Trafo Baden - Added value number 2: Total room flexibility

Editorial - October 28, 2015

ADVERTISEMENT If you want to hold an event at Trafo Baden, you have plenty of choice. Depending on the size of the event, the congress and business center has the perfect space on offer. Whether it's a workshop for four people in the business center or a gala for 1200 guests in Hall 37, Trafo Baden always has the right space. (more…)

Recipe idea: Blood meringues with popcorn cream

Editorial - October 28, 2015

ENJOY Laura Schälchli is a passionate chef. She brings this to her company "Sobre Mesa". She also likes to try exotic dishes. (more…)

The window to Lugano's new cultural world

Editorial - October 28, 2015

LUGANO Switzerland's sunniest region has been given a cultural center. The LAC - Lugano Arte e Cultura - aims to position itself as a bridge between northern and southern Europe and as an important cultural institution in Switzerland. Last but not least, it is also a new attraction and location for conferences and events. (more…)

Gstaad Mountain Rides with new ticket store

Editorial - October 28, 2015

store.gstaad.ch. The new solution makes the online ordering service much easier. Guests also benefit from up to 30 % discount when ordering online, depending on the date and sector. (more…)

Five tips for an optimal advertising budget

Editorial - October 28, 2015

MEDIA AGENCY MANAGEMENT The end of the year is fast approaching and it's time to set the course for the year-end and the new year. With the following five tips, advertising clients can get more out of their advertising budget. (more…)

Schaffhausen Tourism Facing the End?

Editorial - October 28, 2015

DESTINATION Following the "no" vote by the Schaffhausen electorate on the new tourism law, "Schaffhauserland Tourismus" is reacting. A team is to work out scenarios for a revival. (more…)

Five tips for St. Gallen - Lake Constance

Editorial - October 28, 2015

TOURISM Andrea Götte, Project Manager Congress & Events at St. Gallen-Bodensee Tourismus, gives five tips on the largest city in the region of Eastern Switzerland. (more…)

Salto Natale: A dream world full of arts and fantasies

Editorial - October 28, 2015

EVENTS The Christmas season is also very popular in the business sector. And the celebrations are becoming increasingly special. If you're still looking for such a location, here's a tip: Salto Natale. The 13th edition of the show is all about bad dreams and how to face them. (more…)

"Hacking Marketing!"

Editorial - 27 October 2015

MARTECH On October 20 and 21, 450 marketing technologists gathered in London for the first European Martech Conference. Christoph Oggenfuss* provides a recap. One highlight was the opening keynote by Scott Brinker, co-founder of the U.S. company ion interactiv. (more…)

Strikingly constant use of free newspapers

Editorial - 27 October 2015

STUDY These are the latest figures from the Y&R Group's Media User Index. (more…)

15 Facts about Google Adwords

Editorial - 27 October 2015

ADWORDS Google Adwords started on October 23, 2000 and has since become an integral part of the online marketing mix. To mark the occasion, the advertising technology company Marin Software has compiled 15 exciting and curious facts about Adwords. (more…)

Ligue Nationale de Basket launches lnba.tv

Editorial - 27 October 2015

WEB-TV The Ligue Nationale de Basket (LNBA) is expanding its live streaming service from the 2015/2016 season. All basketball league games will now be streamed via the Yoveo TV platform. (more…)