures that help soils to store rainwater like a sponge - as in sponge cities - can help. The multiple benefits: less heat, less flooding and damage, better quality of life and biodiversity. To raise public awareness of Mobiliar's important commitment to sponge city projects in densely populated areas, the insurance company is taking an eye-catching approach.

"Living" posters and a look underground

OOH areas in Winterthur planted with real plants are intended to draw the public's attention to the great potential of sponge cities in terms of damage prevention. There are up to 100 plants per poster, which are also used in the realization of sponge city concepts. The "living" posters are flanked by street art depictions of the layered subsoil. These soil motifs, printed on foil and glued to the ground, are used in Lausanne as well as Winterthur to provide an attractive look beneath the surface of the earth. In this way, passers-by are made aware of the topic in a vivid way.

"As a cooperative, it is important to us to make concrete contributions to a sustainable and resilient society. The Schwammstadt initiative is one of many commitments for which we are taking an unusual approach to communication - as is usual for Mobiliar," explains Florian Knapp, who is responsible for the campaign at Mobiliar.

Customer: the furniture. Responsible Agencies: Jung von Matt Limmat, Blish, June Corporate Communications. External partners:inside: Witwinkel (photography), Brogleworks (greened OOH), Fischer Schriften (pasting), Toby Gehri (design).

Brand trust is a stable bridge between companies and consumers, providing both security and guidance in turbulent times. But how can this trust be built and maintained when the world around us is constantly changing?

The power of trust

"Trust is the basis of any interaction - whether in the personal sphere or in the business world," says Ammarkt CEO Danijel Sljivo. For brands, trust means that consumers can rely on the quality, reliability and integrity of a company. In times of crisis, when uncertainty and doubt dominate, people look for anchor points. Brands that manage to convey this trust can not only strengthen their customer loyalty, but also open up new opportunities.

Ammarkt is celebrating its 25th anniversary this year. Since its foundation in 1999, the agency from Eastern Switzerland has established itself as a leading partner in the fields of strategy, marketing and advertising. Led by CEO Danijel Sljivo, Executive Creative Director Thomas Engeli and Managing Director Patrizia Galassi, Ammarkt focuses on a combination of down-to-earthness, relevance and innovation.

Challenges and solutions

The communications industry is facing a variety of challenges: Digitalization - including AI -, changing consumer needs and economic uncertainties are shaping the market environment. Ammarkt aims to meet these challenges with a combination of reliability and creativity. In times of economic uncertainty, trust in brands plays a key role. Authentic and consistent communication succeeds in strengthening this trust. "Our customers value our market-oriented creativity. We offer solutions that are not only appealing, but above all deliver measurable success. This is the only way we can help our customers achieve greater success in the market," emphasizes Sljivo.

Eastern Swiss values as a recipe for success

A key component of Ammarkt's recipe for success are the virtues of Eastern Switzerland, such as down-to-earthness, diligence and goal orientation, as well as team spirit and cordiality. These values are deeply rooted in the corporate culture and manifest themselves in day-to-day work. This philosophy enables Ammarkt to build long-term, trusting customer relationships and celebrate joint successes. The brand promise "Effectively creative" is more than just a slogan - it is the guiding principle for all of the agency's work. "Our creative expertise enables us to develop effective solutions that respond directly to our clients' needs and deliver sustainable results," explains ECD Engeli.

The path to a trusting future

Brand trust is not a static state, but an ongoing process that requires continuous care and commitment. In times of crisis, it becomes clear which brands are truly reliable and prove to be a firm anchor in stormy times. Through transparency, empathy, adaptability, consistency and quality, companies can not only maintain the trust of their customers, but also strengthen it in the long term. In an uncertain world, it is the reliable brands that serve as a beacon. They offer orientation and security.

"Brand trust is not a static state, but an ongoing process that requires continuous care and commitment."

"Trust-based collaboration and innovation are the key to our success. Continuous investments in new technologies and partnerships serve to generate a competitive advantage for our customers," explains Danijel Sljivo. With a strong team and clear values, Ammarkt is ideally equipped to successfully shape the coming decades. The targeted use of AI enables the creation of personalized customer experiences that strengthen loyalty and trust. The challenge is to strike a balance between technological progress and human proximity. Ammarkt shows that this is possible by using technology as a tool to reinforce human values. The examples of companies like Ammarkt demonstrate that a combination of traditional reliability and modern innovation is not only possible, but also necessary. They offer an inspiring example of how brands can create and maintain trust, even in the most challenging of times.

The combination of proven values with advanced technologies enables companies not only to master the present, but also to shape a successful and promising future.

In summery temperatures, around 120 invited guests celebrated the Ammarkt anniversary on the agency's roof terrace. Customers, employees and partners took the opportunity to talk to each other and toast the long-standing relationships.

Read also here an interview with Ammarkt CEO Danjiel Sljivo from 2023.

The sponsors of "Best of Swiss Apps" are once again launching the search for the best Swiss apps of the year. Around 50 jurors in eleven competition categories will competently assess the submitted projects. Each jury evaluates the submitted projects according to various category-specific criteria developed together with experts. Gold, silver and bronze medals and the Master of Swiss Apps are up for grabs. The Submission deadline is September 9, 2024.

Special category "Accessibility"

The BoSA special category Accessibility is a joint initiative with the Swiss Digital Inclusion Alliance ADIS. It focuses on the inclusive society and recognizes projects that address the needs of people with disabilities in an exemplary manner.

In addition, the sponsors of Best of Swiss Apps are once again receiving support this year from Swico, the trade association for the ICT and online industry. This will give three start-ups the chance to submit a project in up to two competition categories for the "Best of Swiss Apps" award free of charge - worth CHF 1,350.

The Start-up projects take part in the competition on a regular basis and are assessed by the expert juries of the respective categories. Start-ups that have been entered in the commercial register as a stock corporation or limited liability company for less than five years are eligible. Swico membership is not required. The application period runs until August 15, 2024.

Inspiring the next generation for IT

After a successful start in 2023, the "Hack an app" award on board again. The award, which is based on Ti&m's IT youth development program, recognizes the best app for children between the ages of 11 and 14.

New: the "Best of Swiss Software" award

As part of this year's edition, the sponsors are working with "Best of Swiss Software" is introducing a new award to find the best Swiss individual software and system integration projects. From 2024, the previous BoSA category "Enterprise" will be part of the "Best of Swiss Software" award and renamed "Business Solutions".

Award Night at the Kongresshaus

The "Best of Swiss Apps", "Best of Swiss Software" and "Hack an app" awards will be presented on November 19, 2024 at the Kongresshaus in Zurich.

Challenges also occur occasionally in Swiss tourism: A hotel room does not meet expectations, the service in a restaurant leaves something to be desired or a booked activity is unexpectedly canceled. If disagreements between guests and the operators of the offers cannot be resolved in a joint dialog, a reliable and neutral authority is needed to mediate quickly and effectively.

For this reason, HotellerieSuisse, Switzerland Tourism, GastroSuisse and the IG Parahotellerie have joined forces to create an ombudsman's office for tourism. The initiative will be incorporated into the Proven offer from the ombudsman of the Swiss travel industry integrated. Active since 1990, the impartial mediator between guests and travel companies has so far mainly operated in the outgoing sector. The expanded service, which will be available from July 2024, will also be available to guests in Switzerland as a destination.

"A strong sign of quality and customer satisfaction"

The creation of this central, neutral contact point strengthens "trust in Swiss tourism" and promotes service quality in the industry: "The joint ombudsman's office is an important milestone for our industry. It illustrates our joint commitment to the highest quality standards and the satisfaction of our guests," emphasizes Nicole Brändle, Director of HotellerieSuisse. It will also enable more intensive cooperation within the industry.

The platform also acts as a contact point in two respects - on the one hand for guests traveling to Switzerland and on the other for Swiss accommodation providers seeking information and advice, which closes an existing gap in the offering.

The submission phase for the Xaver began on February 1: a total of 34 projects were submitted and evaluated by the jury at the end of May. Voting for the "Public Xaver" will be open online from August 5, before the award show on September 10, 2024 in the presence of around 700 guests in the halls of JED Events in Schlieren will decide which projects will be honored and awarded prizes. Christian Künzli, President of the Swiss LiveCom Association, is looking forward to the upcoming 22nd edition: "Every year, the event industry demonstrates its innovative strength and creativity with the Xaver. This much in advance - the projects submitted are evidence of an outstanding year and the public can look forward to an exciting competition."

Xaver in a new guise

On the new Xaver website all submitted projects can now be viewed. The revised page is fresh, airy and has some new features. The Hall of Fame of past editions up to 2017 can now be accessed. In addition, the site is now trilingual and more mobile-friendly. "Our aim was to create a platform that is not only aesthetically pleasing, but also meets the needs of our industry. With the improved user-friendliness and new functions, we can now offer our members an even better online experience," says Bala Trachsel, Vice President of the association and responsible for communications.

Ticket sales start on June 18 on Ticketino.

The most important data on the Xaver Award

• June 18, 2024 - Start of ticket sales on Ticketino
• August 5, 2024 - Start voting "Public Xaver"
• September 10, 2024 - Award show at JED Events Schlieren

Weltbild Switzerland's processes are set up in independent structures parallel to the processes in Germany. This means that customers can be offered the familiar shopping experience "online and offline". Weltbild Switzerland offers over Weltbild.ch and 24 stores in German-speaking Switzerland sell books, eBooks and decorative, hobby and leisure articles.

On Monday, the WB D2C Group filed for insolvency for its German subsidiary Weltbild GmbH & Co. KG filed for insolvency at the Augsburg district court. The move is intended to initiate a fundamental restructuring of the German business and focus on a more customer-centric online business, according to the statement. (SDA)

Anyone who has seen the documentary "Seaspiracy" will probably be skeptical at first glance when the two words "sustainability" and "seafood" come together. How can this be reconciled? Blueyou wants to show that there is a better way of dealing with nature and local communities. The task for this company was to create a brand strategy and a new image that would also create greater awareness among a broad target group.

The new "Blueyou" brand is intended to stand for a clear commitment to regenerative aquaculture and fair and sustainable coastal fisheries, thereby setting new standards for the global seafood industry. "Serve the Ocean" is Blueyou's approach that goes beyond mere conservation and actively aims to restore and revitalize marine ecosystems. Foundry's new brand identity is designed to reflect this ethos.

Extensive global insights were incorporated into the brand development process: from star chefs in Vancouver and sales teams in Manila to purchasing managers of 5-star hotels in Hong Kong. The aim was to develop a vision that emphasizes the regenerative potential of the oceans. The resulting brand and visual identity breaks away from conventional notions of seafood branding by using bold colors, playful illustrations and a narrative approach that highlights the regenerative effects of Blueyou's practices.

"Our goal was to go beyond the traditional narrative of sustainability and highlight the revolutionary role of regenerative marine products," explains Sacha Moser, founder and creative partner of Foundry. "'Serve the Ocean' is a call to action and reflects a commitment to not only preserve, but actively improve marine ecosystems. The rebellious and playful design direction we have developed results in a distinctive and disruptive visual identity."

The new design system is intended to emphasize the brand's love for the ocean and shows the diverse origins, types and ecological effects of Blueyou's offerings. With the new brand identity, Blueyou aims to stand out on crowded shelves and break the stereotype of serious packaging for sustainable products. To continue the identity across all touchpoints, Foundry redesigned a comprehensive suite of materials for the company, including the website, sales tools, event collateral, food fair presentations and B2B marketing materials.

Responsible at Blueyou: René Benguerel (Founder & Managing Director), Matthias Krebs (Founder & Commercial Director), Claudia Schär, Yasmin Thiesen (Head of Global Marketing). VResponsible at FoundryNitin George (Lead Creative Direction Concept & Strategy) Alexander Brown (Strategy), Ruben Mata Lopez (Design & Art Direction), Leon Marenbach (Copywriter), Phila Oppel (Design), Gregor Wollenweber, (Production), Elena Frischknecht (Account-& Projectmanager), Sacha Moser (Lead Creative Direction).

The claim "More Swiss electricity" from the CRK agency has been used everywhere over the past few months in connection with the Yes campaign for the Electricity Act. However, these three words are far more than just a slogan in the referendum campaign. They express a need that a large proportion of the Swiss population has had since the winter of 2022/23 at the latest. "Switzerland urgently needs more electricity," emphasized Federal Councillor Albert Rösti at his media conference on the Electricity Act. The nuclear phase-out and the phase-out of fossil fuels are exacerbating the situation and require a strong increase in renewable energies. The Electricity Act was drawn up with the participation of numerous associations and parties and is seen as a "sensible compromise". However, individual nature conservation associations called for a referendum.

Proposal did not allow for strong emotionalization

Sunday showed that a large proportion of the population wants a rapid expansion of domestic electricity production. The Electricity Act was approved with 68.7 percent of votes in favor. CRK implemented the major referendum campaign on behalf of the Alliance for a Secure Electricity Supply. Together with the Alliance partners, CRK developed an effective campaign strategy. "Even though the technical measures of the bill did not allow for a strong emotionalization of the topic, we were able to break down the complex bill into powerful arguments," explains campaign manager Caroline Hulliger, partner and member of the CRK Executive Board. In addition, a focus was placed on regions where approval for the climate law was rather low in the previous year.

Early campaign launch and intensive media work

According to the agency, the campaign quickly made an impact. The early start to the campaign and the intensive media work had a major influence on opinion-forming. In addition, various surveys had shown early on that the Electricity Act met with the approval of the majority of the population. On voting Sunday, the forecasts were confirmed with a clear Yes to the Electricity Act. "The clear result of the vote confirms to us that we have focused on the right messages," says Caroline Hulliger.

Responsible at CRK: Caroline Hulliger (Project Management), Luca Belci (Deputy Project Management), Stefan Batzli (Strategic Consulting), Filip Wolfensberger (Creative Director), Philipp Kropf (Art Director), Maja Freiermuth, Miro Poffa, Jeanine Häfliger, Manuel Reisinger (Consulting, Social Media), Andrea Schmid (Digital Marketing), Manuel Kaufmann (Graphics), Max Eschler, Tobias Häfliger (Multimedia Production). Responsible at Sir Mary: Sabrina Iseli, Sira Wengi, Dario Pontrandolfo, Céline Zemp, Fabian Habisreutinger. Website: Rush Agency.

Burki Scherer and Emmi Caffè Latte combine the Anniversary year with a broad-based on-pack summer promotion, relying on a successful concept idea with a tried-and-tested competition mechanism.

The competition offers a prize package with a total value of 200,000 francs. A QR code on the promotional assortment leads directly to the microsite, where there are 14 weeks of "on the go" prizes to be won. These include an all-electric Mini Cooper, 20 long-haul flights from Edelweiss, 20 e-bikes from Diamant and more than 20 instant prizes every day, such as gift cards from Brack.ch, Emmi caffè latte cooler bags and other summer gadgets.

Emmi Caffè Latte wants to achieve maximum reach throughout Switzerland with this attention-grabbing competition: The promotion will be accompanied by a classic OOH and DOOH campaign and supported by extensive POS and social media activities. Emmi Caffè Latte is also present at events, bringing fans to the Energy Air, the Emmi Caffè Latte Beach Volley Tour or to their own private parties with the Celebration Bus.

Responsible at Emmi Caffè Latte: Nina Girardot, Mathurin Blumer, Stephanie Waller, Samira Felder, Lena Erni, Sabrina Ott, Jan Burkart. Responsible at Burki Scherer (conception/realization of microsite, advertising material and price management): Stefano Di Giusto, Chantal Gysler, Sabrina Huber, Jessica Zurfluh, Jessica Studer, Jonas Wicki, Raphael Matter. Key visual: TBWA Zurich. Microsite programming: Lenaxis IT Solutions.

PET Recycling Switzerland has once again teamed up with the Zurich agency Rosarot for the current nationwide campaign. The aim is to raise awareness among the entire Swiss population that every bottle really does count.

Scientifically calculated, entertainingly implemented

The campaign uses surprising, science-based comparisons to show what can be achieved with the energy saved by recycling a single PET bottle.

If a PET bottle ends up in the bin and is incinerated, valuable materials are lost unused. In contrast, the recyclate is reused thanks to recycling. Carbotech has calculated how much energy is saved with PET recycling compared to incineration and the extent to which the saved energy consumption corresponds to various common activities.

As part of the campaign, four everyday energy comparisons, visualized with slightly quirky and entertaining images, provide an eye-catching "aha" experience. They are intended to visualize the importance of PET recycling and at the same time convey how easy it is to contribute to this. Creator videos on TikTok, Instagram and YouTube also reinforce the message. Disruptors are used to exploit synergies and draw attention to the equally sustainable importance of recycling aluminum cans.

The environment is not the only winner

On the landing page for the campaign, interested parties have the chance to win great prizes in a competition, and with a interactive environmental calculator you can have your personal energy savings calculated.

The integrated and interdisciplinary campaign focuses on online channels and DOOH media and will be rolled out in two waves. The first wave started at the beginning of June, the second will follow in late summer.

Responsible at PET-Recycling Switzerland: Sharon Lehmann (Head of Marketing Communications), Lukas Schumacher (Head of Marketing). Responsible at Rosarot: Carmen Stähelin, Thorsten Hainke (Concept/Text), Laura Weinhofer, Pablo Kunz (Art Direction), Fabio Montefiori, Noël Mühlberg (Realization/DTP), Michael Schmidt (Creative Direction), Nadine Ticozzelli (Consulting/Project Management), René Karrer (Co-CEO, Founder). Production: Südlich-t, recording studio Bloop Roland Frei. Media: Mediatonic. Social media: Hutter Consult (strategy), We Are Era (talent agency).