How the Swiss store at Christmas time
E-COMMERCE Over half of the Swiss (61%) buy at least some of their Christmas presents online, with one in six buying them exclusively online. This was revealed by a survey conducted by Paysafecard.
More and more Swiss people are shopping online at Christmas time.Paysafecard, the global market leader in online prepaid payment methods and part of the Paysafe Group Plc, surveyed 1,000 Swiss people at the beginning of December 2015 about their Christmas shopping behavior. In contrast to existing surveys, the focus was more on the use of online shopping options compared to in-store sales.One in six people buy Christmas presents exclusively onlineThe results show how Christmas gifts are purchased. This year, over half (61%) of respondents ordered at least some of their Christmas gifts online. One in six people did all their Christmas shopping online; 44% said they did their Christmas shopping both online and in-store. Just over a third of respondents (35%), on the other hand, only buy their presents in-store. As many as 4% make most of their gifts themselves.A third are too late to shop onlineMost respondents cited the fact that they wanted to see and touch the goods before buying them as the reason why they prefer to buy gifts in-store rather than online. Around a third cited being too late to be able to order gifts online in time. Security concerns and the lack of direct contact also prevent some consumers from buying Christmas gifts online.Vouchers and money very popularThe most common gifts are vouchers and money: 45% of Swiss people put this gift under the Christmas tree. In second place are toys and computer games (37%), followed by clothes (22%) and books (19%). 8% are not giving any Christmas presents at all this year. French-speaking Swiss spend more on average than German-speaking Swiss The median spend is CHF 101-300, with 12% across Switzerland spending over CHF 600. There are striking differences between German-speaking and French-speaking Switzerland: 17% in French-speaking Switzerland are spending over CHF 600 this year, compared to 10% in German-speaking Switzerland.
