Every match at the European Championships is a 90-minute thriller. Especially when the Swiss national team takes to the pitch. Here, Zweifel potato chips not only become a versatile game companion, but also delicious nourishment for the nerves. And it is not uncommon that - due to a lack of suitable nourishment for the nerves - fingernails end up being eaten when the potato chips run out.

For this reason, Zweifel is launching a one-kilogram packet of potato chips limited to 1,000 pieces for the start of the European Championships, which are guaranteed to last for the entire 90 minutes. To ensure that the potato chips and national team fans stay in the rhythm of the game, there are markings on the pack to indicate how far they have already snacked towards the final whistle.

The XXL campaign is accompanied by POS measures with strong staging, OOH and DOOH and on social media by a CGI-designed truck that attempts to drive the oversized special potato chips bag from Zweifel through the streets in the style of a heavy goods vehicle.

The limited edition will be raffled off in a competition and sent to the winners in a box that can be converted into a Töggeli box. Anyone who follows the competition rules in the leaflets on the packaging of all Zweifel Chips varieties currently on the shelves can take part.

"The European Football Championship, like other major sporting events, is always a competition of advertising ideas. To stand out, you need ideas that stand out and can be attractively declined to suit the channel and platform. The 90-minute package does just that," Dominique Magnusson, Creative Director at Jung von Matt Limmat, is convinced.

Customer: Doubts. Responsible Agencies: Jung von Matt Limmat (creation), Blish (media realization), Jung von Matt Impact (media). External partners:inside: Tings (social media), The Factory (asset production), TWmedia (media).

"Although there is an awareness of sustainability when planning summer vacations, it remains cautious according to our latest guest survey," says ST Director Martin Nydegger, describing the current situation in the tourism industry. "It is therefore all the more important that we continue to work with the Swiss tourism industry to promote sustainable travel." This was also the focus of the briefing for the second major campaign on "Swisstainable"which was created by Brinkertlück Switzerland.

Reconciling sustainability and tourism is no easy task, adds Brinkertlück Co-CEO Dennis Lück: "But with Swisstainable, we have the springboard for a creative platform. Because all our creations are based on one insight: when people are on vacation, that's when they don't want to think about sustainability anymore. From then on, it simply has to be right. And that's what Swisstainable does here in Switzerland."

The campaign aims to whet the appetite for vacations in Switzerland and at the same time highlight the advantages of sustainable service providers. The focus is not on a guilty conscience, but the absolute opposite: simply relax and still be sustainable.

Little effort for you, big impact for nature

Sustainable travel in Switzerland does not necessarily mean doing without. "Many travelers are not even aware of how sustainable their vacations in Switzerland actually are. This campaign is now clearing that up," says Martin Pally, Head of Campaigns at ST. Over 2600 Swisstainable establishments ensure that vacations in Switzerland are classified as sustainable.

The advantages of Switzerland as a destination are emphasized with humorous messages. At the same time, a link is made to the topic of sustainability. At the heart of the campaign with over 920 different assets are four films that accompany the target group personas on their vacations. They play with the contrast between the relaxed vacation experience and the commitment of Swisstainable businesses.

Renewed collaboration with SBB

Because train travel plays a key role in sustainable travel, ST - as already in 2023 - again with the SBB together. A wide-ranging distribution of various OOH and DOOH assets has been running via the channels of both brands since the beginning of June. In addition to these ATL measures, there will also be ongoing activations around bookable Swisstainable packages. The campaign will run until the end of October.

Traditionally, only the Swiss cross or a cantonal coat of arms are thrown in Switzerland. To mark the 30th anniversary of Zurich Pride, the Boston Consulting Group and Jung von Matt Limmat are throwing a Pride flag into the air under the motto "Cheers to 30 years of rainbows". Together with 40 Swiss companies, BCG wants to stand up for a society in which freedom and equality apply to everyone. By declaring Zurich Pride a Swiss tradition as part of the campaign, the participating companies are emphasizing that the LGBTQ+ community is part of the country's folklore.

"We are colorful - We are Switzerland"

Switzerland, known for its deeply rooted values of freedom, serves as a symbol of the unshakeable conviction that these freedoms must apply to everyone without restriction. The aim of this year's campaign is therefore to win over people who are not yet convinced of the importance of openness towards a diverse community: "In the anniversary year of the Zurich Pride Festival, we want to express our support and solidarity with the LGBTQ+ community in a powerful and visible way," explains Joachim Stephan, Managing Partner BCG Switzerland.

BCG works with many LGBTQ+ organizations around the world to ensure inclusion in the workplace and in society as a whole. BCG's own Pride Network was founded over 25 years ago and now has more than 1100 members in around 45 countries.

A joint celebration of diversity

"By confidently claiming to be part of Switzerland's cultural heritage, we are expressing our claim that people from the LGBTQ+ community are just as much a part of Switzerland as its folklore. And that the freedom that our country proverbially stands for should really apply to everyone," explains Marco Meroni, Creative Director PR at Jung von Matt Limmat.

Responsible at BCG: Joachim Stephan (Managing Partner BCG Switzerland), Barbara Naef (Head of Marketing and Communications Switzerland), Jaray Fofana (Marketing Intern). Creation and implementation of the campaign: Jung von Matt Limmat. Realization: Blish. Partners:inside: Scanwork, Setaprint.

Lucas Mörgelin has been with the agency since 2019 and is responsible for supporting and developing clients in the IT, lifestyle and financial sectors, among others. His clients include companies such as Coople, SodaStream and Subway.

"In just five years, Lucas has developed into a key personality within our team," says Reto Zangerl, Managing Partner of Brand Affairs. "He has played a key role in shaping the transformation of Brand Affairs into a digital communications agency. We are proud to welcome him to the inner circle as a partner."

Mörgelin holds a Bachelor's degree in Politics and International Relations from Zeppelin University and a Master's degree in Management from the University of St. Andrews.

In recent years, breakfast has lost its relevance as the most important meal of the day. Hero Delicia wants to bring "Zmorge" back on everyone's lips with a broad-based campaign.

"The hustle and bustle of everyday life is increasingly pushing the status of breakfast to the sidelines. With the current campaign, we want to counteract this trend to some extent," explains Anninka Kraus, Head Marketing Hero Switzerland. After all, a good breakfast with a delicious jam also enriches the daily routine: "Not only nutritionally, but also as a mindful start to a good day," continues Kraus.

With a wink and a refreshing reference to the industry, the various campaign subjects therefore focus on what happens when mental and physical energy reserves are not replenished with a "proper breakfast".

In addition to the (D)OOH presence, Streuplan has planned various guerrilla and influencer campaigns to provide entertainment over the next few weeks.

Responsible at Hero Switzerland: Anninka Kraus (Head Marketing Hero Switzerland), Neele Eggs (Marketing Manager Natural Spreads & Healthy Snacks), Larissa Bernasconi (Brand Manager Natural Spreads & Healthy Snacks). Overall responsibility for strategy, conception, creation and realization: Spreading plan. Media: Spreading plan.

Every month, new shoes and brands are highlighted online and in the Ochsner Shoes stores. With an always-on approach, the Flin agency also publicizes these offers in the "digital shop window".

"The aim of the campaigns is to make the POS measures visible to the masses via programmatic and social media ads," explains Flurina Klarer, responsible for programmatic advertising at Flin. The aim is to ensure that potential customers always choose Ochsner Shoes as their preferred retailer the next time they buy shoes.

Goal: Promote the wide range of products

"Whether sneakers or summer shoes - many Swiss people are not aware of the variety of stylish and fashionable shoes on offer at Ochsner Shoes," explains Caroline Frischknecht, Head of Media Planning at Ochsner Shoes. A stronger focus on awareness campaigns in the digital space should change this.

The creative work behind the advertising material comes from the Zurich agency DD Com. It adapts the POS advertising material into suitable formats for display and social media ads.

Responsible at Ochsner Shoes: Caroline Frischknecht (CRM & Communication), Alice Görg (Content Production). Responsible at Flin: Flavio Dal Din (Project Management), Flurina Klarer (Programmatic Advertising), Joseph Feid (Social Media Advertising), Larissa Krattinger (Tracking & Reporting). Responsible at DD Com: Flurina Morf (Project Manager), Gioia Brucker (Art Director), Sandro Achilles (Head of Digital).

This was announced by Bote der Urschweiz AG in the Thursday edition of the newspaper. The reason given for the closure was that the printing plant was over 40 years old and had become difficult to maintain and operate. The plant had been used two decades ago by the Bernese daily newspaper The Covenant has been taken over.

The option of investing in a new newspaper printing plant has been rejected after thorough examination, Bote der Urschweiz AG announced. In an interview with the Messenger of the Urschweiz publisher Hugo Triner said that tens of millions should have been invested in a new machine. A "very large number" of new print jobs would have had to be won in order to utilize the capacity of a new machine.

The Messenger of the Urschweiz is distributed in a print run of 17,000 copies and has 40,000 readers a day, according to its own figures. 93 percent of subscribers receive the newspaper on paper, as Triner said. (SDA/swi)

The fact that companies openly show support for pride parades is well received by the population: almost half of the population (48%) are in favor of companies publicly supporting pride parades. Meanwhile, approval among queer respondents was 70 percent, and 45 percent among non-queer respondents.

Corporate involvement in Pride parades is particularly popular in the 15 to 29 age group - 52% of them are in favor. In the 30 to 44 age group, the figure is still 50 percent, while this support drops to 43 percent in the oldest age group surveyed, 60 to 79-year-olds, for example.

International brands are the best fit for Pride

It is therefore hardly surprising that brands operating in Switzerland repeatedly associate themselves with the topic of Pride, usually on the occasion of Pride Month. According to the Swiss population, Coca-Cola (top 3 on a scale of 1 to 10: 33%), Netflix (top 3: 33%) and Zalando (top 3: 31%) are particularly well suited to Pride parades. The highest-placed traditional Swiss brand is SBB (top 3: 22%), followed by Rivella (top 3: 21%) and Twint (top 3: 20%). The cantonal banks (Bottom 3: 36%), Raiffeisen (Bottom 3: 35%) and Thomy (Bottom 3: 34%), among others, are perceived as less suitable.

The population-representative survey was conducted by Yougov Switzerland from May 24 to 27, 2024. For this purpose, 1,260 people aged between 15 and 79 were surveyed via online interviews in Yougov's Swiss panel.

This year's Swiss Brand Congress held on Wednesday at The Dolder Grand Zurich attracted a record number of over 650 participants. At the meeting place for pioneers and visionaries in the marketing and research landscape, Jura CEO Emanuel Probst and Melanie Cleg from the University of Vienna were honored for their outstanding achievements.

Jura triumphs with visionary marketing strategy

Emanuel Probst, CEO of Jura coffee machines, was honored with the "Marketing Thought Leader Award 2024". The man from Solothurn conquered the global market with his fully automatic coffee machines and has managed to turn them into a status symbol for well-off households. With innovative marketing, a clear focus on fully automatic coffee machines and an extreme concentration on his own core competencies, Probst has built Jura into a leading supplier worldwide. Last year, Jura achieved a turnover of 658.3 million Swiss francs.

Swiss Research Award for the University of Vienna

The "Rigor & Relevance Research Award 2024" went to Melanie Cleg from the University of Vienna for her research in the field of consumer perception of algorithms and artificial intelligence. Her studies show how companies can optimize communication about AI-supported and self-learning products in order to better address consumers and build trust. These findings are particularly valuable at a time when technological innovations and artificial intelligence are playing an increasingly important role in consumers' everyday lives.

The two awards are presented annually by the Swiss Academy of Marketing Science as part of the Swiss Brand Congress. The "Thought Leader Award" recognizes forward-thinking marketing. The "Rigor & Relevance Research Award" is presented to top researchers for relevant research.

Kevin Casado, Delia Guerriero and Patrik Ferrarelli founded the Wecatch agency together in January 2024. The trio of founders were motivated by a common goal: to always strive for the better, discover new things and create a world that combines creativity, interdisciplinary and participatory work. "We want to have a positive impact on our customers and employees and create an inspiring environment where clients, creatives and a wide variety of people come together to develop the best possible product or solution," explains Managing Director Casado. Central to this is a holistic 360-degree mindset and openness to new approaches, technologies and collaborative working.

In the first few months since its foundation, the agency has already been able to support its first clients. The projects realized so far range from a smaller campaign and digital marketing to a complete digital rebranding and individual PR tasks.

"We catch emotions through communication"

After studying design, Kevin Casado trained in various areas such as corporate communication, brand management and strategic analysis, planning and competition. During his master's degree, he met Patrik Ferrarelli. Prior to Wecatch, he gained experience in various advertising and design agencies and most recently worked for seven years as co-owner of Sofies Kommunikationsdesign as part of the management team.

During his time at Sofies, Casado also got to know Delia Guerreiro, who - after training as a graphic designer - worked as a designer in various national and international agencies. Her last agency position was as Art Director at Sir Mary before she ventured into self-employment in 2020. Her experience ranges from brand design, classic and creative advertising to digital design, packaging and illustration. She recently graduated from Ad School.

Before studying visual communication at the ZHdK, Patrik Ferrarelli worked at the Institute for Virtual Production at ETH Zurich, where he was responsible for conception and design. During his studies, he supervised corporate design projects at Minddesign in London. After graduating, Ferrarelli founded Studio Visuelle Gestaltung, which carries out various design projects and consultancy mandates in the commercial and cultural sectors, as well as working at various interfaces with academic institutions. This was followed by a Master's degree in Design Entrepreneurship and various teaching assignments for the ZHdK, the DHBW Mediendesign Ravensburg and the GBSSG HF Visuelle Gestaltung in St. Gallen.

This is the best result since the organization was founded in 2013, according to the press release. "Together with our partners, we can increase the visibility of the vacation canton of Bern. The record number of overnight stays last year shows that Bern continues to be very popular," said Director Pascale Berclaz in the press release.

Launched in 2023 Strong as a bear vacations" campaign has been very well received on the Swiss market and the bear, as a new brand ambassador, has helped to position Switzerland's second largest vacation canton as a year-round destination. The Bernese agency Bold was responsible for the campaign

This year, "Made in Bern" intends to target the Brazilian market in particular. This market has great potential.

The umbrella organization "Made in Bern" aims to strengthen the tourism image of the Canton of Bern and coordinate the marketing of the individual destinations. (SDA/swi)

"These are exciting times and the team is doing a great job. Our subscription figures in DACH are growing steadily. In Germany in particular, the 'abolition of pay-as-you-go' opens up opportunities and we are well positioned," Bambring is quoted as saying in the press release.

Zattoo has already initiated the search for a successor to Bambring. "Until a successor has been found and trained, Brambring will remain fully committed," it continues.

"Our largest shareholders, the TX Group and Bea Knecht, want to continue on course with profitable growth. To this end, we are looking for the best possible successor to strategically develop Zattoo together with the team and find the next growth drivers," says Sam Hügli, Chairman of the Board of Directors of Zattoo. "We still have a lot planned for this year. It's too early to say goodbye."