Marketing decision-makers in dialog

BOOK TIP In his turning book "Matching", Heiko Burrack describes how the new business is assessed by communications agencies. How do marketing decision-makers assess the new business of communications agencies? So what does the agencies' target group say about their approach to winning new clients? What is good, where can they improve? What advice do agency bosses give marketers when they are looking for a new service provider? Where do they see typical mistakes and how can they be avoided? New business specialist Heiko Burrack interviewed over 80 marketing managers, agency heads and industry experts to clarify these central questions of successful collaboration. This work is therefore a practice-oriented acquisition guide for agencies on the one hand and a selection guide for marketing on the other. Proven methods, many tips and comprehensible checklists help to optimize the selection process and maximize the success of the collaboration. This book is a must-read for agencies and for marketing.