Synchronization of websites and TV commercials

 TV ADVERTISING The mobile device is not put down while watching TV. What advertising opportunities are there to take advantage of this fact? The Optimizely platform recommends displaying the information prominently on the home page after the TV commercial has aired.According to the latest behavioral studies, 74% of viewers already reach for their smartphone or tablet while watching television. Of these, 36% find out about the product shown on TV online, the majority (80%) of them within 90 seconds of the commercial being broadcast. As a result, advertisers should have the information available on their website during this exact time window.A story across different screensTo achieve this, the platform has Optimizely together with the specialist for multi-screen solutions Wywy developed a TV sync technology that recognizes the commercial in real time when it is broadcast. This means that if a viewer goes to the advertiser's website immediately after the commercial has been broadcast, the previously created and engaging version is automatically loaded instead of the classic homepage. In this way, TV advertising and the website can be synchronized to tell the same story across different screens, for example: if a specific car model is shown, the provider can present the model prominently on its website for a few minutes immediately after the TV advertisement. In this way, the website visitor who has become aware of the car through the commercial sees exactly what they are interested in - without having to search for it. This significantly shortens the conversion funnel. The solution also promises quick and easy adaptation of the website without any technical effort.