Consumer Diversity: Opportunities from Demographic Change
BOOK TIP In the book *Consumer Diversity*, author Michael Freytag explains how the consequences of demographic change can be mitigated, why an aging population also has its advantages, and how companies should adapt their products.It is a fact that Germany is aging. However, the extent of the impact and the challenges for politics, society and the economy are controversial. Former Hamburg Senator of Finance Michael Freytag has brought together 34 authors - including renowned economists such as Axel Börsch-Supan and Bert Rürup - to examine the topic from all perspectives.The book's title is somewhat misleading, since the consequences for the consumer market account for less than 50 of the more than 350 pages. In addition, the brevity of the contributions often allows only a cursory insight, for example, into the effects on social insurance, the supply of banks in rural areas or advertising for the 50-plus generation. Experts will hardly find anything new. However, anyone who has not yet dealt with the topic, or only a little, will find a good overview here. getAbstract recommends reading it to politicians and entrepreneurs who want to prepare their business or society as a whole for demographic change. getAbstract rating: 7Feasibility: 7Degree of innovation: 7Style: 6 Publisher: Frankfurter Allgemeine BuchPublication Year: 2013Pages: 365ISBN: 9783956010262
