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Successful use of apps: Analysis makes the difference

Editorial - December 2, 2013
APPS If you want to analyze the success of apps properly, you should not just rely on download figures. Professional app tracking can be used, for example, to find out how effective mobile advertising campaigns are, where technical errors lie and how well the app is accepted. (more…)

CO2 balance to trade fairs

Editorial - November 29, 2013
EASYFAIRSThe trade fair organization easyFairs is setting a good example on the subject of climate protection at the upcoming trade fairs "Verpackung Zürich 2014" and "Packaging Innovations 2014" and, in cooperation with the climate protection consultancy ClimatePartner, is having its own CO2-balance sheet. (more…)

How e-commerce is to continue

Editorial - November 29, 2013
E-COMMERCE 250 online stores were scrutinized for the study. The sector is growing, social media is being used more often and mobile presence is also increasingly a topic. But despite the good impression, there is still some catching up to do. (more…)

Find the right location

Editorial - November 28, 2013
<span has been developed. With its help, organizers can now find their ideal conference venue. (more…)

Swiss cantons discover Facebook

Editorial - November 27, 2013
SOCIAL MEDIA Basel-Stadt launched its Facebook page on August 11, 2010, making it the first Swiss canton to have an official presence. The "Facebook Confederation" now comprises 13 cantons, and the trend is rising. The largest Facebook canton is Aargau. (more…)

Climate protection in the packaging industry

Editorial - November 26, 2013
SUSTAINABILITY The packaging sector must also pay attention to offsetting emissions. Model AG is in favor of climate-neutral packaging solutions and is further expanding its climate protection activities. To this end, the packaging manufacturer is now working with the climate protection consultant ClimatePartner. (more…)

Social media not a success factor for SMEs

Editorial - November 22, 2013
SOCIAL MEDIA Small and medium-sized enterprises are increasingly present in social networks, but so far without measurable business success. According to a comprehensive study by the University of Liechtenstein and the Vienna University of Economics and Business Administration on the use of social media as a marketing tool, the basic requirements need to be optimized. (more…)

Multi-screen increases reach and impact

Editorial - November 21, 2013
MULTI SCREEN Together with the Zurich media agency OMD, the marketer Goldbach Audience commissioned the market research institute GfK to conduct a study on the qualitative and quantitative performance of multi-screen campaigns. The evaluation confirms that the multi-screen combination of TV and online significantly increases the reach and impact of advertising campaigns. (more…)

"Our strategy is based on three strong pillars".

Editorial - November 21, 2013
SWISSPRINTERS With over 320 employees, Swissprinters AG is the largest company in the graphic arts industry in Switzerland. In 2012, the company made headlines with the closure of its Zurich and St. Gallen locations. In an interview with MK, Managing Director Alfred Wälti explains why the company is focusing on its Zofingen location and how the new strategy looks like. (more…)

Conferences and seminars in hotels: packages are the program

Editorial - November 20, 2013
CONFERENCE HOTEL INDUSTRY Most corporate clients prioritize cost transparency and book seminar packages. This is also the case at the four-star Swiss Holiday Park hotel in Morschach (photo). Support programs, on the other hand, are tailored to individual needs. (more…)

Building blocks for digital excellence in e-business

Editorial - November 20, 2013
DIGITAL BUSINESS How can you run a successful e-business? Dr. Ralf Strauss of the Hamburg School of Business Administration surveyed nearly 300 companies on this topic. The results show that innovative marketing tools such as location-based advertising, mobile couponing, and app store optimization lead to success. (more…)

Sports videos on Youtube experience a boom

Editorial - November 19, 2013
SPORTS VIDEOS Online video is playing an increasingly important role for sports organizers, leagues, clubs, and their fans. The Olympic Games, the Red Bull Stratos project, and even the World Fencing Championships have already been streamed on YouTube—both live and on demand. (more…)
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