Adblocker: Curse or blessing?
MK OPINION Do you use adblockers? If yes, why? And what can publishers do about it? Complete the survey now and win VIP tickets for the European Artistic Gymnastics Championships!
What measures should be taken to ensure that users no longer use adblockers?Adblocker are on the rise. According to the study "The Cost of Ad Blocking", almost 200 million people worldwide use ad blockers. In Switzerland, ad blocker penetration is 15 percent. The number of users is around 1.1 million. The widespread use of ad blockers is now costing the advertising industry almost 22 billion dollars.why are ad blockers so popular? And what can publishers do about it? Take part in our short survey to take part. The best comments will be published in the next issue of MK and online. two VIP tickets for the Elite Women's Team Final (SA, 04.06.16, 17:00) and for the Junior Women's and Elite Women's Apparatus Finals (Sun, 05.06.16, 11:00) at the European Artistic Gymnastics Championships in the PostFinance Arena Bern. The closing date for the competition is Wednesday, May 25 at 12:00 p.m..
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About MK Opinion
Every month we survey our readers on a controversial topic from the field of marketing & communication. The results are published online and in the print edition. MK Marketing & Communication published.By the way: The results of our last survey "Which Swiss medium has the best app?" will be published online on June 1 and in MK 05/2016.
