ictjobs.ch with new web presence and cooperation with HR Today
Editorial
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May 25, 2016
MEDIA The Swiss job platform ictjobs.ch, which is well-known among IT specialists, has been given a contemporary new look and now publishes specialist articles on relevant topics in collaboration with HR Today. (more…)
Stailamedia offers out-stream video on Spiegel Online for Switzerland and Austria
Editorial
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May 24, 2016
VIDEO ADVERTISEMENT Since April 2016, the Spiegel Online outstream video inventory can be booked via Stailamedia for Switzerland and Austria via direct or programmatic channels. (more…)
Pro Infirmis talks about fear
Editorial
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May 24, 2016
CAMPAIGN With its new campaign, Pro Infirmis is raising awareness of anxiety disorders among the Swiss population and encouraging people to speak out. (more…)
The Design of Everyday Things
Editorial
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May 24, 2016
BOOK TIPIn the book "The Design of Everyday Things", author Don Norman explains why the design of many products misleads people, how people interact with products and what the principles of good design are. (more…)
10 steps to powerful customer experience management
Editorial
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May 24, 2016
CUSTOMER EXPERIENCE Customer experience management (CXM) is the buzzword of the moment, placing customer needs at the center of communication. But CXM is not possible without professional marketing automation. Merifond, the expert in customer relationship management, has summarized ten steps to efficient marketing automation. (more…)
Analysis of data as a continuous content optimization process
Editorial
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May 24, 2016
CONTENT MARKETING Martina Garcia* explains how "smart data" can be used to continuously optimize and disseminate content marketing activities. (more…)
From the trend of super personalization
Editorial
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May 24, 2016
CRM In today's customer approach, the degree of personalization determines the success of the dialogue. Super-personalization is a strategy that companies can use to improve the quality and individuality of their customer approach. (more…)
Adblocker: Curse or blessing?
Editorial
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May 23, 2016
MK OPINION Do you use adblockers? If yes, why? And what can publishers do about it? Complete the survey now and win VIP tickets for the European Artistic Gymnastics Championships! (more…)
Visual storytelling apps for everyone
Editorial
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May 23, 2016
APPLICATION With Spark, Adobe is now making a unique storytelling tool freely available worldwide. Adobe Spark is the first application that combines both web app and accompanying mobile apps to create and share expressive (audio-)visual stories. (more…)
Will unwanted advertising calls soon be a thing of the past?
Editorial
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May 23, 2016
CALL CENTER Customers are expected to be able to block telemarketing calls as early as the end of 2016. That is the conclusion of the of the roundtable initiated by the Foundation for Consumer Protection (SKS) together with its partners in the Alliance of Consumer Protection Organizations (FRC, ACSI).(more…)
Largest neon sign in Switzerland mounted
Editorial
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May 23, 2016
COMMUNICATIONMore than 120,000 drivers pass the building of the new Coop production and logistics site in Pratteln on the A2/A3 highway every day. A huge illuminated sign from Westiform ensures perfect brand visibility day and night at this prominent location. It is the largest illuminated sign in the whole of Switzerland. (more…)
Admeira presents itself to the advertising market
Editorial
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May 23, 2016
ADVERTISING MARKET On May 19, around 400 guests from the Swiss advertising and media industry gathered at the "StageOne" in Zurich-Oerlikon for Admeira's first customer event. (more…)
