One Simple Idea

BOOK TIP In the book "One Simple Idea", author Stephen Key explains how marketable product ideas are developed, how companies present them and how money can be earned by licensing these ideas.Anyone who creates a product must also know how to bring it to market. At least that's what you might assume. But Stephen Key shows a different way: as an independent product developer, he has licensed a whole series of his ideas, for example for toys or packaging labels, to large corporations and earned good money with them. And he is convinced that anyone can do this with a few tricks: You just have to study the markets, identify small but crucial opportunities for improvement and find the right licensee. The latter takes over production, marketing and sales, while you can work on new ideas yourself. The book is thoroughly animated by an optimism that at times seems a little too American. However, the USA still has one of the highest innovation rates in the world - so perhaps we wouldn't do too badly to be infected by Stephen Key's euphoria. Key provides valuable tips and examples from his own practice that illustrate why some developers are successful with comparatively little effort and why many others fail with their start-up and invention projects. getAbstract recommends this book to creative minds who want to embark on an independent career path.getAbstract rating: 8Implementability: 9Innovation level: 8Style: 8Publisher: Books4SuccessPublication year: 2011Pages: 331ISBN: 9783942888516