What is a "Black Hat?"
GLOSSARY What is meant by a "black hat"? And what does the term have to do with search engine marketing?
"Black hats" use illegal methods for search engine optimization.Black hats are hackers who act with criminal energy and intend, for example, to damage the target system or steal data. "Black hat SEO" refers to an approach to search engine optimization. It involves deliberately accepting a violation of the Google Webmaster Guidelines. Black Hat SEO got its name from the western movies. The cowboy villain wore a black hat in the duel. The hero, in turn, wore a white hat - the origin of white hat SEO - and spamming methods are used in black hat SEO. These are very far-reaching and can include techniques such as the use of link farms or text hiding. However, more intrusive methods are also used. One example is automated link building. The aim is to use automated software programs to place many links on different pages. These usually contain no real content, but meaningless, automatically created texts. The main aim here is to increase link popularity, and the XRumer software can also be used as a black hat SEO spam method for websites. This automatically registers you in forums in order to automatically post there. This also primarily serves to improve link popularity. Links can also be gained through targeted purchases of expired domains or by building up a so-called satellite domain network. Article spinning also falls under black hat. Some website operators use these techniques, which are prohibited from Google's point of view, to take concrete action against the competition and deliberately ban their websites from the search engine index.Sources: OnPageWiki, Wikipedia
