The collaboration will focus on increasing brand awareness in German-speaking Switzerland and consolidating the brand's presence in the French-speaking part of the country. The mandate includes the complete strategic and creative development as well as the execution of cross-media campaigns within the framework of the legal requirements for alcohol advertising.

As part of the new mandate, the agency is aiming to diversify its B2C portfolio and expand its expertise in the food & beverage sector.

"Super Bock is an absolute love brand in Portugal, which also promises great potential to inspire consumers in this country. We want to realize this potential with this collaboration," says Frédéric Praplan, Managing Partner at Salz & Water.

Henning has over thirty years of experience in the German and Swiss media and entertainment industry. He has worked for RTL, ProSiebenSat.1 Media, the 3-Plus broadcasting group and CH Media, among others.

In the newly created position at Swiss1, Henning will now strengthen the existing team around Jan Tibursky, Director of Program Buying, Alexander König, Head of Program Planning and Stephan Klebe, Head of Research.

May is all about family with Mother's Day and Family Day. This is also the case at Baloise. Especially women in families who are in different phases of life and must not lose sight of their financial security.

In the course of this, Iundf Creative Agency, together with Iundf Media, created a campaign for Baloise that positions Baloise as a reliable partner for women in families in the areas of insurance and pensions in an emotional and humorous way.

Under the motto "We have your pension provision in mind", women are portrayed who are fully committed to their everyday family life. To ensure that they do not lose sight of their own pension and insurance needs, Baloise provides them with expert support and helpful information and investment tips.

The campaign was played out on social media throughout the month of May and was shown as OOH in German-speaking Switzerland.

Responsible at Baloise: Nathalie Biedert (Campaign Manager), Noemi Mächler (Content Manager), Dominique Bertallo (Project Manager), Sabine Meyer-Sklenar (Product Owner). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), Lukas Tauss (Senior Art Director), Dario Brazerol (Junior Copywriter), Stefanie Hager (Project Manager), Andreas Bartneck (Head of iundf Media).

This is the result of the Federal Council's written answer to the National Council's question time published on Monday. However, as a licensed local radio station, Radio Lora must ensure certain program quality requirements, writes the Federal Council.

Nina Fehr Düsel from the SVP parliamentary group wanted to know from the Federal Councillor what he thought about Radio Lora giving left-wing extremist splinter groups a platform and even calling for police officers to be shot in songs.

The local station Radio Lora markets itself as a joint effort by volunteers, the Zurich SVP National Councillor noted. Diversity of opinion is as important as a controversial debate. Now, however, the local station has increasingly played anti-Semitic music and spread left-wing extremist ideas. "Despite this, Radio Lora receives CHF 740,000 a year in fees from the federal government," she wrote.

Zurich SVP National Councillor Mauro Tuena also wanted to know from the Federal Council what action it would take against the machinations at Radio Lora. He said that presenters repeatedly called for unauthorized demonstrations or other prohibited actions.

The Federal Council is aware of the allegations against Radio Lora, according to the response. Due to the constitutionally guaranteed independence of the media, it does not comment on specific program content.

As the supervisory authority, OFCOM had contacted the radio station and requested information on the status of quality assurance and the measures taken to ensure compliance. (SDA)

Over 100 students took part in this year's LSA Junior Agency Award and presented their communication concepts in an internal university competition at the end of May. The students received active support in the conception and development of their ideas from representatives of LSA agencies. At the award night in Zurich's Maag Music Hall, the campaigns developed were presented to a renowned jury of experts and awarded prizes.

The winning team, supervised by Publicis, belongs to the Lucerne School of Business in the Online Business & Marketing major. It prevailed against strong competition from other universities of applied sciences and impressed with a strong analysis, creativity and an immersive central idea. The additional audience prize, which was awarded by the audience in attendance, also went to the HSLU team.

"I am proud that our team won both the audience award and the recognition of the expert jury. The team was highly motivated right from the start and worked very well together. They always accepted criticism and were open to suggestions for improvement," says Rob Hartmann, Executive Creative Director of Pubicis and coach of the winning team.

Networking of universities into practice

The Junior Agency Award promotes the practical relevance of degree courses such as Business Administration, Marketing or Digital Business Management. Dealing with the case study promotes the practical application of theoretical knowledge, enhances teamwork skills and offers the opportunity to give presentations in front of a large audience and make contacts with potential employers. At the same time, the award helps the participating LSA agencies to recruit young talent and the universities to increase the attractiveness of their training programs.

The Bern University of Applied Sciences (BFH), the Lucerne University of Applied Sciences and Arts (HSLU), the Zurich University of Applied Sciences (ZHAW) and the Grisons University of Applied Sciences and Arts (FHGR) took part. The agencies involved were Burson Cohn & Wolfe, Bühler & Bühler, Contcept Communication, Dentsu Switzerland, Die Botschafter, Farner Consulting, Furrerhugi, Futureworks, Geyst, In Flagranti, Inhalt & Form, Jeff Zürich, Kreisvier, Maxomedia, Merkle Switzerland, Mediaschneider Zürich, Newsroom Communication, OMD, Publicis Zürich, Serviceplan Group Switzerland, TBWA Switzerland, Wirz Group and Webrepublic.

Life is good as long as nothing happens. Wirz developed and disseminated this message for Suva from 2016. Although the vital rules are very well known among employees thanks to several campaigns, they are not applied consistently. Statistically speaking, 5,000 occupational accidents occur every week, 220 of which are serious. Although these are fewer accidents at work than in the past, there are still too many.

Motivating instead of moralizing

"The easiest way to get people excited about something is if it benefits them and you don't lecture them. That's why this time we're focusing on the self-benefit of occupational health and safety," says Matthias Fürst, Creative Director at Wirz.

"Our message is as simple as it is important: accidents impair quality of life. Suva wants the opposite. We want everyone to be able to enjoy their lives," adds Urs Schaad, Head of Marketing Communications at Suva.

The centerpiece of the campaign is a 30-second film. Online and on TV, it humorously shows how an accident at work upsets private life.

In addition to the film, posters, digital out of homes and advertisements were also realized. Various social media measures were also used.

All advertising material leads to a Landing page. A specially developed culture check, specific recommendations for action for employees, safety officers and managers as well as other tools are available there to improve health and safety in your own company.

The campaign will run throughout Switzerland in the national languages until the beginning of July 2024.

Responsible at Suva: Urs Schaad (Head of Marketing Communications), Beat Enderlin (Team Leader Communications Consulting), Marc Winterhalder (Head of Communications Campaigning), Daniela Bilotta (Head of Communications Prevention), Jeannette Büchel (Head of Human Factors). Responsible at Wirz Group: Livio Dainese, Matthias Fürst, Johannes Raggio, Florian Siegrist, Elena Gabriel, Emma Ulrich, Fabian Nold, Andrea Müller, Barbara Waldvogel, Julia Ewers, Stephanie Ackermann, Erasmo Palomba, Ruwanie Hayoz, Oliver Fäs, Sonja Jegen. Responsible at Stories (film production): Tobias Fueter (Director), Tobias Dengler (Director of Photography), Cécile Welter (Editor), Michèle Seligmann (Executive Producer), Meret Früh (Producer), Edoardo Moruzzi (Head of Post Production). Photo production: Dan Cermak (photography), Sebahat Derdiyok (photo agent:in). Audio post-production: DubDub Studios Gregor Rosenberger (Audio Engineer), Sandro Palomba (Producer).

Under the motto "One team is always everyone", the initiative celebrates everyone who contributes to the success of the national football team. After all, achieving truly great things requires not only the players on the pitch, but also various players off it: Coaches, equipment managers, coach drivers, managers, cooks and, of course, the fans as motivators and tacticians. This shared aspiration translates the already established claim "A bank like Switzerland" into the world of sport: a team like Switzerland, a bank like Switzerland.

As the lead medium, the TV commercial shows how the different roles in the team come together and thus becomes a manifesto for the shared team spirit on and off the pitch. For the (D)OOH media and advertisements, this idea was charged with a mural artwork typical of football. Staff and fans are thus visually accorded the same hero status as the players themselves.

The 360-degree initiative includes the TVC, OOH and DOOH advertising media, print ads, digital ads and a variety of social media creatives such as user-generated content ads, FOOH and Snapchat AR Lense. Among other things, there are betting videos from the Swiss national team, "Choose your Character" videos and a "Muhrakel", in which Sissi the cow predicts the result before every Swiss national team game. UBS also activates all of its own channels, brings football into the branches and organizes autograph sessions with the national team stars. Comprehensive coverage on its own social media channels complements and reinforces the campaign content. There will also be client viewings around the Swiss matches and fan caps will be available in UBS & CS branches.

Responsible at UBS: Aydin Sahin, Dang Nguyen, Sonja Kingsley-Curry, Susanne Bill, Simon Bietenhader, Tanja Iseppi, David Schätti, Michael Rütti, Kendra Ueberholz, Dania Vogel, Mehmet Odabas, Manuela Gualeni, Andreas Greil, Rita Vozarova, Maurice Labhart, Vanessa Schmid, Franziska Ziegler, Vincenza Messerli, Martin Brüllhardt, Romina Lukas-Luccarelli, Thérèse Morell, Thomas Jungo, Mario Lanfranchi, Reto Brändli, Annina Speich, Benjamin Fehrenbach, Chloe Hindes, Nico Camenzind, Darcy Martinelli, Linda Mullan, Manuel Wild, Lukas Plewnia, Simone Dietenmeier, Delia Pitta, Katia Wenzel, Eleonora Isaak, Simone Nilson, Sascha Meissner, Sandra Caviezel, Joel Frey, Patricia Ottenburg, Yvonne Stadler, Tamara Bron, Giulia Laugel, Mathias Kunz. Responsible at Thjnk Zurich: Alexander Jaggy (Geschäsführer Creation), Pablo Schencke (Executive Creative Director and Partner), Tobias Röben, Artur Deyneuve (Creative Direction), Johannes Gorsboth (Text), Mara Schwegler (Art Direction), Julien Le Goff, Lea Scherz (Graphic Design), Andrea Bison (Geschäsführung Consulting), Annika Seidel-Gudelj, Fiona Wishart, Frauke Stürmer (Consulting), Gordon Nemitz (Head of Strategy and Partner), Thomas Nabbefeld, Benjamin Calcott (Producing), Carlotta Lansing (Art Buying) . External partners: Pumpkin Film (film production), Martin Werner (director), Stefanie Brand, Claudia Brand (producing), Silvan Borer (illustrator), Anthony Tâche (content creator); Publicis Media: Martina White, Attila Kovacs, Antonia Joura, Jonas Hemmann, Désirée Bachmann, Antonia Pospischil; Muhrakel: Sissi (Original Swiss Brown Swiss cattle from Schönenberg ZH).

Götz Ulmer, you say that if you believe in outside-the-box thinking, you've already lost. What exactly do you mean by that and what could a better approach look like?

Götz Ulmer: "Outside-the-box thinking is usually used by people who are used to ticking the right boxes instead of not ticking the right boxes. There is no need for workshops, presentation cases or pack building - and, above all, a linear, logical approach. Not ticking the right boxes, in a positive sense, not only requires courage, but is the basic prerequisite for something truly new.

What do you think about artificial intelligence?

In the future, creative mediocrity will be completely replaced by AI. At the same time, it will become an even more valuable tool for extremely accelerating processes, promoting thought-provoking ideas and putting the fear of the white screen to rest. However, it will never be able to replace cutting-edge creation, as this has not been trained by humanity's previous pool of knowledge, but is always new and unique.

You advise people to distrust any idea that they think is really good. Why is that the case?

With a few exceptions, the first idea is rarely good. First ideas simply have to get out first. At some point, they make room for the good ones, the special ones, the ones that have been subconsciously nurtured for a long time. Incidentally, the best ideas are also the ones that come unasked. This is consistent with the experience of musicians who have written global hits in five minutes. The idea often seeks out the creative and not the other way around. Unfortunately, that doesn't make it any easier.

What sources or methods do you use to keep coming up with new and unusual ideas and to stimulate your creativity?

Input, input, input. Museums, podcasts, Pulitzer Prize literature, silly Snapchats, silver plate photography, indie games, comics, reaction videos, arthouse movies, any music - I soak it all up. At some point it pays off and my brain spits out something suitable.

You were in leading positions at Jung von Matt and McCann and are now at David+Martin. How has your personal approach to creativity changed during this time?

Actually, it has always remained the same. I love coming up with bold ideas or being there when they are born. Testing the limits. It's a wonderful drug. With David + Martin, I finally met a crazy bunch of like-minded people again.

What strategies would you recommend for brands to maintain and strengthen their ability to innovate?

It would be good for brands to create a more flexible interface where creative people can dock more easily within their system. Corporate structures are often not flexible enough to withstand misfits. But they should. Then there's no need for out-of-the-box thinking workshops.

Where do you see the creative industry in five to ten years? What changes do you expect?

For creatives, it will no longer make a difference whether they are influencers, creators or "advertisers". They will be able to play effortlessly in all channels. The boundaries between disciplines will become blurred. Just like rigid structures. It will be more like extremely flexible collectives than organized companies.

Götz Ulmer speaks on Swiss Brand Congress at 14:05 on the "Power of different - despite or precisely because of AI".

The MCH Group took over the Digital Festival in 2021. How has the event developed since then?

Roman Imgrüth: Since the takeover, we have continuously developed the Digital Festival. We have diversified the program and introduced innovative formats to appeal to a broader audience and promote exchange between industry experts and participants. The high number of participants and positive feedback reflect the successful implementation of new ideas and partners.

At the Digital Festival 2023, there was nothing to suggest that the event would be difficult or that it would no longer take place in 2024. What has changed since then?

The Digital Festival 2023 was a success. Since then, however, various external factors such as economic uncertainties and changing market conditions have led to a reassessment of the event and ultimately to the decision to suspend the Digital Festival for the time being.

What are the specific reasons for canceling the Digital Festival 2024?

The decision to cancel the Digital Festival 2024 is based on several factors. The current economic uncertainties have led to a decline in sponsor and participant registrations. A comprehensive market analysis has also confirmed that this pause is necessary in order to revise the concept and structure of the festival and adapt it to the new conditions.

Industry insiders suspect that the Digital Festival has lost its "mojo", its magic, following the takeover by the MCH Group. What do you think?

This is certainly a very subjective assessment. The feedback from many participants and partners was always positive at the respective events. However, feedback and critical feedback are of course essential for the further development of our events. After each event, it is analyzed in detail and optimizations and improvements are evaluated and implemented.

How do you intend to revive the Digital Festival in 2025 after a two-year break? What changes will you make to the concept?

We are planning a comprehensive realignment of the Digital Festival for 2025. On the one hand, we will sharpen the content and focus even more strongly on current and forward-looking topics relating to digitalization, hacking and innovation. On the other hand, we are planning to introduce more interactive formats such as workshops, hackathons and discussion panels to promote exchange and practical learning. We are also aiming for stronger partnerships with industry leaders, universities and start-ups to strengthen the innovative spirit of the event.

How do you rate the chances of a national event on digitalization, hacking, etc. being established in Switzerland in the long term?

We are confident that the Digital Festival can establish itself as a national event for digitalization, hacking and related topics in Switzerland in the long term. Our goal with the Digital Festival is to create a central platform for the exchange and promotion of digital innovation. Switzerland offers an excellent environment for this, with a strong culture of innovation and a constantly growing tech community. Our task will be to design the event in such a way that it achieves international relevance and, above all, meets the needs of this community. (Marc Landis/jor)

The interview first appeared in Netzwoche.

The sticker launched by the Forum for Bilingualism is intended to promote and support the presence of the two official languages in the city of Biel/Bienne.

At the request of the Biel-based publishing house Gassmann Media, the sticker was affixed to the communications center, which houses the media group's various editorial offices.

The Forum for Bilingualism, which is also located in the building, has launched the campaign to highlight retail stores, cafés, restaurants, health practices and other service providers that serve the two cultural communities. (SDA)

This occurred in 2022 and 2023 (Werbewoche.ch reported). The allegation was that top Swiss officials had informed the media in advance about planned government measures during the pandemic. The special investigator at the time, Peter Marti, particularly targeted Peter Lauener, then head of communications at the Department of Home Affairs and a confidant of Berset.

The Federal Office of Information Technology had opened Lauener's professional mailbox to the special investigator for his investigations. Marti and the Zurich cantonal police analyzed the data and found, among other things, active e-mail contact with Ringier boss Marc Walder.

The evaluation was not lawful, the Bernese compulsory measures court has now concluded. The special investigator should have granted those affected the right to request a seal beforehand.

The affected parties demanded this after learning of the evaluation. The Federal Public Prosecutor's Office in turn filed a request for unsealing, which the court has now rejected. The mail traffic is therefore off-limits to the investigators.

Source protection and editorial secrecy

In its ruling, the compulsory measures court primarily invoked the protection of journalistic sources and editorial secrecy, as confirmed by court president Beat Brechbühl in a report published by Tamedia on Friday.

The decision is not yet legally binding. The Office of the Attorney General of Switzerland can appeal against it to the Federal Supreme Court. It remains to be seen whether it will do so.

A far-flung affair

The "corona leaks" affair is now a widely ramified affair. Peter Marti, formerly a senior judge in the canton of Zurich, was appointed as an extraordinary public prosecutor in 2021. This was to investigate alleged breaches of official secrecy in another case. This case was dropped again.

In the course of his investigations, Marti discovered further information leaks in connection with the coronavirus pandemic. He initiated proceedings against Federal Councillor Alain Berset's head of information at the time, Peter Lauener. Criminal charges were also filed against Marti. The latter was criticized for having exceeded his authority. The "corona leaks" affair was born.

Lauener resigned from his post in summer 2022. Marti is also no longer a special investigator. He stepped down in May 2023. An investigation concluded that he had not been guilty of exceeding his powers in a criminal context. The Office of the Attorney General of Switzerland is now responsible for the case. (SDA/swi)

Read Nick Lüthi's article on the topic from 2023 here.

The "Rundschau" had stirred up uncertainty with the report. Even before the broadcast, cantonal representatives had pointed out to the journalists "the problematic nature of such reporting", wrote a representative of the Schaffhausen Department of Economic Affairs at the request of the Keystone-SDA news agency on Friday evening, confirming a report on the Tamedia newspapers' online portal.

The government will complain to the SRF Ombudswoman that, despite this warning, the reports disregarded journalistic due diligence, program regulations and the fundamental rights of the authorities and parties involved in the proceedings.

The media office of Swiss Radio and Television (SRF) said on Friday evening that the company had not yet received any complaints from the Schaffhausen authorities.

"We are therefore somewhat surprised that the canton of Schaffhausen is informing the media in advance about the grounds for complaint. As we do not know what exactly is being claimed in the complaint, we cannot comment on it. SRF will comment in detail on the allegations as part of the ombudsman proceedings."

Criticism of law enforcement authorities

The "Rundschau" reported on the ongoing proceedings into an alleged beating attack on a 43-year-old woman from Schaffhausen in a lawyer's apartment. The woman suffered serious injuries. The incident took place in 2021.

In the article, the journalists made accusations against the police and the public prosecutor's office of the canton of Schaffhausen. They claimed that they had carried out an almost amateurish investigation.

The report led to a rally of several hundred people in Schaffhausen at the end of May. They accused the criminal prosecution authorities in this case, but also in other cases of violence and sexual offenses against women, of not investigating professionally and consistently enough.

Case under investigation

Last week, the Schaffhausen government announced that it was having the police's actions in this case investigated externally. It commissioned the former criminal law professor Andreas Donatsch to do so. The investigation is expressly limited to the conduct of the police in the case criticized by the "Rundschau".

Explicitly excluded is the work of the public prosecutor's office, which was also criticized in the television report. According to a communiqué issued last week, an external investigation into the work of the public prosecutor's office in ongoing proceedings would constitute undue influence in the government's view. (SDA)