Congratulations at a sporty pace
CAMPAIGN Seconds after the election of the "Sportswoman of the Year", passengertv's passenger TV screens flashed across Switzerland on Sunday evening: "Congratulations, we look forward to 2016!" This is how the organizers of the 2016 European Artistic Gymnastics Championships honoured gymnast Giulia Steingruber and the artistic gymnastics team.
Just seconds after the announcement of the winners of the Sport Awards, passengertv launched an advertising campaign. Sunday, December 13, 2015, 9:25 p.m.: SRF 1's gala show "Sports Awards" decides who will be "Sportswoman of the Year 2015". Giulia Steingruber comes in an outstanding 2nd place. 44 seconds later, congratulations flash up on the public transport screens of passengertv's Swiss Passenger TV throughout Switzerland - in German, French, Italian - depending on where the vehicle is located. With the spot on public transport, the organizers of the European Artistic Gymnastics Championships are using the Sports Awards to draw attention to the fact that next year's European Artistic Gymnastics Championships will take place in Bern from 25 May to 5 June 2016. Giulia Steingruber, European champion in 2015, and the men's team are among the favorites for medal places.advertising can rarely be so spontaneous and targeted - and placed so topically. The campaign is the result of meticulous preparation. Together with its official partner passengertv, the OC of the European Championships had prepared 6 different subjects in 3 languages each, depending on the outcome of the votes at the Sports Awards. passengertv provided the technical requirements and the decisive mouse click to switch the spot to the screens at lightning speed - precisely controlled in terms of time and location.passengertv's platform uses the same principle to advertise a garden restaurant only when the weather is fine and only in its catchment area. The screens of passengertv in streetcars, buses and suburban trains reach over 1 million WEMF-certified passengers in 23 cantons and in 4 national languages throughout Switzerland every day.
