How successful salespeople change the game
BOOK TIP In the book "Sales Upgrade", author Markus Euler explains why traditional sales no longer work, what sales success has to do with inner attitude and what distinguishes top salespeople from standard salespeople.The classic sales pitch is working less and less well, the usual methods are no longer sufficient to lure customers out from behind the stove. According to Markus Euler, top salespeople are more successful because they don't play by the usual rules. The sales professional explains what is permissible and promising in today's battle for the customer's favor in a dynamic and motivating style. However, the presentation often remains abstract, at times even phrase-like, and concrete examples are largely absent, with tips such as "Stop following the comfortable, familiar rut" sounding good, but are not necessarily helpful. Whether the cautious, risk-averse standard salesperson can mutate into a dynamic, creative lateral thinker as a result of reading this book remains to be seen. getAbstract recommends the book to all salespeople who are looking to refresh their sales technique repertoire.getAbstract rating: 6Feasibility: 6Degree of innovation: 5Style: 7
Publisher: BusinessVillageYear of publication: 2015Pages: 230ISBN: 9783869803067
