Interactive solutions - gimmick or great communication success?

SPONSORED ARTICLE With the information overload we face every day, much of it is forgotten or goes completely unnoticed. But how can you convey a message or piece of information in a way that is interesting, engaging, and, above all, memorable? Habegger AG presents its solutions.The solution lies in interaction. Because only those who trigger a reaction in their target group through action will make it to conscious and, above all, interested perception. In addition, more information can be conveyed with the help of interactive media: we humans want to be able to choose, be integrated, shape and influence the content that is offered to us. In this way, messages are experienced emotionally and information attracts more attention, but the use of interactive elements alone does not create successful communication. Our time is limited, we are impatient and quickly lose interest if something doesn't work the way we want it to, which is why the key to successful communication lies in the perfect combination of didactically prepared information, intuitive operation, topicality of the message and possibly different forms of operation.More about interactive solutions Interactive exhibit by Habegger for the Paul Scherrer InstituteHabegger developed and built an interactive information table for the Paul Scherrer Institute (see Fig. 1), which explains the complex plant technology of the large-scale SwissFEL project to visitors to the PSI in a simple way and allows them to experience it live. Read more

Fig. 1